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All Journal Unram Journal of Community Service (UJCS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Agribis Indonesian Community Journal Jurnal Masyarakat Madani Indonesia
Muhammad Andri Zuliansyah
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Komparatif Penentuan Komoditas Hortikultura Pada Lahan Rawa Dataran Rendah Di Kabupaten Banyuasin Sumatera Selatan Utan Sahiro Ritonga; Muhammad Andri Zuliansyah; Merna Ayu Sulastri
Jurnal AGRIBIS Vol. 17 No. 2 (2024): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v17i2.6635

Abstract

Achieving optimal commodity diversification returns requires reference to the most profitable commodity types. Not all types of annual crops are suitable for development. Lebak swamp land is one of the lands that can be utilised for the development of horticultural commodities. The amount of authority in implementing regional policies has both positive and negative impacts on agricultural development. Most local regulations are made with the aim of increasing local government revenues. With planning, an estimate (forecasting) is made of the potential, prospects, obstacles and risks faced. The aim is to provide an opportunity to select the best alternatives and choose the best combination. Location Quotient (LQ) analysis is used to determine comparatively base or non-base activities in an area. Based on the results of the LQ analysis in Banyuasin Regency, it is known that long beans are the base in 11 sub-districts followed by chillies as the base commodity in 9 sub-districts, watermelon is the base in 8 sub-districts, and eggplant is the base in 7 sub-districts. Curly Chillies and Cucumbers are the base in 5 sub-districts followed by Tomatoes which are the base of horticultural production in 4 sub-districts in Banyuasin Regency. The development of horticultural commodities needs to consider chilli as a priority commodity to review Banyuasin Regency is one of the areas included in the Save the Swamp to Improve the Farmers (SERASI) programme in South Sumatra. The development of horticultural commodities in Banyuasin Regency must be supported through capital formation, new innovations, research and development, and improvement of human resources and infrastructure.
Penggunaan E-Commerce Sebagai Bentuk Pemanfaatan Digital Marketing Bagi Pelaku UMKM Intan Putri; Feiza Salsabila Deka; Diah Triesia; Rani Ria Rizki; Dendi; Adli Adli; Muhammad Andri Zuliansyah; Siti Lestari; Andriadi Anugrah Ilahi; Muhammad Rizki Saputra
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/4ayrzd91

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah memiliki peran strategis dalam perekonomian nasional, namun masih menghadapi tantangan berupa keterbatasan pemahaman dan keterampilan dalam memanfaatkan teknologi digital untuk memperluas pasar. Kondisi ini mengakibatkan pemasaran produk masih dilakukan secara konvensional dan jangkauan pasar menjadi terbatas. Kegiatan pengabdian kepada masyarakat ini diusulkan sebagai solusi untuk meningkatkan kapasitas pelaku usaha dalam memanfaatkan platform perdagangan elektronik sebagai strategi pemasaran digital. Tujuan kegiatan ini adalah memberikan pengetahuan, keterampilan, dan pendampingan praktis agar pelaku usaha mampu mengelola pemasaran secara mandiri melalui media digital. Metode yang digunakan meliputi diskusi interaktif, pelatihan teknis, dan pendampingan langsung, yang mencakup pembuatan akun perdagangan elektronik, pengelolaan katalog produk, teknik fotografi produk, dan strategi promosi digital. Hasil kegiatan menunjukkan peningkatan keterampilan peserta dalam mengelola akun perdagangan elektronik serta meningkatnya kemampuan membuat konten promosi yang menarik. Kesimpulannya, pemanfaatan perdagangan elektronik dapat membantu pelaku usaha memperluas jangkauan pasar dan meningkatkan daya saing di era transformasi digital.
EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE Muhammad Andri Zuliansyah; Reshi Wahyuni; Serly Novita Sari; Adli; M. Huanza; Jerry Antonio
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1442

