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Pengaruh Jam Kerja Fleksibel dan Kompensasi terhadap Loyalitas Kerja Pengemudi Gojek di Bekasi Barat Riswanda Ihza Rizky; Tyna Yunita; Tungga Buana Irfana; Hasanuddin Hasanuddin; Franciscus Dwikotjo Sri Sumantyo
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1424

Abstract

This research aims to find out, analyze and prove that employee work loyalty among Gojek drivers is partially influenced by flexible working hours and compensation. The research design uses quantitative research with a survey approach, the research population is 164 Gojek Drivers in the community in Bintara, West Bekasi. The sample measurement technique uses the formula Hair et al. (1998). With the accidental sampling method. The data collection technique used was a questionnaire. Data collection was carried out using a questionnaire distributed directly to 110 Gojek drivers in West Bekasi. The data was analyzed using SEM based on Partial Least Square with the help of Smart PLS Software.4. The analytical method used is outer model test, inner model test, hypothesis test. The research results show that (a) flexible working hours have a positive effect on work loyalty, (b) work rewards have a positive effect on work loyalty, (c) flexible work hours have an effect on compensation, (d) flexible work hours have an effect on work loyalty through the mediation of compensation.
User Generated Content as a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction: Penelitian Johannes P. Kumagaya; Jeanne Senduk; Rudy Irwansyah; Bambang Amir Alhakim; Franciscus Dwikotjo Sri Sumantyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4156

Abstract

Increasingly fierce market competition, driven by digitalization and social connectivity, places Brand Trust as the most critical non-financial asset an organization possesses. Brand Trust has long been proven to directly influence Customer Satisfaction because it reduces risk and uncertainty in purchasing decisions and service usage. However, the digital era has introduced a new dynamic variable, namely User Generated Content (UGC)- content created by consumers (such as reviews, testimonials, unboxing vlogs , and social media comments) rather than by the brand itself—which serves as a source of information that is inherently perceived as more credible and authentic. This study aims to examine and analyze the role of UGC as a moderating variable in the causal relationship between Brand Trust and Customer Satisfaction, specifically in the context of the [Specify specific context, e.g., e-commerce or hospitality industry] market. Using a quantitative approach with a hierarchical regression model (Moderated Regression Analysis), this study tests the hypothesis that the positive impact of Brand Trust on Customer Satisfaction will be strengthened (positive moderation) when Customers are exposed to high and consistent volume and quality of UGC, or conversely, the impact can be weakened by negative UGC.