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All Journal Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Enur Hotimah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Membangun Wirausaha Dengan Kearifan LokalDi Desa Karangmekar Enur Hotimah; Dede NI; Sri Wahyuningsih; Ari MH; Eka Maulana
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 01 (2024): JPPI Edisi Februari 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i01.14

Abstract

Pengabdian telah dilaksanakan di Desa Karangmekar Kecamatan Kedungwaringin. Pelaksanaan pengabdian selama satu setengah bulan dari bulan September sampai Oktober 2024. Tujuan dari kegiatan ini adalah untuk membangun dan meningkatkan kemandirian masyarakat serta memunculkan potensi-potensi yang dimiliki baik secara sumber daya alam maupun sumber daya manusia. Hasil dari kegiatan pengabdian ini dapat dilihat pada terbentuknya POKDAKAN Harja Mandiri dan Wangun Bakery selanjutnya untuk bersama-sama mengembangkan usaha sehingga dapat membantu meningkatkan pendapatan masyarakat.
Pembangunan Sentra Kreasi Desa Sebagai Wadah Aspirasi Menuju Desa Karangmekar Yang Sehat Dan Sejahtera Suhrowardi; Iin Masriah; Enur Hotimah; Dede NI; Rahadian SA
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.18

Abstract

Karangmekar Village is one of the locations considered suitable for carrying out community service. Karangmekar Village also has advantages in its geographical location. This potential should be developed as regional income, but this is not in line with the socio-economic development and welfare or education of the village community. This can be seen from the low percentage of the number of residents working as factory employees not because the industrial sector cannot absorb workers from Karangmekar Village, but rather because of the low work ethic of the local population, usually they do not last long working in the factory and leave without any clear work. The impact is that there is a socio-economic gap between the local population and the newcomers. The concept designed by the STEBIS YPII Community Service team to be implemented and developed in order to answer all the problems that arise in Karangmekar Village is "Development of Village Creative Centers as a Container for Aspirations Towards a Healthy and Prosperous Karangmekar Village" and this service activity collaborates with local BUMDES partners so that the efforts made in this Service can synergize with one of the functions of BUMDES.
Peningkatan Kualitas Sumber Daya Manusia Lokal Berbasis Pendidikan di Desa Karang Harum Kab. Bekasi Enur Hotimah; Dede NI; Sri Wahyuningsih; Ari MH; Vanya Agustalita
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.19

Abstract

Urgensi peningkatan kualitas sumber daya manusia lokal yang ada pada peningkatan Man (tenaga  kerja),  Money (modal),  Machine  (mesin), Material  (bahan baku), Method (metode), Marketing (pemasaran), dan Management (manajemen) akan membuat suatu wilayah berkembang dengan pesat. Hal ini tentu harus sejalan dengan kebutuhan dan kepentingan warga lokal sehingga warga lokal tetap memiliki daya saing dan meminimalisir gejolak sosial dengan warga pendatang yang memiliki kualitas yang lebih baik dari segi Pendidikan, kemampuan dan pendapatan. karena langkah strategis ini akan dirasakan berdampak baik oleh semua pihak terutama warga lokal, sudah seharusnya setiap kegiatan yang akan dilaksanakan didukung dengan baik. Permasalahan utama masyarakat desa Karang Harum adalah masih rendahnya kualitas sumberdaya manusia di desa Karang Harum ini dapat dilihat dari masih banyaknya anak putus sekolah dan mata pencaharian meraka sebagai buruh atau petani. Oleh sebab itu dosen STEBIS YPII melakukan kegiatan pengabdian kepada masyarakat di desa Karang Harum dengan tema peningkatan kualitas sumber daya manusia lokal berbasis pendidikan dengan kegiatan utamanya yaitu program pendidikan keagamaan, program pendidikan peduli lingkungan, dan program taman baca.
Analisis Faktor yang Memengaruhi Keputusan Pedagang Warung Sembako di Desa Waringin Jaya dalam Membayar Zakat Perdagangan Suhandi, Andi; Nur Iskandar, Dede; Bayu Umara; Enur Hotimah; Novi Yulianti
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 01 (2025): JESPB Edisi April 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i01.2403

