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All Journal Sosiohumaniora Ilmu Administrasi Publik Jurnal Manajemen Pelayanan Publik Jurnal Office Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Jurnal PAJAR (Pendidikan dan Pengajaran) Syntax Idea Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes JOURNAL UTILITY: Jurnal Ilmiah Pendidikan dan Ekonomi Pinisi Business Administration Review International Journal of Social Science Nobel Management Review Media Bina Ilmiah Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Metta: Jurnal Penelitian Multidisiplin Ilmu Journal of Education Religion Humanities and Multidiciplinary IJAE Jurnal Lamellong: Pengabdian Kepada Masyarakat
Rahman, Nawir
Universitas Patompo Makassar
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Journal : Pinisi Business Administration Review

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Social Network Analysis: E-Marketing Sales of “Kue Lebaran” in the Perspective of the Technology Acceptance Model Sitti Hardiyanti Arhas; Risma Niswaty; Tri Cahyono; Nawir Rahman
Pinisi Business Administration Review Volume 4, Number 1, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i1.32998

Abstract

E-marketing creates fundamental changes in business and consumer behavior, this happens because marketing does not require a lot of money, in contrast to traditional marketing. The purpose of this study was to determine e-marketing in selling Eid cakes (kue lebaran) from the perspective of the Technology Acceptance Model by using Social Network Analysis. The data is obtained from tweets on the Twitter application, the data obtained are tweets from April 2-20 2022. Data analysis uses the ATLAS.ti application. This study uses the keyword "jual kue lebaran", including only tweets, without retweets and images. Meanwhile Create codings from: authors, mentions, hashtags, and query hashtags only. Then do network analysis, tweets that stand alone or have no relationship with other tweets will be eliminated or excluded. Based on the results of data analysis, it was found that Eid cake producers on the Twitter market their sales in the form of general promotional tweets or mentions to several accounts using easy word selection in conducting searches.
Co-Authors AA Sudharmawan, AA Achmad Wahyudi Nur Afridha Noor Pewara Alimuddin Alimuddin Andi Nurul Abidah Ramli Andi Tenri Fani Andi Yusran Hasda Annisa Ritri AS, Husain Askar Askar Aslinda Aslinda Aswira, Aswira Azriani Azriani Baehaqi Haedar Akib Hamriani Sari Hasyim, Ahmad Husain As Intan Pratiwi Jalil, Muh. M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Maryadi Maryadi Maryadi Maryadi Muh Yanus Muh. Yahya Muhammad Azis Muhammad Faisal Muhammad Guntur Muhammad Hidayat Muhammad Rakib Musriady, Musriady Nulaela Bonso Nurdin . Nurdin Nurdin Nurfadilah Fajri Hurriyah Nurwijayanti Rahmiwati Rahmiwati, Rahmiwati Reynilda Reynilda Risma Niswaty Rudi Salam S, Muh. Rizal Saban Echdar Sahriani, Sahriani Sitti Hardiyanti Arhas Suprianto Suprianto Syamsu Rijal Vinsensia Lusia Lodan Winy Eve Juldinsi Yulyanti Yulyanti Yunus, Muh