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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication International Journal of Community Service Learning Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) TheJournalish: Social and Government Jurnal Impresi Indonesia International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Sinergi International Journal of Communication Sciences Jurnal Spektrum Komunikasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi PESHUM
J. A. Wempi
LSPR Institute Of Communication & Business
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SEMIOTIKA KEPEMIMPINAN RANO KARNO: PENGGUNAAN TANDA BERBASIS BETAWI SENTRIS DALAM KAMPANYE PEMILIHAN KEPALA DAERAH Mohammad Rifaldo Fajri; Virginia Meiske Ardiningrum; Jefri A Wempi
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1174

Abstract

The election of leaders in Indonesia has entered a new chapter since the implementation of the direct election system. Each candidate uses a political communication approach that focuses on increasing the electability of personalities associated with certain contexts. Rano Karno as one of the candidates for deputy governor of the Jakarta Capital Region uses signs attached to Betawi centrism. This research aims to understand the signs used by Rano Karno in the campaign for the election of regional heads, as well as to reveal the mechanisms and approaches used in utilizing Betawi cultural identity as a political force, and to understand how the signs are fabricated and amplified so that an active echo space is formed. The literature study used in this study is Leadership Semiotics which explains how signs are used to form certain images, how images are fabricated and amplified so that an active echo chamber is formed. In addition, a literature review on political and ethnic centric campaigns is also used. The method used in this study is qualitative constructivism with observational data collection techniques, interviews, and literature studies. The results obtained from this study are that Rano Karno as the creator of the sign forms the meaning of "Rano Karno Anak Betawi" as a large narrative structured through the use of verbal and non-verbal signs, starting from the use of signs in the meaning of language, language stylistics, and rhetorical aspects such as; how to communicate, gestures, how to dress, etc. The big narrative is conveyed through cross- line communication channels, and is refabricated and reamplified by a successful team and sign readers who are broadcasters through digital media as a semiotic chamber continuously. Thus an active echo chamber effect is created which has an impact on the formation of social meaning as expected by the creator of the sign.
Spiritual Communication for Disaster Mitigation in the Gunung Padang Area - West Java J.A Wempi; Muhamad Hidayat; Ananto Akbar
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1109

Abstract

Cianjur, West Java, is one of the areas with a  high level of disaster threats according to the Indonesia Disaster Risk Index report in 2022. One of the disaster threats is the 100-kilometer long Cimandiri Fault in West Java which is the oldest fault, not to mention the danger of landslides. .  Gunung Padang  is a disaster-prone area,  making  Gunung Padang at risk of being affected by tectonic earthquakes because it is situated between earthquake generating lines divided into fault segments that cross 17 districts in Sukabumi, Cianjur and Bandung. Religious and cultural aspects often play an important role in disaster mitigation, especially in communities with strong religious and cultural values. This research aims to analyze spiritual-based disaster communication in the Gunung Padang area, West Java. This research used descriptive qualitative methods and collected data through semi-structured interviews. The data used for this research is primary data to be obtained directly from the first source or original source,  including community leaders and local government by using observation and interview techniques. Meanwhile, the secondary data is obtained  from other supporting documents. The results of this study show that the people of the Gunung Padang area traditionally uphold and maintain the wisdom and spiritual aspects of Lok which have an important role in conveying disaster mitigation messages. This study also highlights the importance of local beliefs, which shape the community's disaster awareness and influence their thoughts, attitudes, and behaviors. The religious aspect of local wisdom encourages harmony with nature and prevents its exploitation. Spiritual communication plays a significant role in the lives of the Gunung Padang community and is an essential aspect of disaster awareness, which is based on the integration of knowledge, skills, and local wisdom.
Strategi Penyampaian Pesan Melalui Instagram @Tautaufestival dalam Membangun Kesadaran dan Kepercayaan Khalayak Kirana Aufa Visiaditya; Manda Aulia Yudies; Marsha Nurfitria Azzahra; J.A. Wempi
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.276

