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Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.

ANALISIS BIAYA PRODUKSI DAN BREAK EVEN POINT (TITIK IMPAS) SEBAGAI ALAT PERENCANAAN LABA PADA INDUSTRI TAHU DESA KARANG ANYAR KECAMATAN BERINGIN KABUPATEN DELI SERDANG Fauzi, Indra; Hidayat, Toni; Antoro, Budi; Masitah, Tina Herianty; Maharani, Fitria
Worksheet : Jurnal Akuntansi Vol 4, No 2 (2025)
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wjs.v4i2.6566

This research seeks to examine Production Costs and the Break-Even Point as strategic tools for profit planning in Mrs. Paya’s tofu enterprise, located in Karang Anyar Village, Beringin Subdistrict, Deli Serdang Regency, North Sumatra. The study employs a descriptive quantitative approach. The sampling method utilized in this research is the saturated sampling technique.The results showed that annual production costs fluctuated, with total production costs of IDR 653,381,000 in 2021, IDR 717,850,000 in 2022, and IDR 654,628,000 in 2023. The break-even point for 2021 is 130,676 units, for 2022 is 143,570 units, and for 2023 is 130,926 units. The profit earned for each year is IDR 653,379,000 for 2021, IDR 717,850,000 for 2022, and IDR 654,632,000 for 2023.

Analisis Faktor-Faktor yang Mempengaruhi Permintaan Sayuran Hidroponik (Studi Kasus : Analisa Agrokreasi Jl. Eka Rasmi Gg. Eka Rosa Kelurahan Gedung Johor Kecamatan Medan Johor Kota Medan Sumatera Utara Masitah, Tina Herianty; Hakim, Mukti; Sagala, Ade Saputra
JURNAL AGROPLASMA Vol 12, No 2 (2025): Vol 12, No 2 (2025): (JURNAL AGROPLASMA VOLUME 12 NO 2 TAHUN 2025)
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v12i2.7773

Hydroponics is a method of growing plants without using soil as a growing medium. The word hydroponic consists of 'hydro' (water) and 'ponic' (work); therefore, hydroponics can be understood as agriculture that uses water as the growing medium. Agrokreasi Analysis is a place for cultivating hydroponic vegetable plants and a marketplace for buying and selling hydroponic vegetable plants located in Medan City. This research uses the case study method, which is research conducted by directly observing the field. The data sources in this study are in the form of primary data. Primary data is data obtained directly from the source by conducting direct interviews with consumers who buy hydroponic vegetables at Agrokreasi Analysis using a questionnaire that has been prepared in advance according to the research objectives and needs. The data collection technique was carried out through interviews, observation, and questionnaires. The independent variables used in this study are price, number of family members, and consumer income, while the dependent variable in this study is the demand for palm kernel sprouts. The sample in this study consisted of 30 palm oil farmers with a demand for hydroponic vegetables. The sampling technique used was accidental sampling, which involves determining the sample based on chance, that is, whoever happens to purchase hydroponic vegetables and coincidentally meets the researcher. The analysis results indicate that the price variable (X1) affects the demand for hydroponic vegetables (Y) with a significance value of 0.009 < 0.05. The variable of family size (X2) affects the demand for hydroponic vegetables (Y) with a significance value of 0.505 > 0.05. The variable of consumer income (X3) affects the demand for hydroponic vegetables (Y) with a significance value of 0.718 > 0.05. Simultaneously, the study results obtained a significance value of 0.001 < 0.05, which means that price (X1), family size (X2), and consumer income (X3) simultaneously have a significant effect on the demand for hydroponic vegetables (Y) in Analisa Agrokreasi.Keywords: demand, price, number of family members, consumer income

Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.

Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.

Persepsi Harga dan Lokasi Terhadap Keputusan Pembelian Berbahan Baku Sayur Olahan Masitah, Tina Herianty; Sriangraini, Puri; Hakim, Mukti
JURNAL AGROPLASMA Vol 12, No 1 (2025): (JURNAL AGROPLASMA VOLUME 12 NO 1 TAHUN 2025)
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v12i1.7080

This type of research utilizes quantitative research and collects data through interviews, observations, and questionnaires. The independent variables of this study include taste, price perception, and location, while the dependent variable in this study is the purchasing decision. The sample consists of 50 individuals who purchased processed vegetable ingredients (Pecal) Bik Sungam, who have previously bought processed vegetable ingredients, namely processed vegetable ingredients (Pecal) Bik Sungam. The sampling technique used is simple random sampling, or a method of sampling randomly from the population without considering the existing strata. The data analysis conducted includes multiple linear regression analysis, hypothesis testing with t-tests, and f-tests. The results of this study indicate that the taste variable (X1) has no effect on the purchasing decision (Y) with a calculated t value of (1.833) < t table (2.014) and a significance value of (0.073) > 0.0.5, The price perception variable (X2) affects the purchasing decision (Y) with a calculated t value of (2.118) < t table (2.014) and a significance value of (0.040) < 0.05. The location variable (X3) affects the purchasing decision (Y) with a calculated t value of (3.077) > t table (2.014) and a significance value of (0.004) < 0.05. The results of the study simultaneously obtained an F value of 8.322 > F table 2.80 and a significance value of 0.000 < 0.05, indicating that taste (X1), price perception (X2), and location (X3) simultaneously have a significant effect on the purchasing decision (Y) of processed vegetable-based ingredients (Pecal) Bik Sungam. Keywords: taste, price perception, location, purchasing decision

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