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All Journal JURNAL GALUNG TROPIKA Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MANAJEMEN BISNIS Journal Physical Health Recreation (JPHR) Jurnal Bina Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Edusifa: Jurnal Pendidikan Islam Tadris: Jurnal Pendidikan Islam Indonesian Journal of Physical Activity RJOCS (Riau Journal of Computer Science) Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar PEDAMAS (Pengabdian Kepada Masyarakat) Riau Jurnal Teknik Informatika
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Journal : JURNAL GALUNG TROPIKA

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Pengaruh Tingkat Keberhasilan Usaha Penggilingan Gabah di Kabupaten Sidrap yang Dipengaruhi oleh Pengaruh Pengetahuan Kewirausahaan Nurliani; Kurniawan Husain, Tsalis; Rosada, Ida; Riskiah, Suci
Jurnal Galung Tropika Vol 13 No 3 (2024)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v13i3.1218

Abstract

Sidrap Regency is a rice production center in South Sulawesi. The abundant rice production impacts the increase in the rice milling industry and the community's economic growth. Government policy aims to protect farmers by maintaining high rice prices, but on the other hand, it must protect farmers by maintaining high rice prices. On the other hand, it must protect consumers by lowering rice prices. Entrepreneurial knowledge is an important variable in studying its influence on business success. This study aims to describe the entrepreneurial knowledge of rice milling managers in Sidrap Regency, describe the level of success of rice milling businesses, and analyze the effect of entrepreneurial knowledge on the success of rice milling businesses. The survey was conducted using the saturated sampling method on 32 rice milling business units. Quantitative descriptive and multiple regression analyses were used to test the research hypothesis. The results showed that entrepreneurial knowledge scored 1,065, meaning that rice milling business managers have knowledge of business, roles, responsibilities, personality, self-ability, management, and organization. In addition, the level of success of rice milling businesses scored 403, including the flourishing category. It showed increased sales volume, business profits, and labor utilization. The entrepreneurial knowledge variable also has a significant and positive influence on the success of the rice milling business.
Pengambilan Keputusan Pembelian Kue Pisang Berdasarkan Komunikasi Pemasaran, Inovasi Produk, dan Harga Rosada, Ida; Nurliani; Amri, A. Asrarul; Asrul, Akda Saktiyandi
Jurnal Galung Tropika Vol 14 No 2 (2025)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v14i2.1281

Abstract

Rapid business development has given rise to tight market competition. Every day business people appear to introduce products with new creativity and innovation. One of the snacks offered on the market is brownies with the brand "Browcyl". The research objectives are: 1) Describe variants, prices and sales volumes 2) Analyze consumer perceptions of marketing communications, product innovation and prices 3) Analyze purchasing decision making. 4) Analyze the influence of marketing communications, product innovation, and price on purchasing decision making. The population is consumers who buy directly. The sampling technique was purposive with a total of 50 respondents. Data analysis is descriptive and multiple linear regression. Research results: 1) The product type consists of 8 variants, namely: original unti, choco almond, pandan, cheese, tiramisu, cheesecream, chocolate flan, and moccaramel. The price for Browcyl banana brownies ranges from IDR 50,000 – IDR 68,000. The total sales volume during April–August 2023 averages 308 pcs. 2) Consumer perceptions of marketing communications, product innovation and high category prices. 3) Purchasing decisions consisting of 5 stages, namely, problem/need recognition, information search, alternative evaluation, purchasing decisions and high category post-purchase behavior. 4) The marketing communication variables, product innovation and price on the purchasing decision making process have a very significant effect simultaneously and partially.
Co-Authors Abbas, Ihsan Abdul Rahman Adyanata Lubis Agustrai Amran, Farizah D. Amri, A. Asrarul Andi Ridwan Andi Rizal Arimbi Asep Supriyanto Asrul, Akda Saktiyandi Ayu Puspita Sari Sinaga Efendi Rahayu Enda Ribka Meganta P Erni Rouza Hanum, Azizah Harun, Ernawati Hasan Muaziz, Muhamad Hasbi Asyhari HIKMAD HAKIM Ians Aprilo Kurniawan Husain, Tsalis M.Adnan Hudain Misdar, Muh. Muh. Adnan Hudain Muhammad Qasas Hasyim muhammad qasash hasyim Muhammad Zulfikar Mukhlis Muslim Nurafidah, Annisa Nurhapsa Poppy Elisano Arfanda Ramli Ramud, Faujiah Rasyid, Rasmeidah Retno Farhana Nurulita Ricardo V. Latuheru Ricardo Valentino Latuheru Riski Rahmadan Riskiah, Suci Rismayanti Rivi Antoni, Rivi Rosada, Ida Satria Riki Mustafa Saudah Silatul Rahmi Sitti Nurani Sirajuddin Sudirman Suherah Syamsul Abidin, Asad Ulfi, Meitra Zakki Munajih, Ahmad Zulfikar Mumtaz, Ahmad