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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science International Journal of Educational Review, Law And Social Sciences (IJERLAS) Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Puan Indonesia Jurnal Locus Penelitian dan Pengabdian Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Accounting and Finance Management (JAFM) Eduvest - Journal of Universal Studies Jurnal Desain dan Analisis Teknologi Innovative: Journal Of Social Science Research MARAS : Jurnal Penelitian Multidisplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Glosains: Jurnal Sains Global Indonesia
Alice Erni Husein
Universitas Putera Batam, Indonesia
Religion Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Alice Erni Husein; Realize Realize; Mauli Siagian; Asron Saputra
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM Mariska Putri Pratiwi; Alice Erni Husein; Alfannisa Fajrin; Muhammad Haldy; Poppy Okta Fiana Putri
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.492

Abstract

This community service program aimed to empower Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to enhance their competitiveness. Many MSME actors still face limitations in utilizing digital platforms for marketing purposes. The program involved 30 participants and was implemented through a series of practical training sessions covering social media marketing, e-commerce utilization, content creation, and basic search engine optimization (SEO). Evaluation was conducted using pre-test and post-test instruments as well as participant satisfaction surveys. The results showed an improvement in participants’ understanding of digital marketing concepts and practices, as well as a high level of satisfaction with the program. Participants reported increased confidence and readiness to adopt digital marketing strategies in their businesses. This program demonstrates that digital marketing training can be an effective empowerment approach to strengthen MSME capacity and competitiveness.
The effect of communication, teamwork, and work motivation on employee performance at PT X in Batam city Talenta Br Sitepu; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.424

Abstract

This study investigates the influence of communication, teamwork, and work motivation on employee performance at PT X in Batam City. Using a quantitative research design, data were collected through structured questionnaires distributed to employees and analyzed using SPSS version 25. Statistical analyses, including t-tests and F-tests, revealed that communication, teamwork, and motivation each have a significant and positive effect on employee performance, both partially and simultaneously. The findings indicate that effective communication fosters clarity and cooperation, teamwork enhances collective productivity, and motivation drives employees to achieve organizational goals. These results are consistent with prior studies, confirming that organizational success strongly depends on the interplay between communication, teamwork, and motivation. The study concludes that strengthening these three factors can significantly improve employee performance and contribute to sustainable business growth at PT X.
The effect of work motivation, work discipline, and compensation on employee performance at PT X Helliani Helliani; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.425

Abstract

This study aims to examine the influence of work motivation, work discipline, and compensation on employee performance at PT X. Employing a quantitative research design based on the positivist paradigm, both primary and secondary data were utilized. Primary data were obtained through structured questionnaires distributed to employees, while secondary data were gathered from company archives and relevant literature. The research sample consisted of 80 respondents determined using the Krejcie and Morgan table. Data analysis was performed using multiple linear regression with the assistance of SPSS software to test the partial (t-test) and simultaneous (F-test) effects of the independent variables. The findings reveal that work motivation has a significant positive influence on employee performance, indicating that motivated employees tend to perform better. Similarly, work discipline shows a significant and positive impact on performance, suggesting that adherence to organizational rules and responsibilities enhances employee effectiveness. Compensation also demonstrates a significant positive effect, confirming that fair and adequate rewards strengthen employees’ productivity and commitment. Furthermore, simultaneous testing indicates that work motivation, work discipline, and compensation collectively exert a substantial influence on employee performance. Theoretically, these results reinforce previous empirical studies emphasizing motivation, discipline, and compensation as essential determinants of performance. Practically, the findings provide valuable insight for management at PT X in developing effective strategies to enhance employee motivation, enforce discipline, and implement fair compensation systems to improve overall organizational performance.
The influence of brand image, product quality, and trust on purchase intention for skintific moisturizers in Batam City Stefenny Stefenny; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.426

