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All Journal Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Pembangunan Daerah QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Indonesia Sosial Sains IIJSE International Research Journal of Business Studies
Sarma, Ma’mun
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ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19 Maulana, Syahrizal; Najib, Mukhamad; Sarma, Ma’mun
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.03

Abstract

The internet changes people's consumption patterns and shopping behavior. Online shopping activities can be done without leaving the house and can be done at any time. Online purchases are increasing during the pandemic due to Covid-19. Organic food business players can use internet marketing activities to attract more consumers, and one way that can be used is a marketing mix. This study analyzes the effect of the marketing mix on consumer trust and satisfaction in purchasing organic food online to increase repurchase intention. The population in this research is organic food consumers. The sample was taken using a purposive sampling method that targets consumers who live in the Jabodetabek area through an online questionnaire survey. Respondents who meet the criteria are 200 consumers. Structural Equation Modeling (SEM) was used in data processing and analysis. The results showed that the product and place had a significant effect on consumer satisfaction. Trust has a significant impact on satisfaction but had no significant effect on repurchase intention. Satisfaction had a significant effect on the repurchase intention of organic food. The suggestion for further research needs to analyze the types of organic rice, vegetables, and fruits purchased by consumers in more detail.
Electric Vehicle Purchase Intentions Among Millennials in Jabodetabek: An Analysis of the Theory of Planned Behavior and Motivation with Gender as a Moderator Afrianti, Via; Sarma, Ma’mun; Sembiring, Indra Refipal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7600

Abstract

Global warming can be caused by various sectors, one of which is the transportation sector. The use of gasoline is one of the main contributors to energy consumption. Conventional cars typically use gasoline as fuel to support the mobility of their users. The use of this fuel can have negative impacts on the environment, such as greenhouse gas emissions and air pollution. Therefore, electric vehicles could be a potential solution to reduce these impacts. However, it cannot be denied that there are several barriers to the adoption of electric vehicles. Through the Theory of Planned Behavior (TPB) analysis, this study explores the influence of attitudes toward behavior, subjective norms, and perceived behavioral control on the intention to purchase electric vehicles among millennials. Additionally, it examines the motivations of millennials in their purchase intentions and the moderating role of gender in the intention to buy electric vehicles. The study sample consists of millennials living in the Jabodetabek area with an interest in electric vehicles. A quantitative method with a Structural Equation Modeling (SEM)-PLS approach is used to analyze the relationships among the variables studied. The results show that TPB and motivation influence the intention to purchase electric vehicles among millennials in Jabodetabek. Meanwhile, gender moderation only influences the relationship between perceived behavioral control and the intention to buy electric vehicles among millennials in Jabodetabek.
The Marketing Strategy and Florist Business Development at Little Puff Florist Astuti, Endah Cahyaning; Sarma, Ma’mun; Purwono, Joko
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7971

Abstract

The florist industry has experienced significant growth in recent years, particularly due to increased consumer interest in flowers as part of home decor, gifts, and special events. However, the competitive market and changing consumer preferences demand that florists adopt effective marketing strategies and understand the internal and external factors that can impact their business. By leveraging internal strengths and external opportunities, while addressing weaknesses and threats, florists can design effective strategies for business development. The methods used in this study are qualitative with a case on Little Puff Florist. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is utilized to identify internal and external factors, and QSPM (Quantitative Strategic Planning Matrix) decision stage to evaluate alternative strategies based on internal and external success factors. The alternative strategies for Little Puff include improving customer service, enhancing marketing through digital technology, and developing products with new innovations. The marketing and development strategies employed by Little Puff are market penetration and product development. The SWOT analysis indicates maintaining product quality, improving service, enhancing product development, and maintaining customer trust.
Development of Retail Clothing Business Strategies in Traditional Markets of Cibinong in the Post-COVID-19 Era Efnita, Lili; Sarma, Ma’mun; Anggraeni, Elisa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7809

