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This Author published in this journals
All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science International Journal of Educational Review, Law And Social Sciences (IJERLAS) Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Puan Indonesia Jurnal Locus Penelitian dan Pengabdian Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Accounting and Finance Management (JAFM) Eduvest - Journal of Universal Studies Jurnal Desain dan Analisis Teknologi Innovative: Journal Of Social Science Research MARAS : Jurnal Penelitian Multidisplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Glosains: Jurnal Sains Global Indonesia
Alice Erni Husein
Universitas Putera Batam, Indonesia
Religion Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The influence of consumer perception, product quality, and brand image on purchasing decisions of pixy products in Batam city Rahmadila Novi; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.496

Abstract

This study examines the influence of consumer perception, product quality, and brand image on purchasing decisions for Pixy products in Batam City. The research applied a quantitative survey approach using questionnaires distributed to 119 respondents who had purchased or used Pixy products. Data were analyzed using multiple linear regression with the assistance of SPSS 25. The findings indicate that consumer perception, product quality, and brand image each have a positive and significant effect on purchasing decisions. Consumer perception was influenced by product accessibility, service quality, product completeness, and price suitability, while product quality was reflected through performance, safety, reliability, and conformity with consumer expectations. Brand image also contributed significantly by strengthening consumer trust and confidence in Pixy products. Simultaneously, all independent variables significantly influenced purchasing decisions, with the coefficient of determination showing that the model explained 63.8% of the variation in purchasing decisions. The study concludes that improving positive consumer perception, maintaining product quality, and strengthening brand image are important strategies for increasing consumer purchasing decisions in the competitive cosmetic industry.
The influence of brand positioning brand image and price perception on repurchase intention toward finally found you skincare products in Batam city Salma Saqilah Lubis; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.497

Abstract

This study examined the influence of brand positioning, brand image, and price perception on consumers’ repurchase intention toward Finally Found You skincare products in Batam City. The research applied a quantitative approach using a survey method with purposive sampling techniques involving 100 respondents who had previously used the product. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS 29. The findings demonstrated that brand positioning, brand image, and price perception each had a positive and statistically significant effect on repurchase intention, both partially and simultaneously. Brand positioning strengthened consumer recognition and confidence toward the product, while brand image enhanced trust and emotional attachment to the brand. Price perception also contributed significantly, indicating that consumers perceived the products as competitively priced and aligned with the quality and benefits received. Simultaneous testing confirmed that the three independent variables collectively explained a substantial proportion of the variation in repurchase intention. The study highlights the importance of strategic brand management and pricing policies in strengthening customer loyalty and sustaining competitiveness within the Indonesian skincare industry.
The influence of product quality, brand image, and electronic word of mouth on purchase decisions of Glad2Glow products on tiktok shop in Batam city Jesvabbyona Jesvabbyona; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.500

Abstract

This study examines the influence of Product Quality, Brand Image, and Electronic Word of Mouth (E-WOM) on consumers’ Purchase Decisions regarding Glad2Glow products on TikTok Shop in Batam City. A quantitative approach was employed using a survey method, with data collected from 100 respondents selected through purposive sampling. Primary data were obtained through questionnaires measured using a five-point Likert scale and analyzed using multiple linear regression with SPSS 26. The results indicate that Product Quality, Brand Image, and E-WOM each have a positive and significant effect on Purchase Decisions. Product Quality significantly enhances consumer confidence through product durability, material quality, conformity with product descriptions, and performance. Brand Image positively affects purchasing behavior by strengthening consumer trust and perceptions of brand superiority and uniqueness. E-WOM exerts the strongest influence, demonstrating the importance of online reviews, recommendations, and digital interactions in shaping consumer decisions. Simultaneous testing confirms that Product Quality, Brand Image, and E-WOM collectively have a significant effect on Purchase Decisions. The coefficient of determination shows that these variables explain 89.3% of the variance in Purchase Decisions, while 10.7% is explained by other factors not included in the model. The findings highlight the importance of maintaining product quality, strengthening brand image, and optimizing positive E-WOM strategies to improve consumer purchasing decisions in digital marketplace environments.
The influence of perceived emotional value and visual packaging on purchase intention toward Garnier cosmetics in Batam city Fitri Anita Simangunsong; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.501

