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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Polinar, Mark Anthony N.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Influence of Promotional Discounts, Perceived Scarcity, and Emotional Appeal on the Purchase Intention of College Students at a State University in Cebu City Kangleon, Ma. Yassah R.; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.11

Abstract

This research aimed to explore the impact of promotional discounts, perceived scarcity, and emotional appeals on the purchasing intentions of college students attending a state university in Cebu City. The study employed a quantitative method that integrated descriptive, correlational, and predictive designs. Data were gathered from 395 students through a modified survey questionnaire, yielding a Cronbach's alpha of 0.924. The study employed descriptive statistics, Spearman’s rho correlation, and multiple regression to test the gathered data. The results showed that all three factors significantly influenced students' purchasing intentions; the highest predictor among the three was emotional appeal, followed by promotional discounts and perceived scarcity. This suggests that students may be influenced by marketing strategies that invoke urgency; however, what ultimately affects them more are those that give emotional sentiments while providing value with discounts and promotions. The study, therefore, concludes that students’ purchasing intentions are probably influenced more by marketing strategies that combine emotional engagement with a reasonable price and scarcity acting as a supporting marketing strategy. Furthermore, this research offers valuable insights into how sales promotions, feelings of scarcity, and emotional appeal impact college students' purchasing intentions.
The Effect of Quality Service and Operational Standard Procedures to Operational Performance at CV Pabrik Tahu Sumedang Fahreza, Rizky Raihan; Hananto, Djoko; Polinar, Mark Anthony N.
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 3 (2025): May 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i3.885

Abstract

In the highly competitive food and beverage industry, operational efficiency is key to business sustainability; however, fluctuations in tofu consumption in East Jakarta as well as CV Pabrik Tahu Sumedang's production indicate challenges influenced by service quality and suboptimal implementation of Standard Operating Procedure (SOP). The objective of this research is to examine how Quality Service and Standard Operating Procedures (SOP) impact operational performance of CV Pabrik Tahu Sumedang. Operational performance is a crucial aspect of the food and beverage industry that affects efficiency, effectiveness, and customer satisfaction. The study utilises a quantitative method, gathering data through surveys given to CV Pabrik Tahu Sumedang employees. An analysis of the data was conducted using multiple linear regression to explore the correlation between Quality Service and SOP as independent variables, and Operational Performance as the dependent variable. The findings demonstrate that Quality Service positively and significantly influences Operational Performance. Similarly, the proper implementation of SOPs significantly improves operational efficiency and effectiveness. Furthermore, simultaneous analysis shows that Quality Service and SOPs together contribute significantly to enhancing Operational Performance. These findings confirm that optimising service quality and consistently implementing SOPs can enhance the factory’s competitiveness and productivity. The originality of this research lies in analyzing the effect of service quality and standard operating procedures on operational performance in the context of the traditional food industry, which still lacks scientific exploration. This approach provides a new contribution in the context of operational management in small-medium enterprises based on local products.
Human Resource Management Practices as Determinants of Job Satisfaction Among College Instructors at St. Cecilia’s College-Cebu, Inc. Basalo, Mark Delmie; Canonigo, Angel I.; Chavez, Chierelyn; Emperado, Kissy Mae C.; Macapil, Jeannelie Luz N.; Maglasang, Michaela C.; Mortejo, Mary Joy; Polinar, Mark Anthony N.; Suarez, Regin M.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 3 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/

Abstract

This descriptive-correlational study explored the relationship between HRM practices and job satisfaction among thirty-six (36) college instructors at St. Cecilia’s College-Cebu, Inc. during the academic year 2025–2026. Only instructors with at least two years of teaching experience participated in evaluating the school’s HRM practices. The data were analyzed using descriptive statistics, Spearman’s rho, and multiple regression. The results showed that three HRM areas—Training and Development (r = 0.716), Compensation and Benefits (r = 0.793), and Performance Management (r = 0.714)—significantly predict job satisfaction. Among these, Compensation and Benefits and Performance Management emerged as the strongest predictors, highlighting the importance of fair compensation, competitive benefits, and transparent evaluation systems in improving morale and employee retention. Instructors expressed appreciation for fair performance evaluations and constructive feedback. However, they also noted the need for clearer promotion guidelines and more collaborative goal-setting processes. Overall, the findings confirm that effective HRM practices have a meaningful impact on faculty job satisfaction. Based on these results, the study recommends several actions. Training and Development programs should be strengthened through regular workshops, mentoring initiatives, and external training opportunities. Compensation and Benefits should be reviewed through salary benchmarking, the introduction of non-monetary incentives, and clearer communication of policies. Lastly, Performance Management systems should be refined by updating evaluation procedures, clarifying promotion standards, and encouraging shared goal-setting between administrators and faculty members. Implementing these improvements is expected to enhance faculty satisfaction, increase retention, and support the institution’s long-term effectiveness.
The Impact of Training and Development on College Instructors’ Professional Development at St. Cecilia's College-Cebu, Inc. Trinidad, Niña Alexis S.; Cabornay, Rhea Mae L.; Teñedo, Jane; Bolo, Cristine Kay L.; Polinar, Mark Anthony N.; Auxilio, Nerissa M.; Entia, Ma. Elaijahbeth Z.; Sadio, Mary Joy I.; Fajardo, Mary Glennda
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 3 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/

