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All Journal Communicatus: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat
Riang, Yoseph
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi

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Pemaknaan Poster Iklan layanan Masyarakat Pemilihan Umum 2024 Silaban, Donna Isra; Riang, Yoseph; Bouk, Hendrikus Saku; Da Rato, Melva Margareth Canalini; Medilmana, Oktafiana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4705

Abstract

This research aims to analyze the meanings contained in the public service advertisement posters for General Election 2024 using Roland Barthes' semiotic approach. Semiotics, as the study of signs and symbols and their use, is highly relevant in designing effective advertising posters. Using a descriptive qualitative method, this research explores the denotation, connotation and mythical meanings hidden behind the visual elements of the poster. The results show that the denotation meaning is displayed through visual elements such as the color of the ballot papers, the KPU logo, and the images of candidate pairs that are clear and easy to understand. The connotation meaning in the poster reflects deeper values and touches the emotional aspects of society. Visual elements such as dynamic design, the use of bold but harmonious colors, and the representation of candidate pairs who appear confident, thus illustrating a sense of responsibility as citizens to participate in elections. Meanwhile, the mythical meanings in the posters reflect narratives about democratic values, hope for change, and national stability, which evoke a sense of togetherness and optimism among the people. 
Co-Authors Arnoldus Wea, Desyderius Bili, Sintia Bouk, Hendrikus Saku C. Da Rato, Melva Margareth Constantina Bria, Novinsia Da Rato, Melva Margareth Canalini Didimus Dedi Dhosa Donna Isra Silaban Ina Werang, Renitas Riwati Isavela Nd Satu, Innosensia E. Jerandu, Verini Oktavia Kaha, Yulianto A. Grace Kewa Florida Duan, Chrisdayanti Antonia Leuape, Emanuel Sowe Medilmana, Oktafiana Mikhael Rajamuda Bataona Molan, Kristianus Simon Hale Reku, Ardiana Trifina Balukh, Tety Tungga, Cindy Claudia Uly, Jo Mangngi Vaz, Benjamin Laurentino Veronika Ina Assan Boro