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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat eScience Humanity Journal Offscreen: film and television journal Journal of Scientific Research, Education, and Technology Ezra Science Bulletin SPACEPRO Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Girsang, Nitasri Murawaty
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : eScience Humanity Journal

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Analisis Pengaruh Brand Image Terhadap Minat Beli Ulang Oleh – Oleh Khas Sumatera Barat (Survey Pada Masyarakat Kota Padang Panjang) Girsang, Nitasri Murawaty; Riski, Wahyu Nova; Karyadi, FX Yatno
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.77

Abstract

This research aims to determine the effect of brand image variables of Christine Hakim's sanjai balado chips product on repurchase intention on consumers in the city of Padang Panjang, West Sumatra. The type of research used is quantitative research with a descriptive approach. The respondents in this research were residents of the city of Padang Panjang who had repeatedly purchased Christine Hakim's sanjai balado chips products. The number of samples in this research was 100 people and the method used was accidental sampling. Data collection was carried out by distributing questionnaires to all respondents selected in this study. Based on the results of descriptive statistics conducted, it shows that the majority of respondents expressed their perception of agreeing with all the questionnaire statements distributed. The research results show that brand image has a positive and significant effect on repurchase interest with a significance level of 0.000.
Co-Authors Abdul Rahman Aditya, Fendra Aryandi, Mirda Elanda, Asterina Ezriani, Ezriani Fitri, Dynia FRANSISKUS XAVERIUS YATNO KARYADI Hibatullah, Naufal Khairunnisa Khairunnisa Khairunnisa Khairunnisa Maisaratun Najmi Muhammad Rusdi Tanjung, Muhammad Rusdi Prakarti DB, Vicia Dwi Randi Pratama, Randi Satria, Edi Septriani, Septriani Sukma, Melati Syakila, Dedek Nabila Vianda, Mustika Loly Wahyu Nova Riski Yandi, Adri