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Analisis Pengaruh Kualitas Layanan Terhadap Tingkat Kepuasan Konsumen Pada Pengguna Kereta Dalam Kota Pramudita, Dika; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i1.11223

Abstract

Transportasi publik memiliki peran penting dalam mendukung mobilitas masyarakat, khususnya di kota-kota besar seperti Jakarta dikenal dengan tingkat kemacetan tinggi. Salah satu jenis transportasi yang cukup berperan penting adalah kereta dalam kota. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan terhadap tingkat kepuasan konsumen pada pengguna kereta dalam kota PT XYZ, khususnya di Stasiun M. Metode penelitian yang digunakan adalah kuantitatif dengan model Structural Equation Modeling (SEM) dan pengambilan sampel sebanyak 125 responden. Hasil penelitian menunjukkan bahwa secara keseluruhan, kualitas layanan memiliki pengaruh moderat terhadap kepuasan pengguna. Terdapat dua dimensi service quality yang memiliki pengaruh yang signifikan yaitu, empati dan jaminan masing-masing terbukti memiliki pengaruh signifikan terhadap kepuasan pengguna. Sedangkan bukti fisik, daya tanggap, dan keandalan menunjukkan pengaruh yang tidak signifikan. Penelitian ini merekomendasikan agar PT XYZ fokus pada peningkatan aspek empati dan jaminan untuk meningkatkan kepuasan pengguna, serta memperbaiki aspek pendukung lainnya untuk meningkatkan pengalaman pengguna secara keseluruhan   Public transportation plays an important role in supporting people's mobility, especially in big cities like Jakarta, which is known for its high levels of congestion. One type of transportation that plays a significant role is the city train. This study aims to analyze the effect of service quality on the level of customer satisfaction of PT XYZ city train users, especially at Station M. The research method used is quantitative with the Structural Equation Modeling (SEM) model and a sample of 125 respondents. The results of the study indicate that overall, service quality has a moderate effect on user satisfaction. Two dimensions of service quality have a significant effect, namely empathy and assurance, each of which is proven to have a significant effect on user satisfaction. Meanwhile, physical evidence, responsiveness, and reliability show an insignificant effect. This study recommends that PT XYZ focus on improving the empathy and assurance aspects to increase user satisfaction, as well as improving other supporting aspects to improve the overall user experience.
Pengaruh Kualitas Layanan dan Difusi Inovasi Terhadap Kepuasan Konsumen Gen Z di Jakarta Rahmawati, Fitri; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i1.11264

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Layanan(Service Quality) dan Difusi Inovasi (Diffusion of Innovation) terhadapKepuasan Konsumen Generasi Z dalam penggunaan layanan transportasionline hijau di Jakarta. Desain penelitian ini menggunakan pendekatankuantitatif dengan metode survei. Populasi penelitian adalah konsumenGenerasi Z yang berdomisili di Jakarta, dengan sampel sebanyak 100responden yang diambil menggunakan teknik purposive sampling.Pengumpulan data dilakukan melalui kuesioner online, dan analisis datamenggunakan teknik Structural Equation Modeling-Partial Least Squares(SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitianmenunjukkan bahwa baik Kualitas Layanan maupun Difusi Inovasimemiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen.Inovasi fitur, efisiensi layanan, kemudahan penggunaan aplikasi, sertaaspek ketepatan waktu, keamanan, dan keramahan pengemudi dinilaisangat penting dalam membentuk kepuasan konsumen. Temuan inimenegaskan bahwa inovasi berkelanjutan dan kualitas layanan yangkonsisten menjadi faktor kunci untuk mempertahankan loyalitas konsumenGenerasi Z di era digital..This study aims to analyze the influence of service quality and diffusion of innovation onGeneration Z consumer satisfaction with green online transportation services in Jakarta. Theresearch design applied a quantitative approach with a survey method. The populationconsisted of Generation Z consumers residing in Jakarta, and the sample comprised 100respondents selected through purposive sampling. Data were collected via onlinequestionnaires and analyzed using Structural Equation Modeling-Partial Least Squares(SEM-PLS) with the SmartPLS software. The results indicate that both Service Quality andDiffusion of Innovation positively and significantly affect consumer satisfaction. Innovationfeatures, service efficiency, ease of application use, as well as aspects of punctuality, safety,and driver friendliness are critical in shaping consumer satisfaction. These findings confirmthat continuous innovation and consistent service quality are essential factors in maintainingthe loyalty of Generation Z consumers in the digital era.
Exploring the Synergistic Effects of Tax Policies, HRM Practices, and Strategic Marketing on Organizational Financial Performance: A SEM-PLS Analysis Putra, Aditya Halim Perdana Kusuma; Mariam, Siti; Rozamuri, Arif Murti; Yusuf, Marwah
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.947

