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All Journal International Journal of Science and Applied Science: Conference Series Aptisi Transactions on Technopreneurship (ATT) KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Journal of Economic, Religious, and Entrepreneurship (JoERE) Jurnal Pengabdian dan Pengembangan Inovasi Kepada Masyarakat (PENAMAS) Jurnal Kajian & Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (JGSB)
Dedi Kundana
Program Studi Ilmu Komunikasi Buddha, STIAB Jinarakkhita, Lampung, Indonesia
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Social Sciences Other

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Data Driven Analysis of Borobudur Ticket Sentiment Using Naïve Bayes. Dedi Kundana; Chairani
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2sp (2023): Special Issue: Support Technopreneurship in the Medical
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2sp.353

Abstract

 The recent growth of social media is hugely influential and plays a significant role in various aspects of people's lives in the digital era. Twitter is a social media network that is widely used in Indonesia. Twitter users can engage in multiple activities, such as communicating with individuals and groups, writing daily activities, promoting businesses, arguing, and expressing ideas about a topic of discussion. At the beginning of June 2022, raising the entrance charge for Borobudur Temple became one of the concerns that caused a lot of conversation in the real world and on other social media platforms, including Twitter. The plan to increase the price of entrance tickets to Borobudur Temple has drawn various pro and con reactions in the community. This study analyzes public sentiment toward the planned increase in ticket prices for Borobudur Temple. Sentiment analysis of Twitter data can be implemented using a classification algorithm. The classification algorithms widely used in sentiment analysis research are Nave Bayes (NB) and Decision Tree (DT). The reason for choosing Nave Bayes and Decision Tree is because this algorithm is the most popular algorithm used to process text data classification; the process is simple, efficient, and performs well. This study's dataset source was taken from social media sites like Twitter. In comparison to the Decision Tree, which generates a test percentage of 100%, the accuracy of the Naive Bayes approach, based on the evaluation of the test results, produces the highest accuracy number. At the same time, the Decision Tree method's accuracy test yields a test accuracy value of 35.97%.
ONLINE PURCHASE DECISIONS AND BRAND IMAGE BASED ON SHOPEE AD EFFECTIVENESS WITH EPIC MODEL Kundana, Dedi; Taridi, Taridi; Julianti, Mega
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i1.4598

Abstract

This study investigates the impact of advertising effectiveness on online purchase decisions on e-commerce platforms, focusing on Shopee, using the EPIC Model (Empathy, Persuasion, Impact, and Communication). It also examines the moderating role of brand image in this relationship. Employing a quantitative approach with descriptive and causal methods, data were collected through questionnaires distributed to active Shopee users. The data were analyzed using the Partial Least Squares (PLS) model to assess the relationships between advertising effectiveness, brand image, and purchase decisions. The findings indicate that advertising effectiveness significantly and positively influences online purchase decisions. Furthermore, brand image plays a crucial role in strengthening the relationship between advertising effectiveness and purchase decisions, highlighting its importance in enhancing the impact of advertisements on consumer behavior. This study emphasizes the need for e-commerce platforms to implement effective advertising strategies and cultivate a strong brand image to foster consumer loyalty and drive purchasing decisions. These insights offer valuable guidance for marketers to optimize advertising outcomes in competitive e-commerce environments.
The Influence of Online Marketing on Purchasing Decisions for OMG Lipstick Teri, Intan Panya Lita; Kundana, Dedi; Taridi, Taridi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 3 No. 1 (2025): JOERE June 2025
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v3i1.178

