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All Journal Paradigma : Journal of Science, Religion and Culture Studies Minda Baharu Jurnal Abdi Insani BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat AKM: Aksi Kepada Masyarakat Research of Accounting and Governance Research of Business and Management Research of Economics and Business Entrepreneurship and Community Development Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Zhafiraah, Nazma Riska
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PENINGKATAN DAYA SAING UMKM MELALUI AKSES KUR PERBANKAN BERBASIS DIGITAL PADA DESA MANDALA MEKAR, KECAMATAN CIMENYAN, KABUPATEN BANDUNG, JAWA BARAT Budiantoro, Harry; Santosa, Perdana Wahyu; Anth, Dean Salomo; Taufiq, Eindye; Oktavia, Dinda; Zhafiraah, Nazma Riska
MINDA BAHARU Vol 8, No 1 (2024): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v8i1.5845

Abstract

Program pengabdian masyarakat ini merupakan inisiatif yang bertujuan untuk melakukan sosialisasi dan memberikan pendampingan kepada para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat, tentang cara memperoleh Kredit Usaha Rakyat (KUR). Tujuan utama dari kegiatan ini adalah untuk pertama, memastikan bahwa pelaku UMKM di wilayah tersebut memiliki pengetahuan tentang lembaga keuangan yang menyediakan dana modal usaha, kedua, membantu mereka yang menghadapi kendala dalam hal permodalan untuk mengajukan KUR, dan ketiga, memberikan pemahaman yang komprehensif mengenai proses pengajuan dan perolehan KUR, sehingga mereka dapat mengembangkan usaha mereka. Program ini berhasil melibatkan 44 pelaku UMKM di Desa Mandalamekar dan menghasilkan peningkatan signifikan dalam pemahaman mereka mengenai prosedur pengajuan KUR, serta memberikan mereka akses kepada dana yang mendukung pengembangan usaha mereka di wilayah tersebut.
The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions Ramadhan, Muhammad; Simon, Zainal Zawir; Zhafiraah, Nazma Riska
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.225

Abstract

This research aims to determine whether or not green marketing, brand image, advertising, and price influence purchasing decisions for AQUALife products. The population of this research is consumers of AQUALife products in the Central Jakarta area. The sample for this research method used a questionnaire via Gform for a month with a total of 120 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and f-test (simultaneous). The research results show that: (1) Green marketing has no significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Advertising has a positive and significant effect on purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. Managerial implications: Managers need to ensure products and production processes comply with environmentally friendly principles, managers need to ensure consistent brand image across all marketing channels, managers need to develop competitive pricing strategies, managers need to understand competitors' prices and their price position in the market to maintain competitiveness.
Do Financial Performance and Corporate Governance Effect on Firm Value: Evidence from Manufacturing Sector Farawansyah, Nur Indah; Rahayu, Sovi Ismawati; Zhafiraah, Nazma Riska
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.184

Abstract

This study attempts to investigate, either partially or simultaneously, the effects of Financial Performance as determined by Profitability, Solvency, liquidity well, and Good Corporate Governance, as decided by the Audit Committee on Firm Value and the Independent Board of Commissioners. The study approach is quantitative and makes use of secondary data-manufacturing firms registered on the Indonesia Stock Exchange. The population in this study is made up of 143 manufacturing firms. In the interim, the sample for this study was chosen through the technique of purposeful sampling. The analysis method used is multiple linear regression analysis. The Kolmogrof-Smirnof test, multicollinearity test, heteroscedasticity test, t-test, and coefficient of determination test were all employed in this investigation. The study's findings demonstrate that the factors Independent Board of Commissioners, Profitability, Solvency, Liquidity, and Audit Committee each partially positively impact firm value. Managerial implications related to the influence of financial performance and good corporate governance are increased focus on financial performance, increased transparency and disclosure of information, implementation of good corporate governance practices, and risk and compliance management. The valuation of the firm is key in the transfer of business decisions, such as mergers, acquisitions, and stock offerings.
Pelatihan Budidaya Ikan Lele dengan Metode 6M pada “Naminasang Farm & Co” Desa Mandalamekar Budiantoro, Harry; Santosa, Perdana Wahyu; Zhafiraah, Nazma Riska; Paramitra, Yuaniko
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1231