Abstract

The purpose of this study is to examine the synergistic effects of tax policies, Human Resource Management (HRM) practices, and strategic marketing initiatives on organizational financial performance, with a focus on understanding how these elements interact to enhance market competitiveness and operational efficiency in a rapidly evolving business environment. This study employed a descriptive correlational research design to investigate the synergistic effects of tax policies, HRM practices, and strategic marketing initiatives on organizational financial performance. The study utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex relationships among these variables, capturing data from a cross-sectional sample of 245 valid responses from middle to large-scale enterprises. Data were collected via a structured online survey that included both validated scales and newly developed items tailored to the constructs of interest. The analysis proceeded in two stages: first, assessing the measurement model for validity and reliability, and second, evaluating the structural model to test the hypothesized relationships. SEM-PLS was chosen for its ability to handle complex models with latent variables, even with small to medium sample sizes, providing robust insights into the factors that drive organizational financial performance. The results of this study reveal significant relationships between HRM Practices, Strategic Marketing Initiatives, Tax Policies, and Organizational Financial Performance, with Market Competitiveness and Operational Efficiency acting as critical mediators. The indirect effects further supported these findings. HRM Practices, Strategic Marketing Initiatives, and Tax Policies all indirectly contributed to Organizational Financial Performance through Market Competitiveness and Operational Efficiency, with all paths showing statistical significance. These results emphasize that the synergistic alignment of HRM, marketing, and tax strategies is crucial for achieving superior financial outcomes, with Market Competitiveness and Operational Efficiency serving as essential pathways in this process.
Edukasi Sampah Anorganik Dan Pelatihan Pemanfaatan Kreasi Limbah Anorganik Punta, Betrand Arya Devana; Sajiddah, Dea Maharani; Ahmadi, Dimas Arya Putra; Kalisha, Fathiena Arumbia; Keliat, Rifki Andreanta; Prasetiyo, Trimo; Rozamuri, Arif Murti
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 7, No 2 (2024): Juli 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v7i2.4181

Abstract

Pelatihan lokakarya Sampah Berkelanjutan yang dilakukan mahasiswa Universitas Pertamina bertujuan untuk meningkatkan kesadaran dan pengetahuan masyarakat terhadap pengelolaan sampah anorganik  berkelanjutan. Pelatihan ini bekerja sama dengan Bank Sampah Bumi Lestari Jakarta Barat. Kegiatan ini menggunakan metode Pelatihan tradisional. Khususnya untuk ibu-ibu rumah tangga yang diajari secara langsung cara mengolah sampah anorganik. Metodologi ini mencakup langkah-langkah penting seperti identifikasi wilayah sasaran, survei lapangan, persiapan materi, perizinan, sosialisasi program, penyediaan materi, pelaksanaan, serta pemantauan dan evaluasi. Selama pelatihan, peserta belajar mengolah sampah anorganik menjadi barang berguna seperti pot bunga, tempat pensil, dan lampu hias. Hasil dari pelatihan ini adalah peningkatan partisipasi dan keterampilan ibu rumah tangga dalam pengolahan sampah anorganik, sehingga mencapai 80% dari tujuan pelatihan. Keberhasilan ini akan diukur dari kehadiran peserta, kemampuan penguasaan materi, dan hasil penilaian praktik. Pelatihan ini memberikan manfaat ekonomi dengan mengurangi jumlah sampah anorganik dan menciptakan produk berharga dari sampah plastik. Dengan konsep pengurangan, penggunaan kembali, dan daur ulang, program ini bisa membantu kita dalam hal mengurangi dampak negatif sampah terhadap lingkungan. Kami berharap pelatihan ini dapat menjadi contoh pengelolaan sampah anorganik berkelanjutan di daerah lain dan mendorong masyarakat setempat dalam menjaga lingkungan. Kolaborasi antara ilmu pengetahuan dan masyarakat diharapkan terus berlanjut dan semakin banyak inovasi. 
From Grassroots to Growth: Strengthening Communities through Financial Support for SMEs Rahmadi, Galih; Rozamuri, Arif Murti
Golden Ratio of Community Services and Dedication Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i1.594

