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All Journal Kanal : Jurnal Ilmu Komunikasi Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Ilmiah Teknik Informatika dan Komunikasi Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Mimbar Administrasi Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi
Oktaviana Purnamasari
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS KEPUASAN KONSUMEN DALAM UPAYA MEMPERTAHANKAN PRODUK OLAHAN BAKSO Maria Eflina Jahung; Verena Wati Nimat; Oktaviana Purnamasari; Ni Putu Chrisma Dyah Wintari
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol. 6 (2023): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/snts.v6i.2885

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan konsumen sebagai strategidalam mempertahankan produk olahan bakso. Metode penelitian melibatkan survei kepadakonsumen dengan melakukan wawancara dan memberikan beberapa pertanyaan yangmencakup aspek kepuasan terhadap kualitas produk, cita rasa, pelayanan, harga, dan atributlainnya. Sampel penelitian terdiri dari konsumen yang secara aktif membeli produk bakso.Hasil penelitian menunjukkan bahwa kepuasan konsumen terhadap produk bakso dipengaruhioleh kualitas produk yang melibatkan rasa, tekstur, dan bahan baku. Faktor pelayanan,termasuk kecepatan layanan dan keramahan staf, juga memiliki dampak signifikan terhadaptingkat kepuasan konsumen. Selain itu, harga produk dan atribut tambahan seperti inovasiproduk juga sebagai peran penting dalam memengaruhi persepsi positif konsumen. Implikasitemuan ini dapat digunakan oleh produsen bakso untuk meningkatkan kualitas produk,pelayanan, dan manajemen harga guna mempertahankan dan meningkatkan loyalitaskonsumen. Penelitian ini memberikan wawasan yang mendalam tentang preferensi konsumenterhadap produk olahan bakso, memberikan landasan bagi perusahaan untukmengembangkan strategi pemasaran yang lebih efektif.
INOVASI BARANG BEKAS MENJADI PRODUK RAMAH LINGKUNGAN DAN SUSTAINABLE Oktaviana Purnamasari; Maria Eflina Jahung; Verena Wati Nimat
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol. 6 (2023): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Krecipabut Art merupakan inovasi barang bekas menjadi produk ramah lingkungandan sustainable. Hal ini menjadi salah satu acuan penulis dalam membuat karya senidalam bentuk kerajinan tangan. Kerajinan tangan dengan kombinasi barang bekasmerupakan salah satu bentuk karya seni yang ramah lingkungan dan bersifatsustainable. Hal ini menjadi upaya mengurangi limbah plastik, stik ice krim sertabarang bekas pendukung lainnya. Kegiatan ini mengeksplorasi berbagai teknik danide kreatif untuk mengubah barang bekas tersebut menjadi produk seni dan memilikinilai jual. Dengan demikian, hal ini dapat dijadikan rekomendasi dalam memulaisuatu usaha. Adapun tujuan dari inovasi barang bekas menjadi produk ramahlingkungan dan sustainable yaitu untuk mengidentifikasi dan mengembangkan solusiinovatif dalam mengubah barang bekas menjadi produk yang mendukungkeingintahuan dan ramah lingkungan. Dalam upaya mengurangi dampak negatifterhadap lingkungan, inovasi ini akan fokus pada upaya transformasi barang-barangbekas menjadi produk yang memiliki nilai tambah dan berkelanjutan. Hasil inovasiproduk ini diharapkan dapat memberikan kontribusi positif terhadap pelestarianlingkungan dan mendorong masyarakat untuk lebih peduli terhadap praktik-praktikyang ramah lingkungan. Adapun metode penjualan yang digunakan dalam produkini yaitu dengan sistem Pre-order (PO) dengan menargetkan semua kalangan usia.
Pengaruh Viral Marketing Mixue Terhadap Keputusan Pembelian: Survei Pada Followers Instagram @mixueindonesia Alvin Ramadhan; Oktaviana Purnamasari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.897

Abstract

Social media is social media, where users can easily participate freely, share, and create several things such as blogs, social networks, forums, and also virtual worlds and social networks are the most commonly used form of social media. by people around the world. The purpose of this research is to determine Viral Marketing, Purchase Decisions for Mixue products among @mixueindonesia Instagram Followers, and to determine the Influence of Viral Marketing on Purchase Decisions among @mixueindonesia Instagram Followers. The theory used is that Instagram content includes videos, advertisements, and content and Purchase Decisions include awareness, interest, evaluation, trial, and adoption. The approach in this research is quantitative with a survey method. The data collection technique was carried out by distributing questionnaires given to 73 respondents on @mixueindonesia Instagram followers. Sampling used the Slovin technique. The questionnaire collection method used was simple random sampling. The results of this research show that the influence of Viral Marketing as a whole, respondents responded well (agree), as well as the influence of Viral Marketing Mixue on Purchasing Decisions. Overall, respondents responded well (agree) to all the Y variable statements in the research questionnaire. The results of calculations from this research data showed that The t-count value is greater than 8.357, which is greater than the t-table value of 1.666. Because the t-count is greater than the t-table, H0 is rejected and H1 is accepted. And the magnitude of the influence of Viral Marketing @mixueindonesia has a moderate or moderate influence of 0.496 on purchasing decisions with a percentage of 49.6%, while the remaining 50.4% is influenced by other factors outside the research.
Pengaruh Sales Promotion Kosmetik Secondate Di Instagram Terhadap Keputusan Pembelian Konsumen: Survei Pada Followers Instagram @secondatebeauty Zahra Khoerrunissa; Oktaviana Purnamasari
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3227