Abstract

Trade zakat is one of the religious obligations for Muslims who meet certain criteria in commercial activities. However, the level of zakat compliance among small-scale traders remains relatively low, often due to various internal and external factors. This study aims to identify and analyze the factors influencing the decision of grocery store traders in Waringin Jaya Village to pay trade zakat. The research employs a quantitative approach using a field survey method. Primary data were collected through questionnaires with a 5-point Likert scale, distributed to 80 respondents. Secondary data were sourced from relevant literature such as books, journals, and scientific articles. The data were analyzed using validity and reliability tests as well as factor analysis with SPSS software. The results show that religiosity, perception, and motivation are the main factors influencing traders’ decisions. Religiosity was the most dominant factor with a Total Variance Explained of 28.751%. This indicates that traders with strong religious values are more likely to fulfill their zakat obligations. The study highlights the importance of spiritual awareness and community-based religious education in increasing zakat compliance.
Perfume Consumers' Experiental Quality Has The Potential To Moderate The Role Of Planned Behavior On Revisit Intention Ergo Nurpatria Kurniawan; Surya Bintarti; Sri Wahyuningsih; Ari Mulyono Hadi; Enur Hotimah
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/b5f2kj40

Abstract

This study aims to analyze the role of consumer behavior influenced by Subjective Norms, Attitudes and Behavioral Control on Revisit Intention, with Experiential Quality moderating on perfume products of Axe, Bellagio and Casablanca brands in Bekasi Regency. The perfume brands studied include Axe, Bellagio and Casablanca, which are included in this study is a quantitative type with a Non-Probability Sampling population using Purposive Sampling techniques to determine the respondents. Respondents who are part of the research population are consumers who use deodorant brands Axe, Bellagio and Casablanca. The data analysis technique used is regression analysis, with data processing using smartPls software. This study shows that subjective norms and consumer attitudes have a positive and significant effect on repurchase intentions, while behavioral control has no effect on revisit intentions. In addition, the moderating variable of experiential quality is able to strengthen the relationship between norms, attitudes, and revisit intention through consumers' positive experiences with the product.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Pemanfaatan Digital Art untuk Membentuk Manajemen Kewirausahaan SMK Karya Bakti  Ds. Waringinjaya Kec. Kedung Waringin Iin Masriah; Wiranta; Ari Mulyono Hadi; Enur Hotimah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/1c2s1a88

Abstract

An abstract This Community Service Program (PkM) aims to enhance the knowledge, skills, and creativity of students at SMK Karya Bakti, Waringinjaya Village, Kedung Waringin District, Bekasi, through the utilization of digital art as a medium for developing entrepreneurial management. The background of this activity is the high unemployment rate among vocational school graduates, which is generally caused by limited skills, low work readiness, and the lack of entrepreneurial spirit. The implementation methods include initial surveys, focus group discussions, training, mentoring, digital art-based product development, and the introduction of marketing strategies through e-commerce and social media. The results show a significant improvement in students’ competencies. The average post-test score reached 71, with 95% of students able to answer more than 10 questions correctly, an increase compared to the pre-test results. Furthermore, students successfully produced digital art products with economic value and gained an understanding of strategies to build independent businesses. Thus, the utilization of digital art has proven effective in fostering an entrepreneurial mindset, creating new business opportunities, and contributing to the economic independence of vocational school students.
Pemanfaatan Digital Art untuk Membentuk Manajemen Kewirausahaan SMK Karya Bakti  Ds. Waringinjaya Kec. Kedung Waringin Iin Masriah; Wiranta; Ari Mulyono Hadi; Enur Hotimah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/1c2s1a88

Abstract

An abstract This Community Service Program (PkM) aims to enhance the knowledge, skills, and creativity of students at SMK Karya Bakti, Waringinjaya Village, Kedung Waringin District, Bekasi, through the utilization of digital art as a medium for developing entrepreneurial management. The background of this activity is the high unemployment rate among vocational school graduates, which is generally caused by limited skills, low work readiness, and the lack of entrepreneurial spirit. The implementation methods include initial surveys, focus group discussions, training, mentoring, digital art-based product development, and the introduction of marketing strategies through e-commerce and social media. The results show a significant improvement in students’ competencies. The average post-test score reached 71, with 95% of students able to answer more than 10 questions correctly, an increase compared to the pre-test results. Furthermore, students successfully produced digital art products with economic value and gained an understanding of strategies to build independent businesses. Thus, the utilization of digital art has proven effective in fostering an entrepreneurial mindset, creating new business opportunities, and contributing to the economic independence of vocational school students.
Co-Authors A. Suhandi Ahmad Hanafi Alan Riswanto Ari MH Ari Mulyono Hadi Asih Sugiyanti Bayu Umara Dede NI Dede Nur Iskandar Eka Maulana Erfan Muhammad Ergo Nur patria Kurniawan Ergo Nurpatria Kurniawan Fitri Ahmad Kurniawan Iin Masriah Joni Heruwanta Novi Yulianti Nur Iskandar, Dede Rahadian SA Saphira VJ Sri Wahyuningsih Suhrowardi Surya Bintarti Vanya Agustalita Wiranta