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All Journal Journal of Business Management Education (JBME) IKRA-ITH EKONOMIKA Reswara: Jurnal Pengabdian Kepada Masyarakat Journal of Indonesian Management Journal of International Conference Proceedings Journal of Management, Economic, and Accounting Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting
Oktaviani, Nita Fauziah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect Of Company Size, Profitability, Leverage On Company Value (Case Study Of Technology Sector Companies Listed on the Indonesian Stock Exchange 2020-2022) Handayani, Siti Ririn Dian; Yusnita, Rita Tri; Oktaviani, Nita Fauziah
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.589

Abstract

This research aims to determine the influence of company size, profitability and leverage on company value in technology sector companies listed on the Indonesian stock exchange in 2020-2022. Simultaneous testing shows that the influence of company size which is proxied by the natural logarithm, profitability which is proxied by ROA, and leverage which is proxied by DAR has an effect on company value which is proxied by price book value. Partially, using the test, it can be seen that the influence of company size, which is proxied by the natural logarithm, has a significant effect on company value, which is proxied by the price book volume. However, the influence of profitability as proxied by ROA and the influence of leverage as proxied by DAR do not have a significant effect on company value as proxied by price book value.
The Influence Of Digital Marketing And Electronic Word Of Mouth On Purchasing Decisions (Survey of Lestari Product UMKM Consumers) Andriyanto, Muhammad Adi; Fitriadi, Budhi Wahyu; Oktaviani, Nita Fauziah
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.426

Abstract

This research aims to determine the influence of Digital Marketing and Electronic Word of Mouth on Survey Purchasing Decisions for Sustainable Product MSME Consumers. This research method is a quantitative approach with a causal descriptive survey method, the population in this study is not known for certain and a sample of 100 respondents was taken. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that Digital Marketing and Electronic Word of Mouth simultaneously have a significant effect on Purchasing Decisions. Digital Marketing partially has a significant effect on purchasing decisions, Electronic Word Of Mouth partially has a significant effect on purchasing decisions.
Co-Authors Andriyanto, Muhammad Adi Apriani, Almi Dewi Arisman, Ari Arisman, H Ari Askolani Ayu Larasati Barin Barlian Budhi Wahyu Fitriadi Fadillah, Muhamad Rifki Fauziah, Hamidah Handayani, Siti Ririn Dian Hayat, Munawar Bahrul Hendriani Hermawan, Chulita Novianti Irawan, Irly Artiara Kusuma Agdhi Rahwana Listanti, Yeja Firginia Melaty, Ajeng Ayu Mila Karmila Nugraha, Renaldy Anamal Nurunnisa, Resa Oktaviani, Indiarti Pamungkas, Muhamad Dito Putri, Pebi Nabila Rerdiana, Diki Rita Tri Yusnita Sutrisna, Arga Tujjahra, Dita Raudya Wulandari, Erdina Yuniar, Evilia Sri