Abstract

With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.
Pengaruh Viral Marketing Terhadap Keputusan Pembelian Poco Smartphone: Survei Pada Grup Facebook Poco X3|X3 PRO|X3 GT Indonesia Ammar Fakhrudin; Oktaviana Purnamasari
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3304

Abstract

Viral Marketing is the digital version of Word of Mouth marketing, involving the creation of videos, advertisements and other marketing content that is so contagious that customers will search for it or share it with friends. Poco Smartphone is a product that implements viral marketing activities by launching a product that is different from the others. The purpose of this research is to determine viral marketing, purchasing decisions, and the magnitude of the influence of viral marketing on Poco Smartphone purchasing decisions. The theories used in this research are marketing communication theory, viral marketing theory, social media theory, and Purchasing Decision theory. This research is quantitative research with a survey method and the data collection technique used was using a questionnaire. The population in this study was 2464 members of the Poco X3|X3 PRO|X3 GT Indonesia Facebook group and the sample used was 96 respondents who were calculated using the Taro Yamane formula. The sample data collection technique in this study used simple random sampling. This research uses simple linear regression data analysis techniques. The results of this research show that there is an influence between 1) viral marketing providing good results from statements in each dimension of messengers, messages and environment with an average gain of 4.19. 2) purchasing decisions provide good results from statements for each dimension such as Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior with an average of 4.26. 3) The influence of viral marketing on Poco smartphone purchasing decisions has a high level of influence, as can be seen from the large correlation value (r) of 0.866 and the R Square value of 0.749, which means that variable X (Viral Marketing) is influenced by variable Y (Purchasing Decision) of 74 .9%, while the remaining 25.1% is influenced by other factors outside of this research.
Representasi Perlindungan Data Pribadi pada Iklan Apple Versi ‘Privacy on Iphone – Data Auction’ di Youtube : Analisis Semiotika Roland Barthes Mohammad Ya’isy Ghifari; Oktaviana Purnamasari; Daniel Handoko
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 1 No. 4 (2024): Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v1i4.273

Abstract

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.
Analisis Isi Pertanyaan Debat Calon Presiden 2024 di Youtube KOMPAS TV Dwi Firmansyah; Oktaviana Purnamasari; Ratu Laura MBP
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.2164

Abstract

The presidential debate is a crucial moment in political communication, allowing candidates to present their visions and missions to the public. This study aims to analyze the questions posed by Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo during the 2024 presidential debate broadcast on YouTube KOMPAS TV, focusing on the main themes, communication styles, and rhetorical strategies employed. The method used is qualitative content analysis, where debate excerpts are analyzed based on the themes raised and the communication strategies applied by each candidate. The findings show that each candidate used a different approach in asking questions: Anies Baswedan focused on ethical issues, Prabowo Subianto addressed public policy related to unemployment, and Ganjar Pranowo raised social issues and development policies related to the relocation of the capital city. The communication styles used by each candidate varied from critical, collaborative, to urgent, reflecting their political character. This study concludes that these questions play a significant role in shaping the candidates' image and influencing public perception, especially in the context of increasingly digital political communication.
Creating Public Service Announcements to Enhance Social Support for Children with Autism: Perancangan Iklan Layanan Masyarakat untuk Mempromosikan Dukungan Sosial pada Anak Autis Oktaviana Purnamasari; Diah Andika Sari; Aminah Swarnawati; Ati Kusmawati
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i2.1845

