Article Per Year (5 Year)
p-Index From 2021 - 2026
4.19
P-Index
This Author published in this journals
All Journal E-Journal Home Economic and Tourism Jurnal Pariwisata Pesona Media Wisata Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pengabdian Masyarakat AbdiMas Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Hospitality dan Pariwisata Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management JURNAL ILMIAH GLOBAL EDUCATION Journal of Research on Business and Tourism Jurnal Pariwisata Nusantara CONSEN: Indonesian Journal of Community Services and Engagement DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility
Berutu, Feronika
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Innovation in cultural heritage management as a sustainable tourism attraction: A qualitative study of Kota Tua Padang tourism village Callista Teja; Feronika Berutu
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 9 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v9i2.41193

Abstract

This study is titled "Innovation in Cultural Heritage Management as a Sustainable Tourism Attraction in the Kota Tua Padang Heritage Village." The study aims to analyze the innovations applied in the management of cultural heritage in Kota Tua Padang Heritage Village, as well as the challenges and obstacles faced in creating sustainable tourism. This research uses a qualitative descriptive approach with data collection methods including interviews, observations, and documentation. Data were obtained from various sources, including tourism offices, heritage village managers, business owners, and tourists visiting the heritage village. The findings show that the innovations applied in the cultural heritage management in the heritage village include the revitalization of historical buildings, the development of culture-based tourism facilities, and the use of digital technology for promotion and information. However, the study also identifies several management challenges, including limited infrastructure, a lack of a structured management system, and low awareness among visitors of the preservation of culture and the environment. The application of sustainable tourism principles has been carried out by considering economic, social, and environmental aspects, but there is still room for improvement in management and increasing local community involvement. The study's results affirm that innovations in physical revitalization and digitalization can strengthen sustainable cultural tourism management and cultural heritage preservation. This study is expected to contribute to the development of sustainable tourism based on cultural heritage preservation in the area.   Penelitian ini berjudul "Inovasi Pengelolaan Cagar Budaya sebagai Daya Tarik Pariwisata Berkelanjutan di Desa Wisata Kota Tua Padang." Penelitian ini bertujuan untuk menganalisis inovasi dalam pengelolaan cagar budaya yang diterapkan di Desa Wisata Kota Tua Padang, serta tantangan dan hambatan yang dihadapi dalam menciptakan pariwisata berkelanjutan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui wawancara, observasi, dan dokumentasi. Data diperoleh dari berbagai sumber, termasuk dinas pariwisata, pengelola desa wisata, pelaku usaha, dan wisatawan yang mengunjungi desa wisata. Hasil penelitian menunjukkan bahwa inovasi yang diterapkan dalam pengelolaan cagar budaya di Desa Wisata mencakup revitalisasi bangunan bersejarah, pengembangan fasilitas wisata berbasis budaya, serta pemanfaatan teknologi digital untuk promosi dan informasi. Namun, penelitian ini juga mengidentifikasi beberapa tantangan dalam pengelolaan, seperti keterbatasan infrastruktur, kurangnya sistem pengelolaan yang terstruktur, serta kesadaran pengunjung yang masih rendah terhadap pelestarian budaya dan lingkungan. Penerapan prinsip pariwisata berkelanjutan telah dilakukan dengan mempertimbangkan aspek ekonomi, sosial, dan lingkungan, namun masih terdapat ruang untuk perbaikan dalam pengelolaan dan peningkatan keterlibatan masyarakat lokal. Hasil penelitian menegaskan bahwa inovasi dalam revitalisasi fisik dan digitalisasi mampu memperkuat pengelolaan pariwisata budaya yang berkelanjutan dan pelestarian cagar budaya. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan pariwisata berkelanjutan yang berbasis pelestarian cagar budaya di kawasan ini.
POTENSI PEMANFAATAN ARTIFICIAL INTELLIGENCE UNTUK PROMOSI PARIWISATA BERBASIS KOMUNITAS: PELUANG DAN TANTANGAN REPRESENTASI BUDAYA PADA DESA WISATA DOKAN Anis Hamidati; Feronika Berutu
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6463

