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Virtual Violence and New Media Ethics: The Boundary between Legitimate and Harmful Expressions Sazali, Hasan; Matondang, Abdul Rahman; Mukhtar, Desvi Yanti; Rasyidah, Rasyidah
Jurnal Kawistara Vol 14, No 3 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.98627

This research delves into the complexity of virtual violence in the realm of New Media ethics, focusing on the blurred boundary between legitimate expression and harmful threats. Within the context of the rapid growth of digital platforms, issues pertaining to ethics in online discourse and behavior are gaining increasing attention. The objective of this study is to explore the dynamics of the transition between creative expression and aggressive online behavior, as well as to identify its implications for individuals and society. The research employs a descriptive-analytical approach through a literature review. The literature review is conducted to delve into the concept of virtual violence, New Media ethics, and debates surrounding the demarcation between expression and threats. The findings of the research reveal the complexity in distinguishing between expression and threats within the context of virtual violence. Factors such as intent, context, and the impact of digital content play a significant role in determining ethical boundaries. While certain content evidently constitutes genuine threats, many cases require careful analysis to differentiate legitimate expression from unethical aggressive behavior. This research provides a deeper understanding of the dynamics of virtual violence within the realm of New Media ethics. Emerging implications and recommendations include the role of online platforms in developing clearer guidelines and the necessity for enhanced digital literacy to aid individuals in comprehending the social and moral impacts of their online behavior. This study contributes to the ongoing discourse concerning ethics in the digital world.

NAVIGATION OF IMAGE IN THE MIDST OF BOYCOTT: MARKETING COMMUNICATION STRATEGIES OF COMPANIES IN RESPONDING TO ISRAELI PRODUCT ISSUES Sazali, Hasan; Matondang, Abdul Rahman; Amal, Bakhrul Khair; Muhammadi, Qasem
JURNAL AL-IJTIMAIYYAH Vol. 10 No. 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v10i2.25639

This research aims to analyze in depth the marketing communication strategies implemented by KFC, Starbucks, Unilever, and Pizza Hut in facing the boycott of Israeli products. Using a qualitative approach, semi-structured interviews were conducted with managers and marketing staff from company branches in North Sumatra. The data collected was analyzed using Nvivo software, which identified key themes related to determining marketing objectives, segmentation and targeting, as well as differentiation and positioning. The research results show that these companies are able to reduce the negative impact of boycotts by implementing strategies that focus on local adaptation, image strengthening and product innovation. This strategy has proven effective in maintaining consumer loyalty, maintaining market share, and strengthening their position in the global market. These findings emphasize the importance of flexibility, innovation and responsiveness in responding to sensitive global issues.

Antara Rahmah dan Hegemoni: Tafsir Komunikasi Politik Islam atas Kekuasaan Turunan di Kabupaten Deli Serdang Matondang, Abdul Rahman; Nasution, Hasyimsyah; Azhar, Anang Anas
Islam & Contemporary Issues Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/ici.v5i1.1668

This article critically interprets the intersection between prophetic Islamic values and the symbolic hegemony of dynastic power in Deli Serdang, North Sumatra. Despite procedural legality, the hereditary rule of the Tambunan family over two decades raises ethical and normative concerns. Through a qualitative case study involving document analysis, interviews, and field observation, this study finds that political communication in the region is heavily shaped by religious and cultural symbolism, which legitimizes power continuity while suppressing democratic deliberation and political regeneration. The research highlights that values such as rahmah (compassion), syura (consultation), and ?adl (justice) are often invoked rhetorically but rarely operationalized in governance practices. The study argues that Islamic political communication must transcend symbolic religiosity to promote openness, justice, and participatory leadership. Ultimately, this article offers a reinterpretation of Islamic political ethics as a critical framework to challenge symbolic domination and democratize local politics. It calls for a rethinking of democracy through Qur’anic values, exposing how structural stagnation is often disguised as political stability.