Abstract

This study investigates the influence of brand image, product quality, and trust on consumer purchase intention toward Skintific moisturizer at PT X in Batam City. Employing a quantitative research design grounded in the positivist paradigm, data were collected from primary sources through structured questionnaires distributed to consumers. The total number of respondents was determined using a purposive sampling approach, and statistical analysis was conducted using multiple linear regression with the assistance of SPSS software to evaluate both partial (t-test) and simultaneous (F-test) effects. The empirical findings reveal that brand image exerts a positive and significant effect on purchase intention, indicating that a favorable perception of the brand—encompassing company reputation, product image, and user image—directly increases consumers’ willingness to buy. Product quality also shows a positive and significant influence, suggesting that the perceived excellence of the product’s safety, texture, efficacy, and performance enhances consumer interest. Likewise, consumer trust significantly and positively impacts purchase intention, demonstrating that confidence in the authenticity, reliability, and integrity of the product fosters higher purchasing motivation. Moreover, the simultaneous test results confirm that brand image, product quality, and trust collectively have a substantial influence on purchase intention. These findings are consistent with previous research, reinforcing the theoretical understanding that purchase intention is shaped by an interrelated combination of cognitive, affective, and behavioral factors. Theoretically, the study contributes to marketing literature by validating the importance of brand image, product quality, and trust in shaping consumer behavior in the skincare industry.
The influence of organizational culture, work discipline, and communication on employee performance at PT X in Batam City Herika Dessy Suryani; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.427

Abstract

This study investigates the influence of Organizational Culture, Work Discipline, and Communication on Employee Performance at PT X. Using a quantitative associative–causal design, data were collected from 100 employees selected through the Slovin formula. Statistical analyses, including validity and reliability tests, classical assumption tests, and multiple linear regression, were conducted using SPSS. The findings reveal that all three independent variables have a positive and significant effect on employee performance, both partially and simultaneously, with a coefficient of determination (R²) of 0.714. Among these, communication exerts the strongest influence, indicating that effective interaction and information flow are critical to achieving optimal performance. The results confirm that behavioral and relational factors remain central to organizational effectiveness, particularly in industrial settings.
The influence of product quality, brand image, and price on consumers’ purchase intention toward acer laptops in Batam city Fransiska Weny Sinaga; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.428

Abstract

This study investigates the influence of product quality, brand image, and price on consumer purchase intention toward Acer laptop products marketed by PT X in Batam City. Employing a quantitative descriptive approach, data were collected from 100 respondents through an online questionnaire and analyzed using multiple linear regression in SPSS. The results demonstrate that all three independent variables, product quality, brand image, and price, have a simultaneous and significant effect on purchase intention. Individually, brand image (β = 0.477, Sig. = 0.000) emerged as the most dominant factor influencing consumers’ decisions, followed by price (β = 0.436, Sig. = 0.000), while product quality, though statistically significant (β = 0.011, Sig. = 0.025), exhibited the smallest effect. These findings suggest that consumers in Batam prioritize psychological and symbolic brand perceptions, as well as perceived value-for-money considerations, over purely functional attributes when purchasing laptops. The managerial implications highlight the need for PT X to focus on strengthening brand image through reputation-building and superior after-sales service, implementing competitive yet value-reflective pricing strategies, and maintaining consistent product quality assurance. Overall, the study provides empirical evidence that branding and perceived price fairness are key determinants of purchase intention in the technology retail market.
The influence of career development, work motivation, and job satisfaction on employee performance at X Resort Barelang Batam Tedi Kurnia Putra; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i4.429

Abstract

This study investigates the influence of career development, work motivation, and job satisfaction on employee performance at X Resort Barelang Batam, a four-star hospitality establishment operating under The Ascott Limited network. Using a quantitative approach with 85 respondents and statistical analysis conducted through SPSS 25, the research aims to determine the extent to which these human resource variables contribute to performance outcomes. The results reveal that all three independent variables—career development (X₁), work motivation (X₂), and job satisfaction (X₃)—have positive and significant effects on employee performance (Y). Among them, job satisfaction demonstrates the strongest influence (β = 0.308; Sig = 0.002), followed by work motivation (β = 0.305; Sig = 0.005) and career development (β = 0.136; Sig = 0.198). The model’s coefficient of determination (R² = 0.601) indicates that 60.1% of performance variation is explained by these factors. The findings highlight that structured career development, effective motivational strategies, and enhanced job satisfaction collectively strengthen employee engagement and service quality. These results confirm the theoretical propositions of human capital and expectancy theories while providing practical implications for improving human resource policies within the hospitality sector.
The influence of product quality and brand image on purchasing decisions in tiktok shop within the context of Batam city Casta Aruan; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.430

