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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia International Journal of Community Service Learning Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) TheJournalish: Social and Government Jurnal Impresi Indonesia International Journal of Science and Society (IJSOC) Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Jurnal Spektrum Komunikasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi PESHUM
J. A. Wempi
LSPR Institute Of Communication & Business
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Social Movement Donasi Makeup Tidak Terpakai Melalui Social Media Fildzah Berliana; Fira Santika; J.A. Wempi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.3572

Abstract

The Social Movement carried out by Makeup Wakeup is a form of real action to help reduce cosmetic waste, encouraging consumers to donate products that are no longer used but may still have some life left in them. This research uses an interpretative qualitative approach with data collection techniques using interview methods, literature study and document study. The research results show that Makeup Wakeup uses social media platforms, especially Instagram. Not only does it create awareness but also encourages people to get involved in the movement to donate unused cosmetics. The proceeds from collecting unused cosmetics are donated to the funeral beautician. The findings in the research are that wakeup makeup will collaborate with artists to increase attractiveness and create synergy between artists and environmental awareness.
#BoikotScarlett Cancel Culture Movement Virginia Meiske Ardiningrum; Jefri Audi Wempi Liwoso
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.3974

Abstract

Crisis management is an important aspect in Public Relations (PR) practice, especially in the digital era when public perception can change rapidly due to the dynamics of social media. One phenomenon that often causes a reputation crisis for companies is cancel culture, a collective movement that rejects individuals or brands that are considered to be in conflict with certain social values. This phenomenon is increasingly widespread, one of which is affecting a local beauty company, Scarlett Whitening. The cancel culture movement #BoikotScarlett emerged due to a video uploaded by Scarlett Whitening's CEO on Instagram that was considered to be siding with Israel in the midst of the Israel-Palestine conflict. This sparked public criticism and calls for a boycott that spread widely on social media, thus impacting the brand's reputation and decreasing consumer interest. This study aims to analyze how Scarlett Whitening's crisis management is carried out in dealing with cancel culture, as well as the factors that encourage people's involvement in this movement. The theory used is the New Social Movement theory which explains how social groups gather and act to resolve issues that are considered important. The research method used is qualitative with a constructivism paradigm, and data collection techniques through interviews and literature studies. The results of the study show that the cancel culture #BoikotScarlett is a real example of how social media can mobilize public opinion and change a brand's image in a short time. Although Scarlett Whitening has made clarifications and crisis communication strategies, the response is considered less firm, making the boycott movement still continue. This study emphasizes that companies need to implement more effective and careful issue management strategies in their corporate communication practices to avoid the negative impacts of cancel culture and maintaining brand reputation. The results of the study show that most consumers who stopped using Scarlett products have various reasons, including perceptions of product quality that are considered mediocre and brand involvement in controversial issues that trigger dissatisfaction. Triangulation analysis shows that consumers expect rebranding and more transparency from Scarlett Whitening in dealing with circulating issues. Key recommendations for the brand include improving product quality, more effective communication strategies in dealing with crises, and more transparent policies on social issues that concern consumers. Thus, this study provides insights for companies in managing reputation and maintaining customer trust in the digital era."
Tren Penggunaan Key Opinion Leaders Sebagai Media Komunikasi Pemasaran dalam Bidang Kecantikan Aurelia Ayudila Ageng; Chintia Marcelly Nabela; J. A. Wempi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4119

Abstract

This study focuses on the use of Key Opinion Leaders (KOL) as a marketing communication strategy in the beauty industry. The aim is to understand the role of KOL in increasing brand awareness, building consumer trust, and driving purchasing decisions. This study uses qualitative methods with interviews and literature studies to explore the experiences of several beauty brands in Indonesia such as Rayya Beauty, Glowsicha, and Grace and Glow. The results show that KOLs are effective in conveying brand messages authentically through creative content such as product reviews. Selecting KOLs that are in line with brand values and audiences is the key to success. Conclusion of this study is KOLs play an important role in supporting digital marketing despite challenges such as changes in social media trends.
Strategi Brand Positioning Berbasis Keberlanjutan Lingkungan: Studi Kasus Napak Bhumi 2021-2024 Bianca Rayhanna Ramadhanti Moksen; Kayla Ratna Zahra Suradimaja; Jefri Audi Wempi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4145

