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All Journal INFERENSI BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JUEBIR: Journal of Economics and Business Research
Zakky Fahma Auliya
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The influence of the store environment characteristics toward impulse buying, positive emotional response of consumers as a mediation Anita Larasati; Zakky Fahma Auliya
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7293

Abstract

This study aims to determine the influence of store environment characteristics on impulse purchases with positive emotional response responses of consumers as mediation variables. This sampling used purposive sampling using quantitative methods with survey methods using questionnaires totaling 100 respondents with the criteria of visitors to Matahari Department Store Solo Grand Mall who had purchased fashion products. This study used path analysis to test the hypothesis, while data processing was done with the help of the IBM SPSS Statistics 25 application The results showed that the characteristics of the store environment have a positive and significant influence on the positive emotional response of consumers. So is consumers' positive emotional response to impulse purchases. This study also shows the influence given by store environment characteristics on impulse purchases with positive emotional responses of consumers as mediating variables. As for the characteristics of the store environment impulse purchases do not have a positive and significant influence.
Pengaruh Live Streaming, Diskon Dan Nilai Belanja Hedonik Terhadap Pembelian Impulsif Pada E-Commerce Shopee Ananda Isnaini Damayanti; Zakky Fahma Auliya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7578

Abstract

Di era digital yang semakin berkembang, perilaku konsumen mengalami perubahan secara signifikan, terutama dengan berkembangnya platfrom e-commerce dan inovasi pemasaran online salah satunya yaitu shoppe. Pertumbuhan bisnis secara digital, menjadikan sektor e-commerce global dimana mengalami transformasi yang signifikan karena pertumbuhan teknologi internet yang meluas. Tujuan penelitian ini untuk mengetahui pengaruh live streaming, diskon, dan hedonic shopping value terhadap impulsif buying di e-commerce shoppe. Penelitian ini menggunakan metode kuantitatif, dengan teknik non probability sampling dipadukan dengan metode purposive sampling yang berjumlah 160 responden. Pengambilan data melalui kuisioner menggunakan pengukuran skala likert. Metode analisis menggukan alat bantu SMART-PLS versi 4.0. hasil dari penelitian menunjukkan bahwa live streaming berpengaruh positif dan signifikan terhadap impulsif buying, diskon berpengaruh positif nemun tidak signifikan terhadap impulsif buying, dan hedonic shopping value berpengaruh positif dan signifikan terhadap impulsif buying. Dengan adanya penelitian ini diharapkan dapat membantu pemasaran dalam meningkatkan strategi dalam pemasaran untuk meningkatkan penjualan, dan dapat membantu akademisi untuk menambah wawasan serta referensi dalam penelitian selanjutnya.
Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia Auliya, Zakky Fahma; Suyanto, Muhammad; Hidayat, Anas; Roostika, Ratna
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-66

Abstract

Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales.
Model Stimulus-Organism-Response (S-O-R): Peran Trust sebagai Mediasi dalam Keputusan Pembelian Produk N’Pure di TikTok Shop Dewi, Widiyanti Eka; Zakky Fahma Auliya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1389

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi live streaming dan flash sale terhadap keputusan pembelian, dengan kepercayaan sebagai variabel mediasi, dalam konteks pemasaran produk N’Pure di TikTok Shop. N’Pure merupakan merek lokal Indonesia di bidang kecantikan yang dikenal dengan penggunaan bahan-bahan alami dalam produknya. Data dikumpulkan melalui kuesioner kepada 150 responden di wilayah Solo Raya. Mengacu pada kerangka teori Stimulus-Organism-Response (S-O-R), studi ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa live streaming berpengaruh signifikan secara langsung terhadap kepercayaan dan keputusan pembelian. Namun, pengaruh tidak langsung melalui kepercayaan tidak signifikan, Sebaliknya, flash sale tidak memberikan pengaruh signifikan terhadap kepercayaan maupun keputusan pembelian, baik secara langsung maupun tidak langsung. Sehingga kepercayaan tidak berperan sebagai mediator yang efektif dalam hubungan tersebut. Temuan ini menekankan pentingnya optimalisasi strategi live streaming sebagai alat pemasaran interaktif yang mampu mendorong keputusan pembelian secara langsung dalam lingkungan social commerce.
Pengaruh Influencer Marketing dan Brand Image Terhadap Niat Beli dengan Kepercayaan Konsumen Sebagai Variabel Intervening Pada Produk Skintific Amini, Yunita Yahya; Zakky Fahma Auliya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1394