Abstract

This study investigates the influence of online marketing on purchasing decisions among young female consumers in the Indonesian urban cosmetics market. Using a quantitative survey approach, data were collected from 70 female respondents aged 16-24 years through a structured questionnaire. The data were analyzed using simple linear regression to examine the impact of social media marketing, particularly on platforms such as Instagram and TikTok, on purchasing behavior. The results show that online marketing has a statistically significant influence on consumer purchasing decisions, with social media promotions playing a significant role in influencing brand awareness and purchase intention. The regression analysis shows a positive relationship between online marketing and purchasing decisions, underscoring the effectiveness of digital platforms in shaping consumer behavior. These findings highlight the importance of strategic data-driven online marketing, particularly for local cosmetic brands targeting Gen Z consumers. This study contributes to the growing literature on digital marketing and consumer behavior in emerging markets, and offers practical implications for marketers seeking to enhance their competitiveness in the digital economy.
Kalama Sutta sebagai Pedoman Etis dan Epistemologis: Kontribusi terhadap Pembentukan Masyarakat Demokratis dan Harmonis Sutiyono, Sutiyono; Indriasari, B. A.; Saputri, Vike Aprilianin Marwintaria; Saddhadhika, Adhi Kumara; Kundana, Dedi
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 3 No. 2 (2025): PENAMAS Juli 2025
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v3i2.168

Abstract

Pengabdian kepada masyarakat ini diarahkan untuk memahami dan menerapkan Kalama Sutta sebagai acuan dalam pengambilan keputusan yang etis dan bijaksana. Ajaran ini relevan untuk membangun masyarakat demokratis dan harmonis melalui prinsip-prinsip moralitas, cinta kasih (metta), dan non-kekerasan (ahimsa). Kegiatan ini mengintegrasikan nilai-nilai Kalama Sutta dengan ajaran Buddha lainnya, seperti Lima Sila dan Jalan Mulia Berunsur Delapan, guna menekankan pentingnya perilaku etis dalam membangun kesadaran individu dan kesejahteraan kolektif. Metode yang digunakan meliputi ceramah interaktif, pelatihan pengambilan keputusan berbasis etika, serta dialog lintas budaya memperkuat toleransi dan kebijaksanaan. kegiatan menunjukkan bahwa prinsip-prinsip Kalama Sutta dapat diterapkan secara luas dalam pendidikan, penguatan nilai-nilai multikultural, dan pemberdayaan spiritual. Dengan pendekatan ini, masyarakat didorong untuk membangun kehidupan yang lebih bijaksana, toleran, dan harmonis dalam menghadapi kompleksitas tantangan sosial di era modern.
Membangun Kepemimpinan Berlandaskan Ajaran Buddha: Seminar Buddhayana Leadership untuk Generasi Muda Bangka Belitung Kundana, Dedi; Kusuma, Candra; Pratama, Arya Sura; Putra, Bawana; Apriyanto, Rio; Pundarika, Desta
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 3 No. 2 (2025): PENAMAS Juli 2025
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v3i2.228

Abstract

Seminar Kepemimpinan Buddhayana yang diselenggarakan di Vihara Avalokitesvara Kayu Besi, Bangka, bertujuan untuk memperkenalkan konsep kepemimpinan berbasis ajaran Buddha kepada generasi muda Buddhis. Kegiatan ini diikuti oleh 96 peserta, terdiri dari siswa-siswi SMA/SMK di Provinsi Kepulauan Bangka Belitung. Seminar ini mengajarkan prinsip-prinsip utama Buddhayana Leadership, seperti kebijaksanaan (Panna), etika (Sila), kasih sayang (Karuna), dan pengendalian diri (Samadhi), serta penerapannya dalam kehidupan sehari-hari. Melalui penyampaian materi dan diskusi interaktif yang dipandu oleh narasumber yang berkompeten, peserta berhasil memahami pentingnya kepemimpinan yang penuh kasih sayang dan kebijaksanaan dalam berbagai aspek kehidupan. Evaluasi menunjukkan bahwa peserta menunjukkan antusiasme yang tinggi dan mampu menerapkan prinsip-prinsip tersebut dalam pengambilan keputusan, pengelolaan emosi, serta interaksi sosial. Kegiatan ini memberikan dampak positif yang berkelanjutan, dengan peserta yang merasa lebih siap untuk menerapkan nilai-nilai Buddhayana dalam kehidupan mereka. Keberhasilan seminar ini membuka peluang untuk melaksanakan kegiatan serupa secara berkala, yang diharapkan dapat memperkuat pemahaman dan praktik Kepemimpinan Buddhayana di kalangan generasi muda Buddhis.
Menyelami Wawasan Buddhayana dalam Kehidupan Masyarakat Modern: Transformasi dan Tantangan lestari, widya; Sutiyono, Sutiyono; Kasrah, Rini; Kundana, Dedi; Seneru, Wistina
Kajian dan Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (Jinarakkhita Review & Studies: Journal of Buddhayana Spirit Movement) Vol 2 No 1 (2024): JGSB Oktober-April 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jgsb.v2i1.98