Abstract

This research investigates the nexus between small business financing, community empowerment, and local prosperity. Employing a qualitative descriptive methodology, the study systematically reviews and synthesizes existing literature from diverse sources, including academic journals, books, reports, and online databases. Thematic analysis is utilized to identify recurring themes, patterns, and insights relevant to the research domain. The findings highlight the pivotal role of small businesses as engines of economic growth, social cohesion, and environmental stewardship within local communities. Access to finance emerges as a critical determinant of entrepreneurial success and community development, with innovative financing mechanisms such as microfinance and impact investing playing a significant role in addressing the financing gap and promoting inclusive growth strategies. Moreover, the study underscores the interconnectedness of economic, social, and environmental factors in shaping SME development and its broader implications for community well-being. The research contributes to theoretical understanding by offering a multidimensional perspective on small business financing and community empowerment, while also providing actionable insights for policymakers, practitioners, and entrepreneurs seeking to leverage financial resources for inclusive and sustainable development.
THE INFLUENCE OF SERVICE QUALITY FOR SATISFACTION LEVEL AMONG INDONESIAN WORKERS IN MALAYSIA Rozamuri, Arif Murti
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.7928

Abstract

Indonesian workers one of the highest employees in Malaysia. Although complementing one another, managing the Indonesian workforce is not without challenges. Among them is the type of work not in accordance with the employment agreement, over time work with no additional allowance, termination of employment and repatriation of employees without their rights granted. Therefore, the main point of this study is to analyze the effect of service quality on Indonesia's level of satisfaction. This is to see the extent of the influence of dimension of tangibles, reliability, responsiveness, assurance, and empathy towards employee satisfaction. This study was conducted using quantitative methods, while the respondents were Indonesian workers in Malaysia in the services and manufacturing sectors. This study shows that 5 dimensions of service quality have an influence on the level of satisfaction. However, the dimension of responsiveness has a big impact on Indonesia's level of job satisfaction.
Pengaruh Penghargaan Kompensasi Dan Penggunaan Teknologi Terhadap Produktivitas Karyawan PT QRS Perta, Ciya Gusyaf; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.10404

