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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Polinar, Mark Anthony N.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Influence of Promotional Discounts, Perceived Scarcity, and Emotional Appeal on the Purchase Intention of College Students at a State University in Cebu City Kangleon, Ma. Yassah R.; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.11

Abstract

This research aimed to explore the impact of promotional discounts, perceived scarcity, and emotional appeals on the purchasing intentions of college students attending a state university in Cebu City. The study employed a quantitative method that integrated descriptive, correlational, and predictive designs. Data were gathered from 395 students through a modified survey questionnaire, yielding a Cronbach's alpha of 0.924. The study employed descriptive statistics, Spearman’s rho correlation, and multiple regression to test the gathered data. The results showed that all three factors significantly influenced students' purchasing intentions; the highest predictor among the three was emotional appeal, followed by promotional discounts and perceived scarcity. This suggests that students may be influenced by marketing strategies that invoke urgency; however, what ultimately affects them more are those that give emotional sentiments while providing value with discounts and promotions. The study, therefore, concludes that students’ purchasing intentions are probably influenced more by marketing strategies that combine emotional engagement with a reasonable price and scarcity acting as a supporting marketing strategy. Furthermore, this research offers valuable insights into how sales promotions, feelings of scarcity, and emotional appeal impact college students' purchasing intentions.
The Effect of Quality Service and Operational Standard Procedures to Operational Performance at CV Pabrik Tahu Sumedang Fahreza, Rizky Raihan; Hananto, Djoko; Polinar, Mark Anthony N.
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 3 (2025): May 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i3.885

Abstract

In the highly competitive food and beverage industry, operational efficiency is key to business sustainability; however, fluctuations in tofu consumption in East Jakarta as well as CV Pabrik Tahu Sumedang's production indicate challenges influenced by service quality and suboptimal implementation of Standard Operating Procedure (SOP). The objective of this research is to examine how Quality Service and Standard Operating Procedures (SOP) impact operational performance of CV Pabrik Tahu Sumedang. Operational performance is a crucial aspect of the food and beverage industry that affects efficiency, effectiveness, and customer satisfaction. The study utilises a quantitative method, gathering data through surveys given to CV Pabrik Tahu Sumedang employees. An analysis of the data was conducted using multiple linear regression to explore the correlation between Quality Service and SOP as independent variables, and Operational Performance as the dependent variable. The findings demonstrate that Quality Service positively and significantly influences Operational Performance. Similarly, the proper implementation of SOPs significantly improves operational efficiency and effectiveness. Furthermore, simultaneous analysis shows that Quality Service and SOPs together contribute significantly to enhancing Operational Performance. These findings confirm that optimising service quality and consistently implementing SOPs can enhance the factory’s competitiveness and productivity. The originality of this research lies in analyzing the effect of service quality and standard operating procedures on operational performance in the context of the traditional food industry, which still lacks scientific exploration. This approach provides a new contribution in the context of operational management in small-medium enterprises based on local products.
Co-Authors Acenas, Angelo A. Aguilon, Shaira Mae Ato, Joanna Marie U. Bañados, Reamuel R. Baquero, Grace Caroline H. Boctot, Jenalyn B. Buntiago, John Lemuel G. Buntigao, John Lemuel G. Cabatingan, Albim Y. Cabatingan, Alicia P Co, Zosimo Dadulla, Daffodel M. Debalucos, Ivy Claire Dela Cruz, Gerelyn S. Dela Cruz, Roselyn D. Delantar, Alexander Franco A. Delantar, Allan B. Delantar, Jinky R. Desucatan, Jose Villaceran Diano, Rafaeliza P. Djoko Hananto Enopequez, Avegail M. Espiriti, Lynneth Fahreza, Rizky Raihan Flores, Imie Jasmin L. Gabiana, Kyll Deither E. Kangleon, Ma. Yassah R. Mahinay, Socorro T. Mahipos, April Marie Mahipos, April Marie N. Medina, April Princess Nardo, Gladys O. Narsico, Lalaine O. Narsico, Peter G. Navares, Alein B. Neri, Rico Serafin B. Ouano, Celso L. Pagatpat, Philip Jun Atty Pasicaran-Escleto, Grezel Payao, Ronald B. Pepito, Crisa Mae B. Rabanes, Bertella G. Rago, Erlyn Ivy O. Rico, Madelline E. Robles, Mercy P. Romero, Charlotte Sasan, Caren C. Selim, John Carl B. Serafin, Ellen G. Simbajon, Leona Jane P. Singco, Jeshua Mel C. Tabasa, Chester S. Tojoy, Annabelle Viking, Kent Ivan A. Villacarillo, Shyr G. Zamora, Mary Jane