Abstract

Pasar Cibinong in Bogor Regency plays a crucial role in the local economy. However, traditional market traders, particularly clothing retailers, face significant challenges in the post-COVID-19 era, including reduced consumer purchasing power and increasing competition from e-commerce platforms. This study aims to (1) identify the condition of clothing retailers during and after the COVID-19 pandemic, (2) analyze internal and external factors influencing business development, (3) formulate strategies to enhance competitiveness, and (4) determine strategic priorities. A mixed-methods approach was employed, combining qualitative and quantitative data. Qualitative data were obtained through in-depth interviews with five respondents (three clothing retailers and two market managers) and direct observation. Quantitative data were collected via questionnaires distributed to 30 consumers. SWOT analysis was used to examine internal and external factors, while the Analytical Hierarchy Process (AHP) determined strategy priorities. Findings show that COVID-19 significantly reduced retailers' incomes. Although the number of traders increased post-pandemic, consumer purchasing power remains low. Retailers benefit from strengths such as strong social interaction and flexible pricing, but struggle with limited technological adoption. SWOT analysis revealed opportunities like Pasar Cibinong’s strategic location and consumer trust, and threats from online competition. Four main strategies were formulated: Horizontal Integration of Traders, Cibinong Go Digital, Cibinong Easy Pay, and Cibinong Comfortable Shopping. AHP results ranked Cibinong Go Digital as the top priority (weight: 0.49), emphasizing digital integration and training. The implementation of Cibinong Go Digital is expected to improve competitiveness, requiring comprehensive support from market authorities and local government, alongside community participation.
The Influence of CSR on Customer Loyalty with Trust and Customer Satisfaction as Mediating Variables at PT. Swen Inovasi Transfer Handayani, Rindi; Mulyati, Heti; Sarma, Ma’mun
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7902

Abstract

This study aims to analyze the impact of Corporate Social Responsibility (CSR) on customer loyalty, mediated by customer trust and satisfaction, at PT. Swen Inovasi Transfer, which implements a CSR program in the form of biogas digester assistance. The program seeks to introduce biogas as an environmentally friendly renewable energy source and to raise public awareness of the importance of clean energy. This research employs SEM-PLS analysis to examine the direct and indirect effects of CSR on customer loyalty. The findings reveal that CSR has a significant positive impact on customer satisfaction and loyalty, and it can enhance loyalty through increased satisfaction. However, customer trust was not found to have a significant effect on loyalty. These findings suggest that effective CSR programs should incorporate efforts to enhance customer satisfaction in order to build sustainable loyalty, with a particular emphasis on transparency and product quality.
SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia Nasihin, Ahmad Khoirun; Sarma, Ma’mun; Mintarto Munandar, Jono
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.25

Abstract

Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role of women and entrepreneurial marketing on the development of MSMEs confection businesses in Jepara Regency. The data collection method used a purposive sampling technique, namely the sampling technique, by distributing questionnaires to 137 respondents. While the analysis used is a descriptive quantitative analysis and Structural Equation Modeling (SEM) analysis through the Partial Least Squares (PLS) approach. The results showed that the characteristics of women entrepreneurs, in general, have a high school level of education, the majority of respondents are of productive age, have high morale, and are a generational group born in an era of rapidly developing technological developments. The results of the PLS-SEM analysis show that the role of women has a significant and positive effect on entrepreneurial marketing. This means that the better the encouragement of the role of women, the more entrepreneurial marketing will increase. In addition, the role of women has a significant and positive effect on business development. This means that the better the role of women, the more it will increase in business development. The analysis results on entrepreneurial marketing variables have a significant and positive effect on business development. This means that the better the entrepreneurial marketing drive, the more it will improve the development of MSMEs businesses in confection businesses in Jepara. Keywords: confection, entrepreneurial marketing, MSMEs development, PLS, women entrepreneurs
Faktor-faktor yang Memengaruhi Pengambilan Keputusan Terhadap Klaim Jaminan Hari Tua: Factors Affecting Decision Making Against an Old Age Benefit Claim Nasution, Ryan Ramanda; Sarma, Ma’mun; Sukmawati, Anggraini
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.627