Abstract

This study examines the influence of visual packaging and perceived emotional value on consumers’ purchase intention toward Garnier cosmetics in Batam City. A quantitative approach with a cross-sectional survey design was employed using structured questionnaires distributed to 100 Garnier consumers selected through purposive sampling. Data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, coefficient of determination analysis, and hypothesis testing. The findings indicate that visual packaging and perceived emotional value are perceived positively by consumers and significantly affect purchase intention. Visual packaging has a positive and significant effect on purchase intention (β = 0.232; t = 2.685; p = 0.009), while perceived emotional value exerts a stronger positive and significant effect (β = 0.764; t = 8.345; p = 0.000). Simultaneously, both variables significantly influence purchase intention (F = 327.090; p = 0.000) and explain 86.8% of the variance in purchase intention (Adjusted R² = 0.868). These results demonstrate that attractive packaging and positive emotional experiences play important roles in strengthening consumer buying interest, with perceived emotional value emerging as the dominant determinant of purchase intention toward Garnier cosmetics in Batam City.
Literature Review: Human Resource Management Strategy in Improving Employee Performance of Profit-Oriented Organizations Alice Erni Husein; Wasiman Wasiman
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52773

Abstract

This literature review investigates the role of Human Resources Management (HRM) as a strategic factor in improving employee performance with regards of profit-oriented organizations. By analyzing 35 selected academic articles that published from 2021 to 2025, the study identifies several core HRM approaches that enhancing employee performance. Key focuses included work discipline, motivation, career development, communication, and organization culture respectively. Findings indicates that strategic HRM as far as the aforementioned key focuses are concerned, significantly improves the resilience of organization in addressing global concerns. The report advocated for centered around humanity, empirical data-driven approach to establish an economically feasible HRM framework for profit-oriented organizations. Research gaps are found, hence future investigation being recommended too.
Assessing the Impact of Unresolved Waste Management on Human Capital Development in Indonesia: An Empirical Analysis Alice Erni Husein
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52913

Abstract

Indonesia is confronting a severe waste management crisis that increasingly threatens not only environmental sustainability but also human capital development. Rapid population growth and inadequate waste infrastructure have resulted in widespread open dumping and burning, while government spending and strategic planning remain limited. This study seeks to shed light on the future implications for Indonesian human capital based on data gathered from recent empirical studies. Using a Systematic Literature Review combined with bibliometric analysis through the Biblioshiny tool in R, the study compares the impacts in urban and rural settings. It examines how ineffective waste management degrades environmental quality, harms public health, and undermines the nation’s human capital, with broader implications for economic development. The findings highlight the urgent need to integrate waste management into national development strategies, emphasizing that improving collection systems, recycling initiatives, and sanitary disposal practices can enhance public health, promote green employment opportunities, and strengthen the human capital essential for sustainable economic development.
The Influence of Brand Equity, Product Quality, and Customer Satisfaction on Repurchase Intention of Scarlett Skincare in Batam City Rona Natalia Simarmata; Alice Erni Husein
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.845

Abstract

Due to air pollution and also the trend of the global skincare industry which has been experiencing rapid growth in recent years, this has increased the demand for skincare products that focus on skin protection in Batam City. The evaluation of a customer's intention to repurchase a product can be determined by two key factors. One of the crucial factors for customers when deciding to repurchase is the quality of the product. Despite this, some users have reported issues with Scarlett products, such as skin irritation, breakouts, and ineffective results like brightening or moisturising. The main goal of the researcher is to examine how independent variables like brand equity, product quality, and customer satisfaction impact the likelihood of a customer repurchasing a product. The research approach utilised in this study is quantitative. There are two types of variables involved in this investigation - independent variables (brand equity, product quality, and customer satisfaction) and a dependent variable known as repurchase interest. The findings from this study indicate that brand equity, product quality, and customer satisfaction play a significant role in influencing the interest in repurchasing Scarlett skincare products in Batam City. Brand equity and product quality contribute to customer loyalty, while customer satisfaction promotes repeat purchases.
The Influence of Promotion, E-Wom and Trust on Purchasing Decisions on E-Commerce Lazada in Batam City Shellen Shellen; Alice Erni Husein
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.868