Abstract

The fashion industry significantly impacts the environment, especially through textile waste from fast fashion. In 2021, Indonesia produced around 2.3 million tons of textile waste. This study explores the sustainability strategy of Napak Bhumi. This local brand transforms textile waste into eco-friendly shoes, uses traditional packaging, supports local artisans, and donates 10% of profits to underprivileged children through the #Tinggalkanjejakbaikmu campaign. Using qualitative methods interviews with five sources and social media analysis the findings show consumers value sustainability beyond product design. This reflects a growing awareness among young generations and offers key insights for brands aiming to integrate social and environmental values into their marketing strategies.
Makna Lirik Lagu “Berdansalah Karir ini Tidak Ada Artinya” Oleh Hindia Ditinjau Dari Teori Hermeneutika Schleiermacher Yesaya Samuel Febriando Purba; Jeffry Audi Wempi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.16727

Abstract

Lirik lagu dalam musik kontemporer tidak hanya berfungsi sebagai ekspresi artistik, tetapi juga sebagai media refleksi sosial dan pengalaman eksistensial manusia. Lagu “Berdansalah Karir Ini Tak Ada Artinya” karya Hindia menghadirkan narasi kritis mengenai budaya kerja modern serta pencarian makna hidup di kalangan generasi muda. Kajian ini menggunakan teori hermeneutika Friedrich Schleiermacher untuk menafsirkan makna yang terkandung dalam lirik lagu tersebut. Penelitian ini menggunakan metode kualitatif melalui analisis teks yang didukung oleh studi literatur serta pemahaman terhadap konteks dan latar belakang pencipta lagu. Kerangka analisis mencakup dua komponen utama dalam hermeneutika Schleiermacher, yaitu interpretasi gramatikal dan interpretasi psikologis. Interpretasi gramatikal menelaah unsur kebahasaan seperti diksi, metafora, repetisi, serta pola sintaksis dalam lirik, sedangkan interpretasi psikologis berupaya memahami pengalaman emosional dan refleksi batin Baskara Putra sebagai pencipta lagu. Dengan melihat aspek psikologis Baskara Putra dalam proses penciptaan lirik, analisis menunjukkan adanya refleksi eksistensial sekaligus kritik sosial terhadap budaya produktivitas yang menempatkan karier sebagai tolok ukur utama kesuksesan. Dengan demikian, lagu ini tidak hanya dipahami sebagai karya musik, tetapi juga sebagai teks kultural yang merefleksikan pergulatan eksistensial serta pencarian makna hidup dalam masyarakat modern.
Persepsi Konsumen pada Konten IGC dan FGC di Akun Instagram @meccafriedchicken.id Nagiza Akbar; Jefri Audi Wempi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6876

Abstract

This study aims to understand the engagement rate (ER) gap between Influencer Generated Content (IGC) and Firm Generated Content (FGC) on the Instagram account @meccafriedchicken.id in September 2025 through consumer perceptions. This study uses a descriptive method with a descriptive qualitative approach and a constructivist paradigm. Research data were collected through literature studies, text observations of the Instagram account @meccafriedchicken.id, and semi-structured in-depth interviews with external and internal informants, as well as specialists. The results show that the reason behind the ER gap is that consumers find IGC more appealing because it combines visual and audio stimuli simultaneously. Therefore, consumer perceptions are formed through the visual appearance of the product, the influencer's communication style, and the comprehensive delivery of information. This study concludes that content type and influencer presence significantly influence the process of forming consumer perceptions of a brand on social media
Representasi Kearifan Lokal Jepang pada Film Demon Slayer Kezia Sarah Suatan; Jefri Audi Wempi
Jurnal Impresi Indonesia Vol. 5 No. 5 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i5.7748

