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Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Mie Gacoan Dr. Mansyur Medan Nabila Malona Siregar; Agus Edi Rangkuti; Annalisa Hasibuan; Ika Mary Pasaribu; Parenta Ritonga
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2486

Abstract

In the current era of globalization, the business world is experiencing rapid growth, particularly in the culinary industry. This business is directly related to the basic human need for food, as it is one of the fundamental necessities for survival. The influence of product quality and price on customer satisfaction at Mie Gacoan Dr. Mansyur Medan has become an interesting topic for research, given the importance of these two factors in maintaining and enhancing customer satisfaction. This study aims to determine the extent to which product quality and price affect customer satisfaction at Mie Gacoan in Medan, with a focus on students of the Business Administration Department at Politeknik Negeri Medan as the research subjects. This study employs a quantitative research method with a descriptive approach, including tests for validity, reliability, classical assumptions, hypothesis testing (t-test, F-test, and analysis of the coefficient of determination (adjusted R square)). Data analysis techniques were performed using multiple linear regression analysis with SPSS version 26, involving 100 respondents. Data collection was carried out through questionnaires and literature studies. The results of the study show that product quality (X1) and price (X2) have a positive and significant influence on customer satisfaction (Y), both partially and simultaneously. The results of the multiple linear regression analysis reveal that the price variable has a greater or more dominant influence on customer satisfaction, with a regression value of 76.9% compared to the product quality variable, which obtained a value of 16.9%. Additionally, the results of the coefficient of determination test (adjusted R square) indicate that the variables of product quality and price can explain 81.3% of the influence on customer satisfaction, while the remaining 18.7% is influenced by other variables not examined in this study, such as service quality, ambiance, promotion, and other variables.
Pengaruh Green Brand Image dan Green Brand Trust terhadap Keputusan Pembelian AMDK Merek AQUA di Kota Medan Sabrina Romaito Hutagalung; Parenta Ritonga; Nasrudin Nasrudin; Jamardua Haro; Jenny Sari Tarigan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2507

Abstract

The phenomenon of extreme warming has increased public concern for the environment, one of which is reflected in environmentally friendly purchasing behavior. Many companies, including the AMDK brand Aqua, compete to create environmentally friendly products. Aqua's eco-friendly branding attracts attention, especially in the midst of environmental issues. Green brand image and green brand trust are factors that influence consumer purchasing decisions. This study aims to examine the effect of green brand image and green brand trust on purchasing decisions for the Aqua brand bottled water in Medan City. This research uses quantitative research methods with descriptive types. The data analysis technique used is multiple regression analysis using the SPSS version 26 program, involving 90 respondents. Data collection techniques were carried out through questionnaires and literature studies. The results showed that green brand image and green brand trust have a positive and significant effect on purchasing decisions for the Aqua brand bottled water in Medan City, both partially and simultaneously. The results of the study based on the coefficient of determination test show that green brand image and green brand trust are able to explain 48% of the influence of purchasing decisions, while the remaining 52% is explained by other variables not examined in this study.
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen (Studi Kasus Rene Cafe Dan Resto Tanjung Morawa) Jella J.Kho.Tari; Parenta Ritonga; Mardhiatul Husna; Harris Pinagaran Nst; Nursiah Fitri
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era saat ini dunia usaha berkembang dengan sangat pesat, salah satunya bisnis bidang makanan dan minuman. Pelaku usaha dituntut harus bisa mempertahankan pasar dan memenangkan persaingan. Untuk itu perusahaan harus mampu memahami kebutuhan dan keinginan pelanggannya, pelaku usaha harus merancang strategi pemasaran agar dapat menciptakan kepuasan bagi pelanggannya dan dapat bertahan dalam persaingan pasar. Salah satu cara dengan menetapkan harga yang kompetitif dan menentukan lokasi yang srategis. Hal ini dapat meningkatkan keputusan pembelian. Keputusan pembelian adalah proses konsumen dalam melakukan pertimbangan untuk memutuskan produk atau jasa yang akan dibeli atau tidak oleh calon konsumen. Skripsi yang berjudul “Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Konsumen (Studi Kasus Rene Cafe dan Resto Tanjung Morawa)” merupakan hasil penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh harga dan lokasi terhadap keputusan pembelian Rene cafe dan Reto Tanjung Morawa. Data ini menggunakan data primer dan data sekunder dengan teknik pengelolahan data analisis regresi linear berganda. Secara parsial varibel harga, dan variabel lokasi berpengaruh terhadap keputusan pembelian. Secara simultan varibel harga dan variabel lokasi berpengatuh terhadap Keputusan pembelian. Hasil nilai Ajasted R Square 0,535 yang berarti bahwa keputusan pembelian dapat dijelaskan oleh variabel Harga dan Lokasi sebesar 53,5% sedangkan 46,2% dijelaskan oleh variabel lainnya yang tidak terdapat dalam penelitian ini
Pengaruh Harga Dan Promosi Media Sosial Instagram Terhadap Keputusan Menjadi Peserta Beads Workshop Strap By Yeppo Putri, Intan Dwi; Ritonga , Parenta
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4811