Abstract

Pemberdayaan ikan lele adalah serangkaian upaya dan tindakan yang dilakukan untuk meningkatkan produktivitas, kesejahteraan, dan keberlanjutan budidaya ikan lele. Ini dapat mencakup berbagai aspek seperti: Pelatihan, Pendanaan dan akses modal, Pengembangan infrastruktur, Peningkatan kualitas dan profuktivitas, Pemasaran dan Distribusi dan Kerjasama dan Kelembagaan. Oleh karena itu, Dengan pemberdayaan ini, diharapkan para petani lele dapat meningkatkan kesejahteraan mereka, menjaga keberlanjutan usaha, dan memberikan kontribusi positif terhadap perekonomian lokal dan nasional. Namun pada kenyataannya pelaksanaan pemberdayaan ikan lele ini dapat menghadapi berbagai kendala dan kekurangan seperti: Akses terbatas ke modal dan sumber daya, kurangnya dukungan pemerintah dan kebijakan yang tidak memadai dan kurang nya Kerjasama dan kolaborasi pada pihak lain. Pelatihan dan pemberian modal kerja kepada Kelompok Pembudidaya Ikan (POKDAKAN) di Desa Mandalamekar. Berdasarkan kegiatan PKM yang telah dilaksanakan, adanya peningkatan persentase panen sebesar 20-30%. Melaksanakan budidaya ikan lele di Desa Mandalamekar dapat memberikan berbagai manfaat yang signifikan, baik bagi Masyarakat desa maupun bagi perekonomian lokal seperti: Sumber Pendapatan Baru, Penciptaan Lapangan Kerja dan Pemanfaatan Lahan dan Sumber Daya Air.
Examining the Impact of Work Discipline and Motivation on Employee Performance Setiawan, Rohim; Ananta Vidada, Irwan; Hadi, Seno Sudarmono; Zhafiraah, Nazma Riska
Human Capital and Organizations Vol. 1 No. 2 (2024): APRIL 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v1i2.169

Abstract

This study aims to assess the extent to which work discipline and work motivation affect employee performance. The type of research used is associative quantitative, which focuses on identifying the influence and relationship between variables. In this study, Work Discipline positive and significant influence between work discipline on employee performance. In addition, Work Motivation is accepted, indicating a partial positive and significant influence between work motivation on employee performance. The results of statistical analysis show that the calculated F value is significant, Work Discipline and Work Motivation are accepted, indicating a simultaneous positive and significant influence between work discipline and employee performance. Managerial implications that can be considered are increased productivity and performance, decreased absenteeism and tardiness, improved work quality.
The influence of compensation and work environment on employee performance with intervening of work motivation Savira, Febri Aulia; Zain, Efendy; Zhafiraah, Nazma Riska
Human Capital and Organizations Vol. 1 No. 2 (2024): APRIL 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v1i2.217

Abstract

This research aims to determine the effect of compensation and work environment on employee performance. The focus of the research used is compensation and work environment variables on performance through work motivation. The population in this study were all employees of PT JIP. The sampling technique used was a sample using the Slovin method so that a sample of 66 respondents was obtained. Data was collected using a questionnaire. The data analysis method used is Partial Least Square Structural Equation Modeling analysis. The research results show that: Compensation has a positive and significant effect on work motivation, Work environment has a positive and significant effect on work motivation, Compensation has a positive and significant effect on performance, Work environment has a positive and significant effect on employee performance , Work motivation has a positive and significant effect on employee performance, Work motivation mediates the influence of compensation on employee performance, Work motivation does not mediate the influence of the work environment on employee performance. Managers need to pay attention to elements of the compensation package, such as salary, benefits, incentives, and career development opportunities, to ensure that employees feel valued and motivated to provide their best performance.
The Effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction Sari, Yulia Kartika; Gani, Ariel Nian; Zhafiraah, Nazma Riska
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.152

