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All Journal Jurnal Dakwah Tabligh Otoritas : Jurnal Ilmu Pemerintahan Journal La Bisecoman Journal La Sociale MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Journal of Management and Administration Provision Journal of Universal Community Empowerment Provision VISA: Journal of Vision and Ideas Jurnal Ar Ro'is Mandalika (Armada) Indonesian Journal of Research and Service Studies
Djalil, Nur Alim
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : VISA: Journal of Vision and Ideas

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Strategi Promosi Digital Brand MS GLOW Cabang Makassar di Sosial Media Instagram Gosal, Gabrielle Valentine; Djalil, Nur Alim; Hadiati, Hadiati
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4843

Abstract

This study aims to determine the digital promotion strategy of the MS GLOW brand, Makassar branch on social media Instagram qualitative research with a case study approach by taking the object of research is MS GLOW Makassar branch. To fulfil these objectives, a qualitative research was conducted at MS GLOW Makassar branch. Research data was collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Digital Brand Promotion Strategy of MS GLOW Makassar branch. This promotion is carried out by utilising the 4P marketing mix (product, price, place, and promotion) to ensure a more targeted approach. In addition, they also market dowry and bridal products by utilising the various features available on the Instagram application. In this case, followers who do not give likes or comments on each upload, the appearance of negative feedback in the comments column.
Co-Authors Akbar, Muh. Alauddin Alauddin, Alauddin Alyas, Alyas Andi Vita Sukmarini, Andi Vita Basri Basri Dipanegara, Romy Fitrawati Fitrawati Fitriana Fitriana Gosal, Gabrielle Valentine Hadiati, Hadiati Insan, Nur Kurniawan Kurniawan Latief, Sukriansyah S. Mahdar Muhammad Asdar Muhammad Chaerul Nurmadhani Fitri Suyuthi Nurwati Nurwati Rusman, Muh. Khairil Sepdiansar, Risal Solly Aryza Sutanto, Margono Hadi Syamsu Rizal Syamsul Riyadi Tamsil, Erni Vivi, Anastasia Yasmi, Yasmi Yulhaidir, Yulhaidir Yusmanizar Yusmanizar Zulfianti, Inayah