Distorsi Nilai Islam dalam Simulakra: Komunikasi Keagamaan di Lingkungan Universitas Islam Negeri Sumatera Utara Matondang, Abdul Rahman; Kholil, Syukur
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 1 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i1.11186

This study investigates the symbolic distortion of Islamic values within the framework of simulacrum theory as it applies to religious communication at the Universitas Islam Negeri Sumatera Utara (UINSU). The main research question addresses how Islamic values are simulated and potentially lost in communication practices shaped by institutional bureaucracy, digital platforms, and ceremonial religiosity. Employing a qualitative case study design under a critical paradigm, the research uses in-depth interviews, participant observation, and document analysis. The findings indicate that religious communication at UINSU tends to prioritize representational aesthetics over substantive meaning, often reproducing signs of Islam without spiritual depth. Social media content, official discourses, and campus religious events are dominated by institutional image-building rather than ethical transformation. The study concludes that communication practices have entered a hyperreal condition, necessitating a reorientation toward prophetic and dialogic approaches to restore Islamic values as moral substance rather than institutional display.

Cultural Awareness and Government Support as Determinants of Tourism Village Sustainability: Evidence from Bali Sazali, Hasan; Matondang, Abdul Rahman; Zuhriah, Zuhriah; Hadipramana, Josef
Jurnal Ilmiah Peuradeun Vol. 13 No. 3 (2025): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v13i3.1771

This study examines the impact of cultural awareness on the sustainability of tourist villages in Bali, with government support and communication patterns as moderating variables. The research employs a quantitative approach, utilizing Smart PLS for data analysis, with a sample of 100 respondents from tourist villages in Bali, a region known for its rich cultural diversity and environmental challenges from mass tourism. The findings indicate that cultural awareness significantly influences the sustainability of tourist villages (T statistic = 9.563, p-value = 0.000), while government support has a marginally significant effect (T statistic = 1.893, p-value = 0.059). However, communication patterns do not show a significant impact (T statistic = 0.355, p-value = 0.723). Moderated Regression Analysis (MRA) reveals that government support strengthens the relationship between cultural awareness and sustainability, whereas communication patterns do not significantly alter this effect. These results suggest that while cultural awareness is a key determinant of sustainability, government support plays a critical moderating role, emphasizing the need for stronger policy interventions to enhance sustainable tourism development in Bali’s tourist villages.

Pemahaman Perempuan Muslim di Pedesaan terhadap Isu Halal pada Kosmetik Lokal Samosir, Sry Lestari; Matondang, Abdul Rahman
Perbanas Journal of Islamic Economics and Business Vol 5 No 2 (2025): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v5i2.308

The issue of halal in cosmetics has become a significant concern among Muslim communities, particularly for women who use cosmetic products for daily needs. This study aims to explore the understanding of Muslim women in Tanjung Selamat Village, Deli Serdang, regarding the concept of halal in local cosmetics. Using a qualitative approach and a phenomenological design, data were collected through in-depth interviews and participatory observations. The findings reveal that religiosity is a key factor influencing the informants' understanding and preferences for halal cosmetics. Social norms play an important role in reinforcing collective consumption patterns, while knowledge about halal certification remains limited to basic aspects, such as raw materials. Preferences for local brands, such as Wardah and Mustika Ratu, are driven by good accessibility and high cultural relevance. This study highlights the importance of community-based halal education to improve halal literacy in rural areas and the need for product innovation to meet the increasingly diverse needs of consumers. The practical implications of this study suggest that local cosmetic producers should strategically integrate cultural and religious values into their marketing efforts to more effectively reach consumer segments in rural areas. The novelty of this study lies in its exploration of rural contexts, which have rarely been the focus of similar research, thereby making a significant contribution to the development of literature on halal consumption.

The Communicative Unveiling: Bridging Reputation and Reality through Dialogue in Islamic Campus Accreditation Sazali, Hasan; Ritonga, Hasnun Jauhari; Matondang, Abdul Rahman
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 1 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i1.4819

This study investigates organizational communication's role in achieving superior accreditation at the State Islamic University of North Sumatra (UIN-SU). The research method used is mixed, with a survey-based quantitative approach using questionnaires to collect data from UIN-SU students, lecturers, and teaching staff and a qualitative approach through interviews with universities that have achieved superior accreditation. Data were analyzed using statistical analysis techniques and path analysis with moderating variables. The results showed that UIN-SU achieved a "B" (Superior) accreditation rating, which reflects a commitment to improving the quality of higher education services. The effectiveness of internal communication and the quality of external communication played a crucial role in achieving this feat. However, the participation of academic community members in decision-making did not have a significant impact, indicating the need to increase their participation and role in the accreditation process. In order to achieve higher accreditation in the future, UIN-SU needs to focus on improving organizational communication, supportive organizational policies and culture, and allocating adequate resources to support accreditation efforts and improve the quality of higher education.

