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All Journal JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Abdi Jurnal Publikasi Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Intelek Dan Cendikiawan Nusantara
Styo Budi Utomo
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Program Kreativitas Mahasiswa Dalam Pengabdian Kepada Masyarakat Smk Dwi Putra Kota Tangerang Selatan Banifra Eriana Fantri; Styo Budi Utomo; Sefi anastalia; Hidayat, Nurul
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 6 No. 2 (2025): Juli 2025
Publisher : Universitas Pamulang

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Abstract

Di era digital yang serba cepat, kemampuan membangun personal branding yang kuat menjadisalah satu keterampilan penting bagi generasi muda, termasuk Gen Z. SMK Dwi Putramenghadapi tantangan dalam mempersiapkan siswanya agar memiliki daya saing di dunia kerjadan wirausaha, terutama dalam memanfaatkan platform digital secara efektif. Untuk menjawab kebutuhan ini, program Pengabdian kepada Masyarakat (PKM) yang dilakukan oleh mahasiswaUniversitas Pamulang bertujuan memberikan pelatihan komprehensif tentang strategi personalbranding di era digital. Pelatihan ini dirancang untuk membekali siswa dengan pemahamanmendalam mengenai konsep personal branding, keterampilan teknis dalam mengelola media sosial, serta strategi menciptakan citra positif dan autentik di dunia maya.
Penyuluhan Etika Bermedia Sosial Styo Budi Utomo; Syaharani, Puput; Adis yuslia; Vania shafa
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 6 No. 2 (2025): Juli 2025
Publisher : Universitas Pamulang

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Abstract

Penyuluhan etika bermedia sosial ini bertujuan untuk meningkatkan pemahaman dankesadaran masyarakat mengenai pentingnya menerapkan etika dalam aktivitas digital. Kegiatandilakukan melalui ceramah interaktif, diskusi kelompok, dan simulasi studi kasus, denganmelibatkan peserta dari berbagai kalangan. Hasil evaluasi menunjukkan adanya peningkatanpemahaman peserta tentang prinsip dasar etika bermedia sosial, seperti kejujuran, tanggungjawab, dan penghormatan terhadap privasi orang lain. Selain itu, peserta mampu mengidentifikasi dan menghindari perilaku tidak etis di media sosial.
Analisis Tingkat Literasi Digital SDM Dan Kesiapannya Menghadapi Dunia Kerja Indrustri 5.0 Styo Budi Utomo; Nofita Ayuni Rahmawati; Miko Dafa Alfiyan; Muhamad Iqbal Ramadani
Jurnal Abdimas Tri Dharma Manajemen Vol. 6 No. 3 (2025): Abdimas Agustus 2025
Publisher : Universitas Pamulang

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Abstract

Transformasi menuju era Industri 5.0 dan Society 5.0 menuntut peningkatan kualitas sumber daya manusia, khususnya lulusan Sekolah Menengah Kejuruan (SMK), agar mampu beradaptasi dengan dunia kerja berbasis teknologi digital. Namun, masih banyak siswa SMK yang menghadapi tantangan dalam hal penguasaan literasi digital, baik dari sisi akses, pemanfaatan teknologi, maupun integrasi pembelajaran digital di sekolah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menganalisis tingkat literasi digital siswa SMK Fadilah, mengidentifikasi hambatan yang mereka hadapi, serta merumuskan strategi efektif dalam peningkatan kesiapan kerja di era digital. Melalui observasi, pelatihan, dan pendekatan kolaboratif antara mahasiswa dan pihak sekolah, program ini menitikberatkan pada peningkatan kapasitas siswa dalam memahami, menggunakan, dan mengelola teknologi digital secara produktif. Hasil kegiatan menunjukkan bahwa keterbatasan sarana, kurangnya pelatihan digital yang terstruktur, serta minimnya kerja sama dengan industri menjadi hambatan utama. Strategi peningkatan yang diusulkan meliputi integrasi teknologi dalam pembelajaran, penyediaan akses sumber belajar digital, dan penguatan kerja sama dengan dunia usaha. Intervensi ini diharapkan dapat menjembatani kesenjangan antara pendidikan vokasi dan tuntutan industri, serta memperkuat kesiapan lulusan SMK dalam menghadapi dunia kerja yang dinamis dan berbasis digitalisasi. Kata Kunci: Sekolah Menengah Kejuruan, literasi digital, Industri 5.0, kesiapan kerja, pendidikan vokasi, transformasi digital.
Strategi Untuk Membangaun Kemandirian Ekonomi Masyarakat Dikelurahan Pamulang Timur Styo Budi Utomo; Dean; Syifa; Nurul
Jurnal Abdimas Tri Dharma Manajemen Vol. 6 No. 1 (2024): ABDIMAS Desember 2024
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v6i1.p110-117.y2024