Abstract

Tau Tau Festival merupakan sebuah festival musik yang digarap oleh Seraya Group. Sebagai salah satu festival musik yang masih terhitung baru, Tau Tau Festival menggunakan media sosial Instagram untuk membangun kesadaran dan kepercayaan khalayaknya. Tujuan penelitian ini adalah untuk mengetahui strategi penyampaian pesan melalui instagram @tautaufestival dalam membangun kesadaran dan kepercayaan khalayak. Penelitian dilakukan menggunakan teori komunikasi Lasswell, dengan pendekatan kualitatif evaluatif dan metode wawancara, studi literatur, dan observasi sebagai teknik pengumpulan datanya. Hasil penelitian menunjukkan bahwa strategi penyampaian pesan yang dilakukan oleh admin Instagram Tau Tau Festival dinilai mampu memberikan informasi yang sangat efektif kepada khalayak, serta berperan untuk membangun kesadaran dan kepercayaan dalam meningkatkan hubungan yang erat antara pihak Tau Tau Festival dengan khalayak selaku pengunjung acara.
Analisis Makna Anak Abah Tusuk Tiga Paslon Ditinjau dari Semiotika Sosial Van Leeuwen Mohammad Rifaldo Fajri; Jefri Audi Wempi Liwoso
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.331

Abstract

Penelitian ini mengkaji gerakan "Anak Abah Tusuk Tiga Paslon," sebuah narasi yang digaungkan oleh pendukung Anies Baswedan sebagai bentuk protes terhadap hasil Pemilihan Presiden 2024 dan ketidakikutsertaan Anies dalam Pilkada DKI Jakarta 2024. Gerakan ini mencerminkan ketidakpuasan politik pendukung Anies, yang dikenal dengan sebutan "Anak Abah," terhadap sistem politik yang ada. Peneliti berfokus pada bagaimana makna sosial gerakan ini terbentuk serta proses tanda dan pertukaran tanda yang terjadi di kalangan berbagai pihak, termasuk pendukung, lawan politik, akademisi, dan media. Para peneliti terdahulu sepakat bahwa gerakan protes sering kali muncul sebagai respons terhadap ketidakpuasan politik terhadap sistem yang ada. Namun, riset ini mengisi kesenjangan dengan meneliti bagaimana tanda dan makna terbentuk melalui dinamika sosial yang terlibat dalam gerakan ini. Dalam riset ini, peneliti berasumsi bahwa gerakan ini merupakan respons sosial yang kompleks, dipengaruhi oleh berbagai faktor politik dan budaya yang dipadukan dengan sumber daya semiotik individu. Penelitian ini bertujuan untuk menjelaskan bagaimana makna sosial dari gerakan "Anak Abah Tusuk Tiga Paslon" terbentuk melalui interaksi sosial dan bagaimana tanda-tanda tersebut dipertukarkan di kalangan berbagai kelompok. Riset ini menggunakan pendekatan kualitatif dengan teori semiotika sosial Theo Van Leeuwen, yang berfokus pada analisis tanda dalam komunikasi sosial. Data dikumpulkan melalui wawancara tidak terstruktur serta studi literatur terkait. Hasil penelitian ini menunjukkan bahwa makna baru terhadap gerakan "Anak Abah Tusuk Tiga Paslon" terbentuk dalam berbagai lingkup sosial yang melibatkan kekecewaan, protes, melek politik, upaya agar didengar, ketidakterimaan, ketidakpuasan, dan sikap pesimis.
Emergent Strategy Need for Seat dalam Membentuk Positive Word of Mouth Raihan Ammar; Jefri Audi Wempi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7678