Identity Crisis and Multicultural Challenges in the Dynamics of Indonesian New Media: An Intercultural Communication Perspective Efendi, Erwan; Al-Mujtahid, Nazil Mumtaz; Alfaruqi, Muhammad Alif; Khairiah, Nona; Matondang, Abdul Rahman
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 1 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i1.5500

This article aims to analyze and explore the central role of new media in shaping and pioneering the dynamics of multiculturality in Indonesia. Data shows that the bullying and discrimination that exists in Indonesia indicates that the homo virtualis of the Indonesian nation are experiencing an identity crisis. The urgency of this research is how new media can catalyze a national identity crisis and pose a threat to cultural diversity, especially in Indonesia. This article uses qualitative research with a case study approach. The primary data source for this article is 9,996 tweets from Twitter netizens regarding the identity crisis. Secondary data in this research are articles, books and scientific reports relating to the theme. The data was then analyzed using content analysis techniques. The research results show that the dynamics of national identity in Indonesia have entered a crisis phase. The identity crisis in Indonesia is still dry of educational touches, so it never touches on substantial context. Then, the author found that the identity crisis that occurred in Indonesia occurred due to several factors, namely: 1) Globalization and modernization, 2) Regional disparities, 3) Ethnic and religious conflicts, 4) Lack of multicultural education, and 5) Influence of information and media. However, the author believes there are opportunities to alleviate this crisis through several constructive indicators: the Development of Intercultural Communication Literacy, the Use of Media as an Educational Means, Cross-Cultural Collaboration in Social Media, and anti-Apartheid Curriculum. The novelty of this research lies in a deeper understanding of the role of new media as agents of influence, sources of potential conflict, and opportunities to strengthen cultural diversity.

The Encounter of Mangupa Cultural Values and the Modern Healthcare Service Approach in Transcendental Communication Matondang, Abdul Rahman; Rozi, Fakhrur; Samosir, Sry Lestari; Rahman, Arief
Jurnal Kawistara Vol 15, No 2 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.103304

Mangupa is a traditional Mandailing ritual practice imbued with profound spiritual and social dimensions,serving as a form of transcendental communication that connects individuals to their community and a higher spiritual \realm. In the context of contemporary mental health services, this practice encounters complex dynamics. This study adopts a phenomenological approach to explore the subjective experiences of indigenous practitioners, mental health professionals, and patients in interpreting Mangupa as part of the psychosocial recovery process. The findings reveal that this ritual fosters therapeutic trust, provides emotional support, and offers a meaningful space for spiritual recovery. However, the integration of Mangupa into clinical settings is often constrained by administrative limitations and dominant biomedical standards. This study emphasizes the importance of fostering dialogical spaces between cultural practicesand modern medical approaches not to preserve traditional essence per se, but to generate new, ontextually dynamic meanings. Accordingly, the encounter between these two paradigms illustrates the potential for a transformative shift toward a more inclusive, participatory, and culturally grounded mental health service.

The Encounter of Mangupa Cultural Values and the Modern Healthcare Service Approach in Transcendental Communication Matondang, Abdul Rahman; Rozi, Fakhrur; Samosir, Sry Lestari; Rahman, Arief
Jurnal Kawistara Vol 15, No 2 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.103304

Mangupa is a traditional Mandailing ritual practice imbued with profound spiritual and social dimensions,serving as a form of transcendental communication that connects individuals to their community and a higher spiritual \realm. In the context of contemporary mental health services, this practice encounters complex dynamics. This study adopts a phenomenological approach to explore the subjective experiences of indigenous practitioners, mental health professionals, and patients in interpreting Mangupa as part of the psychosocial recovery process. The findings reveal that this ritual fosters therapeutic trust, provides emotional support, and offers a meaningful space for spiritual recovery. However, the integration of Mangupa into clinical settings is often constrained by administrative limitations and dominant biomedical standards. This study emphasizes the importance of fostering dialogical spaces between cultural practicesand modern medical approaches not to preserve traditional essence per se, but to generate new, ontextually dynamic meanings. Accordingly, the encounter between these two paradigms illustrates the potential for a transformative shift toward a more inclusive, participatory, and culturally grounded mental health service.

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