Abstract

This research aims to formulate an effective strategy in building the economic independence of thecommunity in Pamulang Timur Village. Economic independence is an important aspect to improvecommunity welfare and reduce dependence on external assistance. The approach used in thisresearch is a participatory method, where the community is actively involved in the process ofidentifying local potential, problems faced, and formulating solutions. SWOT analysis was used toexplore the strengths, weaknesses, opportunities, and threats in Pamulang Timur Village. Theresults showed that Kelurahan Pamulang Timur has several economic potentials that can bedeveloped, such as the trade sector, small and medium enterprises (SMEs), and urban agriculture.
Pengaruh Stress Kerja Dan Kecerdasan Emosional Terhadap Kinerja Karyawan Di Pt Lolc Ventura Indonesia Area Banten Siti Kuraeni; Styo Budi Utomo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 11 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i11.7087

Abstract

This study aims to determine the effect of work stress and emotional intelligence on employee performance at PT LOLC Ventura Indonesia, Banten Area. The research method used is an associative method with a quantitative approach, analyzed both partially and simultaneously. Data were obtained through questionnaires distributed to employees of PT LOLC Ventura Indonesia, Banten Area, and processed using SPSS version 23. Based on the results of the simultaneous hypothesis test (F-test), the calculated F value was 110.464 with a significance value of 0.000. Since the significance value is smaller than 0.05 (0.000 < 0.05), it can be concluded that H₀₃ is rejected and Hₐ₃ is accepted. Thus, the analysis indicates that Work Stress (X₁) and Emotional Intelligence (X₂) simultaneously have a significant effect on Employee Performance (Y) at PT LOLC Ventura Indonesia, Banten Area. The positive regression coefficients of both independent variables indicate that the relationship is positive in direction. Emotional intelligence has a significant effect on employee performance, with a t-value of 10.476 and a significance level of 0.000 < 0.05, contributing 53.3%. Simultaneously, work stress and emotional intelligence have a significant effect on employee performance with an F value of 73.875 and a significance level of 0.000 < 0.05, with a joint contribution of 60.9%. Therefore, it can be concluded that emotional intelligence is the most dominant variable influencing employee performance. The better employees are at managing work stress and the higher their emotional intelligence, the better their performance will be.
Pengaruh Beban Kerja Dan Organizational Citizenship Behaviour (Ocb) Terhadap Kepuasan Kerja Pegawai Rsud Serpong Utara Fajar Julianto; Styo Budi Utomo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 12 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i12.7295

Abstract

The purpose of this study was to determine the effect of organizational citizenship behavior (OCB) and workload on job satisfaction of North Serpong Regional Hospital employees, both partially and simultaneously. This research method uses a quantitative method with a sample of 100 respondents, data analysis techniques used are: validity test, reliability test, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, simple correlation coefficient test, multiple correlation coefficient test, determination coefficient analysis test, t test and f test. Based on the results of the t test, the calculated t is 11.150>1.984 and the significance value for the workload variable (X1) is 0.000, a significant value smaller than the probability value of 0.05 or 0.000<0.05, thus Ho is rejected and H1 is accepted, meaning that the organizational citizenship behavior (OCB) variable (X1) has a positive and significant effect on the job satisfaction variable (Y) at North Serpong Regional Hospital. Based on the results of the t test, the calculated t value was 11.490>1.984 and the significance value for the organizational citizenship behavior (OCB) variable (X2) was 0.000, the significance value was smaller than the probability value of 0.05 or 0.000<0.05, meaning that the organizational citizenship behavior (OCB) variable (X2) had a positive and significant effect on the job satisfaction variable (Y) at North Serpong Regional Hospital. Based on the results of the f test, the calculated f value was 78.889>3.09 and the significance value was 0.000<0.05. So it can be concluded that the workload variable (X1) and organizational citizenship behavior (OCB) (X2) simultaneously have a positive and significant effect on job satisfaction (Y) at North Serpong Regional Hospital.  
Pemanfaatan Desain Komunikasi Visual Dalam Meningkatkan Efektivitas Digital Marketing Styo Budi Utomo; Annisa Zahra; Shelma Nabila; Demi, Zahwa
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 6 No. 3 (2025): November 2025
Publisher : Universitas Pamulang

