Article Per Year (5 Year)
p-Index From 2021 - 2026
3.087
P-Index
This Author published in this journals
All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan PROFICIO: Jurnal Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Golden Ratio of Data in Summary Jurnal Ilmu Sosial dan Politik (JISPOL)
Sianturi, Charles M.
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair Situmorang, Flora Nikita; Sianturi, Charles M.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4478

Abstract

The purpose of this study is to measure the influence of Advertising, Price and Consumer Purchasing Decisions of Xiaomi Palaza Medan Fair Smartphones. This study uses a quantitative method with nonprobability sampling techniques and a purposive sampling approach with a sample of 97 respondents. The data collection technique is carried out by distributing questionnaires to consumers with the purchase of the last Xiaomi smartphone. The data were analyzed using multiple regression analysis which began with validity, reliability, classical assumptions, determination coefficients, F test and t test conducted using SPSS statistic version 25. Based on the partial t test and the F test simultaneously, it was shown that three independent variables Advertising and Prices had a positive and significant effect on the purchase decision by consumers at Plaza Medab Fair. Based on the determination coefficient R2, it can be seen that two independent variables explain the 0.483%, the variability of Xiaomi product purchase data and the remainder can be explained by other variables that were not studied in this research.
Pengaruh Harga, Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Produk Merek Mixue Di Kota Medan Hutasoit, Wita Gusti Purnama; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4491

Abstract

The purpose of this study was to measure the effect of price, location and brand image on purchasing decisions for Mixue products in Medan city. This study uses quantitative methods with nonprobability sampling techniques and purposive sampling approaches with a sample size of 100 respondents, The data collection technique was carried out by distributing questionnaires to Mixue consumers with purchases in the last 12 months. the data was analyzed using multiple regression analysis which begins with validity, reliability, classical assumptions, coefficient of determination, F test and t test conducted using SPSS Statistics version 25. Based on the partial t test and simultaneous F test, it shows that the three independent variables have a positive and significant effect on purchasing decisions for Mixue products. Based on the coefficient of determination R2, it is known that the three independent variables explain 0.618%, the variability of Mixue product purchase data and the rest is explained by other variables not examined in this study.
Co-Authors Banjarnahor, Sarido Br Sagala, Melvi Yuliana Daeli, Alfred Patriot Bush Halawa, Steven Michael Hutasoit, Wita Gusti Purnama Johnson Pasaribu Jonson Rajagukguk Kepler Sinaga Lisa Agustina, Lisa Manik , Karin Venensia Br. Marbun, Nurpika Naibaho, Lamtio Dame Lorita Br Panjaitan, Chetrin Ruth Caroline Renata, Sion Natalia Sianturi, Cyndia Audria Sihombing , Natalia ET Sihombing Sihombing, Erika Juliana Sihombing, Natalia E. Simamora, Venny Chyntia Simangunsong, Ridhon NB. Simaremare, Donni Situmorang, Flora Nikita Waruwu, Poppy Efrida Zega, Rini Puspa