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All Journal Journal of Business Management Education (JBME) IKRA-ITH EKONOMIKA Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Pattimura Proceeding : Conference of Science and Technology Journal of International Conference Proceedings Journal of Management, Economic, and Accounting Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting
Oktaviani, Nita Fauziah
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Physics Social Sciences

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The Influence Of Digital Marketing And Electronic Word Of Mouth On Purchasing Decisions (Survey of Lestari Product UMKM Consumers) Andriyanto, Muhammad Adi; Fitriadi, Budhi Wahyu; Oktaviani, Nita Fauziah
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.426

Abstract

This research aims to determine the influence of Digital Marketing and Electronic Word of Mouth on Survey Purchasing Decisions for Sustainable Product MSME Consumers. This research method is a quantitative approach with a causal descriptive survey method, the population in this study is not known for certain and a sample of 100 respondents was taken. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that Digital Marketing and Electronic Word of Mouth simultaneously have a significant effect on Purchasing Decisions. Digital Marketing partially has a significant effect on purchasing decisions, Electronic Word Of Mouth partially has a significant effect on purchasing decisions.
Digitalization of Financial Inclusion: Implementation of QRIS to Support the Resilience of SMEs in Tasikmalaya City Yuniar, Evilia Sri; Oktaviani, Nita Fauziah
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p213-224

Abstract

One of the main challenges faced by MSMEs is limited access to formal financial services. Many MSMEs still rely on cash transactions, do not have bank accounts, and have difficulty obtaining productive loans. This condition reflects the low level of financial inclusion, which ultimately limits the ability of MSMEs to survive and grow. The purpose of this study is to develop SMEs through digitalization of financial inclusion to support the resilience of SMEs in Tasikmalaya City. The research method used is a quantitative approach with Structural Equation Modeling analysis based on Partial Least Square (SEM-PLS) with the SmartPLS4 tool. The results show that QRIS influences Digital Financial Inclusion, QRIS influences SME Resilience, QRIS is able to mediate digital financial inclusion on SME resilience and QRIS moderates (strengthens) digital financial inclusion in supporting the resilience of SMEs in Tasikmalaya City. QRIS plays a role in expanding financial access for SMEs in Tasikmalaya City, so that in its implementation, QRIS is used as a payment diversification, expanding the market and maintaining income stability as a resilience strategy for SMEs in Tasikmalaya City.
Financial Strategies and Behavioral Insights: Navigating Modern Finance in a Digital Era Wulandari, Anis; Barlian, Barin; Yuniar, Evilia Sri; Kusumawati, Fariyana; Soejono, Fransiska; Irawan, Irly Artiara; Sintha Trisnayuni, Komang Ayu; Oktaviani, Ni Kadek; Sekar Wangi, Ni Luh Ayu; Ayu Suryandari, Ni Nyoman; Oktaviani, Nita Fauziah; Kompyurini, Nurul; Sulastri, Sulastri; Sambharakreshna, Yudhanta
Journal of International Conference Proceedings Vol 9, No 1 (2026): SPECIAL ISSUE BOOK CHAPTER 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4529

Abstract

The insights shared in this book reflect the evolving challenges and dynamic innovations in the world of finance and business. This book offers a blend of theoretical frameworks and practical implementations that will benefit researchers, students, and professionals alike. I commend the authors and editors for their dedication in compiling such a comprehensive and timely work
Penguatan Pemahaman UMKM terhadap Perhitungan Modal Kerja dan Penggunaan Artificial Intelligence dalam Peningkatan Operasional Usaha Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Arisman, Ari; Rismayani, Gista; Yuniar, Evilia Sri; Irawan, Irly Artiara
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21766

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota dan Kabupaten Tasikmalaya mengenai pengelolaan modal kerja dan pemanfaatan Artificial Intellegence (AI) dalam kegiatan usaha. Metode pelaksanaan meliputi tiga tahap, yaitu identifikasi dan persiapan awal melalui observasi lapangan serta pre-test, tahap sosialisasi dan pelatihan interaktif dengan praktik langsung menggunakan perangkat digital, dan tahap evaluasi melalui post-test serta refleksi bersama peserta. Materi pelatihan difokuskan pada perhitungan modal kerja dan penguatan penerapan teknologi AI dan untuk mendukung efisiensi operasional. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada nilai rata-rata post-test dibandingkan pre-test, yang mencerminkan peningkatan pemahaman dan keterampilan peserta. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital pelaku UMKM serta mendorong terwujudnya ekosistem usaha yang lebih adaptif, efisien, dan berdaya saing di era transformasi digital.
Co-Authors Andriyanto, Muhammad Adi Anis Wulandari, Anis Apriani, Almi Dewi Arisman, Ari Arisman, H Ari Askolani Ayu Larasati Barin Barlian Budhi Wahyu Fitriadi Fadillah, Muhamad Rifki Fariyana Kusumawati, Fariyana Fauziah, Hamidah Fransiska Soejono Gista Rismayani Handayani, Siti Ririn Dian Hayat, Munawar Bahrul Hendriani Hermawan, Chulita Novianti Irawan, Irly Artiara Kusuma Agdhi Rahwana Listanti, Yeja Firginia Melaty, Ajeng Ayu Mila Karmila Ni Nyoman Ayu Suryandari Nugraha, Renaldy Anamal Nurul Kompyurini, Nurul Nurunnisa, Resa Oktaviani, Indiarti Oktaviani, Ni Kadek Pamungkas, Muhamad Dito Putri, Pebi Nabila Rerdiana, Diki Rita Tri Yusnita Sekar Wangi, Ni Luh Ayu Sintha Trisnayuni, Komang Ayu Sulastri Sulastri Sutrisna, Arga Tujjahra, Dita Raudya Wulandari, Erdina Yudhanta Sambharakreshna Yuniar, Evilia Sri