Abstract

The purpose of this study is to determine the effect of In-Store Logistics performance, Store Image, Sales Promotion, and Service Quality on Matahari Department Store Consumers. The population in this study is Matahari Department Store consumers in Mal Artha Gading. The sampling technique used is purposive sampling. The number of respondents in this study was 100 respondents. Data was collected by distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and F-test (simultaneous). The results of this study show that: (1) partially In-Store Logistics performance has a positive effect on customer satisfaction. (2) A partially stored image has a positive effect on consumer satisfaction. (3) partially sales promotion has a positive effect on customer satisfaction. (4) partial service quality has a positive effect on customer satisfaction. The value of adj R2 0.733 shows variations in the dependent variable. The managerial implications of the Influence of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction at Matahari Department Store can include several key aspects, namely optimizing In-Store Logistics Performance by improving operational efficiency where management needs to ensure that in-store logistics operations run efficiently this can involve monitoring stock, in-store distribution.
The Influence of Brand Image and Experiential Marketing on Consumer Loyalty with Consumer Satisfaction as an Intervening Maghfur, Rafly fata; Santosa, Perdana Wahyu; Zhafiraah, Nazma Riska
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.153

Abstract

This study aims to determine whether there is an influence of brand image and experiential marketing on consumer loyalty with consumer satisfaction as mediation in Kopi Kenangan products. The population of this study is Generation Z, aged 12-28 years, who live in Jabodetabek. The sample in this study were people who had bought Kopi Kenangan products at least 2 times within 3 months with a total of 100 respondents. The sampling technique uses a non-probability method with a purposive sampling technique through distributing questionnaires. The analysis method used is the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results showed that Brand Image affects customer satisfaction. Experiential. The managerial implications of the influence of Brand Image and Experiential marketing on consumer loyalty with consumer satisfaction as an intervening variable in Kopi Kenangan in Jabodetabek by Generation Z can include several important aspects, namely strengthening Brand Image by developing brand identity and consistent brand communications as for the implementation of Experiential marketing such as developing memorable experience and quick resolution of complaints.
PELATIHAN DIFERENSIASI PRODK BERBASIS ZERO WASTE SOLUSI DAYA SAING DAN OMZET POKDAKAN NAMINASANG FARM & CO Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Zhafiraah, Nazma Riska; Oktavia, Dinda
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1919

Abstract

Zero waste-based product differentiation training as a solution to improve the competitiveness of the Naminasang Farm & Co. fish farming group (POKDAKAN). Zero waste is an approach that optimizes the use of resources and reduces waste, resulting in environmentally friendly and more economically valuable products. This training aims to provide understanding and skills to POKDAKAN members in developing varied, innovative, and sustainable processed catfish products by utilizing waste from fish farming and processing. Through the zero waste approach, POKDAKAN Naminasang Farm & Co can create various new products such as animal feed from fish waste, organic fertilizer from fish farming waste, and healthy snacks from fish skin or bones. The results of this training are expected to improve operational efficiency, reduce production costs, and expand market share through sustainability-based product innovation. Thus, zero waste-based product differentiation is expected to be an effective strategy to improve the competitiveness of POKDAKAN Naminasang Farm & Co in local and global markets, as well as contribute to the circular economy and sustainable development.
Co-Authors Abelmar, Ryan Farhan Ananta Vidada, Irwan Asaari, Masagus Budiantoro, Harry Dean Salomo Kumenaung Delia, Desya Efendy Zain, Efendy Eindye Taufiq, Eindye Farawansyah, Nur Indah Fitri, Hadiati Gani, Ariel Nian Gunawan, Andri Hasan Basri Imelda Sari Karimullah Karimullah Khoiriyah, Ummi Maghfur, Rafly fata Mansur, Amin Muhammad Ramadhan Nana Danapriatna Ningsih, Hestin Agus Tantri Nurjanah, Feby Oktavia, Dinda Perdana Wahyu Santosa Purnama Putra, Purnama Putrianika, Puput Ramadhan, M Fakhran Rini Hidayati Sari, Yulia Kartika Savira, Febri Aulia Sekarsari, Meidiati seno sudarmono Hadi, seno sudarmono Setiawan, Rohim Setyanto, Kurniadi Shadiba Maharani, Eureka Siti Marhamah, Siti Siti Nurhidayah Sovi Ismawati Rahayu, Sovi Ismawati Subing, Hesti Juni Tambuati Sulistiyanto, Muchlis Uswatun Hasanah Widiasalwa, Syadzwana Widyowati, Dian Desty Yuaniko Paramitra Zainal Zawir Simon, Zainal Zawir