Abstract

This research explores Buddhist values as a Buddhistic heritage that highlights inclusiveism, pluralism, and universalism, as well as beliefs in dharmakaya, in response to the challenges of modern times. The research method used is qualitative by adopting a library study approach, by collecting primary and secondary information from various sources such as books, articles, and the Internet. Analysis suggests that acceptance of Buddhist values can provide significant benefits to individuals and contemporary societies, including improved spiritual and emotional well-being. Practices of compassion, social harmony, and simplicity in everyday life are thought to strengthen human relationships and shape more sustainable societies. The promotion of Buddhist values is seen as becoming increasingly important in building a more powerful, harmonious, and cultural society.
Development of android game-based learning media "Dhamma quest" on Buddhist symbols at the Dhamma suci Buddhist sunday school Beri, Beri; Kundana, Dedi; Taridi, Taridi
International Journal of Science and Applied Science: Conference Series Vol 9, No 1 (2025): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v9i1.113301

Abstract

Rapid technological development has brought many significant changes to everyday life, changing people's mindsets and paradigms in seeking information. Nowadays, people no longer rely solely on newspapers and radio but also use other sources of information, one of which is the internet. In implementing learning, it is important to provide supporting teaching materials and resources so that educational goals can be achieved. If learning is only carried out conventionally, students tend to experience boredom and lack of active involvement. This study aims to develop an Android-based learning media in the form of the Dhamma Quest game as a tool to help Buddhist Sunday School students understand Buddhist symbols, as well as to analyze students' responses to its use in increasing their interest and understanding. In addition, this study also assesses the feasibility of the media through expert and specialist validation, as well as determining the influence of the Dhamma Quest learning media on students' interest or motivation to learn. This study also focuses on the development of learning media in the form of the "Dhamma Quest" game on Buddhist symbols at the Dhamma Suci Buddhist temple Sunday school. This study uses a level 3 research and development (R&D) method. The steps used include researching and developing the product. The research subject is the Dhamma Suci Buddhist temple Sunday school. Data collection techniques include observation, product validation observation sheets, and the one-group pretest-posttest method, while the analysis technique uses a paired samples test.The overall assessment results were given by subject matter and media experts, with an average score of 4.56 and a percentage score of 96% in the very feasible category. The limited test results showed that the posttest mean score (81.9) was higher than the pretest score (42.5). With this achievement, the Dhamma Quest media was considered effective in improving students' understanding and feasible for use as learning media for Buddhist symbols.
How Does a Teacher's Multicultural Leadership Affect the Students' Moderation? A Study of Junior High School Students Medianto, Medianto; Taridi, Taridi; Susanto, Susanto; Kundana, Dedi; Ardianto, Hendri; Avitasari, Iin; Widiyanto, Widiyanto
International Journal of Science and Applied Science: Conference Series Vol 8, No 2 (2024): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v8i2.95101

Abstract

This study aimed to find the effect of multicultural leadership on religious moderation in student studies. The problems that occur are minority students feeling inferior, lack of awareness of the importance of respecting and accepting religious differences, lack of instillation of multicultural values and religious moderation, the presence of multi-ethnic students, the deepening of faith from students facilitated by the school, fair treatment of minority students. This study uses a quantitative approach, with the Random Sampling survey method, using a random system. A proportional allocation of 96 samples of 28 students was carried out to determine the sample size in each class. This study was conducted in a Private School with student respondents in the 2023/2024 academic year. The study showed a significant favorable influence between multicultural leadership and religious moderation with a t count of -17.559 and a significance value (p) of 0.001 <0.05. The simple regression analysis calculation results obtained the R Square value as 0.828. Multicultural leadership influences religious moderation by 82.8%, and other factors affect the remaining 17.2%.
Interactive learning media and improving the creativity of Buddhist sunday school students in Tanjung Sari district Saputra, Agus; Kundana, Dedi; Ardianto, Hendri
International Journal of Science and Applied Science: Conference Series Vol 9, No 1 (2025): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v9i1.113309