Abstract

This study explores the potential use of artificial intelligence (AI) for community-based tourism promotion through a community engagement program conducted in Dokan Tourism Village, North Sumatra. A case study approach was employed, with data collected through participant observation, digital artifact documentation, descriptive pretest-posttest assessments, feedback questionnaires, and informal discussions throughout the program. A total of 17 participants, including members of the tourism awareness group (Pokdarwis), youth organization members, cultural practitioners, and traditional musical instrument artisans, participated in AI training for tourism content production.The findings indicate that AI has the potential to expand community digital participation in tourism promotion, particularly through the creation of promotional visuals using simple prompts on mobile devices. Pretest-posttest results showed improvements in participants’ understanding of AI for cultural storytelling (1.41 to 2.75), the role of communication technology in tourism promotion (1.53 to 2.58), their ability to explain Dokan Village culture to visitors (1.47 to 2.33), and their understanding of how to communicate local culture to tourists (1.94 to 2.33). However, the study also found that AI has limitations in representing local culture contextually and tends to generate more generic cultural representations that differ from authentic Karo culture. The academic contribution of this study lies in extending discussions on AI in community-based tourism by demonstrating how local communities act as cultural interpretation mediators when evaluating AI-generated outputs, while also identifying the phenomenon of cultural flattening in local cultural representation. Practically, the findings suggest that the use of AI for tourism promotion and cultural preservation should be accompanied by critical AI literacy, context-sensitive prompt development skills, and the active involvement of local communities to ensure culturally accurate representations within digital communication ecosystems.
Jamu Preservation And Purchase Intention: Innovation Strategies In Acaraki Jamu Margaret Levana Haninda Puspa; Feronika Berutu
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.261

Abstract

This study explores innovation as a strategy to preserve traditional jamu and increase consumer interest in the modern era, focusing on Acaraki Jamu as a case study. Using a qualitative descriptive method, data were collected through observation, in-depth interviews with five informants (a marketing manager, a barista, and three young consumers), and documentation. The findings show that Acaraki Jamu implements innovation through product presentation, modern café concepts, and the use of coffee-style preparation methods. These strategies have successfully transformed the image of jamu from a traditional herbal drink to a contemporary lifestyle choice, especially among younger consumers. Acaraki also utilizes digital marketing and minimalist interior design to support consumer engagement. The study concludes that innovation plays a vital role in reviving traditional cultural products by making them more accessible and appealing to modern audiences. This research contributes to the understanding of how cultural heritage can adapt to current market demands through creative transformation, offering insights for businesses aiming to preserve tradition while attracting new market segments.
Analysis Of The Influence Of Motivation On Tourists’ Visiting Decisions To The Mangrove Ketapang Urban Aquaculture Mauk, Tangerang Regency Chintana Angelita Dewi; Feronika Berutu
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.262

Abstract

This research was prompted by a decline in tourist visits to the Ketapang Mauk mangrove ecotourism area between May and September 2024, suggesting potential issues related to tourists’ motivation in making visitation decisions. The aim of this study is to determine whether motivation has an influence on tourists’ decisions to visit the area. A quantitative descriptive approach was employed, and data were collected through questionnaires distributed to 100 respondents. The data were analyzed using a simple linear regression method to examine the relationship between motivation and visiting decisions. The analysis also included supporting tests to measure the strength and direction of the influence. The results of the study indicate that motivation has a significant and positive influence on tourists’ decisions to visit Ketapang Mauk mangrove ecotourism. This finding highlights that motivational factors play a vital role in shaping tourists’ behavior. Based on this, it is recommended that tourism managers improve strategies that enhance visitor motivation. These may include improving tourism infrastructure and services, enhancing promotional activities, and offering unique, environmentally based educational experiences that align with tourists’ interests and values. Motivation should remain a key consideration in sustainable tourism planning for this destination.
Analysis Of The Influence Of Price And Location On Tourists' Revisit Intention At Faunaland Ancol Jakarta Ronald Roberto; Feronika Berutu
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.264