Abstract

Beads Workshop Strap By Yeppo adalah pelatihan atau kegiatan yang melibatkan pembuatan perhiasan atau dekorasi menggunakan manik-manik atau beads seperti gelang, kalung, manik atau lainnya. Biasanya, workshop ini dilaksanakan di kafe yang sudah ditentukan sebelumnya dengan penyelenggara yaitu Strap By Yeppo. Beads Workshop ini menghadirkan pemateri handal dalam keterampilan beads, dan peserta dibebaskan memilih corak manik-manik sesuai keinginan mereka. Harga dan Promosi Media Sosial Instagram merupakan dua dari banyak faktor yang mempengaruhi keputusan menjadi peserta Beads Workshop Strap By Yeppo. Penelitian ini menggunakan metode penelitian kuantitatif dengan pengumpulan data dilakukan melalui kuesioner dan studi pustaka. Hasil data akan dianalisis menggunakan uji kualitas data, uji asumsi klasik, analisis linear berganda, uji koefisien determinasi dan uji hipotesis dengan jumlah responden 77 orang. Hasil penelitian ini menunjukkan bahwa harga dan promosi media sosial instagram secara parsial berpengaruh positif dan signifikan terhadap keputusan menjadi peserta Beads Workshop Strap By Yeppo. Secara simultan harga dan promosi media sosial instagram berpengaruh positif dan signifikan terhadap keputusan menjadi peserta dengan nilai 61,7% dan sisanya 38,3% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Grab Indri Ramadani; Rismawati Rismawati; Nasrudin Nasrudin; Parenta Ritonga; Suri Purnami
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3311

Abstract

One technology that helps in the advancement of public transportation services is the internet. In Indonesia there are already applications that offer public transportation services that dominate in terms of transportation services such as Grab, Gojek and Uber. Some of these applications offer different services ranging from motorcycle taxis, car taxis, car rental, motorcycle rental, shopping to massage services. One of the online motorcycle taxi service applications in Indonesia that is currently being used is Grab Bike. Grab Bike is a motorcycle taxi transportation company that aims to connect Grab Bike drivers with customers. Grab Bike as a transportation service company is an important company at this time, so Grab Bike is slowly developing its market share in Indonesia. The increase in Grab Bike customer satisfaction every year is thought to be due to several factors, including price and service quality. The purpose of this study was to determine the effect of price and service quality on Grab customer satisfaction in Medan city. This research uses quantitative research methods with descriptive research types which include validity, reliability, classical assumption tests, hypothesis testing (t test, f test, and R2 determination coefficient analysis test). The data analysis technique used in this research is Multiple Regression analysis using the SPSS version 25 data processing program with 96 respondents. The data collection technique used was distributing questionnaires and literature studies. The results showed that price and service quality partially and simultaneously had a positive and significant effect on customer satisfaction. The results of the Multiple linear regression test show that the Price variable is a variable that has a greater and dominant influence on the customer satisfaction variable as evidenced by the value of 35.1% compared to the service quality variable which obtained a beta value of 26.3%. The research results from the coefficient of determination test (adjusted R Square) show that the price and service quality variables are able to explain 59.5% of the influence that occurs on the customer satisfaction variable while the remaining 40.5% is influenced by other variables not examined in this study.
Co-Authors Annalisa Hasibuan Harris Pinagaran Nst Ika Mary Pasaribu Indri Ramadani Jamardua Haro Jella J.Kho.Tari Jenny Sari Tarigan Mardhiatul Husna Nabila Malona Siregar Nasrudin Nasrudin Nursiah Fitri Putri, Intan Dwi Rangkuti, Agus Edy Rismawati Rismawati Sabrina Romaito Hutagalung Suri Purnami