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All Journal Jurnal Mantik Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Multidisiplin Amsir International Journal of Management and Business Intelligence (IJMBI) Journal of Community Service and Society Empowerment Amsir Community Service Journal Jurnal Ilmiah Manajemen & Kewirausahaan
Alimuddin, Firman
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Kinerja Keuangan di Tinjau dari Rasio Likuiditas, Solvabilitas, dan Profitabilitas Pada PT Dhanu Sumber Tani Alimuddin, Firman; Arifuddin, Arifuddin; Ilahi, Andi Alfianto Anugrah
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.839

Abstract

The purpose of this study is to determine financial performance in terms of liquidity, solvency and profitability ratios. The data analysis method used in this research is quantitative descriptive by calculating the Current Ratio, Cash ratio, Debt To Assets Ratio, Debt to Equity Ratio, Return On Assets, and Return On Equity. The results of this study Current ratio in 2018-2020 is 1.22 times, 1.28 times, 1.48 times not according to industry standards. Cash ratio in 2018-2020 is 20%, 16%, 16% not according to industry standards. The 2018-2019 DAR is 31%, 32%, 31%, according to industry standards. DER 2018-2020 is 46%, 48%, 45% according to industry standards. ROA for 2018-2020 is 11%, 11%, 14% not according to industry standards. ROE for 2018-2020 is 16% 17% 20% not yet according to industry standards.
Influence of Product Quality, Price and Digital Marketing Against Decision Purchase Motorcycle Yamaha in Mayaraya Motor Makassar alfianto , Andi Alfianto; Sofian, Muhammad Fahimi Bin; Hasan, Hamida; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.840

Abstract

The purpose of this study was to determine the effect of product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City The data analysis method used is validity test, reliability test, multiple linear regression, partial tests, simultaneous test and coefficient of determination to find out the hypothesis in this study. The results of the analysis of the data obtained by the researchers indicates that Product Quality (Xı) does not partially influence the Purchase Decision of yamaha Maharaya Motor Makassar City (1.572 <2.003) and a significant level (0.122 > 0.05). Price (X2) has a partial effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.581 > 2.003) and significant (0.012 <0.05). Digital Marketing (X3) has no significant effect partially on the purchasing decision of yamaha Maharaya Motor Makassar City (-0.154 <2.003) and significant (0.878 > 0.05). Product quality, price and digital marketing have a significant simultaneous effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.892 > 2.77). The R Square or R Square value obtained is 0.134, meaning 13.4% influence product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City, while the remaining 86.6% is influenced by other variables not examined, such as promotion, location, purchase satisfaction and so on.
Analisis Peran Influencer dan Brand Awareness terhadap Sales Pada Usaha Mikro Kecil Menengah Busman, Aqilah Luthfiah; Muthmainna, Nafisah; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol. 3 No. 1 (2024): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v3i1.860

Abstract

The use of influencers marketing had become a popular strategy for UMKM to increase brand awareness and sales. This research aimed to analyze the role of influencers on brand awareness and sales in UMKM in Indonesia especially in Parepare UMKM namely Amaryllis Hijab. This research was qualitative research with the type of field research. The researcher used this research approach because of the problem that the researcher raised. The appropriate problem solving technique for finding answers to this research was to use a qualitative research approach, where data must be obtained through direct open interviews which were not enough if answered with just one question. This research was conducted in Parepare. Research subjects were objects, people, places, data for the object in question. In this case, the research was the Amaryllis Hijab shop in Parepare which has used the services of influencers to help increase brand awareness and product sales. Several related studies have found that influencers as business communicators via social media will significantly influence brand awareness and sales.
Analisis Peran Influencer dan Brand Awareness terhadap Sales Pada Usaha Mikro Kecil Menengah Busman, Aqilah Luthfiah; Muthmainna, Nafisah; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol. 3 No. 1 (2024): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v3i1.875

Abstract

The use of influencers marketing had become a popular strategy for UMKM to increase brand awareness and sales. This research aimed to analyze the role of influencers on brand awareness and sales in UMKM in Indonesia especially in Parepare UMKM namely Amaryllis Hijab. This research was qualitative research with the type of field research. The researcher used this research approach because of the problem that the researcher raised. The appropriate problem solving technique for finding answers to this research was to use a qualitative research approach, where data must be obtained through direct open interviews which were not enough if answered with just one question. This research was conducted in Parepare. Research subjects were objects, people, places, data for the object in question. In this case, the research was the Amaryllis Hijab shop in Parepare which has used the services of influencers to help increase brand awareness and product sales. Several related studies have found that influencers as business communicators via social media will significantly influence brand awareness and sales.
Co-Authors Adrian Adrian alfianto , Andi Alfianto Ali, Rustan Andirwan, Andirwan Anggerwati, A. Indah ARIFUDDIN Arifuddin Arifuddin Azis, Resky Quinsa Dwi BEDDU, MEGAWATI Busman, Aqilah Luthfiah D'Ornay, Anastasia Hamida Hasan Hartati Hartati Ilahi, Andi Alfianto Anugrah Imanuel, Haryo Crysti Lukman, Siti Diva Syarifah Madrianah Muslimin , Ulyana Muslimin, Ulyana Muthmainna, Nafisah Nurul Fadilah, Nurul Paulus, Ekking Rifani, Riza Amalia Sage, Nur Hasmah Sofian, Muhammad Fahimi Bin Sudirman Sudirman Suriani Suriani Tijjang, Bakthiar