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All Journal Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Pembangunan Daerah QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Indonesia Sosial Sains International Research Journal of Business Studies
Sarma, Ma’mun
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ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19 Maulana, Syahrizal; Najib, Mukhamad; Sarma, Ma’mun
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.03

Abstract

The internet changes people's consumption patterns and shopping behavior. Online shopping activities can be done without leaving the house and can be done at any time. Online purchases are increasing during the pandemic due to Covid-19. Organic food business players can use internet marketing activities to attract more consumers, and one way that can be used is a marketing mix. This study analyzes the effect of the marketing mix on consumer trust and satisfaction in purchasing organic food online to increase repurchase intention. The population in this research is organic food consumers. The sample was taken using a purposive sampling method that targets consumers who live in the Jabodetabek area through an online questionnaire survey. Respondents who meet the criteria are 200 consumers. Structural Equation Modeling (SEM) was used in data processing and analysis. The results showed that the product and place had a significant effect on consumer satisfaction. Trust has a significant impact on satisfaction but had no significant effect on repurchase intention. Satisfaction had a significant effect on the repurchase intention of organic food. The suggestion for further research needs to analyze the types of organic rice, vegetables, and fruits purchased by consumers in more detail.
SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia Nasihin, Ahmad Khoirun; Sarma, Ma’mun; Mintarto Munandar, Jono
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.25

Abstract

Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role of women and entrepreneurial marketing on the development of MSMEs confection businesses in Jepara Regency. The data collection method used a purposive sampling technique, namely the sampling technique, by distributing questionnaires to 137 respondents. While the analysis used is a descriptive quantitative analysis and Structural Equation Modeling (SEM) analysis through the Partial Least Squares (PLS) approach. The results showed that the characteristics of women entrepreneurs, in general, have a high school level of education, the majority of respondents are of productive age, have high morale, and are a generational group born in an era of rapidly developing technological developments. The results of the PLS-SEM analysis show that the role of women has a significant and positive effect on entrepreneurial marketing. This means that the better the encouragement of the role of women, the more entrepreneurial marketing will increase. In addition, the role of women has a significant and positive effect on business development. This means that the better the role of women, the more it will increase in business development. The analysis results on entrepreneurial marketing variables have a significant and positive effect on business development. This means that the better the entrepreneurial marketing drive, the more it will improve the development of MSMEs businesses in confection businesses in Jepara. Keywords: confection, entrepreneurial marketing, MSMEs development, PLS, women entrepreneurs
Faktor-faktor yang Memengaruhi Pengambilan Keputusan Terhadap Klaim Jaminan Hari Tua: Factors Affecting Decision Making Against an Old Age Benefit Claim Nasution, Ryan Ramanda; Sarma, Ma’mun; Sukmawati, Anggraini
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.627

Abstract

The tendency of early claim insurance for old age benefit (JHT) causes concerns in the social security system in Indonesia because it can eliminate regeneration in old age and reduce the living standards of the elderly. This study aims to analyze the influence of participants regarding the perception of JHT policy, participants trust information intervention, social security literacy, and financial literacy on the decision to postpone JHT's claims. The design of this study is a quantitative and cross-sectional study to analyze various variables in the study. The sample was determined by random sampling, with 229 respondents being active participants of BPJS Ketenagakerjaan but were detected to have made JHT claims before. Google Form is used to collect questionnaire data that is further analyzed descriptively and using Structural Equation Modeling (SEM) with the help of SMARTPLS software. Analysis using SMARTPLS obtains findings that variables that significantly positively affect decisions to delay claims are perception variables regarding policies, trust, information interventions, and social security literacy. Whereas financial literacy has no significant effect on the decision to postpone claims. Furthermore, BPJS Ketenagakerjaan as Indonesian social security bodies needs to conduct massive socialization and education to increase participants' trust and knowledge about the benefits of the JHT program if deposited so that JHT can return to the proper philosophy. Keywords: decision making, employment social security, information intervention, policy perception
Strategi Pengembangan Bisnis Makanan Olahan Pada Pesantren Peserta Program OPOP di Kabupaten Bogor Mohammad Arif Yunus; Sarma, Ma’mun; Baga, Lukman M
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.342

Abstract

Islamic boarding school in Indonesia have enormous potentials and roles in terms of numbers, students and resources. This reality is the background for the implementation of the One Islamic Boarding School One Product (OPOP) program for the West Java Provincial Government. This study aims to formulate a strategy for the development of the food industry in Islamic boarding schools participating in the OPOP program in Bogor Regency. The data source for this study comes from primary and secondary data. Primary data were obtained through interviews and filling out questionnaires by Islamic boarding school business managers, similar business actors, OPOP program assistants and expert respondents. Secondary data was obtained from BPS, related agencies and other related literature. The data obtained was then analyzed using SWOT analysis and blue ocean strategy. The results of the research show that the pesantren business has many weaknesses but has various opportunities to be developed. The blue ocean analysis illustrates that the pesantren business is still in tight business competition (red ocean). Therefore, pesantren are recommended to make strategic changes through market penetration and product development strategies. Market penetration strategy through increasing product branding, Islamic boarding school business networks and utilizing e-commerce technology. The product development strategy is carried out through product innovations typical of Islamic boarding schools. Keywords: blue ocean strategy, economic independence, OPOP, pesantren
Factors Affecting The Decision Using Theory Of Planned Behavior (Case Study: Election Of The 2019 President) Zahra, Akmalia; M. Munandar, Jono; Sarma, Ma’mun
Jurnal Indonesia Sosial Sains Vol. 3 No. 08 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i08.659

Abstract

Indonesia has adopted a democratic system since the 1998 reform era which includes many aspects, including politics. The Indonesian people are the highest authoritys holder who are entitled to the opportunity and voice in regulating government policies. With different racial, religious, ethnic backgrounds, it is hoped that all indonesians citizen can participate in this election. Although the distribution of the Indonesian population is concentrated in Java, it does not make the focus of political marketing only on Java. There are restrictions on age, education, geographical or socio-economic in political marketing, then the right marketing strategy is needed. Political actors need to know the characteristics and behavior of voters to determine an effective communication strategy. The purpose of this study is to analyze the factors that influence decisions outside of Java using Theory of Planned Behavior. Data were processed using SEM analysis with AMOS 23.0. The results showed that the factors that influence the intention to vote outside of Java are attitudes and subjective norms. 10% of the total respondents stated that they had not made a choice when the questionnaires were distributed, so there is a possibility that swing voters will determine the votes in the last seconds of the election.
Co-Authors -, Manuwoto A. Faroby Falatehan Anggraini Sukmawati Aropah, Vina Da’watul Bahtiar, Rizal Dardiri, Yusuf Dewi, Farida Ratna Djajuli, Idja Dwi Rachmina Faqih Udin dan Jono M. Munandar Meivita Amelia Hartoyo Hartoyo Hastuti, Fitria Diah Hermanto Siregar I Made Sumertajaya Kuntari, Wien Lukman M. Baga M. Munandar, Jono Maulana, Syahrizal Mintarto Munandar, Jono Mohammad Arif Yunus Mubaranto, Hendra Mukhamad Najib Nada Farhanah Nalom Santun Sihombing Nasihin, Ahmad Khoirun Nazla Arina, Pocut Nur’Aeni, Nadila Rita Nurmalina Rizal , Fikri Samsu Ryan Ramanda Nasution, Ryan Ramanda Yusman Syaukat Zahra, Akmalia