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All Journal Jurnal Ekonomi Syariah dan Bisnis Wahana Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Pengabdian Masyarakat Bangsa Journal of Law, Education and Business Jurnal Ilmiah Ekonomi dan Manajemen PENG: Jurnal Ekonomi dan Manajemen Journal of Sharia Business Management Joong-Ki Journal of Golden Generation Economic
Vientiany, Dini
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Analisis Studi Kelayakan Bisnis pada Usaha Chicken Holic Vientiany, Dini; Adhelia, Dhea Putri; Shaqina, Maheza; Ginting, Nabilah Azzahra Amin Br
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18265419

Abstract

This study aims to evaluate the business feasibility of Chicken Holic, a modern crispy chicken outlet targeting students and young workers. The research methodology involves a comprehensive business feasibility study approach, covering various aspects such as market and marketing, legal, technical and operational, managerial, financial, sharia and halal, socio-economic, and environmental aspects. Information was collected through a survey of 57 respondents and analysis of relevant documents. The findings indicate that Chicken Holic is highly feasible from a financial perspective, with a BEP of 49 servings per day, a net profit of IDR 15,350,000 per month, an ROI of 614% per year, and an investment return period of 1.95 months. In terms of the market, 64.9% of respondents considered the product price to be standard and affordable. This business is also in line with sharia principles, as it uses halal-certified raw materials, has a positive social impact through the employment of local workers, and adopts environmentally friendly waste management practices. Based on the analysis conducted, Chicken Holic is deemed feasible to operate with significant growth potential.
Analisis Finansial dan Manajemen Risiko Dalam Studi Kelayakan Bisnis Syifa Laundry Vientiany, Dini; Harahap, Isnaini Nur; Prayoga, Muhammad Ilham; Hutasuhut, Syahnazwa Aiska Hidayat
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18240738

Abstract

This study is motivated by the increasing competition in the laundry service business in urban areas, along with changes in lifestyle that demand practicality and time efficiency. These conditions require business owners to implement sound financial management and effective risk management to ensure business sustainability, particularly in the case of Syifa Laundry. The purpose of this study is to analyze the business feasibility of Syifa Laundry from financial and risk management aspects. This research employs a descriptive qualitative method with a business feasibility study approach, supported by direct observation, interviews with the business owner, and literature review from relevant journals and books. The results indicate that Syifa Laundry generates relatively stable revenue with higher customer demand on specific days. From the financial aspect, the business is able to cover its operational costs and reach the break-even point within approximately eight months after commencing operations. From the risk management aspect, Syifa Laundry has implemented simple yet effective measures in handling operational and service-related risks. Based on these findings, Syifa Laundry is considered feasible to operate and has potential for future development. Future research is recommended to incorporate more in-depth quantitative financial analysis and expand the scope of the study to achieve more comprehensive results.
Studi Kelayakan Usaha Martabak Queen sebagai Strategi Pengembangan Bisnis Kuliner Vientiany, Dini; Rahmayani, Elysa; Waznah, Faiza Zayani; Harahap, Fatimah Zahra Marahaini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18288118

Abstract

The culinary business in Indonesia is growing rapidly, driven by the increasing demand for practical and affordable ready-to-eat food. One culinary business that remains highly attractive is the martabak (martabak) business. This study aims to analyze the feasibility of the Martabak Queen business using a business feasibility study approach. The research method used is descriptive research, collecting primary data through a mini-survey using a questionnaire to 50 respondents, and secondary data obtained from direct observation of business activities. The feasibility analysis is conducted based on several key aspects: market and marketing, legal aspects, technical and operational aspects, and management aspects.The research results show that, from a market and marketing perspective, Martabak Queen has a clear target market with a high level of customer satisfaction, particularly regarding taste quality and price. Legally, the business has a Business Identification Number (NIB) and thus meets basic licensing requirements. Technical and operational aspects indicate that the business location, operating hours, and production capacity align with consumer demand patterns. Meanwhile, from a management perspective, the simple organizational structure is deemed effective in supporting smooth business operations. Based on these analysis results, it can be concluded that Martabak Queen is a viable business and has the potential for sustainable development.
Implementasi Studi Kelayakan Bisnis pada Produk Ayam Geprek Ibu Ita Vientiany, Dini; Purba, Fahrina Aulia; Sari, Mutia Indah; Damanik, Nayla Arnona
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18211571

