Article Per Year (5 Year)
p-Index From 2021 - 2026
2.644
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Innovative: Journal Of Social Science Research Journal of Social Science and Business Studies Equivalent : Journal of Economic, Accounting and Management Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Journal Economic Business Innovation Greenation International Journal of Tourism and Management Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Yuliani Istiqomah
STIE Gema Widya Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
The Influence of Influencer Credibility, Posting Frequency, and Entertainment Value on Social Media Engagement Behavior of Culinary Products Hendra, Hendra; Hendratni, Tyahya Whisnu; Istiqomah, Yuliani; Putrianti, Flora Grace; Mundzir, Mundzir; Bait, Jennifer Farihatul
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.213

Abstract

This research aims at identifying the role of social media influencers' credibility, the frequency of posts, and the entertainment value of posts in consumer engagement behavior to culinary products on social media channels. Quantitative explanatory research method has been utilized whereby 300 people who are social media active users and frequently involved with culinary content were given a questionnaire. Purposive sampling was applied in this research basing it on the online behavior of the respondents, and the data was analyzed using multiple linear regression. The findings indicated that influencer's credibility, posting frequency, and content's entertainment value, all three independent variables were positively and significantly correlated with engagement behavior in social media. The present study not only contributes to the development of the theory of digital marketing and consumer behavior but also provides practical recommendations to culinary marketers on how to develop and maintain engagement strategies that are credible, consistent, and entertaining.  
Breaking Domestic Boundaries: The Role of Affiliate Marketing in Building Productivity Among Housewives in the Digital Age Istiqomah, Yuliani; Setiawati, Liya; Somantri, Asep
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1057-1064

Abstract

Purpose: This study aims to explore how affiliate marketing in e-commerce contributes to improving the productivity and standard of living of housewives in the digital age. Methodology: This study uses a descriptive qualitative approach with in-depth interviews with eight informants who are housewives actively participating in affiliate marketing programmes. Data collection techniques include semi-structured interviews, social media observation, and digital documentation, analysed using the interactive model of Miles and Huberman. Results: The findings reveal that affiliate marketing provides flexible income opportunities and has a positive impact on the social and psychological aspects of housewives. Platforms such as TikTok and Shopee are the primary media for affiliate promotion. Findings: This study reveals that affiliate marketing not only serves as an economic tool but also as a means of empowering women through increased self-confidence, productivity, and social recognition. Novelty: This study offers a new perspective by examining affiliate marketing as a medium for empowering housewives, not merely as a digital marketing strategy. Originality: The uniqueness of this study lies in its multidimensional approach, which combines economic, social, and psychological aspects in the context of housewives' participation in the digital space. Conclusion: Affiliate marketing contributes significantly to the empowerment of housewives in the digital age, although challenges such as digital literacy and dependence on platform algorithms remain obstacles.
Digital Transformation in Sharia Mutual Fund Marketing: A Systematic Literature Review in Indonesia (2015–2025) Setiawati, Liya; Istiqomah, Yuliani; Imbrani, Hari
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1065-1078

Abstract

Purpose: This study aims to explore the transformation of digital strategies in the marketing of Islamic mutual funds within the context of the digital economy. This research is important due to the increasing awareness among Muslim investors to prioritize Sharia-compliant investments supported by technological advancements. Methodology: A qualitative approach using a Systematic Literature Review (SLR) was employed, supported by Watase Uake, a bibliometric software that enables article classification, keyword mapping, and thematic visualization of academic literature. Results:  The review highlights that digital platforms, mobile applications, social media, and AI-powered tools are central to promoting Sharia mutual funds. Key strategies include educational campaigns, influencer-driven content, and personalized recommendations.. Findings:  There is a growing engagement from Gen Z and millennial Muslim investors, alongside the adoption of technologies such as blockchain and robo-advisors to enhance transparency and trust. However, challenges remain in digital literacy, regulatory clarity, and equitable access.. Novelty: The novelty of this research lies in its comprehensive bibliometric mapping of digital marketing strategies specific to Sharia-compliant investment products. Originality: Its originality stems from synthesizing Islamic financial marketing with recent digital transformation trends. . Conclusion:  The study concludes that while digital marketing opens broad opportunities, challenges in literacy, regulation, and equitable access remain. Type of Paper: Systematic Literature Review (SLR)
PENINGKATAN LITERASI DIGITAL MASYARAKAT DALAM MENGHADAPI HOAKS DAN DISINFORMASI DI ERA MEDIA SOSIAL Cipto Duwi Priyono; Teuku Alfiady; Arinanda Arinanda; Rabith Madah Khulaili Harsya; Yuliani Istiqomah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.59339

