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Batubara, Rizki Wulanita
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : Digital Business Progress

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Pengaruh Brand Image dan Sosial Media Marketing Terhadap Keputusan Pembelian Dengan Minat Belo Sebagai Variabel Intervening: Studi Kasus pada Pembeli Geprek Bp7 di Kota Tebing Tinggi Batubara, Rizki Wulanita; Kisfa, Ajreni
Digital Business Progress Vol. 3 No. 1 (2024): Digital Business Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i1.149

Abstract

This research aims to determine the influence of brand image and social media marketing on purchasing decisions with purchase interest as an intervening variable (Case Study of Geprek Bp7 in Tebing Tinggi City). This type of research is quantitative descriptive research. The research population includes Geprek BP7 customers in Tebing Tinggi City. The research sample consisted of 66 respondents. The sampling method uses the probability sampling method. Research data uses primary data sources. Data was obtained from the results of distributing questionnaires to respondents. The data analysis method uses the path analysis method. The results of the analysis show that brand image influences purchasing interest in geprek bp7, Tebing Tinggi City, social media marketing influences purchasing interest, brand image influences purchasing decisions, social media marketing influences purchasing decisions, purchasing interest influences purchasing decisions, purchasing interest can mediating the relationship between brand image and purchasing decisions and purchasing interest can mediate the relationship between social media marketing and purchasing decisions at Geprek BP7, Tebing Tinggi City.
Pengaruh Harga, Lokasi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Doorsmer 225 Tebing Tinggi Batubara, Rizki Wulanita
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.191

Abstract

This research aims to determine the effect of price, location and service quality on customer satisfaction at the 225 Doorsmer Motorcycle Wash in Tebing Tinggi City. This type of research is quantitative descriptive research. The research population includes consumers at Amanda Brownies Tebing Tinggi City Branch. The research sample consisted of 37 respondents. The sampling method uses the total sampling method. Research data uses primary data sources. Data was obtained from the results of distributing questionnaires to respondents. The data analysis method uses multiple linear regression analysis methods. The results of the analysis show that the first hypothesis is accepted, meaning the price variable influences the customer satisfaction variable, the second hypothesis is accepted, meaning the location variable influences the customer satisfaction variable, the third hypothesis is accepted, meaning the service quality variable influences the customer satisfaction variable, and the fourth hypothesis is accepted, meaning price, location and service quality influence simultaneously (simultaneously) on the customer satisfaction variable.
Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop : Studi Kasus Digital Marketing Kopi Kenangan Batubara, Rizki Wulanita; Yusuf, Aisyka Anindy
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.248

Abstract

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The study shows that Kopi Kenangan has successfully utilized social media platforms such as Instagram and TikTok through interesting visual content, current trends, collaboration with influencers, and digital promotions integrated with applications. This strategy is able to build emotional closeness with customers, increase engagement and loyalty levels, and expand market reach. The use of social media as an innovative communication and promotion tool has proven effective in facing competition in the increasingly competitive coffee industry. The results of this study confirm that the success of modern businesses is highly dependent on creative and adaptive digital marketing strategies.
Co-Authors -, Bagus -, Bayu Adriani, Tiara Afifi, Dinda Nora Putri Akbar, Rafly Putra Amanda, Fatia Anggraeni, Nafa Antika, Tiara Apriyanti, Rini Arlianti, Ashilah Putri Bawamenewi, Benedikta M. Damanik, Zaki Dinovidta, Tio Lenta Effendy, Yudi Fahlevi, Mhd. Aswad Fahrozi, Gilang Faransiska, Faransiska Gunawan, Didik Habibi, Setia Suci Hakim, Alimul Halijah, Siti Nur Handoko, Diki Harahap, Hastuty Handayani Juwita Juwita, Juwita Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Kisfa, Ajreni Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Fitri Hanum Marpaung, Josua Nainggolan, Benhart Nainggolan, Pinondang Nur Mala Nur, Fauziah Pradytia, Adji Arifanda Purba, Rahma Wati Purba, Rakhmawati Rahmah Hidayati, Rahmah Rajagukguk, Frederick Rudi S. Richo, Muhammad Rini, Aurelia Sekar Roni, Shofyan Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Siahaan, Rumiris Sihaloho, Japenton Simaremare, Tesya Prysilia Claudia M. Siregar, Satya Pranaja Sofyan, Mhd. Hafiq Sri Devi, Sri Surya, Stefany Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Victor Victor Yusuf, Aisyka Anindy