Abstract

Semakin bertambahnya penderita autis di Indonesia dan juga di seluruh dunia membutuhkan dukungan semua pihak guna mengkomunikasikan apa itu autisme, seperti apa gejalanya serta bagaimana penanganannya. Dukungan sosial (social support) juga sangat diperlukan untuk anak autis, tidak hanya dari keluarga namun juga lingkungan terdekatnya dan bahkan seluruh elemen masyarakat. Tidak seharusnya anak dengan autisme mendapatkan perlakuan buruk dari lingkungannya seperti bullying, hanya karena pemahaman tentang autisme yang kurang dari lingkungan. Dalam penelitian ini komunikasi dilakukan melalui perancangan pembuatan Iklan Layanan Masyarakat (ILM) guna memberikan pemahaman kepada masyarakat tentang autisme sehingga masyarakat mau memberikan dukungan sosial kepada anak autis. Tujuan dari penelitian ini adalah untuk 1) Menentukan pesan komunikasi guna mempromosikan dukungan sosial untuk anak autis 2) Merancang ILM sebagai bentuk promosi dukungan sosial untuk anak autis 3) Memproduksi ILM dukungan untuk anak autis dalam bentuk e-poster. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data dengan wawancara pada informan kunci yang memahami apa itu autisme dan langkah-langkah dukungan sosial untuk anak autis. Tahapan penelitian diawali dengan wawancara kepada para informan kunci, selanjutnya hasil wawancara dianalisis dan dilakukan reduksi data serta disajikan dalam bentuk hasil penelitian. Uji keabsahan data dilakukan dengan triangulasi sumber melalui wawancara dengan praktisi periklanan yang telah berpengalaman memproduksi ILM. Hasil penelitian menunjukkan bahwa Pesan komunikasi yang penting untuk disampaikan guna memberikan dukungan sosial untuk anak autis adalah dengan mengajak semua orang jadi bagian dari lingkungan inklusif dengan menitikberatkan bahwa semua anak adalah unik dengan potensinya masing-masing, termasuk anak autis.
Pengaruh Nicholas Saputra sebagai Brand Ambassador terhadap Minat Beli Kanzler Crispy Chicken Nugget Rafeby Zhenda Violet; Oktaviana Purnamasari
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 2 (2025): Mei : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i2.1418

Abstract

The use of Brand Ambassadors is becoming increasingly popular in marketing strategies to influence customer behavior. This study aims to measure the role of Nicholas Saputra as a brand ambassador, consumer purchase intention for Kanzler Crispy Chicken Nugget, and the influence of the brand ambassador on purchase intention, focusing on followers of the Instagram account @temankanzler. Using brand ambassador and consumer behavior theories, this study involves two variables: Brand Ambassador (X), consisting of four dimensions (Popularity, Credibility, Attractiveness, Strength), and Purchase Intention (Y), which includes four dimensions (Transactional Intention, Referential Intention, Preferential Intention, Exploratory Intention). A quantitative method was applied through a survey of 71 respondents, analyzed using descriptive statistics and simple linear regression with SPSS. The results indicate that the mean perception of respondents for variables X and Y is 3.80 (agree). Validity and reliability tests confirm that all statement items are valid and reliable. Simple linear regression shows a positive and significant influence of the brand ambassador on purchase intention, with a determination coefficient (Adjusted R²) of 0.789, meaning that 78.9% of the variation in purchase intention is explained by the Brand Ambassador variable, while 21.1% is influenced by other factors.
IMPLEMENTASI KOMUNIKASI PEMASARAN DIGITAL POLITEKNIK NEGERI MEDIA KREATIF JAKARTA DALAM PROSES PENERIMAAN MAHASISWA BARU TAHUN AKADEMIK 2018-2021: Marketing Communication, Polimedia, AIDA, New Students eno, trisna_rudi; Oktaviana Purnamasari; Mohammad Ismed; Imanuel Ronald David Mongkau
Jurnal Ilmiah Publipreneur Vol. 12 No. 2 (2024): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v12i2.1575

Abstract

The State Polytechnic of Creative Media, also known as Polimedia, is a state vocational higher education institution located in Jakarta. As a state vocational education institution, Polimedia participates in national admissions for new students, such as the National Selection for State Polytechnic Entrance (SNMPN), Joint Selection for State Polytechnic Entrance (SBMPN), the National Selection for State Higher Education Entrance (SBMPTN) specifically for applied bachelor's programs, and the Independent Exam conducted by Polimedia itself. The purpose of this research is to identify the marketing steps taken by Polimedia in recruiting prospective new students. This is closely related to the planning of the marketing communication concept implemented by Polimedia. The AIDA marketing communication model applied by Polimedia is very interesting to study in a research context. Through a qualitative approach and descriptive method, along with observation and in-depth interviews with sources, the steps Polimedia takes in implementing the AIDA concept can be understood. The result is an achievement for Polimedia, which has seen an increase in the number of prospective students wishing to enroll in Polimedia from year to year. More than 8,000 people compete for 2,000 seats at Polimedia—a significant impact. Keyword: Marketing Communication, Polimedia, AIDA, New Students
Co-Authors Ahmad Ibrahim Alvin Ramadhan Amanda Noviyanti Aminah Swarnawati Ammar Fakhrudin Assya Putri Sanggita Ati Kusmawati Daniel Handoko Diah Andika Sari Dwi Firmansyah eno, trisna_rudi Imanuel Ronald David Mongkau Maria Eflina Jahung Mohamad Rifky Rachmadillah Mohammad Ismed Mohammad Ya’isy Ghifari Muhamad Yusuf Alfauzi Muhammad Sadam Wiguna Ni Putu Chrisma Dyah Wintari Rafeby Zhenda Violet Ratu Laura MBP Rifqi Widyan Farhan Salsa Hijriyatin Nisa Verena Wati Nimat Zahra Khoerrunissa