Abstract

The rapid growth of the game industry in Indonesia, driven by social media and digital algorithm dynamics, has created a complex and unpredictable marketing environment, requiring adaptive marketing communication strategies through an emergent approach. This study aims to explore how marketing communication strategies are formed in the indie game Need for Seat through an emergent process and how they contribute to the formation of electronic word of mouth (eWOM). Based on a literature review of emergent strategy, marketing communication, and eWOM, this research employs a qualitative approach within a constructivist paradigm using semi-structured interviews, digital observation, and data analysis. The findings reveal that marketing communication strategies are formed emergently through adaptive responses to viral social media dynamics, resulting in a combination of push, pull, and profile strategies evolving from spontaneous actions, audience interactions, and learning processes. Furthermore, these strategies trigger a non-linear eWOM cycle consisting of exposure, evaluation, and creation, strengthened by product uniqueness, influencer credibility, and user experience. This research concludes that emergent strategies complement deliberate strategies while contributing theoretically and empirically to marketing communication studies, particularly in resource-constrained indie game contexts.
"PERINGATAN DARURAT" AS A CANCEL CULTURE MOVEMENT THROUGH SOCIAL MEDIA IN INDONESIA Jefri Audi Wempi; Chrisdina Chrisdina; Rully Rully
Nyimak: Journal of Communication Vol. 9 No. 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.13075

Abstract

At that time, the Indonesian government was organizing regional elections, part of the ongoing general election process following the presidential and legislative elections. In a short period, a public movement emerged to reject and cancel the Draft Law (RUU) proposed by the Indonesian Parliament, following the Constitutional Court's ruling on presidential nomination thresholds and political party participation in elections. The "Cancel Culture" movement, known as the "Emergency Alert," quickly gained momentum and was carried out by various groups across Indonesia. It culminated in massive demonstrations involving diverse communities. This study's key question is how the "Emergency Alert" movement, through social media, managed to oppose the regional election bill so quickly and effectively, motivating people to participate in both online and physical protests. The research aims to understand the content and platforms used in social media to shape public participation, and how the characteristics of new media triggered rapid and widespread engagement. Using new media, social media, and cancel culture theories, this qualitative research with a constructivist framework found that new media characteristics—interactivity, friendliness, richness, autonomy, playfulness, privacy, and personalization—were crucial in mobilizing support for the "Emergency Alert" movement. Keywords: Digital Political Activism, Cancel Culture, Emergency Alert ABSTRAK Pemerintah Indonesia saat itu tengah menyelenggarakan pemilihan kepala daerah, bagian dari proses pemilihan umum yang sedang berlangsung setelah pemilihan presiden dan legislatif. Dalam waktu yang singkat, muncul gerakan masyarakat untuk menolak dan membatalkan Rancangan Undang-Undang (RUU) yang diajukan oleh DPR RI, menyusul Putusan Mahkamah Konstitusi ketentuan mengenai ambang batas pencalonan presiden dan partisipasi partai politik dalam pemilu. Gerakan "cancel culture" yang dikenal sebagai "Peringatan Darurat" dengan cepat mendapatkan momentum dan dilakukan oleh berbagai kelompok di seluruh Indonesia. Puncaknya adalah demonstrasi besar-besaran yang melibatkan berbagai komunitas. Pertanyaan utama dari penelitian ini adalah bagaimana gerakan "Peringatan Darurat" melalui media sosial berhasil menentang RUU PILKADA dengan begitu cepat dan efektif, memotivasi orang untuk berpartisipasi dalam protes fisik dan online. Penelitian ini berupaya memahami konten dan platform media sosial yang digunakan untuk membentuk partisipasi publik dalam gerakan ini, dan bagaimana karakteristik media baru memicu keterlibatan yang cepat dan meluas. Penelitian ini menggunakan teori media baru, media sosial, dan budaya pembatalan, dengan menggunakan pendekatan kualitatif dengan kerangka konstruktivis. Temuan penelitian menunjukkan bahwa karakteristik media baru—interaktivitas, keramahan, kekayaan media, otonomi, keceriaan, privasi, dan personalisasi—sangat penting dalam memobilisasi dukungan untuk gerakan “Peringatan Darurat”. Kata Kunci:  Aktivitas Politik Digital, Cancel Culture, Peringatan Darurat
Storytelling Marketing on @fromthisisland Instagram: Green and Sustainability Messages and Audience Perceptions of Brand Image Catherine; Jihan Nila Safira; Jefri Audi Wempi Liwoso
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.1138

