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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL EKONOMI DAN BISNIS AIRLANGGA JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Technomedia Journal Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Al-Kharaj: Journal of Islamic Economic and Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Cahaya Mandalika Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Abmas Negeri (JAGRI) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Economics and Management Scienties Indonesian Journal of Community Empowerment Journal of Humanities, Community Service, and Empowerment
Dwiwijaya, Kadek Agus
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Role of Information Sharing and Trust on Supply Chain Performance among Culinary MSMEs in Palu City Thomas, Stiven; Zainuddin, Fatlina; Asngadi, Asngadi; Dwiwijaya, Kadek Agus
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.357

Abstract

Supply chain performance remains a challenge for culinary MSMEs due to limited information sharing and trust among supply chain partners. This study aims to analyze the effect of information sharing and trust on supply chain performance among culinary MSMEs in Palu City using a quantitative approach. Primary data were collected from 60 owners and employees of culinary MSMEs through questionnaires, with respondents selected using non-probability purposive sampling, and analyzed using SPSS version 30.0. The results show that information sharing and trust individually have a positive and significant effect on supply chain performance, and simultaneously both variables also significantly influence the supply chain performance of culinary MSMEs in Palu City. These findings provide important practical implications for regional economic growth and MSME development, as strengthening information sharing and trust can enhance supply chain performance and support the formulation of sustainable economic development strategies. The novelty of this study lies in its specific focus on culinary MSMEs within the accommodation and food service provision sector, which has distinctive operational characteristics, thereby offering more contextual empirical evidence on the role of information sharing and trust in improving supply chain performance compared to prior studies that largely focused on large firms or MSMEs in general.
PENGARUH CELEBRITY ENDORSER, VIRAL MARKETING DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOISTURIZER THE ORIGINOTE MELALUI TIKTOK SHOP DI KOTA PALU Zian Zilziana; Syamsul Bachri; Muzakir; Kadek Agus Dwiwijaya
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 08 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i08.832

Abstract

Penelitian ini bertujuan mengetahui pengaruh celebrity endorser, viral marketing, dan brand trust terhadap keputusan pembelian produk moisturizer The Originote melalui TikTok Shop di Kota Palu. Populasi yang digunakan yaitu masyarakat Kota Palu yang mengikuti akun Tiktok dari salah satu brand skincare, yaitu The Originote, yang melakukan pembelian di TikTok Shop. Sampel didapatkan melalui teknik purposive sampling dengan jumlah sampel akhir 80 responden. Temuan penelitian memperlihatkan bahwasannya celebrity endorser, viral marketing, dan brand trust berpengaruh positif serta signifikan terhadap keputusan pembelian moisturizer The Originote. Temuan ini mengindikasikan bahwa penggunaan figur publik sebagai endorser mampu meningkatkan daya tarik dan kredibilitas produk, sementara strategi efektif dalam menciptakan eksposur yang luas dan mempengaruhi keputusan pembelian. Selain itu, brand trust memiliki peranan penting untuk membangun keyakinan konsumen terhadap kualitas dan konsistensi produk, yang pada akhirnya memperkuat keputusan pembelian. Implikasi penelitian ini yaitu perusahaan perlu mengoptimalkan pemilihan celebrity endorser yang sesuai target pasar, meningkatkan efektivitas strategi pemasaran berbasis viral marketing, serta terus memperkuat kepercayaan konsumen terhadap merek agar dapat mengoptimalkan daya saing produk di pasar.
Co-Authors Abdullah, Muhammad Ikbal Anjany, Ni Luh Verha Arilla Syah, Ardhi Asngadi Asngadi Chairunnisa Ar. Lamasitudju Deny Wiria Nugraha Dharmakirti, Dharmakirti Dwi Shinta Angreni Hajra Rasmita Ngemba Istifarah Kaharuddin, Musfara Kartika Kartika Kaseng, Saharuddin Maroso, Akwan Mohammad Yazdi Pusadan Muh Rezki MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Gunawan Muslimin Muslimin Muzakir Nofal, Mohammad Parani, Syamsul Bahri Dg. Pramadinda, Alda Nur Rian, Rian Rizka Ardiansyah Sahrullah Sahrullah Sarah, Sitti Sulaeman Miru Suryadi Hadi Suryadi Hadi Syah, Ardhi Arilla Syahrullah Syahrullah Syaiful Hendra Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Thomas, Stiven Yusman, Zaskia Zahrani Zainuddin, Fatlina Zakiyah Zahara Zian Zilziana