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Journal : MANAJEMEN

PRAKTEK IMPRESSION MANAGEMENT PADA UMKM DI INDONESIA Vivi Kumalasari Subroto; Eni Endaryati; Setiawan Setiawan
MANAJEMEN Vol 3 No 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.212

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive business entities owned by individuals who have a role and contribution to the Indonesian economy. The presence of MSMEs greatly supports the national economy. Internally, the MSME sector needs to empower employees and build a better management system to maintain its business image. On the other hand, problems related to branding also often occur among MSMEs, these two problems faced by MSMEs can be solved by implementing an image management strategy. One of the motivations for implementing this strategy is how they want to influence and benefit others [13]. Baktik's research [5] proves the influence of impression management on employee productivity at Chocolicious Indonesia Stores. On the other hand, according to dramaturgical theory, the use of digital branding and marketing techniques in MSMEs is part of the front stage. This concept is supported by Prabhawati's findings [10] that brand image has a higher influence on purchasing decisions for MSME products assisted by Jogja Sukurmi Key words: impression management, dramaturgi theory, MSMEs
Co-Authors Abdul Aziz Adang Kurniawan Aditya Dais Gumara Aini, Nurfina Aldy Mochammad Faiz Raksayudha Alexander Bima Sandra Anthony Brien Antis I’niswatin Arry Irawan Arry Irawan, Arry Arshad, Destian Asep Abdul Halim Avitariani, Annisa Nurul Ayu Sartika Bahmid I Magi Dadang Hermawan Dahtiah, Neneng Darya Setia Nugraha Destian Arshad Darulmalshah Tamara Destri Alpiani Dihapri Herli Setyowati Diharpi Herli Setyowati Diharpi Herli Setyowati Dimas Sumitra Danisworo Dimas Sumitra Danisworo Dinar Intan Mustika Djatnika, Djoni Djoni Djatnika Donna Sita Soraya Kristanti Jatmiko Dwi Ayu Fitrianty DWI SUHARTANTO Elsa Oktaviani Endah Dwi Kusumastuti, Endah Dwi Endang Hatma Juniwati Eni Endaryati Ezza Aviyani Iman Fathimah Awliyaul Alim Fiesty Utami Fildza Alifa Balqis Fitri Syahbani Rozak Galuh, Nadya Raina Ghifari Munawar Ghifari, Muhammad Jihad Al Ghina Akmalia Gojali, Dudang Hadiani, Fatmi Hafidz Hudzaefi Hasbi Assidiki Mauluddi Hendi Rohendi Hendi Rohendi, Hendi Imam Mustofa Irma Rizky Destiani Irsal Fauzi Iwan Setiawan Kamaluddin, Nurhadi Karnawati, Hennidah Khozin Arief Koernia Purwihartuti Kristianingsih Kristianingsih Kristianingsih, Kristianingsih Kusno, Hendra Sanjaya Leni Nur Pratiwi Leni Nur Pratiwi Leni Nur Pratiwi Leviana Belianti Mahesa Dava Wardhana Maisa Frita Winesa Margarena, Agung Novianto Mayasari, Ine Mega Aulia Hijrah Mochamad Umar Mai Mulyandani, Vina citra Nabila Nur Khairina Nabila Nurliandini Nada Aulia Pertiwi Nadya, Galuh Raina Nahlarriva Zackia Nanda Juliana Setiawan Nasya Ariesta Firdaus Noorsyah Adi Noer Ridha Novianty, Ira Nugraha, Arie Apriadi Nur'aeni Nur'aeni Nurdin, Ade Ali Nurfadhila Tsania Pakpahan, Rosma Pratiwi, Leni Nur Putra, Sugih Sutrisno Putri Calvina Eka PUTRI WULANSARI Radia Purbayati Rahmawati, Yunika Rama Dhonal Rani Putri Kusuma Dewi Rarassati, Oktaviani Ratna Maya Sari Rezky Apriyanthi Rhomadon Adhitia Prakarsa Rika Lisnawati Rinita Salsa Ziljiani Rizki Muhammad Siddiq Rizky Dwi Taruna Ros Melinda Rosa Dwi Andini Rosdiyanti, Lydia Ruhadi Ruhadi Salma Nurul Zahara Salsabila Eka Sutrisna Sarah, Ira Siti Selly Yulianti Setiawan, Nanda Juliana Siti Devi Siti Mardilia Farihah Sobana, Dadang Husen Sri Hartanti Nuryatin Suci Asih, Vemy Suwondo, Sulistia Syahrun Nizar Maulana Muttaqin Syarief, Mochamad Edman Tazqy, Recha Tiafahmi Angestiwi Tiara Putie Purwitasari Tintin Suhaeni Tjetjep Djuwarsa Tripuspitorini, Fifi Afiyanti Vina Febyningtyas Vivi Kumalasari, Vivi Wisnuadhi, Bambang Wulan Daniyati Yeti Apriliawati, Yeti Yulandri, Elsa Yunan Hendra Permana Zakky Fahma Auliya