Abstract

This study was motivated by the importance of exploring traders' preferences in purchasing pineapples from farmers as an effort to strengthen the marketing chain and increase the competitiveness of local pineapple products in Senuro Village. The purpose of this study was to identify the factors that influence traders' decisions in purchasing pineapples in Senuro Village, Tanjung Batu District, Ogan Ilir Regency. This study used a survey method with a descriptive approach, involving four traders as samplings who were selected purposively. Data were collected through structured interviews using questionnaires, then analyzed descriptively and qualitatively to interpret patterns of trader preferences. The results showed five main factors that influence traders' decisions, namely quality, supply continuity, price, trust and relationships, and marketing risk. Quality is the most dominant factor because it is directly related to the fruit grading system, selling value, and market acceptance. Supply continuity is also important to maintain business stability, especially for traders who supply to markets outside the region. Price plays a secondary role after quality is met. In addition, trust between farmers and traders and the ability to manage marketing risks also influence the sustainability or strengthening of cooperative relationships.
Education and Action Movement of Climate Smart Agriculture Farmers: Adapting and Mitigating the Impacts of Climate Change on Agricultural Peatland in Perigi Village Dessy Adriani; Muhammad Yazid; Muhammad Yamin; Muhammad Andri Zuliansyah; Serly Novitasari; Siti Ramadhani Andhelia; M. Huanza; Dini Damayanthi; Trisna Wahyu Swasdiningrum Putri
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1318

Abstract

The agricultural sector's sustainability is seriously threatened by climate change, especially in vulnerable places like Perigi Village, which is primarily made up of peatlands. Due to a lack of knowledge about climate change adaptation and mitigation, farmers face decreasing productivity, seasonal uncertainty, and the risk of land fires. Through training, outreach, technical support, and the use of basic technologies based on climate-smart agriculture, the Climate-Smart Agriculture Farmers Education and Action Movement programme seeks to increase farmer capacity. Extension, hands-on training, agrosilvofishery systems, educational media, and the formation of Climate-Smart Agriculture Farmers Groups are some of the techniques employed. The program's results demonstrate a significant increase in farmer knowledge, the ability to apply adaptive techniques, and the creation of regional organisations that support collective efforts to reduce climate risks. This activity has an educational, social, ecological, and economic impact on the community and can be replicated as a model for village empowerment. This curriculum emphasises the importance of collaboration between academics, village administrations, and farmers in order to create sustainable agriculture and community resilience to climate change.
Transformasi Kelembagaan Melalui Living Lab Agrosilvofishery Untuk Pemberdayaan Masyarakat dan Pengelolaan Gambut Berkelanjutan di Desa Perigi Dessy Adriani; Siti Ramadani Andelia; Serly Novita Sari; Muhammad Andri Zuliansyah; Rujito Agus Suwignyo; Fitra Gustiar; Erizal Sodikin; Muhadianto Cahya
I-Com: Indonesian Community Journal Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v6i3.11100

Abstract

Lahan gambut memiliki peran penting dalam menjaga keseimbangan ekosistem sekaligus menjadi sumber penghidupan masyarakat. Namun, pengelolaan yang kurang tepat menyebabkan penurunan produktivitas serta meningkatnya risiko kebakaran dan degradasi lingkungan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas petani melalui penerapan model Living Lab Agrosilvofishery di Desa Perigi, Kabupaten Ogan Komering Ilir. Metode yang digunakan meliputi penyuluhan, pelatihan, pendampingan, pembelajaran lapangan (field learning), serta kolaborasi antara Universitas Sriwijaya, Yonsei University, pemerintah daerah, dan kelompok tani. Tahapan kegiatan meliputi persiapan kerja sama, pelaksanaan pembelajaran bersama masyarakat, perancangan solusi secara kolaboratif, serta evaluasi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pengelolaan gambut berkelanjutan, meningkatnya partisipasi petani dalam penerapan sistem agrosilvofishery, serta terbentuknya jejaring kolaborasi antara perguruan tinggi, pemerintah, dan masyarakat. Model Living Lab mampu menjadi media pembelajaran bersama yang mengintegrasikan pengetahuan lokal dengan ilmu pengetahuan sehingga mendukung keberlanjutan pengelolaan lahan gambut.
Co-Authors Adli Adli Adli Andriadi Anugrah Ilahi Dendi Dessy Adriani Diah Triesia Dini Damayanthi Erizal Sodikin Feiza Salsabila Deka Fitra Gustiar, Fitra Intan Putri Jerry Antonio M. Huanza Merna Ayu Sulastri Muhadianto Cahya Muhammad Rizki Saputra Muhammad Yamin Muhammad Yazid Rani Ria Rizki Reshi Wahyuni Rujito Agus Suwignyo Serly Novitasari Siti Lestari Siti Ramadani Andelia Siti Ramadhani Andhelia Trisna Wahyu Swasdiningrum Putri Utan Sahiro Ritonga