Abstract

The research conducted by the author aims to examine the influence of two variables, namely X1 (Price) and X2 (Location) on Y (Revisit Intention) of tourists at Faunaland Ancol using a quantitative method. Faunaland Ancol is one of the family tourist destinations located in the Taman Impian Jaya Ancol area, North Jakarta, DKI Jakarta.In the study conducted using a quantitative descriptive method, the research data collected using a questionnaire distributed directly to 100 respondents of Faunaland Ancol visitors. The analysis method used is multiple linear regression test which aims to test the relationship between independent variables (Price and location) on the dependent variable (Return Interest). The results of the analysis obtained show that the independent variables (Price and Location) have a significant influence on the dependent variable (Revisit Intention) of tourists at Faunaland Ancol. The test used is the R Square Determination Coefficient or R² of 0.563 or 56.3%. Based on this, it can be interpreted that the influence of variables X1 (Price) and X2 (Location) on variable Y (Revisit Intention) is 0.563 or 56.3% and there is a remainder of 43.7% which is influenced by other factors that are not examined in this study.
The Influence Of Tourist Experience On Interest In Visiting The Jakarta Maritime Museum Vanessa Audi; Feronika Berutu
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.268

Abstract

The Jakarta Maritime Museum, despite its rich historical and cultural significance, receives lower visitor numbers compared to nearby attractions. Understanding the role of tourist experience in shaping interest in visiting such cultural sites is crucial to enhancing their appeal and sustainability. This study employed a quantitative research design using a structured online questionnaire distributed to 100 respondents who had visited or were familiar with the museum. Data were analyzed using SPSS 27, incorporating descriptive statistics, validity and reliability tests, simple regression analysis, and hypothesis testing. The findings revealed a positive and significant influence of tourist experience on visiting interest. The regression coefficient was 0.404, with a t-value of 7.662, surpassing the critical value of 1.984 (p < 0.05). The coefficient of determination (R²) was 0.375, indicating that tourist experience explains 37.5% of the variation in interest to visit the museum. These results highlight the importance of enhancing service quality, emotional engagement, and visitor interaction to improve interest in visiting the Jakarta Maritime Museum. The findings offer practical insights for museum management and contribute to the broader literature on heritage tourism development in emerging economies.
Optimizing Sustainable Tourism Management In Saribu Gonjong Village, West Sumatra Feronika Berutu; Rifdatul Husna; Graciella Natasha
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.269

Abstract

Sustainable tourism can serve as a means to establish a positive relationship between tourism activities and the local environment. It encompasses three key dimensions: physical environment, socio-cultural sustainability, and economic sustainability. Optimizing the sustainable management of tourism at tourist destinations is essential. One such destination in West Sumatra is the Saribu Gonjong Tourism Village (SARUGO), located in Sorong Sungai Dadok Village, Kanagarian Koto Tinggi, Gunung Omeh Subdistrict, Lima Puluh Kota Regency. This tourism village is known for its authentic Minangkabau way of life, situated amidst lush green nature and featuring traditional houses that reflect the grandeur of Minangkabau architecture. In addition, Saribu Gonjong offers cultural attractions such as traditional Minangkabau dance performances. The tourism potential of Saribu Gonjong Village needs to be optimized through sustainable management practices. However, current tourism management efforts are still suboptimal and require a stronger emphasis on sustainability principles. This study employs a descriptive method with a qualitative approach, utilizing both primary and secondary data. Data collection techniques include in-depth interviews, participatory observation, and documentation. The collected data are analyzed through three stages: data reduction, data presentation, and conclusion drawing. To ensure data validity, data and source triangulation methods are applied. The research findings show that the increase in visits to Sarugo Tourism Village is achieved through collaborative promotion and annual cultural events. Challenges in accessibility and craft marketing are addressed through community self-initiatives, although government support remains necessary. From an environmental perspective, the village promotes awareness of cleanliness, cultural values, and mutual cooperation. Economically, positive contributions have begun to emerge, although they are limited by the fluctuating number of visitors. The potential of local businesses and agrotourism still requires strengthened promotion and service improvement. Socially, community training and cultural preservation efforts are in place, but remain limited and need to be expanded.
Analysis Of The Influence Of The Use Of Digital Tourism On The Interest In Visiting Generation Z At The Bank Indonesia Museum Rachel Winata; Feronika Berutu
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.270

