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All Journal International Journal of Artificial Intelligence Research Jurnal Ekonomi Syariah dan Bisnis Wahana Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Pengabdian Masyarakat Bangsa Journal of Law, Education and Business TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen PENG: Jurnal Ekonomi dan Manajemen Journal of Sharia Business Management Jurnal Ekonomi dan Bisnis Joong-Ki Journal of Golden Generation Economic
Vientiany, Dini
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Analisis Studi Kelayakan Bisnis pada Usaha Chicken Holic Vientiany, Dini; Adhelia, Dhea Putri; Shaqina, Maheza; Ginting, Nabilah Azzahra Amin Br
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18265419

Abstract

This study aims to evaluate the business feasibility of Chicken Holic, a modern crispy chicken outlet targeting students and young workers. The research methodology involves a comprehensive business feasibility study approach, covering various aspects such as market and marketing, legal, technical and operational, managerial, financial, sharia and halal, socio-economic, and environmental aspects. Information was collected through a survey of 57 respondents and analysis of relevant documents. The findings indicate that Chicken Holic is highly feasible from a financial perspective, with a BEP of 49 servings per day, a net profit of IDR 15,350,000 per month, an ROI of 614% per year, and an investment return period of 1.95 months. In terms of the market, 64.9% of respondents considered the product price to be standard and affordable. This business is also in line with sharia principles, as it uses halal-certified raw materials, has a positive social impact through the employment of local workers, and adopts environmentally friendly waste management practices. Based on the analysis conducted, Chicken Holic is deemed feasible to operate with significant growth potential.
Analisis Finansial dan Manajemen Risiko Dalam Studi Kelayakan Bisnis Syifa Laundry Vientiany, Dini; Harahap, Isnaini Nur; Prayoga, Muhammad Ilham; Hutasuhut, Syahnazwa Aiska Hidayat
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18240738

Abstract

This study is motivated by the increasing competition in the laundry service business in urban areas, along with changes in lifestyle that demand practicality and time efficiency. These conditions require business owners to implement sound financial management and effective risk management to ensure business sustainability, particularly in the case of Syifa Laundry. The purpose of this study is to analyze the business feasibility of Syifa Laundry from financial and risk management aspects. This research employs a descriptive qualitative method with a business feasibility study approach, supported by direct observation, interviews with the business owner, and literature review from relevant journals and books. The results indicate that Syifa Laundry generates relatively stable revenue with higher customer demand on specific days. From the financial aspect, the business is able to cover its operational costs and reach the break-even point within approximately eight months after commencing operations. From the risk management aspect, Syifa Laundry has implemented simple yet effective measures in handling operational and service-related risks. Based on these findings, Syifa Laundry is considered feasible to operate and has potential for future development. Future research is recommended to incorporate more in-depth quantitative financial analysis and expand the scope of the study to achieve more comprehensive results.
Studi Kelayakan Usaha Martabak Queen sebagai Strategi Pengembangan Bisnis Kuliner Vientiany, Dini; Rahmayani, Elysa; Waznah, Faiza Zayani; Harahap, Fatimah Zahra Marahaini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18288118

Abstract

The culinary business in Indonesia is growing rapidly, driven by the increasing demand for practical and affordable ready-to-eat food. One culinary business that remains highly attractive is the martabak (martabak) business. This study aims to analyze the feasibility of the Martabak Queen business using a business feasibility study approach. The research method used is descriptive research, collecting primary data through a mini-survey using a questionnaire to 50 respondents, and secondary data obtained from direct observation of business activities. The feasibility analysis is conducted based on several key aspects: market and marketing, legal aspects, technical and operational aspects, and management aspects.The research results show that, from a market and marketing perspective, Martabak Queen has a clear target market with a high level of customer satisfaction, particularly regarding taste quality and price. Legally, the business has a Business Identification Number (NIB) and thus meets basic licensing requirements. Technical and operational aspects indicate that the business location, operating hours, and production capacity align with consumer demand patterns. Meanwhile, from a management perspective, the simple organizational structure is deemed effective in supporting smooth business operations. Based on these analysis results, it can be concluded that Martabak Queen is a viable business and has the potential for sustainable development.
Implementasi Studi Kelayakan Bisnis pada Produk Ayam Geprek Ibu Ita Vientiany, Dini; Purba, Fahrina Aulia; Sari, Mutia Indah; Damanik, Nayla Arnona
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18211571

Abstract

This study aims to analyze the implementation of a business feasibility study in the culinary business of Ayam Geprek Rumahan Ibu Ita located in Medan Timur. A business feasibility study is conducted to assess whether the business is feasible to operate and develop, particularly from the marketing aspect. This research uses a qualitative descriptive method with data collection techniques including direct observation and interviews with the business owner. The analysis employs the Segmentation, Targeting, and Positioning (STP) approach as well as the marketing mix strategy (4P), which consists of product, price, place, and promotion. The results indicate that Ayam Geprek Rumahan Ibu Ita has a clearly defined market segment, namely students, workers, and surrounding communities who prefer spicy food at affordable prices. The targeting and positioning strategies are appropriate to consumer characteristics, supported by product variety, competitive pricing, a strategic location, and simple yet effective promotional activities through social media. Based on these findings, it can be concluded that Ayam Geprek Rumahan Ibu Ita is feasible to operate and has strong potential for further development.
Analisis Dampak Ekonomi dan Sosial Usaha Kuliner UMKM terhadap Masyarakat Lokal: Studi Kelayakan Bisnis Abdar Dimsum Asmita, Andhini; Paluvi, Retno; Rezeki, Tri Putri; Vientiany, Dini
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18213745