Abstract

The tendency of early claim insurance for old age benefit (JHT) causes concerns in the social security system in Indonesia because it can eliminate regeneration in old age and reduce the living standards of the elderly. This study aims to analyze the influence of participants regarding the perception of JHT policy, participants trust information intervention, social security literacy, and financial literacy on the decision to postpone JHT's claims. The design of this study is a quantitative and cross-sectional study to analyze various variables in the study. The sample was determined by random sampling, with 229 respondents being active participants of BPJS Ketenagakerjaan but were detected to have made JHT claims before. Google Form is used to collect questionnaire data that is further analyzed descriptively and using Structural Equation Modeling (SEM) with the help of SMARTPLS software. Analysis using SMARTPLS obtains findings that variables that significantly positively affect decisions to delay claims are perception variables regarding policies, trust, information interventions, and social security literacy. Whereas financial literacy has no significant effect on the decision to postpone claims. Furthermore, BPJS Ketenagakerjaan as Indonesian social security bodies needs to conduct massive socialization and education to increase participants' trust and knowledge about the benefits of the JHT program if deposited so that JHT can return to the proper philosophy. Keywords: decision making, employment social security, information intervention, policy perception
Strategi Pengembangan Bisnis Makanan Olahan Pada Pesantren Peserta Program OPOP di Kabupaten Bogor Mohammad Arif Yunus; Sarma, Ma’mun; Baga, Lukman M
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.342

Abstract

Islamic boarding school in Indonesia have enormous potentials and roles in terms of numbers, students and resources. This reality is the background for the implementation of the One Islamic Boarding School One Product (OPOP) program for the West Java Provincial Government. This study aims to formulate a strategy for the development of the food industry in Islamic boarding schools participating in the OPOP program in Bogor Regency. The data source for this study comes from primary and secondary data. Primary data were obtained through interviews and filling out questionnaires by Islamic boarding school business managers, similar business actors, OPOP program assistants and expert respondents. Secondary data was obtained from BPS, related agencies and other related literature. The data obtained was then analyzed using SWOT analysis and blue ocean strategy. The results of the research show that the pesantren business has many weaknesses but has various opportunities to be developed. The blue ocean analysis illustrates that the pesantren business is still in tight business competition (red ocean). Therefore, pesantren are recommended to make strategic changes through market penetration and product development strategies. Market penetration strategy through increasing product branding, Islamic boarding school business networks and utilizing e-commerce technology. The product development strategy is carried out through product innovations typical of Islamic boarding schools. Keywords: blue ocean strategy, economic independence, OPOP, pesantren
Factors Affecting The Decision Using Theory Of Planned Behavior (Case Study: Election Of The 2019 President) Zahra, Akmalia; M. Munandar, Jono; Sarma, Ma’mun
Jurnal Indonesia Sosial Sains Vol. 3 No. 08 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i08.659

Abstract

Indonesia has adopted a democratic system since the 1998 reform era which includes many aspects, including politics. The Indonesian people are the highest authoritys holder who are entitled to the opportunity and voice in regulating government policies. With different racial, religious, ethnic backgrounds, it is hoped that all indonesians citizen can participate in this election. Although the distribution of the Indonesian population is concentrated in Java, it does not make the focus of political marketing only on Java. There are restrictions on age, education, geographical or socio-economic in political marketing, then the right marketing strategy is needed. Political actors need to know the characteristics and behavior of voters to determine an effective communication strategy. The purpose of this study is to analyze the factors that influence decisions outside of Java using Theory of Planned Behavior. Data were processed using SEM analysis with AMOS 23.0. The results showed that the factors that influence the intention to vote outside of Java are attitudes and subjective norms. 10% of the total respondents stated that they had not made a choice when the questionnaires were distributed, so there is a possibility that swing voters will determine the votes in the last seconds of the election.
Co-Authors -, Manuwoto A. Faroby Falatehan Afrianti, Via Anggraini Sukmawati Aropah, Vina Da’watul Astuti, Endah Cahyaning Bahtiar, Rizal Dardiri, Yusuf Dewi, Farida Ratna Djajuli, Idja Dwi Rachmina Efnita, Lili Elisa Anggraeni, Elisa Faqih Udin dan Jono M. Munandar Meivita Amelia Handayani, Rindi Hartoyo Hartoyo Hastuti, Fitria Diah Hermanto Siregar Heti Mulyati I Made Sumertajaya Indra Refipal Sembiring Joko Purwono Kuntari, Wien Lukman M. Baga M. Munandar, Jono Maulana, Syahrizal Mintarto Munandar, Jono Mohammad Arif Yunus Mubaranto, Hendra Mukhamad Najib Nada Farhanah Nalom Santun Sihombing Nasihin, Ahmad Khoirun Nazla Arina, Pocut Nur’Aeni, Nadila Rita Nurmalina Rizal , Fikri Samsu Ryan Ramanda Nasution, Ryan Ramanda Yusman Syaukat Zahra, Akmalia