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Masitah, Tina Herianty
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Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

Abstract

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.
Persepsi Harga dan Lokasi Terhadap Keputusan Pembelian Berbahan Baku Sayur Olahan Masitah, Tina Herianty; Sriangraini, Puri; Hakim, Mukti
JURNAL AGROPLASMA Vol 12, No 1 (2025): (JURNAL AGROPLASMA VOLUME 12 NO 1 TAHUN 2025)
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v12i1.7080

Abstract

This type of research utilizes quantitative research and collects data through interviews, observations, and questionnaires. The independent variables of this study include taste, price perception, and location, while the dependent variable in this study is the purchasing decision. The sample consists of 50 individuals who purchased processed vegetable ingredients (Pecal) Bik Sungam, who have previously bought processed vegetable ingredients, namely processed vegetable ingredients (Pecal) Bik Sungam. The sampling technique used is simple random sampling, or a method of sampling randomly from the population without considering the existing strata. The data analysis conducted includes multiple linear regression analysis, hypothesis testing with t-tests, and f-tests. The results of this study indicate that the taste variable (X1) has no effect on the purchasing decision (Y) with a calculated t value of (1.833) < t table (2.014) and a significance value of (0.073) > 0.0.5, The price perception variable (X2) affects the purchasing decision (Y) with a calculated t value of (2.118) < t table (2.014) and a significance value of (0.040) < 0.05. The location variable (X3) affects the purchasing decision (Y) with a calculated t value of (3.077) > t table (2.014) and a significance value of (0.004) < 0.05. The results of the study simultaneously obtained an F value of 8.322 > F table 2.80 and a significance value of 0.000 < 0.05, indicating that taste (X1), price perception (X2), and location (X3) simultaneously have a significant effect on the purchasing decision (Y) of processed vegetable-based ingredients (Pecal) Bik Sungam.  Keywords: taste, price perception, location, purchasing decision
Co-Authors Alinur, Alinur Alwi Fahruzy Nasution Ananda, Geby Citra Antoro, Budi Azahra, Nova Chairina Chairina, Chairina Elli Afrida Hakim, Mukti Herlina H Hidayat, Toni Indra Fauzi julian, julian Leni Handayani Magdalena Magdalena Maharani, Fitria Misdawati, Misdawati Pioner Pelawi Reza Hanafi Lubis Rukmini Rukmini Sagala, Ade Saputra Samah, Eri Sari, Fatnida Sri Murniyanti Sriangraini, Puri Sriyanto, Darmawan Suwianto, Suwianto Tulim, Anto Yusri Yusri