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All Journal INFERENSI Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JUEBIR: Journal of Economics and Business Research
Zakky Fahma Auliya
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia Auliya, Zakky Fahma; Suyanto, Muhammad; Hidayat, Anas; Roostika, Ratna
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-66

Abstract

Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales.
Model Stimulus-Organism-Response (S-O-R): Peran Trust sebagai Mediasi dalam Keputusan Pembelian Produk N’Pure di TikTok Shop Dewi, Widiyanti Eka; Zakky Fahma Auliya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1389

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi live streaming dan flash sale terhadap keputusan pembelian, dengan kepercayaan sebagai variabel mediasi, dalam konteks pemasaran produk N’Pure di TikTok Shop. N’Pure merupakan merek lokal Indonesia di bidang kecantikan yang dikenal dengan penggunaan bahan-bahan alami dalam produknya. Data dikumpulkan melalui kuesioner kepada 150 responden di wilayah Solo Raya. Mengacu pada kerangka teori Stimulus-Organism-Response (S-O-R), studi ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa live streaming berpengaruh signifikan secara langsung terhadap kepercayaan dan keputusan pembelian. Namun, pengaruh tidak langsung melalui kepercayaan tidak signifikan, Sebaliknya, flash sale tidak memberikan pengaruh signifikan terhadap kepercayaan maupun keputusan pembelian, baik secara langsung maupun tidak langsung. Sehingga kepercayaan tidak berperan sebagai mediator yang efektif dalam hubungan tersebut. Temuan ini menekankan pentingnya optimalisasi strategi live streaming sebagai alat pemasaran interaktif yang mampu mendorong keputusan pembelian secara langsung dalam lingkungan social commerce.
Pengaruh Influencer Marketing dan Brand Image Terhadap Niat Beli dengan Kepercayaan Konsumen Sebagai Variabel Intervening Pada Produk Skintific Amini, Yunita Yahya; Zakky Fahma Auliya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1394

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing dan brand image terhadap minat beli, dengan kepercayaan konsumen sebagai variabel intervening pada konsumen produk Skintific di wilayah Soloraya. Menggunakan pendekatan kuantitatif dan metode SEM-PLS, penelitian melibatkan 119 responden usia 18–30 tahun. Hasil menunjukkan bahwa influencer marketing dan brand image berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan minat beli. Kepercayaan konsumen juga terbukti memediasi secara signifikan pengaruh kedua variabel tersebut terhadap minat beli. Nilai koefisien pengaruh tidak langsung influencer marketing terhadap minat beli melalui kepercayaan konsumen sebesar 0,341, sedangkan brand image sebesar 0,115. Ini menunjukkan bahwa peran influencer lebih dominan dibandingkan brand image dalam membentuk kepercayaan yang berdampak pada keputusan pembelian. Temuan ini mendukung Theory of Planned Behavior dan menekankan pentingnya membangun kepercayaan melalui kredibilitas influencer dan citra merek.
Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

Abstract

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior
Factors Affecting Interest in Revisiting Sharia Hotel Auliya, Zakky Fahma
AL-QARDH Vol 4 No 2 (2019): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted due to the phenomenon of a decrease in the stay period of foreign tourists in Indonesia in June 2018 compared to the stay period in June 2017. The independent variables used in this research are the completeness of sharia attributes and hotel image on sharia hotel consumers in Indonesia. The research samples were 100 respondents selected using accidental sampling. The analytical tool used in this research is Smart PLS 3.0. It was found that the completeness of Sharia attributes and hotel image variables influence the interest of revisiting Sharia hotels.
Pengaruh Electronic Word Of Mouth Melalui Aplikasi Sosial Media Terhadap Niat Pembelian Luxcrime Kosmetik Pada Generasi Z Wulan Nur Azizah; Zakky Fahma Auliya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7798

