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The Effect Of Employee Engagement, Leadership, And Welfare On Employee Performance At Fatimah Islamic Hospital Banyuwangi Donny Firmansyah; Mundakir; Sukadiono; Pipit Festi
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29564

Abstract

Objective: This study aimed to analyze the effects of employee engagement, leadership, and welfare on employee performance at Fatimah Islamic Hospital Banyuwangi. The study also identified which variables had the strongest contribution to employee performance improvement outcomes. Method: This study used a descriptive quantitative design. Data were collected through questionnaires distributed to all 70 employees of Fatimah Islamic Hospital Banyuwangi. Respondents represented outpatient, inpatient, pharmacy, medical records, and administrative units. Data were analyzed using multiple linear regression with SPSS version 26 software. Results: Simultaneously, employee engagement, leadership, and employee welfare had a significant effect on employee performance (F = 67.315; p < 0.001) with a coefficient of determination of 74.8% (R² = 0.748). Partially, employee engagement had a significant positive effect (β = 0.450; p < 0.001), and employee welfare also had a significant positive effect (β = 0.380; p < 0.001). Leadership showed a positive but statistically non-significant effect (β = 0.120; p > 0.05). Conclusion: Employee engagement and employee welfare were the dominant factors affecting employee performance. Therefore, hospital management should prioritize engagement improvement, effective welfare programs, continuous supervision, regular evaluation, staff motivation, and leadership development to improve service quality and organizational performance sustainably in future services
Strategi Segmentasi, Targeting, dan Positioning Berbasis Clustering K-Means untuk Optimalisasi Layanan Poliklinik Rumah Sakit Waritsah Sukarjiyah; Pipit Festi Wiliyanarti; Sukadiono Sukadiono
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol. 12 No. 1 (2026): JMK Yayasan RS.Dr.Soetomo, April 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i1.2523

Abstract

Pemanfaatan layanan rawat jalan di RS Husada Prima dipengaruhi oleh karakteristik pasien, unit klinik, dan jenis penjamin yang berdampak pada efektivitas pelayanan. Penelitian ini menggunakan data sekunder dari 110 pasien rawat jalan pada 19 Desember 2025 dengan variabel umur, jenis kelamin, status pasien, penjamin, unit klinik, dan diagnosis. Analisis dilakukan secara deskriptif, uji Chi-square untuk hubungan penjamin dan unit klinik, ANOVA untuk perbedaan rata-rata umur, serta segmentasi menggunakan K-means clustering. Hasil menunjukkan mayoritas pasien adalah dewasa dan geriatri (90,0%), perempuan (58,2%), pasien lama (66,4%), dan menggunakan BPJS (86,4%). Unit klinik terbanyak adalah Paru, Saraf, dan Jantung. Terdapat hubungan signifikan antara penjamin dan unit klinik (p < 0,05) serta perbedaan umur antar unit klinik (p < 0,01). Segmentasi menghasilkan lima kelompok pasien utama. Temuan ini menunjukkan pola pasien yang heterogen dan mendukung penerapan strategi segmentasi, targeting, dan positioning untuk meningkatkan efisiensi serta mutu layanan poliklinik.
Strategy for implementing segmentation, targeting, and positioning to increase the utilization of outpatient services in hospitals Waritsah Sukarjiyah; Pipit Festi Wiliyanarti; Sukadiono Sukardiono
Malahayati International Journal of Nursing and Health Science Vol. 8 No. 10 (2025): Volume 8 Number 10
Publisher : Program Studi Ilmu Keperawatan-fakultas Ilmu Kesehatan Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/minh.v8i10.2003

Abstract

Bckground: Hospitals have a responsibility to provide quality, affordable, and accessible healthcare services to all levels of society. Varied patient needs and characteristics often pose challenges in optimizing visits and maintaining service quality, particularly in outpatient care. Implementing a segmentation, targeting, and positioning (STP) strategy can be an effective service management approach to tailoring services to patient profiles, thereby supporting increased service utilization and enhancing patient satisfaction. Purpose: To systematically review the application of STP strategies in hospital settings and to identify their role in enhancing the utilization of outpatient services, with a focus on patient-centered care and health service accessibility. Method: A systematic review was conducted following PRISMA 2020 guidelines. Literature was searched through the Scopus database. A total of 20 articles that met the inclusion criteria were analyzed. Results: Hospitals apply segmentation strategies (demographic, psychographic, behavioral), targeting (specific patient groups, medical tourism, service-based targeting), and positioning (faith-based service values, patient-centered care, experience-based branding). These approaches have been shown to increase patient satisfaction, loyalty, and particularly the utilization of outpatient services. Conclusions: This review demonstrates that segmentation, targeting, and positioning (STP) strategies, although traditionally applied in hospital service strategies can be effectively adapted to optimize outpatient healthcare services. The novelty of this study lies in reframing STP as a health service management approach that enhances patient-centered care, increases service utilization, and supports broader public health outcomes.