Garuda - Garba Rujukan Digital

Yellow Cart Feature on Tiktok as a Medium to Attract Purchase Interest Nabilla Riefa Tunisya; Rachel Diandra Chairunnisa; J. A. Wempi
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1195

The number of social media users worldwide reached 4.76 billion in January 2023, with 167 million active users in Indonesia. This study aims to understand how the yellow basket feature on TikTok attracts consumers' buying interest, using a qualitative approach through interviews and literature studies. The results show that this feature is effective in attracting buyers through factors such as attractive video displays, product promos, and ease of transaction processes. The promos offered, the attractive display of product videos, and the ease of transactions are the main factors that increase buying interest. In conclusion, the yellow cart feature on TikTok affects consumers' buying interest by providing ease of transactions and attractive promotions without the need to switch to other platforms.

Analisis Body Positivity Movement Tentang Wanita Plus Size di Indonesia Melalui Tiktok Suka, Irene Claudia Br Ginting; Fachruddin, Clarisa Fitria Salsabila; Wempi, J.A.
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.6821

The enforcement of beauty standards has caused anxiety for plus size women because it can lead to bullying. In reality, bullying still appears in social media activities and is even considered normal by most people without thinking about the impact on plus size women. Seeing this phenomenon, there is a need for a body positivity movement. The body positivity movement can promote self-love and acceptance of bodies of all shapes, sizes, or appearances. The presence of plus size content creators who raise their voices about body positivity has encouraged the emergence of a digital opinion movement from the public regarding this issue, thereby helping the success of the body positivity movement on TikTok. This research aims to understand the phenomenon of the body positivity movement regarding plus size women that occurs through TikTok in Indonesia. By using an interpretive paradigm through qualitative phenomenological methods, primary data collection was obtained through interviews and focus group discussions. This research uses the theory of digital movement, opinion and new media. The results of this research found that the body positivity movement on TikTok was carried out by contentcreatorplus size by creating content that had persuasive and motivational elements. The dominant character of new media is the character of interactivity which forms two-way and even multi-way communication, thereby encouraging a digital movement of opinions regarding body positivity for plus size women on TikTok.

Strategi Corporate Societal Marketing (CSR) Blibli Tiket Action dalam Program Cinta Bumi Angkawibawa, Harla Nathalya; Elkezia, Natasha; Wempi, J.A
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3403

The Cinta Bumi program is part of Blibli's Tiket Action CSR initiative, serving as a tangible action towards sustainability aligned with the Sustainable Development Goals (SDGs). This study applies the Preparation, Engagement, and Perpetuation (PEP) model to explore and analyze the strategies behind the Cinta Bumi program and assess the sustainability strategies implemented by Blibli Tiket Action. The study utilizes a qualitative approach with data collection techniques such as interviews, literature reviews, and document analysis. The research findings indicate that Blibli Tiket Action's implementation of the PEP model has successfully delivered positive impacts, evidenced by the increased recycling of waste and the conversion of used packaging into tree seedlings, as observed through the growing public participation in the Packaging Take Back Program over the years. The study reveals two key findings: effective communication strategies are crucial in delivering information, and many companies in Indonesia implement SDG programs with limited funding, leading to less than optimal results.

The Role of Woman’s Peer Group in Enhancing Self-Concept and Self-Image Members To Do Aesthetic Procedures in Jakarta Alexandrina, Elke; Ramonita, Latifa; Wiguna, Maylaffayza; Wempi, J.A
TheJournalish: Social and Government Vol. 6 No. 1 (2025): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v6i1.883

This study investigates the role of women’s social groups in enhancing self-concept and self-image to do aesthetic surgery in Jakarta, Indonesia. The existence of these groups can also play a role as reference group or supporter among members. Based on this situation, this study seeks to reveal the complex interplay between support groups, self-concept, and self-image among women in Jakarta in deciding to have aesthetic procedures. Drawing on qualitative inquiry, the research focuses on the voices and experiences of women who have undergone aesthetic procedures, enhanced by their support groups. Data collected through in-depth interviews to members of women’s peer groups, aesthetic doctors, a psychologist, and also through document analysis. The findings shed light on the nuanced ways in which women in Jakarta negotiate beauty ideals and identity formation within a globalized context. While Korean beauty trends offer a compelling aesthetic ideal, they also raise questions about the commodification of beauty and its impact on self-esteem and body image. By situating these findings within the broader socio-cultural landscape, the research contributes to a deeper understanding of the complex dynamics shaping beauty culture in Jakarta and offers insights into promoting body positivity and empowering individuals to embrace diverse expressions of beauty.

