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Journal : JURNAL MANAJEMEN BISNIS

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Analysis of Added Value and Postharvest Handling Strategies for Corn: A Case Study of UD. Resky Soppeng Rismayanti; Rosada, Ida; Nurliani; Rasyid, Rasmeidah
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.879

Abstract

This study aimed to describe the activities involved in postharvest handling of corn, analyze the yield, assess the added value generated, and develop strategies for improving postharvest handling by UD Resky Soppeng in Moncongloe District, Maros Regency. Conducted from February to April 2024 at UD Resky Soppeng, Moncongloe Village, primary data were collected through interviews, observations, and documentation. The data were analyzed using descriptive, yield, added value, and SWOT analyses. The findings reveal that postharvest handling involves purchasing directly from farmers, followed by drying, sorting, milling, packaging, storage, and marketing. The yield rate achieved was 77.77%, indicating high efficiency in the process. The added value generated was IDR 275, with a ratio of 6.44%, showing that UD Resky Soppeng effectively adds value in corn processing. The recommended development strategy is diversification, leveraging internal strengths to address and mitigate external threats.
Co-Authors Abbas, Ihsan Abdul Rahman Adyanata Lubis Agustrai Amran, Farizah D. Amri, A. Asrarul Andi Ridwan Andi Rizal Arimbi Asep Supriyanto Asrul, Akda Saktiyandi Ayu Puspita Sari Sinaga Efendi Rahayu Enda Ribka Meganta P Erni Rouza Hanum, Azizah Harun, Ernawati Hasan Muaziz, Muhamad Hasbi Asyhari HIKMAD HAKIM Ians Aprilo Kurniawan Husain, Tsalis M.Adnan Hudain Misdar, Muh. Muh. Adnan Hudain Muhammad Qasas Hasyim muhammad qasash hasyim Muhammad Zulfikar Mukhlis Muslim Nurafidah, Annisa Nurhapsa Poppy Elisano Arfanda Ramli Ramud, Faujiah Rasyid, Rasmeidah Retno Farhana Nurulita Ricardo V. Latuheru Ricardo Valentino Latuheru Riski Rahmadan Riskiah, Suci Rismayanti Rivi Antoni, Rivi Rosada, Ida Satria Riki Mustafa Saudah Silatul Rahmi Sitti Nurani Sirajuddin Sudirman Suherah Syamsul Abidin, Asad Ulfi, Meitra Zakki Munajih, Ahmad Zulfikar Mumtaz, Ahmad