Abstract

The primary objective of this investigation is to examine how promotion, electronic word of mouth (e-WOM), and trust impact buying choices on Lazada e-commerce in Batam City. This quantitative study used a replication approach and statistical methods to analyse primary data obtained from 100 participants through online questionnaires, sampled using non-probability techniques based on specific criteria. Utilising the SPSS application, the data was analysed to determine the impact of the independent variables on the dependent variable. The results indicated that promotion, e-WOM, and trust individually have a favourable and significant effect on buying decisions. Furthermore, these three factors collectively have a notable impact on purchasing decisions on Lazada e-commerce. The outcomes suggest that successful promotional strategies, positive feedback from consumers, and consumer trust are critical factors influencing purchasing decisions on e-commerce platforms. Based on these results, researchers suggest that Lazada increase the frequency of promotional campaigns such as Harbolnas or flash sales, provide incentives for consumers to leave product reviews, and strengthen consumer trust through guarantees of product authenticity and transparency of payment security systems. This strategy is expected to strengthen consumer trust and increase purchasing decisions on the Lazada platform.
Implementasi Data Intelligence Pada Proses Pengambilan Keputusan Bisnis: (Studi Kasus: Rekomendasi Kontrak Kerja PT.BATM) Saut Pintubipar Saragih; Alice Erni Husein; Sasa Ani Arnomo; Andi Maslan
Jurnal Desain Dan Analisis Teknologi Vol. 5 No. 1 (2026): Januari
Publisher : Aptikom Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58520/jddat.v5i1.97

Abstract

Penelitian ini bertujuan untuk menganalisis data karyawan IT dalam rangka mendukung pengambilan keputusan terkait perpanjangan kontrak kerja. Dataset yang digunakan mencakup data karyawan IT selama periode enam tahun dengan 19 atribut utama, termasuk latar belakang pendidikan, jabatan, durasi kontrak, dan status kepegawaian. Metode penelitian dilakukan melalui tahapan analisis data intelligence yang meliputi proses filterisasi, pembersihan data, serta analisis deskriptif dan korelasional. Hasil penelitian menunjukkan bahwa mayoritas karyawan IT memiliki latar belakang pendidikan sarjana (S1), yang mencerminkan standar rekrutmen yang relatif tinggi. Distribusi durasi kontrak didominasi oleh rentang 7–12 bulan, dengan tingkat keberhasilan probation yang dapat diidentifikasi melalui perbandingan status lulus dan diperpanjang terhadap tidak lulus. Korelasi positif yang kuat (0,65) antara kesesuaian pendidikan IT dan durasi kontrak mengindikasikan bahwa latar belakang pendidikan berpengaruh terhadap retensi karyawan. Dari sisi jabatan, peran senior seperti Project Manager memiliki tingkat retensi tertinggi, sementara peran developer menunjukkan durasi kontrak yang konsisten. Penelitian ini juga menemukan bahwa sekitar 60% resign terjadi dalam enam bulan pertama masa kerja, sehingga bulan ke-3 dan ke-6 diidentifikasi sebagai waktu optimal untuk intervensi retensi.
Pengaruh Electronic Word of Mouth (E-WOM), Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Aplikasi Tiktok Shop di Kota Batam Juwita Siburian; Alice Erni Husein
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2960

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), kualitas produk, dan gaya hidup terhadap keputusan pembelian pada pengguna TikTok Shop di Kota Batam. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 100 responden yang pernah melakukan pembelian di TikTok Shop. Data dianalisis menggunakan statistik deskriptif dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa E-WOM memberikan pengaruh positif dalam membentuk persepsi dan kepercayaan konsumen, kualitas produk berperan sebagai faktor utama dalam memperkuat keputusan pembelian, dan gaya hidup konsumen modern mendorong kecenderungan penggunaan TikTok Shop sebagai media belanja. Penelitian ini menegaskan bahwa keputusan pembelian pada platform social commerce merupakan hasil interaksi antara informasi sosial, evaluasi kualitas produk, dan kesesuaian dengan gaya hidup konsumen.
Co-Authors Alfannisa Fajrin Andi Maslan Asron Saputra Bellina Sihombing, Syintia Casta Aruan Daniel Cassa Agustinus Debora Winda Sari Simanjuntak Edison Edison Elaine Elaine Elfira Anggraini Fazura, Aurora Fitri Anita Simangunsong Fransiska Weny Sinaga Helliani Helliani Hera Melawati Herika Dessy Suryani Jesvabbyona Jesvabbyona Jusuf Santoso Wibisono Juwita Siburian MAULI SIAGIAN Muhammad Haldy Muthi'ah Fitri Mas'udah Ng, Hana Novelina, Novelina Stephani Poniman Poniman Poppy Okta Fiana Putri Pratiwi, Mariska Putri Purba, Neni Marlina BR Putri Putri, Putri Rahmadila Novi Realize, Realize Reza Putri Geni Rona Natalia Simarmata Salma Saqilah Lubis Sasa Ani Arnomo Saut Pintubipar Saragih Shellen Shellen Shellen, Shellen Sherent Sherent Simarmata, Rona Natalia Stefenny Stefenny Talenta Br Sitepu Tedi Kurnia Putra Wasiman Wasiman, Wasiman Wati, Riana Wiryanto, Ricky Zakarias Situmorang Zakarias Situmorang