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All Journal Neo-Bis Jurnal Ilmu Manajemen (JIMMU) Journal Koperasi Dan Manajemen Journal of Management and Digital Business Journal of Sharia (JOSH) Asian Journal Science and Engineering Journal of Artificial Intelligence and Digital Business E-JRM Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Journal of Business Management and Economic Development Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Currency Journal of Economic and Business
Fuji Santoso
Universitas Negeri Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Pengaruh Strategi Pemasaran Digital, Word of Mouth, Brand Image dan Harga terhadap Keputusan Pembelian Durian Putri Jaya Kabupaten Sampang Anas, Zulviar; Santoso, Fuji; Faisol, Faisol
Journal of Economic and Business Vol 1 No 1 (2024): Maret
Publisher : Universitas Nazhatut Thullab Al-Muafa Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52298/joebis.v1i1.50

Abstract

Penelitian ini bertujuan untuk mengetahui secara parsial dan simultan pengaruh strategi pemasaran digital, word of mouth, brand image dan harga terhadap keputusan pembelian. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan asosiatif dan kuantitatif. Tempat penelitian ini dilakukan pada UMKM Durian PJ Sampang. Populasi dari penelitian ini adalah seluruh konsumen Durian PJ Sampang. Sampel penelitian ini sebanyak 100 Responden menggunakan rumus Bernoulli. Teknik pengumpulan data menggunakan kuesioner lalu di uji menggunakan validitas dan reliabilitas. Teknik analisis data menggunakan regresi linear berganda, uji asumsi klasik, uji t, uji F dan koefisien determinasi (RSquare). Hasil penelitian menunjukkan bahwa ada pengaruh strategi pemasaran digital terhadap keputusan pembelian, ada pengaruh word of mouth terhadap keputusan pembelian, ada pengaruh brand image terhadap keputusan pembelian, ada pengaruh harga terhadap keputusan pembelian. Secara simultan ada pengaruh strategi pemasaran digital, word of mouth, brand image dan harga terhadap keputusan pembelian Durian PJ Sampang.
Pengaruh Media Sosial Instagram dan Citra Merek terhadap Keputusan Pembelian pada Produk Martabak Hawaii Maghfiroh, Lailatul; Anas, Zulviar; Santoso, Fuji
Journal of Economic and Business Vol 2 No 1 (2025): Maret
Publisher : Universitas Nazhatut Thullab Al-Muafa Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52298/joebis.v2i1.115

Abstract

Keputusan pembelian tidak lepas dari strategi pemasaran yaitu media sosial instgram sebagai salah satu media promosi pada pemasaran digital. Selain itu citra merek atau brand image juga menjadi salah satu faktor yang juga berpengaruh dalam keputusan pembelian. Tujuan dari penelitian ini untuk Mengetahui apakah terdapat pengaruh secara parsial dan simultan antara media sosial instagram dan citra merek terhadap keputusan pembelian pada Martabak Hawaii di Kabupaten Sampang. Penelitian ini menggunakan penelitian kuantitatif. Dengan Populasi seluruh konsumen Martabak Hawaii di Kabupaten Sampang. Sesuai dengan perhitungan yang telah dilakukan jumlah sampel yang digunakan adalah sebanyak 100 responden dengan teknik pengambilan sampel yaitu Purposive sampling . Analisis data meliputi, uji asumsi klasik, analisis regresi, dan uji hipotesis dengan alat bantu aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel media sosial secara parsial berpengaruh secara negative dan kurang signifikan terhadap keputusan pembelian Martabak Hawaii di Kabupaten Variabel citra merek secara parsial berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Artinya Martabak Hawaii memiliki citra brand yang sudah kuat dikalangan masyarakat Sampang.
Pengaruh Iklan, Diskon dan Ulasan Pelanggan terhadap Keputusan Pembelian pada E-Commarce Shopee (Studi Kasus Mahasiswa Universitas Nazhatut Thullab Al-Muafa Sampang) Diana Sari, Putri; Santoso, Fuji; Nur Aini, Laily
Journal of Economic and Business Vol 1 No 2 (2024): September
Publisher : Universitas Nazhatut Thullab Al-Muafa Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52298/joebis.v1i2.116

