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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI DAN BISNIS Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL JHSS (Journal of Humanities and Social Studies) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Journal : cosmos

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STRATEGI OMNICHANNEL DALAM PEMASARAN: DAMPAKNYA TERHADAP PEMASUKAN DAN KEBERLANJUTAN USAHA Rolando, Benediktus; Simanjuntak, Enty Evasari; Dewi, Komala; Al-Amin, Al-Amin
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.175

Abstract

This research investigates omnichannel strategies in marketing and their effects on increasing revenue and business sustainability. By reviewing relevant literature and case studies, this research identifies that the omnichannel approach, which integrates online and offline marketing channels to create a seamless customer experience, has a significant contribution to improving the financial performance and long-term sustainability of businesses. The findings show that an omnichannel strategy helps companies understand customer behavior more deeply, personalize offers, and increase customer satisfaction and loyalty. In addition, effective adaptation of information technology in support of omnichannel is proven to improve operational efficiency and strengthen the business's competitive position in the market. Thus, the implementation of an omnichannel strategy not only restructures the way companies interact with customers, but also plays an important role in strengthening the foundation of the business for future growth and sustainability. This research provides insights for business stakeholders on the importance of adopting and continuously updating omnichannel strategies to improve business performance and competitiveness.
Menimbang Manfaat dan Kerugian Investasi Saham dan Kripto Bagi Pelaku Pasar Indonesia Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

This study aims to weigh the benefits and disadvantages of stock and crypto investments for Indonesian market participants. This study uses a desk study approach by reviewing relevant literature from various sources. Various articles, scientific journals, and research reports are used to provide a detailed overview of the characteristics of stock and crypto investments, including their potential benefits and risks. Stocks are known to have a more stable regulatory foundation and are often considered a safer long-term investment. On the other hand, crypto offers the potential for high returns with greater volatility, making it attractive to high-risk investors. However, crypto also faces significant regulatory and security challenges. The results of this study are expected to provide insights for Indonesian investors in making more informed and measured investment decisions. It's hoped that by understanding the dynamics and characteristics of both, investors can be wiser in choosing investment options that suit their risk profile and financial goals.
Memahami Nilai Tukar Kripto dalam Ekonomi Digital: Pendekatan Investasi di Masa Kini Rolando, Benediktus; Al-Amin, Al-Amin; Rahmat, Rahmat; Zuwardi, Zuwardi; Izmuddin, Iiz
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 6 (2024): Oktober
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

This research aims to understand the role of crypto exchange rates in the context of the digital economy and current investment approaches through the literature study method. The study utilized relevant literature to explore crypto market volatility and value, the influence of government regulation, blockchain technology, and investment diversification strategies. It was found that crypto exchange rates exhibit high volatility but remain attractive as an investment instrument due to the potential for significant returns. Government regulations and policies play a crucial role in determining the stability and adoption of cryptocurrencies. Blockchain technology provides security and transparency that increases investor confidence and opens up new opportunities in the digital finance sector. The COVID-19 pandemic has accelerated the adoption of crypto as an investment and transaction tool, emphasizing its role in the digital economy. Cryptocurrencies are now an important component in portfolio diversification strategies, helping investors adapt to modern market dynamics. Through this research, it is hoped that investors and policymakers can gain a deeper insight into crypto and its impact on investment in the digital era.
Co-Authors Al-Amin Al-Amin, Al-Amin Angelica, Natasya Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni R. Susanto, Salya Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI