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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Economics Research and Policy Studies Journal of Management and Digital Business Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Economic and Business
Septian Eko Haryansyah
Universitas Nazhatut Thullab Al-Muafa Sampang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Digital Marketing dan Brand Image terhadap Keputusan Pembelian Subairi, Subairi; Liana, Wahyu; Haryansyah, Septian Eko
Journal of Economic and Business Vol 3 No 1 (2026): Maret
Publisher : Universitas Nazhatut Thullab Al-Muafa Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52298/joebis.v3i1.187

Abstract

Penelitian ini bertujuan untuk menguji dan memahami seberapa besar pengaruh pemasaran digital (digital marketing) dan citra merek (brand image) terhadap keputusan pembelian konsumen, dengan studi kasus di Elbas Store yang menggunakan aplikasi whatsapp business sebagai media utamanya. Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner. Populasi penelitian ini adalah seluruh konsumen Elbas Store. Pengambilan sampel menggunakan teknik purposive sampling dan diperoleh 100 responden sebagai sampel penelitian. Mayoritas responden adalah laki-laki yang berusia 21-25 tahun, yang mengindikasikan bahwa Elbas Store memiliki pangsa pasar yang kuat di kalangan anak muda yang memiliki pemahaman tentang penggunaan teknologi. Hasil penelitian menunjukkan bahwa digital marketing berkontribusi terhadap keputusan pembelian pada Elbas Store melalui whatsapp business berdasarkan hasil uji secara parsial, brand image berkontribusi terhadap keputusan pembelian pada Elbas Store melalui whatsapp business berdasarkan hasil uji parsial, digital marketing dan brand image berkontribusi terhadap keputusan pembelian pada Elbas Store melalui whatsapp business berdasarkan hasil uji secara simultan.
Analisis struktur, perilaku, dan kinerja pasar dalam sistem pemasaran garam rakyat di Desa Pangarengan Moh. Ofar; Septian Eko Haryansyah; Rosi Efendi
Journal of Economics Research and Policy Studies Vol. 6 No. 1 (2026): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v6i1.3044

Abstract

This study aims to analyze the marketing of folk salt in Aengsareh Village, Sampang District, Sampang Regency. The primary focus of the research is to identify the forms of marketing channels, market structure, market behavior through vertical price integration, and market performance. The research employed both qualitative and quantitative methods, using Multistage and Snowball Sampling for data collection. The results indicate that there are two types of marketing channel patterns in the area: one-level and two-level channels. The market structure for salt at both the farmer and middleman levels tends toward imperfect competition, specifically a monopolistic market. Based on the vertical market integration analysis, it was found that perfect price integration between the farmer and processing plant levels does not occur for all salt qualities (Qualities 1, 2, and 3). This condition is attributed to the government's minimal role in price supervision and to limited access to market information for salt farmers. Market performance analysis shows that the existing marketing channels are logical and profitable for marketing institutions, as the profit share exceeds the cost share. However, the largest distribution of marketing margins and profit shares is enjoyed by the factory-level marketing institutions, while salt farmers receive a relatively small price share.
Co-Authors Ahmad Wahyudin Aini, Laily Nur Anas, Zulviar Anas, Zulviar Anas Dian Ayu Fitri Efendi , Rosi Faisol Faisol Fuji Santoso Hanafi Hasanah, Lailatul Islamy, Sulaiha Nor Khirdany, Elvin Nury Khotijah Khotijah Lailatul Hasanah Laily Nur Aini Liana, Wahyu Lutfiana, Lutfiana Moh. Aminullah Moh. Ofar Ofar, Moh. Raden Bambang Poerwoko Ramadhani, Rizky Robius Shoffi Rosi Efendi Rosi Efendi Siti Maisaroh Sofa Subairi Subairi Sutinah Sutinah Zairina Zairina Zairina Zairina, Zairina Zulviar Anas