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Makna Sosial We The Fest sebagai Festival Musik Internasional dalam Perspektif Semiotika Sosial Theo van Leeuwen Leora Nathania August; Jefri Audi Wempi
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i3.2121

Abstract

Music festivals serve not only as entertainment but also as social and cultural spaces where different actors construct meaning. This study analyzes the social meaning of We The Fest as an international music festival through the concepts of discourse, genre, style, and modality in Theo van Leeuwen’s Social Semiotics. Using a qualitative approach within an interpretive paradigm, the study drew on in-depth interviews with four main informants: an international audience member, an Indonesian audience member, a sponsor, and an organizer. Interviews with HONNE, Alt-J, and Pamungkas were used for source triangulation. Data were analyzed through data condensation, data display, and conclusion drawing and verification. In the discourse dimension, the international audience member interpreted the festival as a space for cultural exchange, the sponsor as a medium for brand communication, the organizer as a representation of Indonesia’s creative industry, and the Indonesian audience member as a festival with a strong line-up and a modern concept. In the genre dimension, meaning was shaped through digital promotion and direct interactions involving music, art, food, and community activities. The style dimension revealed a combination of modern creativity and local Indonesian identity, while modality reflected the actors’ confidence in the festival based on their experiences and assessments. We The Fest was thus interpreted not only as a music event but also as a space for social interaction, cultural exchange, and the representation of Indonesian creativity in the global music context.
Digital Nomad Work Trends in Indonesia After the Pandemic Ardhani Wahyu Eka Pramudya; Handar Beni Dwi Prasetyo; J. A. Wempi
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1000

Abstract

After the Covid-19 epidemic, there has been a change in working style from people who are required to work from home to working from anywhere. Digital Nomad is a trend that has become popular in Indonesia since the government announced that people can work hybridly. This trend entered through Instagram social media, where tourists come and work in Bali, or what we know as Work from Bali. Seeing how this phenomenon has developed, it is now important to understand the application of digital nomads in post-pandemic Indonesia. This research uses interpretive qualitative methods so that researchers can interpret digital nomad trends, while data collection is carried out through document studies and literature studies. The results of this study show that the use of the digital nomad concept is growing in Indonesia, and many companies and government institutions are implementing remote working, thus supporting this trend to continue as long as we work digitally.