Abstract

This study aims to analyze the implementation of a business feasibility study in the culinary business of Ayam Geprek Rumahan Ibu Ita located in Medan Timur. A business feasibility study is conducted to assess whether the business is feasible to operate and develop, particularly from the marketing aspect. This research uses a qualitative descriptive method with data collection techniques including direct observation and interviews with the business owner. The analysis employs the Segmentation, Targeting, and Positioning (STP) approach as well as the marketing mix strategy (4P), which consists of product, price, place, and promotion. The results indicate that Ayam Geprek Rumahan Ibu Ita has a clearly defined market segment, namely students, workers, and surrounding communities who prefer spicy food at affordable prices. The targeting and positioning strategies are appropriate to consumer characteristics, supported by product variety, competitive pricing, a strategic location, and simple yet effective promotional activities through social media. Based on these findings, it can be concluded that Ayam Geprek Rumahan Ibu Ita is feasible to operate and has strong potential for further development.
Analisis Dampak Ekonomi dan Sosial Usaha Kuliner UMKM terhadap Masyarakat Lokal: Studi Kelayakan Bisnis Abdar Dimsum Asmita, Andhini; Paluvi, Retno; Rezeki, Tri Putri; Vientiany, Dini
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18213745

Abstract

This study aims to analyze the economic and social impacts of the Abdar Dimsum MSME culinary business on the local community in the Mabar Hilir area, Medan City, based on a business feasibility study. The research method used is a qualitative method with a literature study approach, analysis of business feasibility study reports, and consumer survey data. The results show that Abdar Dimsum provides a positive economic impact through increased business owner income, daily turnover stability, and involvement in the local supply chain that creates an economic multiplier effect. From a social perspective, this business serves as an inclusive social interaction space by providing affordable food products for various levels of society, thereby supporting social inclusion and strengthening the relationship between business owners and consumers. Thus, the Abdar Dimsum MSME culinary business is not only business-friendly but also contributes sustainably to strengthening the economy and social cohesion of the local community.
Analisis Studi Kelayakan Bisnis Pada Usaha Coffee Shop Mahoni Coffee di Kota Medan Vientiany, Dini; Batubara, Alwi Ardiansyah Putra; Salsabil, Hafiz; Angkasa, Pramuja
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18257361

Abstract

A business feasibility study is a crucial step in assessing the viability of a business before it is launched or developed sustainably. This study aims to analyze the feasibility of Mahoni Coffee, a coffee shop located at Jalan Mahoni No. 20, East Medan District, Medan City. The analysis was conducted comprehensively by reviewing various aspects, including market and marketing aspects, legal aspects, technical and operational aspects, and management aspects. The method used in compiling this study is a qualitative descriptive method with data collection through direct observation, mini-surveys with consumers, and relevant literature studies. The analysis shows that Mahoni Coffee has clear market potential, a strategic location, a business concept that aligns with the needs of young consumers, and a profitable financial outlook. Furthermore, the implementation of Sharia principles, a commitment to halal product certification, and concern for environmental and social aspects add value to the business's sustainability. Based on these analysis results, it can be concluded that Mahoni Coffee is a viable business for future development.
ANALISIS PENYUSUNAN ANGGARAN KOMPREHENSIF PADA USAHA JASA LAUNDRY KILOAN : STUDI KASUS PADA KING CLEAN LAUNDROMAT Aisyah, Nur; Siregar , Yulianti; Tafrijah , Murni; Vientiany, Dini
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 5 (2025)
Publisher : CV. Barokah Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The preparation of a comprehensive budget is an important aspect of financial management in service businesses, including kilogram-based laundry services. A comprehensive budget functions as a tool for planning, controlling, and managerial decision-making to ensure that operational activities run effectively and efficiently. This study aims to analyze the process of preparing a comprehensive budget in a kilogram-based laundry service business through a case study of KING CLEAN LAUNDROMAT. The research uses a qualitative approach with data collection techniques consisting of interviews, observations, and documentation. The results show that KING CLEAN LAUNDROMAT has prepared several budget components, such as revenue budgets and operational cost budgets; however, the comprehensive budgeting process has not yet been conducted in a systematic and integrated manner. Limited managerial knowledge and the absence of written financial planning are identified as the main obstacles in preparing a comprehensive budget. This study is expected to provide insights and recommendations for laundry service business owners in developing a more structured comprehensive budgeting system to improve business performance and sustainability.
Analisis Penyusunan Anggaran Komprehensif Pada Usaha Angkringan DD Syahfitri, Nayla Novita; Riska, Maulia; Andrerico, Vicky Febima; Vientiany, Dini
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember 2025 : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i1.322