Abstract

Dalam era digital saat ini, e-commerce telah menjadi salah satu platform utama bagi konsumen dalam melakukan pembelian. Shopee, sebagai salah satu platform e- commerce terbesar di Asia Tenggara, Tujuan dari penelitian ini untuk mengetahui pengaruh iklan, diskon dan ulasan pelanggan terhadap keputusan pembelian pada E- commarce Shopee di Universitas Nazhatut Thullab Al-Muafa Sampang. Hasil penelitian menunjukan bahwa iklan dan ulasan pelanggan memiliki pengaruh yang signifikan secara parsial sedangkan diskon tidak mempunyai pengaruh yang signifikan secara parsial terhadap keputusan pembelian. Ulasan pelanggan memiliki pengaruh yang paling dominan dibandingkan iklan dan diskon.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Produk Wardah Masfufah, Siti; Santoso, Fuji; Wahyudin, Ahmad; Faisol, Faisol
Journal of Economic and Business Vol 2 No 1 (2025): Maret
Publisher : Universitas Nazhatut Thullab Al-Muafa Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52298/joebis.v2i1.124

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Wardah (Studi Kasus Pengguna Produk Wardah Di Kabupaten Sampang). Penelitian ini menggunakan metode survei kuantitatif dengan melibatkan 100 responden yang merupakan konsumen pengguna produk Wardah di Kabupaten Sampang. Hasil penelitian menunjukkan bahwa kualitas produk (X1) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y) produk Wardah, yang berarti bahwa semakin tinggi persepsi konsumen terhadap kualitas produk Wardah semakin tinggi pula kemungkinan konsumen untuk membeli produk tersebut. Selain itu, harga (X2) juga ditemukan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y) produk wardah, artinya terdapat hubungan searah antara harga dengan keputusan pembelian, semakin sesuai harga maka semakin adanya peningkatan konsumen untuk membeli produk tersebut. Koefisien determinasi (R2) sebesar 73,5% mempunyai arti kualitas produk (X1) dan harga (X2) mempunyai pengaruh terhadap keputusan pembelian (Y) sedangkan sisanya 26,5% dipengaruhi oleh variabel lain.
Analisis faktor - faktor yang mempengaruhi pengambilan keputusan konsumen terhadap pembelian rumah : Studi kasus di Perumahan Griya Emas Kabupaten Pamekasan Santoso, Fuji; Anas, Zulviar
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.756 KB) | DOI: 10.53088/jmdb.v1i3.323

Abstract

The increase in population causes an increase in the demand for housing. Many developers use the increasing need for houses to provide housing with various facilities. Various kinds of developer offer make the public as consumers are faced with several factors in the decision to buy a house. The purpose of the study was to determine the effect of price, building design, physical building, facilities, and location and to determine the dominant factors in home-buying decisions. The research method uses quantitative methods. The results showed that the price factor, the building design factor, the physical building factor, the facility factor, and the location factor influenced the decision to buy a house. The most dominant factor in influencing home-buying decisions is the price factor. Other influencing factors are location, building physical, facility, and building design factors.
Pengaruh implementasi fungsi-fungsi manajemen terhadap kinerja pegawai di SMK Nazhatut Thullab Prajjan Camplong Kabupaten Sampang Anas, Zulviar; Haryansyah, Septian Eko; Santoso, Fuji; Sutinah, Sutinah
Journal of Management and Digital Business Vol. 2 No. 1 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i1.324

Abstract

The scope of this research is a study of the effect of implementing management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The purpose of this study was to determine the impact of the implementation of management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The research method used is simple linear regression analysis. The results can be concluded that implementing management functions positively affects employee performance. The diversity of variables in implementing management functions can be explained by employee performance variables, while the rest is influenced by other variables not mentioned in the model. The implications of the results of the study are then to improve employee performance, it is necessary to enhance the application of effective and efficient management functions at SMK Nazhatut Thullab Prajjan Camplong Region Sampang.
Creativity in Marketing: MSMEs Innovative Steps in Attracting Consumers Santoso, Fuji; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.371

Abstract

Growth and success of micro, small and medium-sized enterprises (SMEs) are heavily influenced by product creativity and innovation. MSMES must develop high-quality goods to face increasing competition. These products must be able to meet the needs and demands of the changing market. The aim of this research is to identify progress in MSMEs products and emerging challenges. These small often have difficulties when it comes to product development; they still rely on old products for innovation, lack adequate capital, and do not have the right approach to developing their products. If a business wants to survive, they have to keep creating new products. Most of the income comes from MSMES, because the economy of the community can be helped by the existence of MSMES. But MSMES today is still limited in the presence of borrowing capital, because there are still many MSMES that have not been touched by the financial institutions. 
PENGEMBANGAN UMKM KULINER DI ERA DIGITAL: PERAN INOVASI DAN JARINGAN BISNIS DI KOTA SAMPANG Nur Aini, Laily; Santoso, Fuji; Nury Khirdany, Elvin
Currency (Jurnal Ekonomi dan Perbankan Syariah) Vol. 2 No. 1 (2023): Currency
Publisher : LP2M AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/ccy.v2i1.236