Abstract

Perkembangan anime sebagai media global menunjukkan bahwa film tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai sarana komunikasi budaya yang merepresentasikan nilai dan identitas suatu masyarakat. Penelitian ini bertujuan untuk menganalisis bagaimana kearifan lokal Jepang direpresentasikan dalam film Demon Slayer melalui pendekatan semiotika Charles Sanders Peirce. Metode yang digunakan adalah penelitian kualitatif dengan paradigma konstruktivis, dengan teknik pengumpulan data berupa observasi mendalam terhadap elemen visual dan naratif film serta studi literatur. Analisis dilakukan melalui identifikasi tanda, klasifikasi ikon, indeks, dan simbol, serta interpretasi makna budaya. Hasil penelitian menunjukkan bahwa kearifan lokal Jepang seperti gaman, omoiyari, dan harmoni sosial direpresentasikan secara implisit melalui sinematografi, kostum, dialog, dan alur cerita. Ikon terlihat pada latar dan visual budaya, indeks pada hubungan sebab-akibat dalam narasi, dan simbol pada nilai sosial serta motif visual. Simpulan penelitian ini menunjukkan bahwa budaya Jepang dalam film Demon Slayer direpresentasikan melalui tanda-tanda semiotik dalam bentuk ikon, terutama terkait dengan latar tempat, kostum tradisional, dan elemen visual yang menyerupai realitas budaya Jepang. Indeks terutama berkaitan dengan hubungan sebab-akibat dalam alur cerita yang mencerminkan nilai perjuangan, tanggung jawab, dan pengorbanan. Sementara itu, simbol berkaitan dengan penggunaan bahasa, motif visual, serta nilai-nilai sosial yang merepresentasikan identitas, etika, dan kearifan lokal Jepang.
Makna Film “Sore: Istri dari Masa Depan” Ditinjau dari Grande Syntagmatique Christian Metz Nyimas Najla Mumtaz; Jefri Audi Wempi
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/6a043k28

Abstract

Penelitian ini merupakan studi kasus yang bertujuan untuk membedah proses konstruksi makna pada film Sore: Istri dari Masa Depan melalui pendekatan struktur naratif nonlinear, dengan menerapkan teori Grande Syntagmatique karya Christian Metz. Penelitian ini menggunakan metode kualitatif dengan kerangka paradigma konstruktivisme sebagai landasan terhadap realitas yang dikaji. Pengumpulan data dilakukan dengan cara observasi mendalam yaitu, pemutaran film secara intensif. Kemudian, mengelompokkan adegan berdasarkan delapan jenis syntagmatique Christian Metz. Dari sana, data direduksi dan ditafsirkan secara bertahap untuk mengidentifikasi pola makna sinematik yang dihasilkan. Temuan penelitian menunjukan bahwa sequence biasa adalah sintagma yang paling dominan, yang dalam kasus film ini muncul melalui pengulangan adegan selama 20 kali sepanjang film. Pengulangan ini tidak hanya Menyusun alur cerita, melainkan sekaligus bekerja membangun respons emosional penonton serta mempertegas makna pada film. Selain itu, syntagma pendukung lainnya juga berperan dalam memperkaya lapisan sinematik melalui sudut pandang dan komposisi visual. Temuan ini selaras dengan hasil kajian terdahulu yang menyatakan bahwa penerapan alur non linear beserta pengulangan waktu mampu memperkuat muatan emosional dan kerumitan naratif dalam film.  Penelitian ini menyimpulkan bahwa struktur sintagmatik memiliki kemampuan untuk membedah makna yang berlapis, terlihat dalam pengulangan waktu dan variasi susunan naratif dalam konteks film yang diteliti. Secara teori, studi ini ikut memperkaya kajian semiotika film di Indonesia, khususnya dalam pendekatan konsep Grande Syntagmatique Christian Metz dalam pembacaan struktur naratif non-linear pada konteks perfilman Indonesia
Enhancing MSME Competitiveness Through Creative Branding and Live Streaming: A Case Study of LSPR’s Community Service Program Latifa Ramonita; Elke Alexandrina; J. A. Wempi; Yesi Pandu Pratama Wibowo DC; Febrina Ramadyanti
International Journal of Community Service Learning Vol. 9 No. 3 (2025): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v9i3.94492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) often face challenges in understanding branding concepts and utilizing live streaming as a digital marketing strategy. Limited digital literacy and technical readiness reduce the competitiveness of MSMEs in the digital marketplace. This community service project aimed to evaluate the effectiveness of creative branding training and live streaming strategies in enhancing MSMEs’ knowledge and skills in digital marketing, using a descriptive qualitative approach through a participatory case study design. The subjects included 50 MSME actors. Data were collected through participatory observation, semi-structured interviews, and pre- and post-training evaluation questionnaires. The questionnaires were developed based on a competency evaluation framework encompassing branding knowledge, understanding of digital marketing strategies, social media skills, technical and non-technical readiness for live streaming, and self-confidence levels. Data were analyzed using thematic analysis for qualitative data and descriptive quantitative analysis for survey data. The results indicate that the training significantly improved participants’ understanding of branding, ability to design marketing strategies based on the 7P framework, and practical live streaming skills. Live streaming simulations, in particular, enhanced participants’ confidence in engaging with digital audiences. The study concludes that creative branding and live streaming training effectively increase MSMEs’ readiness to independently implement digital marketing strategies.
Implementation of Electronic Customer Relation Management (ECRM) Program in Shaping Positive Word of Mouth at PT Mandiri Utama Finance J.A Wempi; Estriastuti Nur Aisyah; Aas sulistia indriani
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.52053