Abstract

Along with the rapid expansion of social media utilization in Indonesia, the phenomenon of Electronic Word of Mouth (eWOM) is increasingly in the spotlight. eWOM refers to the process of distributing information through digital channels that allow consumers to share experiences, opinions, or suggestions related to products or services online. In this framework, eWOM has become one of the most powerful marketing strategies, especially in reaching the young consumer segment. This group, which is very intense in interacting on social media, tends to trust reviews or recommendations from friends, family, or influencers more than conventional advertising. To understand the impact of e-WOM, this study adopts an information adoption model that includes elements such as information quality, information credibility, information quantity, information usefulness, and information adoption itself. This study uses an information adoption model and involves 140 female respondents in Surakarta who are interested in Luxcrime Cosmetics products on Instagram. The results of the analysis show that eWOM has a positive impact on purchase intentions, with credibility, quantity, and information usefulness playing an important role in information adoption. These findings provide important insights for marketers to design more effective social media communication strategies, especially for Generation Z.
BEYOND THE MAKEUP: UNCOVERING FACTORS BEHIND COSMETIC PURCHASE DECISIONS Zahra, Avida; Auliya, Zakky Fahma
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1308

Abstract

This study investigates at the important elements that impact consumers' purchasing decisions for Instaperfect, a high-end local cosmetic company in Indonesia. The study analyzes the issue of contradictory past findings on the impact of e-WOM, perceived value, and consumer trust on purchase decisions, notably in the luxury cosmetics category. The goal of this study is to look at how these three variables influence consumer decisions at the same time, utilizing the Theory of Planned Behavior (TPB) as a framework. An online questionnaire was used to collect data from 231 members of the OHMYBEAUTYBANK community, using a quantitative research approach. Structural Equation Modeling (SEM-PLS) was used to evaluate the measurement model and the structural connections among variables. The findings reveal that e-WOM does not significantly influence purchase decisions for Instaperfect cosmetics. In contrast, perceived value and consumer trust have positive and significant effects on purchase decisions, indicating that consumers tend to prioritize product benefits, worthiness relative to price, and brand reliability over online reviews. These results suggest that perceived value and trust are more dominant drivers of consumer behavior in the premium cosmetics category. The study contributes by providing empirical evidence on TPB-based factors influencing cosmetic purchase decisions within Indonesian premium local brands and by involving a targeted beauty community as the research sample. Practically, the findings suggest that brands should strengthen product value and consumer trust through quality consistency, transparent communication, and a solid brand identity. Future research may broaden the sample and explore additional variables such as brand image, perceived quality, or brand experience to deepen insights into consumer behavior.
SIMPLICITY MEETS QUALITY: EXPLORING THE PATH TO CUSTOMER SATISFACTION IN DIGITAL TRANSPORTATION APPLICATIONS Herlina, Andine; Auliya, Zakky Fahma
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1314

Abstract

The development of digital services in the transportation sector requires improvements in application quality to support user experience. This study aims to analyze the influence of perceived ease of use, e-service quality, and customer experience on customer satisfaction among users of the KAI Access application. A quantitative approach was used with a survey method through a questionnaire distributed to 85 respondents who were users of the application. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that all variables, namely perceived ease of use, e-service quality, and customer experience, have a positive and significant effect on customer satisfaction. Among the three, customer experience is the variable that has the greatest influence, indicating that user satisfaction is determined more by the holistic experience while using the application than by other technical aspects. E-service quality also plays an important role through system reliability, transaction security, and the accuracy of the information provided, while perceived ease of use has a smaller but still significant effect. These findings confirm that improving user experience and digital service quality should be prioritized in the development of digital transportation applications to increase user satisfaction and loyalty. This research addresses the limited attention given to post-usage behavior in digital transportation applications and offers an empirical contribution by applying Expectancy Disconfirmation Theory to explain customer satisfaction through perceived ease of use, e-service quality, and customer experience.
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Ananda Isnaini Damayanti Anas Hidayat, Anas Anita Larasati Aprih Santoso Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Herlina, Andine Himayor Zidan Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Makarim Makarim Margarena, Agung Novianto Moh Rifqi Khairul Umam Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Septi Kurnia Prastiwi Setiawan Setiawan Setiawan Setiawan Sri Yuni Widowati Umam, Moh Rifqi Khairul Wulan Nur Azizah Zahra, Avida