Abstract

Perkembangan bisnis dapat dipengaruhi oleh berbagai faktor, baik internal maupun eksternal perusahaan. Tujuan dari penelitian ini adalah untuk menentukan pengaruh jaringan bisnis dan inovasi produk terhadap pengembangan usaha mikro, kecil, dan menengah di sektor kuliner. Jenis penelitian ini adalah penelitian eksplanatori. Populasi adalah UMKM kuliner di Kota Sampang, khususnya di Banyuanyar dengan sampel sebanyak 30 UMKM yang diambil menggunakan teknik disproportionate stratified random sampling dan simple random sampling. Pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linear. Hasil penelitian menunjukkan bahwa jaringan bisnis dan inovasi produk memiliki pengaruh positif dan signifikan terhadap pengembangan usaha mikro, kecil, dan menengah di sektor kuliner. Peneliti menyarankan agar UMKM selalu meningkatkan kolaborasi dengan berbagai pihak untuk memperluas jaringan bisnis, meningkatkan inovasi produk, dan meningkatkan daya saing agar UMKM dapat terus berkembang di tengah persaingan saat ini.
The Effect Of The Development Of Facilities And Services On The Level Of Customer Visits At Hotel De Baghraf Sumenep Ahmadi, Dedy; Santoso, Fuji; Ainorrofiqie, Ainorrofiqie; Buhairi, Buhairi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5814

Abstract

Abstract—This study aims to find out and analyze the influence of the development of facilities and services on the level of customer visits at Hotel De Baghraf Sumenep. In the world of hospitality, the quality of facilities and services is an important factor that can influence customer decisions in choosing and visiting certain hotels, so a facility and service improvement strategy is needed to attract interest and increase customer satisfaction. This study uses a quantitative method with a descriptive approach. The data used was primary data obtained from the distribution of questionnaires to customers of Hotel De Baghraf Sumenep as many as 40 respondents. The sampling technique in this study uses purposive sampling, which is a technique of determining samples based on certain criteria. The results of the study show that the research instruments used are valid and reliable. The data in this study is also distributed normally, so it is eligible for regression analysis. Based on the results of a simple linear regression analysis, it was found that the development of facilities and services had a positive and significant effect on the level of customer visits at Hotel De Baghraf Sumenep. Thus, it can be concluded that the development of facilities and services has an important role in increasing the level of customer visits. Therefore, the De Baghraf Sumenep Hotel is advised to continue to develop and improve facilities and services on an ongoing basis.
F1 POWER BOAT:Strategi Diplomasi Indonesia Dalam mencapai tujuan SDG's pada visi 2030 Santoso, Fuji; Zulian, Ibnu
JOSH: Journal of Sharia Vol. 4 No. 01 (2025): Vol. 04 No. 01 Januari 2025
Publisher : Universitas Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/josh.v4i01.2214

Abstract

This study analyzes sports diplomacy through the F1 Power Boat event on Lake Toba as part of Indonesia's efforts to support the achievement of the Sustainable Development Goals (SDGs) in Indonesia's Vision 2030. The study uses a descriptive qualitative approach based on secondary data from policy documents, official reports, and academic literature. The results show that the F1 Power Boat event serves as an effective soft power diplomacy instrument in improving Indonesia's image and strengthening tourism nation branding. This event also contributes to the achievement of SDGs 8, SDGs 9, and SDGs 11 through improving the local economy, developing infrastructure, and strengthening priority tourism destinations. In addition, the F1 Power Boat event encourages synergy between diplomacy, tourism, and regional economic development. However, the sustainability of its impact depends on sustainable governance and attention to social and environmental aspects. Overall, sports diplomacy through the F1 Power Boat event has the potential to be an effective strategy in supporting sustainable development and Indonesia's Vision 2030 if managed in an integrated and long-term manner.
Co-Authors Abror, Moh Naufal Afi Rahmat Slamet Ahmad Wahyudin Ahmadi, Dedy Ainorrofiqie Ainorrofiqie, Ainorrofiqie Anas, Zulviar Arief Noviarakhman Zagladi Buhairi, Buhairi Diana Sari, Putri Faisol Faisol LAILATUL MAGHFIROH Ludi Wishnu Wardana Masfufah, Siti Nur Aini, Laily Nurul Hidayat Nury Khirdany, Elvin Puji Handayati Rois Arifin Septian Eko Haryansyah Sudarmiatin Sutinah Sutinah Zulian, Ibnu