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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Pinisi Business Administration Review Jurnal Administrasi Bisnis IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian dan Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat
Seppa, Yusi Irensi
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Journal : Jurnal Administrasi Bisnis

 1 
The Effect Of Promotion On The Interest Of Visiting Domestic Tourists In Bantimurung Natural Tourist Destination, Maros Regency Indasari, Indasari; Baharuddin, Aris; Siraj, Muhammad Luthfi; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69958

Abstract

This study aims to find out how much influence promotion has on the interest of visiting domestic tourists in Bantimurung Natural Tourism Destinations, Maros Regency. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 99 tourists. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability tests. Descriptive data analysis techniques. The results showed that the promotion variable (X) consisting of advertising, sales personal, sales promotion, and public relations indicators, and on the visiting interest variable (Y) consisting of indicators of interest, preferences, and information search had a positive and significant influence. This is evidenced from the results of a simple linear regression analysis and a correlation coefficient test of 0.865 which means that the relationship between promotion and visiting interest is in a very strong category. And the coefficient of determination test (R2) was obtained by 0.748 which means that the influence of promotion on visiting interest in the Bantimurung Natural tourist destination of Maros Regency obtained a value of 74.8%, while the remaining 25.2% was influenced by other factors. Keywords: Promotion, Visiting Interest
Marketing Strategy Analysis To Increase Sales In The Emping Melinjo Selayar Business Alief Ali Akbar, Nur; Rizal S, Muh; Seppa, Yusi Irensi; Rivai, Andi Muhammad; Wafiqah Wardah, Siti Syarifah
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76179

Abstract

Analysis of marketing strategies to increase sales in the emping melinjo Selayar business. Thesis of the Business Administration Study Program, AdministrationScience Major, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Rizal S. and Yusi Irensi Seppa. This study aims to identify andanalyze marketing strategies to increase sales of Selayar's emping melinjo business. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of business actors and business employees. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interviewguidelines. The results of this study indicate that emping melinjo Selayar has not implemented a good and effective marketing strategy according to the theory usedby researchers. In implementing the marketing strategy, Emping melinjo Selayar has not carried out the marketing mix, namely product research, price, place, andpromotion properly in determining a marketing strategy. 
The Relationship Between Workload and Employee Stress Levels at PT. Aria Consultant Services in The City of Makassar” Safhira Muchtar, Annisa; Yamin, Muh Nur; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76171

Abstract

The purpose of this study is to ascertain the workload, work stress level, and correlation between workload and work stress levels at PT. Aria Consulting Services in Makassar City. This study employs a quantitative methodology, utilizing observational data gathering approaches. surveys and records. Validity testing, reliability tests, normalcy tests, descriptive analysis, and correlation analysis are examples of data analysis procedures. The study's findings demonstrate that each variable's indications indicate that the workload level is in the extremely high range. The degree of stress at work is really high. The SPSS correlation indicates a significant association between the two variables. Thus, it can be said that there is a stronger correlation between PT. Aria Consulting employees' stress levels and their workload.   
Co-Authors Akbal, Fatimah Alief Ali Akbar, Nur Arifin, Iqbal Aris Baharuddin Armansyah, Budi Aslinda, Andi Aslinda, Aslinda Asmunandar, Asmunandar Darman Manda Manda Darmayanti, Dyan Paramitha Ibrahim Arifin Indasari, Indasari Khaeruddin, Faizah M, Wahyu Hidayat Maya Kasmita Muh. Rizal Muhammad Luthfi Siraj Muhammad Syukur Muliadi Nurhasni Muis Rachmatan, Rachmatan Rivai, Andi Muhammad Rizal S, Muh. S, Muh. Rizal Safhira Muchtar, Annisa Siraj, Muhammad Luthfi Siti Syarifah Wafiqah Wardah Syarif, Kurnia Ali Syarifuddin Syarifuddin Tadampali, Andi Caesar to Wafikah, St. Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah, Sitti Syarifah Wahyudi Gani, Andika Wardah, Siti Syarifah Wafiqah Yamin, Muh Nur Zainal, Nur Hikmah