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kuliner, termasuk usaha angkringan, menghadapi tantangan dalam menerapkan perencanaan keuangan yang terstruktur. Literasi keuangan yang terbatas dan sistem pencatatan yang tidak terstandarisasi menyebabkan kesulitan dalam pengelolaan arus kas dan proyeksi keuangan. Studi ini bertujuan untuk menganalisis mekanisme penganggaran komprehensif di Angkringan DD, mengidentifikasi hambatan implementasi, dan merumuskan rekomendasi untuk meningkatkan sistem penganggaran. Penelitian ini menggunakan pendekatan kualitatif dengan metodologi studi kasus, mengumpulkan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil menunjukkan sistem anggaran komprehensif yang dirancang mencakup anggaran penjualan yang menargetkan Rp 6.366.000 dari 829 unit, anggaran produksi 861 unit, anggaran bahan baku Rp 3.002.468, beserta anggaran tenaga kerja dan biaya overhead. Proyeksi keuangan menunjukkan margin laba sebesar 19,3 persen dan ROI sebesar 24,7 persen, dengan titik impas tercapai pada 507 unit atau Rp 3,9 juta. Penelitian ini membuktikan bahwa penerapan penganggaran komprehensif dapat meningkatkan efisiensi manajemen keuangan di UMKM kuliner. Rekomendasi strategis mencakup penerapan sistem penganggaran terstruktur, melakukan analisis varians secara berkala, dan mengembangkan model adaptif untuk mengatasi ketidakpastian pasar.
Co-Authors Abdi Hasibuan, Ilaika Fauziah Ackmal, Muhammad Mulah Adhelia, Dhea Putri Andrerico, Vicky Febima Angkasa, Pramuja Ashaari, Taslam Asmita, Andhini Az Zahra, Fatimah Baqis, Abelia Mita Batubara, Alwi Ardiansyah Putra Damanik, Nayla Arnona Deni Irawan, Deni Efendi, Bakhtiar Fadilla, Tessa Farried, Annisa Ilmi Ginting, Nabilah Azzahra Amin Br Harahap, Fatimah Zahra Marahaini Harahap, Isnaini Nur Hutasuhut, Syahnazwa Aiska Hidayat Ilham Sembiring, M. Andreansyah Joefanny, Dedek Latipah, Salwa Nasution, Alya Arianti Nasution, Julaika Nasution, Syairah Paluvi, Retno Prayoga, Muhammad Ilham Purba, Fahrina Aulia PUTRI WAHYUNI Putri, Dinda Fitriyah Kholisoh Ahmadita Rahmayani, Elysa Ramadani, Putri Rambe, Muhammad Zainuddin Rezeki, Tri Putri Riska, Maulia Ritonga, Nazamuddin Salsabil, Hafiz SAPUTRA, RISKY Sari, Mutia Indah Shaqina, Maheza Siregar , Yulianti Siregar, Kiki Hardiansyah Siregar, Saniyah Dwi Putri Sri Dwi Lestari Sugiarto, Angger Gumilang Sundari Tanjung, Dewi Syafrizal, Rodi Syahfitri, Nayla Novita Tafrijah , Murni Wahyuni, Nasya Waznah, Faiza Zayani Zalyanti, Cindy Aulia