Abstract

This study aims to analyze the economic and social impacts of the Abdar Dimsum MSME culinary business on the local community in the Mabar Hilir area, Medan City, based on a business feasibility study. The research method used is a qualitative method with a literature study approach, analysis of business feasibility study reports, and consumer survey data. The results show that Abdar Dimsum provides a positive economic impact through increased business owner income, daily turnover stability, and involvement in the local supply chain that creates an economic multiplier effect. From a social perspective, this business serves as an inclusive social interaction space by providing affordable food products for various levels of society, thereby supporting social inclusion and strengthening the relationship between business owners and consumers. Thus, the Abdar Dimsum MSME culinary business is not only business-friendly but also contributes sustainably to strengthening the economy and social cohesion of the local community.
Analisis Studi Kelayakan Bisnis Pada Usaha Coffee Shop Mahoni Coffee di Kota Medan Vientiany, Dini; Batubara, Alwi Ardiansyah Putra; Salsabil, Hafiz; Angkasa, Pramuja
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18257361

Abstract

A business feasibility study is a crucial step in assessing the viability of a business before it is launched or developed sustainably. This study aims to analyze the feasibility of Mahoni Coffee, a coffee shop located at Jalan Mahoni No. 20, East Medan District, Medan City. The analysis was conducted comprehensively by reviewing various aspects, including market and marketing aspects, legal aspects, technical and operational aspects, and management aspects. The method used in compiling this study is a qualitative descriptive method with data collection through direct observation, mini-surveys with consumers, and relevant literature studies. The analysis shows that Mahoni Coffee has clear market potential, a strategic location, a business concept that aligns with the needs of young consumers, and a profitable financial outlook. Furthermore, the implementation of Sharia principles, a commitment to halal product certification, and concern for environmental and social aspects add value to the business's sustainability. Based on these analysis results, it can be concluded that Mahoni Coffee is a viable business for future development.
Studi Kelayakan Bisnis Marigold Express Laundry Vientiany, Dini; Hasibuan, Zahra; Meiliandari, Silvia; Salsabila, Novri
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18212278

Abstract

The development of modern lifestyles has encouraged an increasing need for fast and practical laundry services. This article aims to examine the feasibility of Marigold Express Laundry, which is located in areas surrounding campuses and office districts in Medan City, through a business feasibility study approach. The analysis includes market and marketing aspects, legal aspects, technical and operational aspects, management, financial aspects, sharia principles, as well as social and environmental aspects. The method used in this study is a qualitative descriptive approach with a case study method through observation, interviews, and documentation. The results of the analysis indicate that Marigold Express Laundry has good market potential, an efficient operational system, a fairly structured management, and financially feasible conditions as reflected in its ability to cover operational costs and generate profits. Therefore, the business is considered feasible to be operated and developed.
Feasibility Analysis of the Chicken Holic Business Vientiany, Dini; Safitri, Atika; Putri, Amelia; Salsabila, Ika; Farhan, Muhammad
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18073464

Abstract

The culinary industry, particularly the fast-food sector based on chicken products, continues to experience significant growth in line with changes in modern lifestyles that prioritize practicality, affordability, and consistent taste. This study aims to examine the feasibility of Chicken Holic as a modern culinary business through a comprehensive business feasibility analysis. The research employs a descriptive qualitative approach by evaluating several key aspects, including market and marketing, legal, technical and operational, management, financial, halal and sharia compliance, as well as economic, social, and environmental aspects. The results indicate that Chicken Holic possesses strong market potential supported by a broad target market, clear product positioning, and the effective implementation of the marketing mix strategy (4P). From a legal perspective, the business operates under a limited liability company and has fulfilled essential business licensing requirements, including halal certification. Operationally and managerially, Chicken Holic is supported by an efficient organizational structure, well-designed operational layouts, and clearly defined standard operating procedures. Financial analysis shows that the business is feasible, with stable projected monthly profits and an estimated payback period of approximately 23–24 months. In addition to its financial viability, Chicken Holic contributes positively to job creation, local economic development, and the implementation of social and environmental responsibility. Overall, the findings confirm that Chicken Holic is a viable culinary business with strong potential for sustainable development.
Analisis Studi Kelayakan Bisnis Usaha Fotocopy X Favourite Photo Vientiany, Dini; Zuya, Deva Fitri; Rindiani, Mareta; Rapida, Sri
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18197272