Abstract

Penelitian ini membahas tentang hubungan serta pengaruh antara penghargaan kompensasi dan penggunaan teknologi yang dirasakan oleh karyawan pada salah satu perusahaan distribusi bahan bakar yang berada di Sumatera barat dalam meningkatkan produktivitas karyawan tersebut Tingginya tingkat produktivitas dapat menunjang karyawan dalam aspek pekerjaan namun terdapat beberapa komponen dalam bidang pekerjaan yang mempengaruhi hal tersebut seperti pemberian penghargaan dan kompensasi yang sesuai dengan kinerja karyawan serta teknologi modern yang dapat meningkatkan efektivitas pekerjaan karyawan Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif Sampel penelitian ini diambil dari salah satu perusahaan distribusi bahan bakar yang berada di Sumatera barat Pada penelitian ini terdapat juga penarikan sampel secara non probabilitas melalui teknik purposive sampling dengan jumlah sampel 61 orang Pengelolaan data yang terdapat dalam penelitian ini menggunakan program software SPSS dengan versi 25 0 Statistic Package for the Social Science< em> Hasil penelitian menunjukkan bahwa terdapat pengaruh secara signifikan dari variabel penghargaan kompensasi dan penggunaan teknologi terhadap produktivitas karyawan PT QRS Penelitian ini berkontribusi dalam upaya meningkatkan produkivitas karyawan melalui penghargaan kompensasi dan penggunaan teknologi < p> < p> This study discusses the relationship and influence between rewards compensation and the use of technology employees feel at a fuel distribution company in West Sumatra in increasing employee productivity High levels of productivity can support employees in terms of work Still several components in the field of work influence this such as providing rewards and compensation that are in accordance with employee performance as well as modern technology that can increase employee work effectiveness The method used in this study is quantitative research The sample of this study was taken from a fuel distribution company in West Sumatra This study used non probability sampling through purposive sampling techniques with a sample size of 61 people Data management in this study used the SPSS software program with version 25 0 Statistic Package for the Social Sciences The results showed that the variables of rewards compensation and the use of technology significantly influenced employee productivity at PT QRS This research contributes to efforts to increase employee productivity through rewards compensation and the use of technology < em>< p>
Pengaruh Meaningful Youth Participation Terhadap Motivasi Kerja Karyawan Gen Z di DKI Jakarta Ngilly, Yerly; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.10473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh meaningful youth participation< em> terhadap motivasi kerja karyawan Gen Z di DKI Jakarta sehingga berfokus pada Gen Z dan sudah sejauh apa mereka dilibatkan dalam dunia kerja Peneliti mengambil 3 tiga dimensi dalam Meaningful Youth Participation yaitu kontribusi Gen Z partisipasi bermakna serta pengakuan orang lain terhadap motivasi kerja untuk diteliti Penelitian ini bersifat kuantitatif dengan menyebar kuesioner untuk keperluan pengambilan data Sampel yang didapat berjumlah 384 dan merupakan Gen Z yang pernah atau sedang bekerja di DKI Jakarta dipilih dengan teknik non probability sampling yaitu purposive sampling Analisa dilakukan dengan model regresi linear berganda sebagai metode penelitian dengan tingkat error sebesar 0 05 Olah data penelitian menggunakan aplikasi SPSS versi 27 Hasil penelitian adalah 2 dua dari 3 tiga variabel independen yaitu kontribusi Gen Z serta partisipasi bermakna berpengaruh terhadap motivasi kerja sedangkan pengakuan dari orang lain tidak berpengaruh terhadap motivasi kerja Penelitian ini menunjukkan pentingnya memberikan ruang bagi Gen Z untuk dilibatkan secara maksimal di lingkungan kerja Sebaliknya pengakuan dari orang lain yang tidak signifikan terhadap motivasi kerja Gen Z mengindikasikan perlunya penghargaan dengan pendekatan lain yang relevan untuk kebutuhan generasi ini < p> < p> This study aims to determine the effect of Meaningful Youth Participation on the work motivation of Gen Z employees in DKI Jakarta so that it focuses on Gen Z and how far they have been involved in the world of work Researchers took 3 three dimensions of Meaningful Youth Participation namely the contribution of Gen Z meaningful participation and recognition of other people s work motivation to be studied This research is quantitative by distributing questionnaires for data collection purposes The sample obtained was 384 and were Gen Z who had worked or are currently working in DKI Jakarta and were selected using a non probability sampling technique namely purposive sampling The analysis was carried out using multiple linear regression models as a research method with an error rate of 0 05 The research data were processed using the SPSS application version 27 The results of the study were 2 two of 3 three independent variables namely the contribution of Gen Z as well as significant participation that had an effect on work motivation while recognition from other people had no effect on work motivation This study highlights the importance of providing opportunities for Gen Z to be maximally involved in the workplace On the other hand the insignificance of recognition from others in influencing Gen Z s work motivation suggests the need for alternative approaches to appreciation that align with the specific needs of this generation < em>< p>
Analisis Pengaruh Kualitas Layanan Terhadap Tingkat Kepuasan Konsumen Pada Pengguna Kereta Dalam Kota Pramudita, Dika; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i1.11223