Abstract

This study is to examine how the use of digital tourism affects generation Z tourists interest in visiting Museum Bank Indonesia. Digital tourism is seen as a type of technological adaption in the travel industry that might draw in young travelers who grew up in the digital age. A questionnaire was distributed to 100 members of Generation Z who had visited Museum Bank Indonesia as a part of this study’s quantitative survey methodology. To analyze the data in this study using simple linear regression. The analysis’s findings, which include a regression coefficient value of 0,594 and a significance value of 0,000 < 0,05, demonstrate that digital tourism significantly and favorably influences visitor interest. Therefore, the employment of digital technology in museums has been successful in promoting a rise in visitor numbers, particularly in Generation Z.
Analysis Of The Effective Application Of Cross Selling In Increasing Product Sales At Dwidaya Tour Summarecon Mall Serpong Eren Rivabelle; Feronika Berutu
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.279

Abstract

This research aims to find out how to implement an effective cross-selling strategy in increasing product sales at Dwidaya Tour Summarecon Mall Serpong, identify supporting and inhibiting factors in its implementation, and understand customer perceptions of the strategy. This research uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. Interviews were conducted with Travel Consultants, as well as several customers who have made transactions at the branch. Meanwhile, observation and documentation were conducted for approximately three months at the research location. The results showed that the cross-selling strategy has been carried out optimally by Travel Consultants, through a personal approach. However, in its implementation, there are still some obstacles, such as limited-service time and the lack of initial customer understanding of the additional products offered. Nevertheless, customers' perceptions of the implementation of cross-selling strategies show a positive response, especially when additional product offers are delivered in a way that suits their needs.
Service Excellence Training: Enhancing Professionalism in the Culinary Service Industry at Omboburi Space : Pelatihan Service Excellence: Peningkatan Profesionalisme Pelayanan di Industri Kuliner pada Omboburi Space Sofiani, Sofiani; Berutu, Feronika; Adijaja, Josephine Valerie; Maqdalena, Candy
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2653

Abstract

Service quality in the culinary industry is a key factor in creating customer satisfaction and business sustainability. Omboburi Space, as a hospitality-based creative space, still faces challenges related to inconsistencies in service standards, particularly in grooming, service sequence, and complaint handling due to differences in employees’ backgrounds. This community service program aims to enhance service professionalism through service excellence training using an interactive and practical approach. The activities included needs assessment, development of hospitality-based training materials, and an online workshop conducted via Zoom with 14 participants. The training covered personal grooming, service sequence, and complaint handling.  The results of the activity indicate an increase in employees' understanding and awareness of professional service standards, as reflected in the evaluation scores: Personal Grooming Understanding at 3.85, Service Sequence Execution at 3.78, Complaint Handling Ability at 4.00, and Professional Attitude Satisfaction at 3.92. This initiative demonstrates that industry-based training with a participatory approach is effective in enhancing human resource competencies in the hospitality sector and strengthening collaboration between higher education institutions and industry.
Co-Authors Adijaja, Josephine Valerie Agustine, Laurent Audi, Vanessa Callista Teja Chintana Angelita Dewi Dewi, Chintana Angelita Dhanka, Randy Eren Rivabelle Graciella Natasha Hamidati, Anis Haninda Puspa, Margaret Levana Husna, Rifdatul Josephine Valerie Adijaja Kasmita Kasmita Ketthy, Abel Tatia Lim, Elsye Maqdalena, Candy Margaret Levana Haninda Puspa Natasha, Graciella Peng, Bryan Rachel Winata Randy Dhanka Ritonga, Roozana Maria Ritongan, Roozana Maria Rivabelle, Eren Roberto, Ronald Ronald Roberto Roozana Maria Ritonga Septyana, Virgitta Sofiani Sofiani, Sofiani Supina, Supina Vanessa Audi Veronica Winata, Rachel Yuliana Yuliana