Abstract

This study aims to analyse the influence of interactive learning media on increasing the creativity of Buddhist Sunday School students in Tanjung Sari District. This research departs from the problem of low student activity in discussing, asking questions, and contributing to the learning process. Students tend to be passive because they are less interested in monotonous teaching methods, limited to the use of textbooks as the primary source. This study uses a quantitative approach with a survey method. The research population consisted of all 78 students of the Buddhist Sunday School in Tanjung Sari District. The sample was determined using the saturated sampling technique, so that the entire population was used as respondents. Data collection was conducted using a Likert scale questionnaire that had undergone validity and reliability tests. Data were analysed using simple linear regression to test the influence of independent variables on dependent variables, assisted by SPSS software 24. The results of the study show that there is a positive and significant influence of interactive learning media on increasing student creativity. The results of the study indicate that interactive learning media requires careful planning in order to motivate students to be actively involved. Therefore, Buddhist Sunday School teachers need to adapt the use of interactive media to the needs, characteristics, and level of development of students, as well as create a learning climate that supports participation and freedom of expression. Thus, interactive learning media can be an effective means of encouraging creativity, as long as it is supported by the right learning strategies and good communication skills of teachers.
The Effect of Thina-middha on Emotional Intelligence of Buddhist Students at School Gita, Gita; Sutawan, Komang; Widiyanto, Widiyanto; Kundana, Dedi; Sutiyono, Sutiyono; Julianti, Mega; Susanto, Susanto
International Journal of Science and Applied Science: Conference Series Vol 8, No 2 (2024): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v8i2.95111

Abstract

This study aimed to find Thina-middha on students' emotional intelligence. The problems that occur in students are those who are lazy in doing assignments, procrastinating on assignments at school and home, and students who prefer other activities such as playing games, playing social media, and playing with friends rather than doing assignments. Difficulty dividing time in doing school assignments given by teachers. This study uses a quantitative approach with a survey method. The population in this study was 69. This study was conducted in Junior High Schools with student respondents in the 2023/2024 academic year. The study results showed a significant positive effect between the Thina-middha variable and the emotional intelligence variable of junior high school students in 2024, with a t count of 17.274 and a significance value (0.000 <0.05). The magnitude of the influence of Thina-middha on the emotional intelligence of Buddhist students at Jambi Middle Schools in 2024 can be seen from the R Square, which has a value of 0.817, thus meaning that 81.7% of Thina-middha has a significant influence on student's emotional intelligence, while the remaining 18.3% is influenced by other variables that were not studied.
Co-Authors Andriyaningsih, Ayu apriyanto, rio Ardianto, Hendri Artika, Mila Avitasari, Iin Beri, Beri bur, Burmansah Candra Kusuma Chairani Chairani Dharmatanna, Sandjaja Eko Pramono Febriyanti, Nungki Ayu Gita, Gita Indriasari, B. A. JULIANTI, MEGA Komang Sutawan Lestari, Widya Medianto, Medianto Prasetya, Deni Pratama, Arya Sura Pundarika, Desta Putra, Bawana Rika, Desta Punda Rini Kasrah Saddhadhika, Adhi Kumara Saputra, Agus Sari, Laras Puspita Setiyawati, Depi Sidartha Adi Gautama sur, Juni Susanto Susanto Sutiyono sutiyono sutiyono Taridi, Taridi Tejo Ismoyo, Tejo Teri, Intan Panya Lita Vike Aprilianin Marwintaria Saputri Widi Astuti Widiyanto Widiyanto Wistina Seneru Yandana, Yandana