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing dan brand image terhadap minat beli, dengan kepercayaan konsumen sebagai variabel intervening pada konsumen produk Skintific di wilayah Soloraya. Menggunakan pendekatan kuantitatif dan metode SEM-PLS, penelitian melibatkan 119 responden usia 18–30 tahun. Hasil menunjukkan bahwa influencer marketing dan brand image berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan minat beli. Kepercayaan konsumen juga terbukti memediasi secara signifikan pengaruh kedua variabel tersebut terhadap minat beli. Nilai koefisien pengaruh tidak langsung influencer marketing terhadap minat beli melalui kepercayaan konsumen sebesar 0,341, sedangkan brand image sebesar 0,115. Ini menunjukkan bahwa peran influencer lebih dominan dibandingkan brand image dalam membentuk kepercayaan yang berdampak pada keputusan pembelian. Temuan ini mendukung Theory of Planned Behavior dan menekankan pentingnya membangun kepercayaan melalui kredibilitas influencer dan citra merek.
Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

Abstract

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior
Factors Affecting Interest in Revisiting Sharia Hotel Auliya, Zakky Fahma
AL-QARDH Vol 4 No 2 (2019): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted due to the phenomenon of a decrease in the stay period of foreign tourists in Indonesia in June 2018 compared to the stay period in June 2017. The independent variables used in this research are the completeness of sharia attributes and hotel image on sharia hotel consumers in Indonesia. The research samples were 100 respondents selected using accidental sampling. The analytical tool used in this research is Smart PLS 3.0. It was found that the completeness of Sharia attributes and hotel image variables influence the interest of revisiting Sharia hotels.
Pengaruh Electronic Word Of Mouth Melalui Aplikasi Sosial Media Terhadap Niat Pembelian Luxcrime Kosmetik Pada Generasi Z Wulan Nur Azizah; Zakky Fahma Auliya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7798

Abstract

Along with the rapid expansion of social media utilization in Indonesia, the phenomenon of Electronic Word of Mouth (eWOM) is increasingly in the spotlight. eWOM refers to the process of distributing information through digital channels that allow consumers to share experiences, opinions, or suggestions related to products or services online. In this framework, eWOM has become one of the most powerful marketing strategies, especially in reaching the young consumer segment. This group, which is very intense in interacting on social media, tends to trust reviews or recommendations from friends, family, or influencers more than conventional advertising. To understand the impact of e-WOM, this study adopts an information adoption model that includes elements such as information quality, information credibility, information quantity, information usefulness, and information adoption itself. This study uses an information adoption model and involves 140 female respondents in Surakarta who are interested in Luxcrime Cosmetics products on Instagram. The results of the analysis show that eWOM has a positive impact on purchase intentions, with credibility, quantity, and information usefulness playing an important role in information adoption. These findings provide important insights for marketers to design more effective social media communication strategies, especially for Generation Z.
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Ananda Isnaini Damayanti Anas Hidayat, Anas Anita Larasati Aprih Santoso Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Himayor Zidan Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Makarim Makarim Margarena, Agung Novianto Moh Rifqi Khairul Umam Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Septi Kurnia Prastiwi Setiawan Setiawan Setiawan Setiawan Sri Yuni Widowati Umam, Moh Rifqi Khairul Wulan Nur Azizah