Abstract

Although research on storytelling marketing and sustainability communication has developed, studies on the representation of sustainability narratives through storytelling on Instagram and audience interpretations of brand image formation in local Indonesian skincare brands remain limited. This study aims to explore how the Instagram account @fromthisisland represents green and sustainability messages through storytelling and how these narratives are perceived by audiences in relation to brand image. This research used a constructivist qualitative approach. Data were collected through content analysis of 25 purposely selected Instagram posts containing storytelling elements and sustainability messages, a focus group discussion with six purposively selected followers of @fromthisisland on instagram, and semi-structured interviews with two experts in marketing and digital media communication. Data were analysed using qualitative content analysis through decontextualization, recontextualization, categorization, and compilation. Across the 25 analysed posts, sustainability narratives were represented through natural ingredients, responsible production, local community empowerment, and environmental conservation. Participants generally perceived these narratives as authentic and transparent and associated them with perceptions of positive brand image attributes. They also interpreted storytelling as supporting understanding of sustainability values more than emotional engagement or active participation. These findings reflect perceptions from a small purposive sample and are not intended to be generalised. This study contributes to storytelling marketing and sustainability communication literature by integrating Instagram content representation and audience interpretation to explain how sustainability narratives are understood in relation to brand image in a local Indonesian skincare brand context.
Penggunaan Hallyuwood Style dalam Sistem Komunikasi Visual LUC Coffee Binar Adinda Padusi; Jefri Audi Wempi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7202

Abstract

The growth of local coffee shops in Indonesia highlights the importance of visual communication strategies in building brand identity and competitiveness. This study examines the implementation of Hallyuwood Style within LUC Coffee’s Visual Communication System. Hallyuwood Style is understood as a hybridization of Hollywood’s industrial logic and Korean visual culture, developed through films and K-Drama, serving as a global consumer culture positioning strategy. Using a qualitative approach within a constructivist paradigm, data were collected through visual observation, Instagram content analysis, documentation review, and interviews with the Creative and Art Directors. Findings reveal that Hallyuwood Style is applied through interior aesthetics, digital content, merchandise, and restaurant identity. The use of pastel colors, illustrative murals, wooden accents, and greenery, combined with a maximalist approach, creates an intimate atmosphere similar to K-Drama settings. Cinematic techniques further reinforce the brand’s visual identity and positioning in urban markets
Analisis Mise-En-Scene dalam Opening Game Monster Hunter: World untuk Membangun Dunia Fantasi Faldy Royan; Jefri Audi Wempi
Jurnal Impresi Indonesia Vol. 5 No. 9 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i9.8112

Abstract

Perkembangan teknologi digital telah mengubah secara signifikan produksi media interaktif, terutama dalam ranah video game yang kini tidak hanya berfungsi sebagai media hiburan tetapi juga sebagai wadah narasi visual dan pembentuk dunia yang imersif. Penelitian ini bertujuan mengidentifikasi penerapan mise-en-scène pada opening cutscene Monster Hunter: World dalam membangun dunia fantasi yang imersif. Menggunakan pendekatan kualitatif dengan paradigma interpretatif, penelitian menerapkan analisis teks visual, observasi frame-by-frame, studi sinematografi, serta wawancara dengan pemain, pengembang, dan perancang gim untuk mendapatkan pemahaman mendalam tentang proses kreatif dan tanggapan audiens. Teknik analisis difokuskan pada unsur-unsur mise-en-scène: setting, pencahayaan, kostum, properti, komposisi visual, dan blocking karakter, serta bagaimana elemen-elemen tersebut berinteraksi dengan teknik sinematik. Hasil menunjukkan bahwa integrasi elemen mise-en-scène dengan teknik sinematikseperti rule of thirds, depth of field, dan color grading mampu membangun pengalaman emosional yang kuat dan konsisten. Kombinasi visual dan sinematik ini tidak hanya meningkatkan daya estetika cutscene, tetapi juga mempertegas perannya sebagai medium naratif yang menyampaikan konteks, konflik, dan identitas dunia permainan. Dengan demikian, opening cutscene berkontribusi signifikan terhadap world-building, meningkatkan keterlibatan pemain, serta membentuk harapan dan tingkat imersi sejak awal permainan.
Semiotika Greimas: Makna Lagu “Sadrah” oleh For Revenge Melinda Syaninditha; Jefri Audi Wempi
Jurnal Impresi Indonesia Vol. 5 No. 10 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i10.8128