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Abstract

Pemanfaatan desain komunikasi visual dalam digital marketing sangat penting untuk meningkatkanefektivitas komunikasi dalam kegiatan pengabdian kepada masyarakat. Penelitian ini bertujuan untukmenganalisis penerapan desain komunikasi visual dalam strategi digital marketing yang diterapkanoleh mahasiswa dan masyarakat di SMKN 5 Tangerang Selatan. Desain komunikasi visual yang baikdapat memperkuat pesan yang disampaikan, meningkatkan interaksi, dan mendorong partisipasi aktifdalam kegiatan yang dilakukan. Dalam konteks ini, desain komunikasi visual digunakan untukmeningkatkan kehadiran dan keterlibatan masyarakat melalui platform digital, seperti media sosialdan situs web. Hasil penelitian ini menunjukkan bahwa penerapan desain komunikasi visual yangefektif dapat mempermudah penyampaian informasi, meningkatkan daya tarik, dan memperkuathubungan antara pihak sekolah dengan masyarakat sekitar.
Desain Sistem Pembelajaran Adaptif Berbasis AI Untuk Pengembangan SDM Masa Depan Styo Budi Utomo; Putri Dewyuanita; Muhamad Arif; Ilman Anjami
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 6 No. 3 (2025): November 2025
Publisher : Universitas Pamulang

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Abstract

Perkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) membuka peluangbaru dalam merancang sistem pembelajaran adaptif yang mampu menyesuaikan dengan kebutuhandan gaya belajar masing-masing siswa. Desain sistem pembelajaran adaptif berbasis AI di SekolahMenengah Kejuruan (SMK) berfokus pada peningkatan kualitas sumber daya manusia (SDM)melalui personalisasi pembelajaran, penyediaan umpan balik real-time, dan optimalisasi prosespembelajaran yang efektif dan efisien. Sistem ini tidak hanya meningkatkan kompetensi teknis siswa,tetapi juga mengasah keterampilan berpikir kritis dan kemampuan adaptasi yang sangat dibutuhkandalam menghadapi tantangan dunia kerja modern
Pengaruh Pengembangan Karir Dan Kepuasan Kerja Terhadap Produktivitas Kerja Pada PT Santino Kabupaten Tangerang Eva Augulin; Styo Budi Utomo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9183

Abstract

The purpose of this study is to determine the effect of career development and job satisfaction on work productivity at PT Santino, Tangerang Regency, both partially and simultaneously. This research method uses a quantitative method with a sample of 65 respondents, data analysis techniques used are: validity test, reliability test, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, simple correlation coefficient test, multiple correlation coefficient test, determination coefficient analysis test, t test and f test. Based on the results of the t test, the calculated t is 5.547>1.998 and the significance value for the career development variable (X1) is 0.000, a significant value smaller than the probability value of 0.05 or 0.000<,05, meaning that the career development variable (X1) has a positive and significant effect on the work productivity variable (Y). at PT Santino. Based on the results of the t test, the calculated t value is 6.855>1.998 and the significance value for the job satisfaction variable (X2) is 0.000, the significance value is smaller than the probability value of 0.05 or 0.000<0.05, meaning that the job satisfaction variable (X2) has a positive and significant effect on the work productivity variable (Y). at PT Santino. Based on the results of the f test, the calculated f value is 27.825>3.15 and the significance value is 0.000<0.05. So, it can be concluded that the career development variables (X1) and job satisfaction (X2) simultaneously have a positive and significant effect on work productivity (Y). at PT Santino.
Menyiapkan Karir Masa Depan Di Dunia Digital Yang Terus Berkembang Styo Budi Utomo; Muhammad Baghaz Naufal; Ahmad Fauzi Ridho; Fatimah Putri Indah Hati Riyaddi
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 7 No. 1 (2026): Maret 2026
Publisher : Universitas Pamulang

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Abstract

Transformasi digital terus mendorong perubahan di berbagai sektor, menciptakan peluangsekaligus tantangan bagi individu yang ingin membangun karir di masa depan. Artikel inimembahas bagaimana individu dapat mempersiapkan diri menghadapi dunia kerja yang semakindigital melalui pengembangan keterampilan digital, penguasaan teknologi, dan kemampuanadaptasi terhadap perubahan. Penelitian ini juga menyoroti pentingnya pendidikan berkelanjutan,literasi data, dan soft skills seperti kreativitas, komunikasi, dan kolaborasi.
Co-Authors Adis yuslia Ahmad Fauzi Ridho Ali Maddinsyah Alya Nurfauziah Annisa Zahra Arjun Sunardi Banifra Eriana Fantri Dean Demi, Zahwa Eva Augulin Fadli Aditya Syahputra Fahmi Husaini Fajar Julianto Fatimah Putri Indah Hati Riyaddi Ghisa Wardamia Ilman Anjami Latifah umammi Miko Dafa Alfiyan Muhamad Arif Muhamad Iqbal Ramadani Muhammad Baghaz Naufal Mutiara Agustira Nofita Ayuni Rahmawati Nurlaeli Auliya Fitriyani Nurul Nurul Aini Nurul Hidayat Nurul Zahra Putri Dewyuanita Rahmayanti Tumanggor Randi Ramadhani Rifqi sandya Rissa Hanny Rizka Wahyuni Amelia Sefi anastalia Shelma Nabila Siti Kuraeni Sonya Sonya Syaharani, Puput Syifa Vania shafa Zahro, Dean Syafira