Abstract

Transportasi publik memiliki peran penting dalam mendukung mobilitas masyarakat khususnya di kota kota besar seperti Jakarta dikenal dengan tingkat kemacetan tinggi Salah satu jenis transportasi yang cukup berperan penting adalah kereta dalam kota Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan terhadap tingkat kepuasan konsumen pada pengguna kereta dalam kota PT XYZ khususnya di Stasiun M Metode penelitian yang digunakan adalah kuantitatif dengan model Structural Equation Modeling SEM dan pengambilan sampel sebanyak 125 responden Hasil penelitian menunjukkan bahwa secara keseluruhan kualitas layanan memiliki pengaruh moderat terhadap kepuasan pengguna Terdapat dua dimensi service quality yang memiliki pengaruh yang signifikan yaitu empati dan jaminan masing masing terbukti memiliki pengaruh signifikan terhadap kepuasan pengguna Sedangkan bukti fisik daya tanggap dan keandalan menunjukkan pengaruh yang tidak signifikan Penelitian ini merekomendasikan agar PT XYZ fokus pada peningkatan aspek empati dan jaminan untuk meningkatkan kepuasan pengguna serta memperbaiki aspek pendukung lainnya untuk meningkatkan pengalaman pengguna secara keseluruhan< p> < p> Public transportation plays an important role in supporting people s mobility especially in big cities like Jakarta which is known for its high levels of congestion One type of transportation that plays a significant role is the city train This study aims to analyze the effect of service quality on the level of customer satisfaction of PT XYZ city train users especially at Station M The research method used is quantitative with the Structural Equation Modeling SEM model and a sample of 125 respondents The results of the study indicate that overall service quality has a moderate effect on user satisfaction Two dimensions of service quality have a significant effect namely empathy and assurance each of which is proven to have a significant effect on user satisfaction Meanwhile physical evidence responsiveness and reliability show an insignificant effect This study recommends that PT XYZ focus on improving the empathy and assurance aspects to increase user satisfaction as well as improving other supporting aspects to improve the overall user experience< em> < strong>< p>
Pengaruh Kualitas Layanan dan Difusi Inovasi Terhadap Kepuasan Konsumen Gen Z di Jakarta Rahmawati, Fitri; Rozamuri, Arif Murti
Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i1.11264

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Layanan Service Quality dan Difusi Inovasi Diffusion of Innovation terhadapKepuasan Konsumen Generasi Z dalam penggunaan layanan transportasionline hijau di Jakarta Desain penelitian ini menggunakan pendekatankuantitatif dengan metode survei Populasi penelitian adalah konsumenGenerasi Z yang berdomisili di Jakarta dengan sampel sebanyak 100responden yang diambil menggunakan teknik purposive sampling Pengumpulan data dilakukan melalui kuesioner online dan analisis datamenggunakan teknik Structural Equation Modeling Partial Least Squares SEM PLS dengan bantuan perangkat lunak SmartPLS Hasil penelitianmenunjukkan bahwa baik Kualitas Layanan maupun Difusi Inovasimemiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen Inovasi fitur efisiensi layanan kemudahan penggunaan aplikasi sertaaspek ketepatan waktu keamanan dan keramahan pengemudi dinilaisangat penting dalam membentuk kepuasan konsumen Temuan inimenegaskan bahwa inovasi berkelanjutan dan kualitas layanan yangkonsisten menjadi faktor kunci untuk mempertahankan loyalitas konsumenGenerasi Z di era digital This study aims to analyze the influence of service quality and diffusion of innovation onGeneration Z consumer satisfaction with green online transportation services in Jakarta Theresearch design applied a quantitative approach with a survey method The populationconsisted of Generation Z consumers residing in Jakarta and the sample comprised 100respondents selected through purposive sampling Data were collected via onlinequestionnaires and analyzed using Structural Equation Modeling Partial Least Squares SEM PLS with the SmartPLS software The results indicate that both Service Quality andDiffusion of Innovation positively and significantly affect consumer satisfaction Innovationfeatures service efficiency ease of application use as well as aspects of punctuality safety and driver friendliness are critical in shaping consumer satisfaction These findings confirmthat continuous innovation and consistent service quality are essential factors in maintainingthe loyalty of Generation Z consumers in the digital era < p>