Abstract

Musik tidak hanya berfungsi sebagai hiburan, tetapi juga media komunikasi yang membawa realitas sosial, emosional, dan budaya melalui sistem tanda. Lagu Sadrah karya For Revenge menuai beragam tafsir di kalangan pendengar, menunjukkan bahwa maknanya tidak tunggal dan dibentuk oleh hubungan antartanda dalam suatu susunan naratif. Penelitian ini menganalisis makna lirik lagu “Sadrah” menggunakan semiotika struktural A.J. Greimas melalui skema aktansial dan kotak semiotika. Kajian ini bersifat kualitatif dengan analisis semiotika sebagai metode. Lirik “Sadrah” menjadi data primer, sedangkan jurnal ilmiah, buku, dan artikel relevan digunakan sebagai data sekunder melalui studi pustaka. Analisis skema aktansial menunjukkan tokoh “Aku” sebagai subjek yang terasing, dengan ego sebagai penentang utama. Narasi bergerak melalui empat fase skema naratif, yaitu manipulasi, kompetensi, performa, dan sanksi, yang mencerminkan tahapan duka menuju penerimaan. Kotak semiotika mengungkap bahwa kepasrahan bukanlah kekalahan pasif, melainkan bentuk kedaulatan eksistensial yang aktif dan rasional. Makna “Sadrah” bersifat polisemik, dapat dibaca melalui perspektif Stoikisme dan Amor Fati, serta sebagai mekanisme koping terhadap trauma broken home. Penelitian ini memperluas pemahaman tentang pembentukan makna dalam lagu “Sadrah” dan berkontribusi pada kajian semiotika musik populer Indonesia, khususnya melalui pendekatan struktural A.J. Greimas.
Co-Authors Aas sulistia indriani Akbar, Dinul Fajri Alexandrina, Elke Ananto Akbar Angkawibawa, Harla Nathalya Ardhani Wahyu Eka Pramudya Aurelia Ayudila Ageng Azzahra, Marsha Nurfitria Bianca Rayhanna Ramadhanti Moksen Binar Adinda Padusi Catherine Chintia Marcelly Nabela Chrisdina Chrisdina Elke Alexandrina Elkezia, Natasha Estriastuti Nur Aisyah Fachruddin, Clarisa Fitria Salsabila Fajarwaty, Ria Fajri, Mohammad Rifaldo Faldy Royan Febrina Ramadyanti Fildzah Berliana Fira Santika Hana Putri , Salsabila Handar Beni Dwi Prasetyo Harla Nathalya Angkawibawa Hidayat, Muhamad Jihan Nila Safira Kayla Ratna Zahra Suradimaja Kezia Sarah Suatan Kirana Aufa Visiaditya Leora Nathania August Manda Aulia Yudies Marsha Nurfitria Azzahra Marteen Joshe Octavian Melinda Syaninditha Mohammad Rifaldo Fajri Mohammad Rifaldo Fajri Nabilla Riefa Tunisya Nagiza Akbar Natasha Elkezia Nyimas Najla Mumtaz Rachel Diandra Chairunnisa Raihan Ammar Ramonita, Latifa Rully Rully Sari, Juwita Permata Suka, Irene Claudia Br Ginting Trisha Narendragarini Virginia Meiske Ardiningrum Virginia Meiske Ardiningrum Visiaditya, Kirana Aufa Wiguna, Maylaffayza Yesaya Samuel Febriando Purba Yesi Pandu Pratama Wibowo DC Yudies, Manda Aulia