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital masyarakat dalam menghadapi hoaks dan disinformasi di era media sosial. Jumlah peserta dalam kegiatan ini sebanyak 40 orang. Metode pelaksanaan dilakukan melalui sosialisasi, diskusi, pelatihan, praktik langsung, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai karakteristik hoaks, disinformasi, serta langkah-langkah sederhana dalam memverifikasi informasi digital sebelum menyebarkannya kepada orang lain. Hasil evaluasi juga menunjukkan peningkatan nilai rata-rata peserta pada seluruh aspek penilaian, nilai post-test tertinggi terlihat pada aspek kesadaran untuk tidak menyebarkan informasi palsu nilai rata-rata 91. Selain meningkatkan pengetahuan, kegiatan ini juga berhasil membangun sikap kritis dan kesadaran peserta dalam menggunakan media sosial secara lebih bijak dan bertanggung jawab. Meskipun terdapat kendala berupa perbedaan tingkat pemahaman teknologi digital dan keterbatasan waktu pelaksanaan, kegiatan tetap berjalan efektif melalui pendekatan pendampingan langsung dan diskusi kelompok. Secara keseluruhan, kegiatan pengabdian ini memberikan dampak positif terhadap peningkatan literasi digital masyarakat sehingga diharapkan mampu meminimalkan penyebaran hoaks dan disinformasi di lingkungan sosial.
The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users Bekti Setiadi; Tyahya Whisnu Hendratni; Andriya Risdwiyanto; Sonya Sidjabat; Dana Aswadi; Yuliani Istiqomah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7569

Abstract

The study is devoted to examining how host credibility, hedonic shopping motivation, and mobile app usability impact online shoppers' impulsive buying behavior. It is based on the growing incidence of impulse buying, which is largely the result of digital interaction and technology. A quantitative explanatory approach is utilized in the research, and purposive sampling is employed to select 200 active users of online shopping applications as respondents. Data is obtained through a five-point Likert scale questionnaire and subjected to multiple linear regression analysis. The results indicate that host credibility, hedonic shopping motivation, and mobile app usability are the main factors having a positive and significant impact on the consumers' impulsive buying behavior. Theoretical implications of this Study include the expansion of the digital consumer behavior research area through the integration of social, psychological, and technical factors. The findings also provide valuable insights for online retailers in the areas of digital marketing strategy and application development that could lead to more effective and sustainable impulse buying.
The Influence of Team Connectivity, Trust in Digital Systems, and Goal Clarity on Employee Engagement in the Digital Workplace of a Digital-Based Consulting Company Sri Purwati; Enny Diah Astuti; Yuliani Istiqomah; Fahrina Mustafa; Muhammad Syafri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6425

