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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bima Journal : Business, Management and Accounting Journal Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Innovative: Journal Of Social Science Research Journal of Social Science and Business Studies Equivalent : Journal of Economic, Accounting and Management Journal Economic Business Innovation Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Yuliani Istiqomah
STIE Gema Widya Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence of Influencer Credibility, Posting Frequency, and Entertainment Value on Social Media Engagement Behavior of Culinary Products Hendra, Hendra; Hendratni, Tyahya Whisnu; Istiqomah, Yuliani; Putrianti, Flora Grace; Mundzir, Mundzir; Bait, Jennifer Farihatul
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.213

Abstract

This research aims at identifying the role of social media influencers' credibility, the frequency of posts, and the entertainment value of posts in consumer engagement behavior to culinary products on social media channels. Quantitative explanatory research method has been utilized whereby 300 people who are social media active users and frequently involved with culinary content were given a questionnaire. Purposive sampling was applied in this research basing it on the online behavior of the respondents, and the data was analyzed using multiple linear regression. The findings indicated that influencer's credibility, posting frequency, and content's entertainment value, all three independent variables were positively and significantly correlated with engagement behavior in social media. The present study not only contributes to the development of the theory of digital marketing and consumer behavior but also provides practical recommendations to culinary marketers on how to develop and maintain engagement strategies that are credible, consistent, and entertaining.  
Breaking Domestic Boundaries: The Role of Affiliate Marketing in Building Productivity Among Housewives in the Digital Age Istiqomah, Yuliani; Setiawati, Liya; Somantri, Asep
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1057-1064

Abstract

Purpose: This study aims to explore how affiliate marketing in e-commerce contributes to improving the productivity and standard of living of housewives in the digital age. Methodology: This study uses a descriptive qualitative approach with in-depth interviews with eight informants who are housewives actively participating in affiliate marketing programmes. Data collection techniques include semi-structured interviews, social media observation, and digital documentation, analysed using the interactive model of Miles and Huberman. Results: The findings reveal that affiliate marketing provides flexible income opportunities and has a positive impact on the social and psychological aspects of housewives. Platforms such as TikTok and Shopee are the primary media for affiliate promotion. Findings: This study reveals that affiliate marketing not only serves as an economic tool but also as a means of empowering women through increased self-confidence, productivity, and social recognition. Novelty: This study offers a new perspective by examining affiliate marketing as a medium for empowering housewives, not merely as a digital marketing strategy. Originality: The uniqueness of this study lies in its multidimensional approach, which combines economic, social, and psychological aspects in the context of housewives' participation in the digital space. Conclusion: Affiliate marketing contributes significantly to the empowerment of housewives in the digital age, although challenges such as digital literacy and dependence on platform algorithms remain obstacles.
Digital Transformation in Sharia Mutual Fund Marketing: A Systematic Literature Review in Indonesia (2015–2025) Setiawati, Liya; Istiqomah, Yuliani; Imbrani, Hari
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1065-1078

Abstract

Purpose: This study aims to explore the transformation of digital strategies in the marketing of Islamic mutual funds within the context of the digital economy. This research is important due to the increasing awareness among Muslim investors to prioritize Sharia-compliant investments supported by technological advancements. Methodology: A qualitative approach using a Systematic Literature Review (SLR) was employed, supported by Watase Uake, a bibliometric software that enables article classification, keyword mapping, and thematic visualization of academic literature. Results:  The review highlights that digital platforms, mobile applications, social media, and AI-powered tools are central to promoting Sharia mutual funds. Key strategies include educational campaigns, influencer-driven content, and personalized recommendations.. Findings:  There is a growing engagement from Gen Z and millennial Muslim investors, alongside the adoption of technologies such as blockchain and robo-advisors to enhance transparency and trust. However, challenges remain in digital literacy, regulatory clarity, and equitable access.. Novelty: The novelty of this research lies in its comprehensive bibliometric mapping of digital marketing strategies specific to Sharia-compliant investment products. Originality: Its originality stems from synthesizing Islamic financial marketing with recent digital transformation trends. . Conclusion:  The study concludes that while digital marketing opens broad opportunities, challenges in literacy, regulation, and equitable access remain. Type of Paper: Systematic Literature Review (SLR)
Co-Authors Bait, Jennifer Farihatul Dina Yulia Wijaya Dina Yulia Wijaya Flora Grace Putrianti Hani Rosita Hari Imbrani Hendra Hendra Imbrani, Hari Linda Novianti Liya Setiawati Muhammad Syahrudin Mundzir Mundzir, Mundzir Nisa Raudatul Janah Setiawati , Liya Somantri, Asep Tyahya Whisnu Hendratni Wati Rahayu Wiwit Pawitri