Abstract

This descriptive-correlational study investigated the effect of training and development programs on the professional development of college instructors at St. Cecilia College-Cebu, Inc., through identifying the direct impacts of the training and development variables on their professional development. A survey questionnaire was used to gather data from 33 college instructors. To analyse the data, both descriptive and inferential statistics were applied, specifically Spearman's Rho correlation and Multiple Regression.  The results confirmed significant positive correlations between training method (Spearman’s ρ=.613, p <.001), training frequency (Spearman's ρ =.547, p =.002), trainer expertise (Spearman's ρ =.567, p <.001), training resources (Spearman’s ρ =.620, p <.001), and professional development. A multiple regression analysis indicated that the four predictors jointly accounted for 56.7% of the variance in professional development (R² = 0.567).  Expertise of trainers (β = .402) and training resources (β = .351) were the strongest predictors. The other predictors, including training method (β = 0.298) and training frequency (β= 0.276), were also significant (β= 0.276). These findings highlight the importance of proper training strategies, continuous training, professional facilitation, and adequate resources in promoting professional development. Finally, the institution should improve its training and development processes by adopting more interactive and practical methods, such as blended learning and scenario-based training. The institution should also invest in trainers' continuous development through regular appraisals and professional development opportunities. The training session plan needs to be more consistent and comprehensive to support routine professional development. 
Co-Authors Acenas, Angelo A. Aguilon, Shaira Mae Ato, Joanna Marie U. Auxilio, Nerissa M. Bañados, Reamuel R. Baquero, Grace Caroline H. Basalo, Mark Delmie Boctot, Jenalyn B. Bolo, Cristine Kay L. Buntiago, John Lemuel G. Buntigao, John Lemuel G. Cabatingan, Albim Y. Cabatingan, Alicia P Cabornay, Rhea Mae L. Canonigo, Angel I. Chavez, Chierelyn Co, Zosimo Dadulla, Daffodel M. Debalucos, Ivy Claire Dela Cruz, Gerelyn S. Dela Cruz, Roselyn D. Delantar, Alexander Franco A. Delantar, Allan B. Delantar, Jinky R. Desucatan, Jose Villaceran Diano, Rafaeliza P. Djoko Hananto Emperado, Kissy Mae C. Enopequez, Avegail M. Entia, Ma. Elaijahbeth Z. Espiriti, Lynneth Fahreza, Rizky Raihan Fajardo, Mary Glennda Flores, Imie Jasmin L. Gabiana, Kyll Deither E. Kangleon, Ma. Yassah R. Macapil, Jeannelie Luz N. Maglasang, Michaela C. Mahinay, Socorro T. Mahipos, April Marie Mahipos, April Marie N. Medina, April Princess Mortejo, Mary Joy Nardo, Gladys O. Narsico, Lalaine O. Narsico, Peter G. Navares, Alein B. Neri, Rico Serafin B. Ouano, Celso L. Pagatpat, Philip Jun Atty Pasicaran-Escleto, Grezel Payao, Ronald B. Pepito, Crisa Mae B. Rabanes, Bertella G. Rago, Erlyn Ivy O. Rico, Madelline E. Robles, Mercy P. Romero, Charlotte Sadio, Mary Joy I. Sasan, Caren C. Selim, John Carl B. Serafin, Ellen G. Simbajon, Leona Jane P. Singco, Jeshua Mel C. Suarez, Regin M. Tabasa, Chester S. Teñedo, Jane Tojoy, Annabelle Trinidad, Niña Alexis S. Viking, Kent Ivan A. Villacarillo, Shyr G. Zamora, Mary Jane