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All Journal JTP - Jurnal Teknologi Pendidikan Al-Iqtishod : Jurnal Ekonomi Syariah An-Nahdlah: Jurnal Pendidikan Islam
Sulton
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Religion Economics, Econometrics & Finance Education

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Analisis Implementasi Marketing Syariah pada Produk Kopontren Al-Amien Prenduan Sulton; Dony Burhan Noor Hasan
Al-Iqtishod : Jurnal Ekonomi Syariah Vol. 6 No. 2 (2024): Al-Iqtishod: Jurnal Ekonomi dan Bisnis Islam
Publisher : Program Studi Ekonomi Syariah Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/iqtis.v6i2.2984

Abstract

Pemasaran syariah adalah sebuah konsep yang berkembang seiring meningkatnya kesadaran konsumen Muslim untuk memilih produk yang sesuai dengan prinsip-prinsip syariah. Kopontren Al-Amien Prenduan, sebagai salah satu koperasi pondok pesantren yang memproduksi AMDK (Air Minum Dalam Kemasan) dengan merek Bariklana serta roti dan kue dengan merek Bariklana Bakery yang senantiasa berusaha menerapkan prinsip-prinsip syariah dalam berbagai aspek operasionalnya, termasuk pemasaran. Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran syariah pada produk roti Bariklana, dengan fokus pada empat elemen bauran pemasaran (4P): produk, harga, tempat, dan promosi. Peneliataina ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi dari direktur, manajer dan karyawan. Fokus penelitian ini adalah pemasaran dua produk utama Kopontren Al-Amien Prenduan, yaitu Air Minum Dalam Kemasan (AMDK) dengan merek Bariklana dan produk roti dan kue dengan merek Bariklana Bakery. Penelitian ini diharapkan dapat berdampak positif pada peningkatan penjualan dan citra produk. Hasil penelitian menunjukkan bahwa Kopontren Al-Amien Prenduan dalam melakukan pemasaran (marketing) sudah berdasarkan prinsip syariah dengan terpenuhinya empat karakteristik marketing syariah yaitu, teistis, etis, realistis dan humanistis. Sedangkan strategi pemasaran AMDK dilakukan melalui pemberdayaan alumni dan wali santri Pondok Pesantren Al-Amien Prenduan serta dengan sesekali menggunakan tenaga penjualan. Sementara itu, Bariklana Bakery memasarkan produknya melalui media sosial dan promosi dari mulut ke mulut (mouth to mouth) di kalangan warga pondok. Kata kunci: Marketing Syariah, Kopontren Al-Amien, Bauran Pemasaran
IMPLEMENTASI DISCOVERY LEARNING UNTUK MENINGKATKAN MINAT BELAJAR FIKIH: STUDI KASUS DI MTS NURUL IMAN PRAYA Sulton; Rofiatul Hosna
An-Nahdlah: Jurnal Pendidikan Islam Vol 4 No 3 (2025): Januari-April
Publisher : Institut Agama Islam Hamzanwadi NW Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/an-nahdlah.v4i3.445

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi model Discovery Learning dalam meningkatkan minat belajar Fikih siswa kelas IX di MTs Nurul Iman Praya. Metode penelitian menggunakan pendekatan studi kasus kualitatif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam dengan guru dan siswa, serta analisis dokumen pembelajaran. Hasil penelitian menunjukkan bahwa penerapan Discovery Learning berhasil meningkatkan keterlibatan aktif siswa dalam proses pembelajaran melalui tahapan stimulasi, identifikasi masalah, pengumpulan data, hingga presentasi hasil. Faktor pendukung meliputi suasana kelas yang interaktif dan ketersediaan sarana pembelajaran, sementara hambatan utama berupa alokasi waktu yang terbatas dan kesulitan mengelola kelas besar. Studi ini merekomendasikan pelatihan guru dalam merancang pembelajaran berbasis penemuan serta penyesuaian strategi untuk mengoptimalkan penerapan model ini. Temuan penelitian berkontribusi pada pengembangan metode pembelajaran Fikih yang lebih efektif di lingkungan madrasah
Cycle Model Of Integrative-Interconnective Strategy within Character Learning Anam, Nurul; Degeng, I Nyoman Sudana; Kuswandi, Dedi; Sulton
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 1 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i1.44494

Abstract

Received: Revised: Accepted: This paper describes the cycle model of integrative-interactive character learning strategies at ‘MTs’ (Islamic Junior High School) Islamic Boarding School. The data is focused on MTs Al-Qodiri 1 and Nuris 1 Jember. This study used a qualitative approach having a multi-site research principle. The findings of this study showed that the application of the cycle model of integrative-interactive character learning strategies in MTs Islamic Boarding School has its own characteristics and can be considered to be a successful model of student character development. Character learning materials, especially the character values are the integration of values within the formal curriculum and Sufi based Islamic Boarding School typical curriculum. The materials are organized through the process of determining the material, structuring the order, constructing analogy, and summarizing the contents of character learning. Various interactive, collaborative and learning media are used, so that the transfer process of character learning material is easily understood and practiced in daily life. In order to ensure that the organization and the process of learning provision are more optimal, the character learning regulation is carried out by a 24-hour scheduling process followed by a continuous process of monitoring, motivational management, and supervision.
The Influence of Personalized Web-Based Learning on The Mastery and Application of Concepts in Students with Different Learning Styles Abdul Haris Indrakusuma; Setyosari, Punaji; Sulton; Waras
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 1 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i1.45877

Abstract

Conventional learning has limitations, leading researchers to propose personalized web-based learning tailored to individual student characteristics. This study focuses on enhancing web-based learning at Bhinneka PGRI University in Indonesia by customizing content and activities to align with students' learning styles. The research methodology uses a quasi-experimental design involving 72 information technology education students. Data collection includes assessments of learning styles, concept mastery, and concept application through tests. Descriptive statistical analysis shows that personalized web-based learning has a more positive influence on the mastery and application of concepts compared to non-personalized learning. There is no significant correlation between personalized web-based learning and students' learning styles. The findings indicate differences in mastery and application of concepts among students using web-based learning, but no disparities based on different learning styles. In conclusion, personalized web-based learning leads to variations in mastery and application of concepts compared to non-personalized methods, with no discernible discrepancy in the mastery and application of concepts between students with different learning styles. Research indicates that personalized web-based learning is more effective in enhancing mastery and application of concepts compared to non-personalized methods. By customizing web-based learning to individual learning styles, students can enhance the quality and outcomes of their learning.
Co-Authors Abdul Haris Indrakusuma Dedi Kuswandi Dony Burhan Noor Hasan I Nyoman Sudana Degeng Nurul Anam, Nurul Punaji Setyosari Rofiatul Hosna Waras