Stakeholder Relations Travelkif dengan KBRI Paris dalam Business Sustainability Akbar, Dinul Fajri; Sari, Juwita Permata; Wempi, J.A.
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1363

The COVID-10 pandemic has created a contraction for the tourism industry in Indonesia due to strict social mobility restrictions (lockdown) in all regions. Thus, travel service business actors are affected and must be able to survive the uncertainty of the situation. Maintaining business sustainability cannot be separated from the role of stakeholders, such as that carried out by TravelKif. Through a dynamic strategic approach, TravelKif strives to proactively build and maintain its relationship with the Indonesian Embassy in Paris for business sustainability through its involvement in collaborative activities and personal strategic initiatives. This research aims to identify the implementation of stakeholder strategies carried out by TravelKif in building and maintaining its relationship with the Indonesian Embassy in Paris to maintain business sustainability. The research method used is qualitative with a descriptive approach. The results of this study indicate that the stakeholder relationship strategy carried out by TravelKif towards the Indonesian Embassy in Paris can make TravelKif's business sustainability survive, grow, and develop positively. Through the Indonesian Embassy in Paris role, TravelKif can obtain new clients from its partner networks and highlights from its publications. The implications of stakeholder relations on TravelKif's business sustainability can make it easier for companies to escape from difficult situations, increase stakeholder trust, and improve more solid relationship interactions.

Yellow Cart Feature on Tiktok as a Medium to Attract Purchase Interest Nabilla Riefa Tunisya; Rachel Diandra Chairunnisa; J. A. Wempi
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1195

The number of social media users worldwide reached 4.76 billion in January 2023, with 167 million active users in Indonesia. This study aims to understand how the yellow basket feature on TikTok attracts consumers' buying interest, using a qualitative approach through interviews and literature studies. The results show that this feature is effective in attracting buyers through factors such as attractive video displays, product promos, and ease of transaction processes. The promos offered, the attractive display of product videos, and the ease of transactions are the main factors that increase buying interest. In conclusion, the yellow cart feature on TikTok affects consumers' buying interest by providing ease of transactions and attractive promotions without the need to switch to other platforms.

Analisis Makna Anak Abah Tusuk Tiga Paslon Ditinjau dari Semiotika Sosial Van Leeuwen Fajri, Mohammad Rifaldo; Liwoso, Jefri Audi Wempi
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.331

Penelitian ini mengkaji gerakan "Anak Abah Tusuk Tiga Paslon," sebuah narasi yang digaungkan oleh pendukung Anies Baswedan sebagai bentuk protes terhadap hasil Pemilihan Presiden 2024 dan ketidakikutsertaan Anies dalam Pilkada DKI Jakarta 2024. Gerakan ini mencerminkan ketidakpuasan politik pendukung Anies, yang dikenal dengan sebutan "Anak Abah," terhadap sistem politik yang ada. Peneliti berfokus pada bagaimana makna sosial gerakan ini terbentuk serta proses tanda dan pertukaran tanda yang terjadi di kalangan berbagai pihak, termasuk pendukung, lawan politik, akademisi, dan media. Para peneliti terdahulu sepakat bahwa gerakan protes sering kali muncul sebagai respons terhadap ketidakpuasan politik terhadap sistem yang ada. Namun, riset ini mengisi kesenjangan dengan meneliti bagaimana tanda dan makna terbentuk melalui dinamika sosial yang terlibat dalam gerakan ini. Dalam riset ini, peneliti berasumsi bahwa gerakan ini merupakan respons sosial yang kompleks, dipengaruhi oleh berbagai faktor politik dan budaya yang dipadukan dengan sumber daya semiotik individu. Penelitian ini bertujuan untuk menjelaskan bagaimana makna sosial dari gerakan "Anak Abah Tusuk Tiga Paslon" terbentuk melalui interaksi sosial dan bagaimana tanda-tanda tersebut dipertukarkan di kalangan berbagai kelompok. Riset ini menggunakan pendekatan kualitatif dengan teori semiotika sosial Theo Van Leeuwen, yang berfokus pada analisis tanda dalam komunikasi sosial. Data dikumpulkan melalui wawancara tidak terstruktur serta studi literatur terkait. Hasil penelitian ini menunjukkan bahwa makna baru terhadap gerakan "Anak Abah Tusuk Tiga Paslon" terbentuk dalam berbagai lingkup sosial yang melibatkan kekecewaan, protes, melek politik, upaya agar didengar, ketidakterimaan, ketidakpuasan, dan sikap pesimis.