Abstract

PT Mandiri Utama Finance (MUF), as the youngest automotive financing company in Indonesia, has successfully recorded assets exceeding IDR 10 trillion and competes with major players in the industry. However, the company experienced a significant decline in financing volume, not only among new consumers but also within the Additional Order (AO) and Repeat Order (RO) segments, which are vital components of MUF’s customer ecosystem. This downturn is also reflected in the declining scores of the Customer Satisfaction Index (CSI) and Net Promoter Score (NPS). This study aims to explore the implementation of the Electronic Customer Relationship Management (E-CRM) program in shaping Positive Word of Mouth (PWOM) among MUF customers. Using a descriptive case study method with a qualitative approach, this research employs data analysis and in-depth interviews with key personnel involved in the E-CRM system. The theoretical framework is based on Lasswell’s communication model (Who Says What In Which Channel To Whom With What Effect) to map MUF's communication strategies, and the Stimulus-Response Theory to explain how digital messages influence customer behavior through prior interactions and experiences. The findings reveal that the suboptimal integration of the E-CRM system and the limited consumer engagement initiatives, such as loyalty programs and testimonial-driven campaigns, hinder the spread of PWOM. This research offers practical insights into enhancing customer-centered digital communication strategies.
Co-Authors Aas sulistia indriani Akbar, Dinul Fajri Alexandrina, Elke Ananto Akbar Angkawibawa, Harla Nathalya Aurelia Ayudila Ageng Azzahra, Marsha Nurfitria Bianca Rayhanna Ramadhanti Moksen Chintia Marcelly Nabela Elke Alexandrina Elkezia, Natasha Estriastuti Nur Aisyah Fachruddin, Clarisa Fitria Salsabila Fajarwaty, Ria Fajri, Mohammad Rifaldo Febrina Ramadyanti Fildzah Berliana Fira Santika Hana Putri , Salsabila Harla Nathalya Angkawibawa Hidayat, Muhamad Kayla Ratna Zahra Suradimaja Kezia Sarah Suatan Kirana Aufa Visiaditya Manda Aulia Yudies Marsha Nurfitria Azzahra Marteen Joshe Octavian Mohammad Rifaldo Fajri Mohammad Rifaldo Fajri Nabilla Riefa Tunisya Nagiza Akbar Natasha Elkezia Nyimas Najla Mumtaz Rachel Diandra Chairunnisa Ramonita, Latifa Sari, Juwita Permata Suka, Irene Claudia Br Ginting Trisha Narendragarini Virginia Meiske Ardiningrum Virginia Meiske Ardiningrum Visiaditya, Kirana Aufa Wiguna, Maylaffayza Yesaya Samuel Febriando Purba Yesi Pandu Pratama Wibowo DC Yudies, Manda Aulia