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Journal : The Eastasouth Management and Business

Performance Analysis Measured by Key Performance: (Case Study on Siloam Hospitals Bali) Virnanda, Vika; Santoso, R Tri Priyono Budi; Adinegara, Gusti Ngurah Joko; Junaedi, I Wayan Ruspendi
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.307

Abstract

Humans are the main asset in an organization, so human resources (HR) must be managed and utilized in a balanced and humane manner. A private hospital is a health institution owned by a non-profit and private company whose operational activities are financed through payments for medical services by the patients themselves. Siloam Hospital Bali is located at Jl. Sunset Road No. 818, Kuta, Kec. Kuta, Badung Regency, Bali with a total of 73 employees as respondents. This research aims to determine performance analysis as measured by key performance (financial and profitability, customer satisfaction, internal processes, learning and growth and company performance). The research data is secondary data obtained from Siloam Hospitals Bali. Testing the research hypothesis used SPSS (Statistical Product and Service Solution) analysis techniques. The research results show that financial and profitability (X1), customer satisfaction (X2), internal processes (X3), learning and growth both partially and simultaneously have a positive and significant influence on company performance (Y). It is hoped that in future research other variables that influence company performance can be examined.
The Role of Green HRM in Mediating the Influence of Leadership on Employee Performance at Hotel in Kuta Mastra, Agus Satyananda; Santoso, R Tri Priyono Budi; Utama, I Gusti Bagus Rai; Nainggolan, Gilbert
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.692

Abstract

This study aims to determine the influence of leadership on employee performance as mediated by Green HRM. Green HRM is an approach to human resource management that integrates environmentally friendly practices to support organizational sustainability and reduce negative environmental impacts. This study utilizes Social Exchange Theory (SET) and Self-Determination Theory (SDT) to provide a perspective on how the relationship between a company and its employees influences their performance outcomes. This quantitative study employed a survey method with questionnaires and closed-ended triangulation interviews. The study was conducted in five star-rated hotels that have implemented Green HRM, with a sample of 91 registered employees. Data analysis used path analysis.
The Influence of Product Design, Price, and Promotion on Purchasing Decisions on Phinisi Ship Tour Packages in Labuan Bajo and Service Recovery as Mediation: (Case study at PT. Komodo Escape Prawara) Nanut, Senita; Junaedi, I Wayan Ruspendi; Santoso, R Tri Priyono Budi; Komalasari, Yeyen
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.257

Abstract

Labuan Bajo is one of the tourist areas visited by many tourists, of course, competition between companies is very tight. Company management competes to offer the best service to please tourists. This research aims to analyze the influence of product design, price, and promotion on the decision to purchase Phinisi boat tour packages in Labuan Bajo and service recovery as mediation. The number used in this research was 36 through saturated samples. Data collection was carried out using a questionnaire. Technique analysis data using SEM-PLS. The research results show that product design has a positive and significant effect on service recovery for phinisi boat tour packages in Labuan Bajo. Price has a positive and significant effect on service recovery for phinisi boat tour packages in Labuan Bajo. The promotion has a positive and significant effect on service recovery for Phinisi boat tour packages in Labuan Bajo. Product design has a positive and significant influence on the decision to purchase a Phinisi boat tour package in Labuan Bajo. Price has a positive and significant effect on the decision to purchase a phinisi boat tour package in Labuan Bajo. The promotion has a positive and significant effect on the decision to purchase a phinisi boat tour package in Labuan Bajo. Service recovery partially mediates the influence of product design on the decision to purchase a Phinisi boat tour package in Labuan Bajo. Service recovery partially mediates the influence of price on the decision to purchase a Phinisi boat tour package in Labuan Bajo. Service recovery partially mediates the influence of promotions on the decision to purchase Phinisi boat tour packages in Labuan Bajo.
The Influence of Social Media Marketing and Electronic Word of Mouth on Interest in Choosing Dhyana Pura University, Bali Through Brand Image Mediation Pratama, I Gede Ngurah Wira; Adinegara, Gusti Ngurah Joko; Komalasari, Yeyen; Santoso, R Tri Priyono Budi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.262

Abstract

This study examines the influence of Social Media Marketing (SMM) and Electronic Word of Mouth (eWOM) on the level of interest in selecting Dhyana Pura University Bali, with brand image serving as a mediator. Utilizing a quantitative research approach, data was gathered from students at the university and analyzed through SEM-PLS. The results highlight that both SMM and eWOM significantly enhance the university's brand image, which in turn positively affects students' interest in choosing the institution. The findings suggest that effective utilization of SMM and eWOM can be crucial strategies for educational institutions aiming to enhance their attractiveness and competitive edge in the educational sector.
Implementation of an Expanded Promotion Mix in Increasing New Student Acceptance of SMK Wira Harapan, Badung, Bali Maryanthi, Ni Kadek; Junaedi, I Wayan Ruspendi; Utama, I Gusti Bagus Rai; Santoso, R Tri Priyono Budi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.263

Abstract

The objective of this study is to ascertain the impact of Digital Marketing, Word of Mouth Communication, and door-to-door advertising on the decision-making process of students while selecting Wira Harapan Badung Bali Vocational School. The research design used is quantitative causality. The sample that will be used in this research is 143.7 or 150 respondents. Data analysis in this study used multiple linear regression. The research findings indicate that internet marketing, word of mouth, and door-to-door advertising have a substantial and favorable impact on students' decision-making process on their choosing. Digital marketing, WOM and door to door promotions simultaneously influence voting decisions. It is recommended to pay attention to the content shared in digital marketing, increase WOM by interacting more with consumers and consider door to door promotions which can increase the decision to choose Wira Harapan Vocational School.