Business Communication Strategy of Tanah Abang Traders Facing the Flow of Live Streaming Commerce (LSC) Alexandrina, Elke; Ramonita, Latifa; Wempi, JA
International Journal of Science and Society Vol 6 No 3 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i3.1289

Tanah Abang, as one of the largest shopping malls in Indonesia, is facing significant changes in consumer behavior, which is increasingly turning from traditional buying to live-streaming commerce platforms. This research is intended to explore and analyze the business communication strategies implemented by merchants in Tanah Abang in response to the growing trend of live-streaming commerce (LSC). This research uses a case study approach to traders in Tanah Abang and analyzes how they adjust their business communication strategies in line with technological developments and the live-streaming commerce phenomenon. This research methodology uses a descriptive qualitative design, with data collection through in-depth interviews with traders, direct observation at the trading location, and content analysis presented by traders on social media. The results of this study provide valuable insights into business communication strategies suitable for live-streaming commerce, including the use of social media, product promotion, customer interaction, and other tactics. The findings of this study have important implications for merchants in Tanah Abang and similar businesses in various countries that are facing changes in the world of commerce due to the impact of technology and changes in consumer behavior. In addition, this study contributes to the literature on business communication strategies in the context of e-commerce and the rapidly growing live-streaming commerce.

Strategi Penyampaian Pesan Melalui Instagram @Tautaufestival dalam Membangun Kesadaran dan Kepercayaan Khalayak Visiaditya, Kirana Aufa; Yudies, Manda Aulia; Azzahra, Marsha Nurfitria; Wempi, J.A.
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.276

Tau Tau Festival merupakan sebuah festival musik yang digarap oleh Seraya Group. Sebagai salah satu festival musik yang masih terhitung baru, Tau Tau Festival menggunakan media sosial Instagram untuk membangun kesadaran dan kepercayaan khalayaknya. Tujuan penelitian ini adalah untuk mengetahui strategi penyampaian pesan melalui instagram @tautaufestival dalam membangun kesadaran dan kepercayaan khalayak. Penelitian dilakukan menggunakan teori komunikasi Lasswell, dengan pendekatan kualitatif evaluatif dan metode wawancara, studi literatur, dan observasi sebagai teknik pengumpulan datanya. Hasil penelitian menunjukkan bahwa strategi penyampaian pesan yang dilakukan oleh admin Instagram Tau Tau Festival dinilai mampu memberikan informasi yang sangat efektif kepada khalayak, serta berperan untuk membangun kesadaran dan kepercayaan dalam meningkatkan hubungan yang erat antara pihak Tau Tau Festival dengan khalayak selaku pengunjung acara.

Strategi Corporate Societal Marketing (CSR) Blibli Tiket Action dalam Program Cinta Bumi Harla Nathalya Angkawibawa; Natasha Elkezia; J.A Wempi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3403

The Cinta Bumi program is part of Blibli's Tiket Action CSR initiative, serving as a tangible action towards sustainability aligned with the Sustainable Development Goals (SDGs). This study applies the Preparation, Engagement, and Perpetuation (PEP) model to explore and analyze the strategies behind the Cinta Bumi program and assess the sustainability strategies implemented by Blibli Tiket Action. The study utilizes a qualitative approach with data collection techniques such as interviews, literature reviews, and document analysis. The research findings indicate that Blibli Tiket Action's implementation of the PEP model has successfully delivered positive impacts, evidenced by the increased recycling of waste and the conversion of used packaging into tree seedlings, as observed through the growing public participation in the Packaging Take Back Program over the years. The study reveals two key findings: effective communication strategies are crucial in delivering information, and many companies in Indonesia implement SDG programs with limited funding, leading to less than optimal results.

Title

Found 25 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 25 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 25 Documents
Search