Abstract

This study evaluates the business feasibility of the printing and photocopy service enterprise “Fotocopy X Favourite Photo,” which is strategically located near a university and office area. The main issue addressed is the extent to which this business demonstrates sustainability potential in terms of market, financial, operational, and legal aspects amid intense competition. The objective of this study is to analyze the business feasibility based on these factors. This research employs a qualitative approach with a descriptive method, utilizing semi-structured interviews, a mini survey involving 50 customers, and direct observation, complemented by descriptive data analysis and source triangulation. The findings indicate that the business has significant growth potential, supported by high customer satisfaction, profitable financial performance, and adequate legal compliance. The main challenges identified include dependence on electricity and manual financial record-keeping. Future research is recommended to focus on developing digital marketing strategies and implementing innovative, system-based financial management to enhance competitiveness and long-term business sustainability.
Penyusunan dan Analisis Proyek Anggaran Usaha Ayam Goreng Kentaki Simpang Empat di Jl. HM. Said Kec. Medan Timur Br Harahap, Indrih; Br Harahap, Mira Afriani; Siempre, Hasta La Victoria; Vientiany, Dini
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menyusun dan menganalisis proyek anggaran usaha pada UMKM Kentaki Simpang Empat yang bergerak di bidang kuliner makanan cepat saji di Kecamatan Medan Timur. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode studi kasus. Pendekatan ini menekankan pada analisis deskriptif kuantitatif yang berfokus pada perencanaan, perhitungan, dan evaluasi kinerja keuangan berdasarkan data operasional yang tersedia. Data diperoleh dari hasil observasi langsung dan pencatatan keuangan usaha yang meliputi anggaran penjualan, anggaran produksi, anggaran bahan baku, anggaran tenaga kerja, biaya overhead, anggaran kas, serta analisis Break Even Point (BEP). Hasil penelitian menunjukkan bahwa usaha Kentaki Simpang Empat memiliki proyeksi penjualan bulanan sebesar Rp14.025.000 dengan laba bersih Rp4.535.000 per bulan. Titik impas usaha dicapai pada penjualan 656 unit produk atau setara dengan omzet Rp4.717.952. Temuan ini menunjukkan bahwa penyusunan anggaran yang sistematis mampu memberikan gambaran kondisi keuangan usaha serta menjadi dasar pengambilan keputusan manajerial bagi keberlanjutan UMKM.
Co-Authors Abdi Hasibuan, Ilaika Fauziah Ackmal, Muhammad Mulah Adhelia, Dhea Putri Andrerico, Vicky Febima Andriansi, Rini Angkasa, Pramuja Aqilla, Nazwa Pirda Ashaari, Taslam Asmita, Andhini Atika Safitri Az Zahra, Fatimah Baqis, Abelia Mita Batubara, Alwi Ardiansyah Putra Berasa, Nurhikmah Br Harahap, Indrih Br Harahap, Mira Afriani Damanik, Nayla Arnona Dede Ruslan Deni Irawan, Deni Diningrat, Tyo Nugro Efendi, Bakhtiar Fadilla, Tessa Faisar Ananda Arfa, Faisar Ananda Farried, Annisa Ilmi Ginting, Nabilah Azzahra Amin Br Gita Segara, Khoirunnisya Hafiz, Muhammad Fiqi Hafsah, Annisa Harahap, Fatimah Zahra Marahaini Harahap, Ilfa Damayanti Andini Harahap, Isnaini Nur Hasibuan, Zahra Humaira, Dinda Nurayuni Hutasuhut, Syahnazwa Aiska Hidayat Ilham Sembiring, M. Andreansyah Joefanny, Dedek Latipah, Salwa Lestari, Dela Arum Lubis, Rahmadilla Nurul Fandini Meiliandari, Silvia Muhammad Farhan Mungkur, Ahmad Ramdhani Nabila, Nur Afiqah Nasution, Alya Arianti Nasution, Julaika Nasution, Syairah Nur Aisyah Paluvi, Retno Prayoga, Muhammad Ilham Purba, Fahrina Aulia PUTRI WAHYUNI Putri, Amelia Putri, Aprilia Eka Putri, Dinda Fitriyah Kholisoh Ahmadita Putri, Dwita Agustina Rahmayani, Elysa Ramadani, Putri Ramadhan, Said Luthfi Rambe, Muhammad Zainuddin Rapida, Sri Rawy, Hasbi Rizky Rezeki, Tri Putri Rindiani, Mareta Riska, Maulia Ritonga, Nazamuddin Salsabil, Hafiz Salsabila, Ika Salsabila, Novri SAPUTRA, RISKY Sari, Mutia Indah Shandika, Mhd Dwi Shaqina, Maheza Siempre, Hasta La Victoria Simbolon, Annisa Riani Siregar , Yulianti Siregar, Husna Salsabila Siregar, Kiki Hardiansyah Siregar, Saniyah Dwi Putri Sri Dwi Lestari Sugiarto, Angger Gumilang Syafrizal, Rodi Syahfitri, Nayla Novita Tafrijah , Murni Tanjung, Dewi Sundari Wahyuni, Nasya Waznah, Faiza Zayani Zalyanti, Cindy Aulia Zuya, Deva Fitri