Abstract

This study investigates the influence of product quality and brand image on purchase decisions among TikTok Shop consumers in Batam City, Indonesia. Using a quantitative approach and multiple linear regression analysis, data were collected from 100 respondents selected through purposive sampling. The findings reveal that both product quality and brand image have a positive and significant effect on purchase decisions. Specifically, higher perceived product quality, measured through performance, features, reliability, conformity, durability, service capability, aesthetics, and perceived quality, enhances consumer willingness to purchase. Similarly, a strong brand image, comprising company image, user image, and product image, significantly increases consumers’ likelihood of making purchase decisions. These results align with previous research emphasizing that product attributes and brand perception are key determinants of consumer behavior in e-commerce environments. The study provides both theoretical and practical implications, particularly for online sellers and digital marketing strategists seeking to strengthen consumer trust and drive purchase intentions on live-streaming commerce platforms
The influence of trust, usefulness, and security on the intention to use the ferizy application for ro-ro ferry ticket booking in Batam Reza Putri Geni; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.431

Abstract

This study examines the influence of Trust, Usefulness, and Security on the Intention to Use the Ferizy application for Ro-Ro ferry ticket reservations in Batam. As digital platforms increasingly shape transportation services in Indonesia, understanding user perceptions becomes crucial for enhancing adoption and sustaining long-term engagement. Using a quantitative approach, data were collected through structured questionnaires distributed to active Ro-Ro ferry users. The results show that Trust, Usefulness, and Security each have a positive and significant effect on Intention to Use, while the simultaneous F-test confirms that these three variables collectively contribute substantially to explaining user intention. Descriptive findings indicate that users perceive Ferizy as highly useful, particularly in facilitating faster and more efficient ticket reservations. Trust levels are also relatively high, supported by perceptions of system credibility and transparent service information. Security emerges as a critical determinant, as users express confidence in the protection of personal data and the safety of digital transactions. The variable measuring Intention to Use records the highest average score, reflecting strong user motivation to continue utilizing the application. These findings underscore the necessity for digital service providers to strengthen system reliability, functional benefits, and robust security mechanisms, while also offering theoretical contributions to consumer behavior research within digital service adoption in Indonesia.
Co-Authors Alfannisa Fajrin Andi Maslan Asron Saputra Bellina Sihombing, Syintia Casta Aruan Daniel Cassa Agustinus Debora Winda Sari Simanjuntak Edison Edison Elaine Elaine Elfira Anggraini Fazura, Aurora Fitri Anita Simangunsong Fransiska Weny Sinaga Helliani Helliani Hera Melawati Herika Dessy Suryani Jesvabbyona Jesvabbyona Jusuf Santoso Wibisono Juwita Siburian MAULI SIAGIAN Muhammad Haldy Muthi'ah Fitri Mas'udah Ng, Hana Novelina, Novelina Stephani Poniman Poniman Poppy Okta Fiana Putri Pratiwi, Mariska Putri Purba, Neni Marlina BR Putri Putri, Putri Rahmadila Novi Realize, Realize Reza Putri Geni Rona Natalia Simarmata Salma Saqilah Lubis Sasa Ani Arnomo Saut Pintubipar Saragih Shellen Shellen Shellen, Shellen Sherent Sherent Simarmata, Rona Natalia Stefenny Stefenny Talenta Br Sitepu Tedi Kurnia Putra Wasiman Wasiman, Wasiman Wati, Riana Wiryanto, Ricky Zakarias Situmorang Zakarias Situmorang