Abstract

The research investigates how team members build their relationships with each other while their trust in digital systems and their success in reaching their work objectives impact their performance in digital consulting work environments. The research exists because organizations need to implement digital workplaces which require their employees to work at maximum capacity for their businesses to succeed. The study uses a quantitative explanatory approach with data collected through a survey of 150 employees of a digital-based consulting firm using a purposive sampling technique. The researchers conducted multiple linear regression analysis on their data after they completed all necessary work for validation purposes and reliability testing and classical assumption testing. The research found that digital workplace environments create better employee engagement when teams achieve stronger relationships with team members and their digital system trust levels and work performance capacity both improve. The study extends current research on human resource management and organizational behavior by studying digital workplace environments. The research findings deliver strategic benefits to digital-based consulting firm managers who need to create policies that enhance employee engagement while ensuring their organizations maintain sustainable operations.
The Influence of Social Media Marketing, Brand Authenticity, and Personalization Capability on Digital Brand Loyalty of E-Commerce Users Bekti Setiadi; Yuliani Istiqomah; Anastasia D'Ornay; Hendra; Riesna Apramilda; Andriya Risdwiyanto
Greenation International Journal of Tourism and Management Vol. 4 No. 2 (2026): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i2.1244

Abstract

This research aims to examine the impact of Social Media Marketing, Brand Authenticity and Personalization Capability on Digital Brand Loyalty of e-commerce customers. The research was quantitative in nature employing survey technique to the consumers of e-commerce platforms as respondents. The sampling technique used is purposive sampling. The data were collected by disseminating the online questionnaire through Google Forms. Multiple linear regression was used for data analysis after checking the validity and reliability of all study tools. The results of the study indicate that Social Media Marketing, Brand Authenticity and Personalization Capability have a positive and significant effect on Digital Brand Loyalty both partially and simultaneously. The value of the coefficient of determination indicates that the three independent variables can explain Digital Brand Loyalty. Of the three factors, Personalization Capability is the most significant factor affecting digital brand loyalty. The study findings show that the company’s ability to build communication through social media, create an authentic brand, and provide a personalized shopping experience are important strategies in increasing customer loyalty on e-commerce platforms.
Corporate Governance Transparency and Stakeholder Engagement on Organizational Reputation through Corporate Accountability in Service Sector Companies Yuliani Istiqomah; Sarjito Surya; M Mulia Ramadhan
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 4 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i4.1522

Abstract

The increasing demand for transparent, accountable, and stakeholder-oriented business practices has encouraged organizations to strengthen governance mechanisms and build sustainable relationships with stakeholders. This study aims to analyze the influence of corporate governance transparency and stakeholder engagement on organizational reputation through the mediating role of corporate accountability in service sector companies. This research employed a quantitative approach with an explanatory research design. Data were collected using a questionnaire with a five-point Likert scale from employees and managers of service sector organizations selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) by evaluating the measurement model (outer model), structural model (inner model), hypothesis testing, and mediation analysis. The findings indicate that corporate governance transparency and stakeholder engagement have positive and significant effects on corporate accountability and organizational reputation. Furthermore, corporate accountability plays a significant mediating role in strengthening the relationship between governance practices and organizational reputation. This study highlights that integrating transparency, stakeholder involvement, and accountability mechanisms can enhance stakeholder trust, organizational credibility, and long-term reputation. The findings provide practical implications for service sector organizations in developing responsible governance strategies and strengthening sustainable stakeholder relationships.
Co-Authors Anastasia D'Ornay Andriya Risdwiyanto Arinanda Arinanda Astuti, Enny Diah Bait, Jennifer Farihatul Bekti Setiadi Bekti Setiadi Dana Aswadi Dina Yulia Wijaya Dina Yulia Wijaya Flora Grace Putrianti Hani Rosita Hendra Imbrani, Hari Linda Novianti Liya Setiawati M Mulia Ramadhan Muhammad Syafri Muhammad Syahrudin Mundzir Mundzir, Mundzir Mustafa, Fahrina Nisa Raudatul Janah Priyono, Cipto Duwi Rabith Madah Khulaili Harsya Riesna Apramilda Sarjito Surya Somantri, Asep Sri Purwati Teuku Alfiady Tyahya Whisnu Hendratni Wati Rahayu Wiwit Pawitri