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All Journal Forum Agribisnis DWIJENAGRO: JURNAL ILMIAH Jurnal Wacana Pertanian Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Pengabdian Mandiri Journal of Agriculture and Animal Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manajemen Agribisnis Terapan
Kusmaria
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PERAMALAN HARGA MINYAK GORENG DI TENGAH PANDEMI COVID-19 KOTA BANDAR LAMPUNG Annisa Fitri; Fadila Margasaty; Kusmaria; Rini Desfaryani; Vivi Utami Dewi
dwijenAGRO Vol 10 No 1 (2020): dwijenAGRO
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Dwijendra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.482 KB) | DOI: 10.46650/dwijenagro.10.1.859.21-26

Abstract

Covid-19 (Corona Virus Disease 2019) adalah penyakit akibat serangan virus SARSCov-2 yang kasusnya pertama kali menyerang manusia di Provinsi Wuhan, China. Indonesia menerapkan kebijakan Pembatasan Sosial Berskala Besar (PSBB) untuk menekan penyebaran virus ini yang  berakibat pada terkendalanya beberapa pasokan bahan pangan salah satunya minyak goreng di Kota Bandar Lampung. Penelitian ini bertujuan memprediksi perkiraan harga minyak goreng di kota Bandar Lampung untuk kurang lebih 8 bulan ke depan khususnya saat pandemi  Covid-19. Metode analisis menggunakan model Autoregressive Integrated Moving Average (ARIMA). Hasil estimasi menunjukkan bahwa harga minyak goreng di Bandar Lampung akan mengalami kenaikan hingga Desember 2020, dengan harga rata-rata adalah sebesar Rp 13.423,49. Kata Kunci: Covid-19, harga minyak goreng, ARIMA
KAJIAN KEBIJAKAN DAGING SAPI DI INDONESIA UNTUK MENDUKUNG SWASEMBADA DAGING SAPI Kusmaria; Susanti; Annisa Fitri; Sri Handayani
dwijenAGRO Vol 10 No 1 (2020): dwijenAGRO
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Dwijendra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.503 KB) | DOI: 10.46650/dwijenagro.10.1.860.27-39

Abstract

Pertambahan jumlah penduduk di Indonesia menjadi salah satu faktor pendorong pelaksanaan program swasembada daging sapi. Beberapa upaya dilakukan oleh pemerintah demi mencapai program swasembada daging sapi. Penelitian ini bertujuan mengkaji sejauh mana program-program yang dilakukan untuk mencapai program swasembada daging sapi. Metode yang dilakukan berupa studi literatur. Banyaknya program Kementrian Pertanian yang dicanangkan membuat Kementrian Pertanian tidak fokus dalam pelaksanaan program, sehingga tidak ada satupun komoditi yang berhasil swasembada. Kontrol  jumlah sapi di Indonesia masih diperankan oleh importir. Program swasembada daging perlu dikaji ulang, mengingat program swasembada daging ini justru merugikan negara Indonesia dimana banyaknya pihak-pihak yang tidak bertanggung jawab memanfaatkan program swasembada daging sebagai ranah untuk korupsi. Pemerintah sebaiknya fokus terhadap program swasembada yang benar-benar mungkin dicapai, tidak terlalu banyak menargetkan swasembada. Pemerintah sebaiknya memuat target jangka pendek, menengah, dan panjang untuk pratinjau ulang pentingnya swasembada sapi. Kata Kunci: Daging Sapi, Kebijakan, Swasembada
ANALISIS KEPUASAN KONSUMEN PEMBIBITAN BUAH BUAHAN DI KIOS SUKA MAKMUR DESA PEKALONGAN KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR Aris Jatmiko; Ismalia Afriani; Kusmaria Kusmaria
Jurnal WACANA PERTANIAN Vol 15, No 2 (2019): Jurnal wacana Pertanian
Publisher : STIPER Dharma Wacana Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37694/jwp.v15i2.47

Abstract

Suka Makmur store is a store that sells fruit seeds in Pekalongan Village. Suka Makmur store provides various types of fruit seeds for sale to consumers. Consumers at the Suka Makmur store are more than compared to other stores because the location is close to the Pekalongan Market. Seed sellers provide services as well as the quality of their products to consumers as a factor that determines whether or not they are satisfied with the fruit nurseries provided by the seller. The purpose of this study was to determine the level of satisfaction of consumers of fruit nurseries.  The results of the study concluded that the level of consumer satisfaction in fruit nurseries in Kios Suka Makmur, Pekalongan Village, Pekalongan District, East Lampung Regency was satisfied. This is involved from the calculation of the Customer Satisfaction index (CSI), that the value of the consumer satisfaction index is 0.71. This value is in the range of satisfaction indexs between 0.66 - 0.80, which means consumers are satisfied with the fruit nurseries provided by fruit seed sellers and are as expected by consumers.
ANALISIS PENENTUAN RAFAKSI DAN PENGARUHNYA TERHADAP PILIHAN SALURAN PEMASARAN PETANI UBI KAYU DI KABUPATEN LAMPUNG TENGAH Kusmaria Kusmaria; Ratna Winandi Asmarantaka; Harianto Harianto
Forum Agribisnis Vol 6 No 2 (2016): FA VOL 6 NO 2 SEPTEMBER 2016
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.6.2.129-144

Abstract

Cassava becomes an important commodity in Indonesia because Indonesia is one of the major producer of cassava in the world. Besides exporting cassava, in fact Indonesia also imported cassava in large quantities. Altough the price of cassava was increasing in Lampung but the production and harvested area were decreasing, moreover factory and trader also set rafaksi on cassavas sold by farmers. Rafaksi is a penalties quantity to assess the quality of cassava farmers. Cassava marketing channels play role in determining the price and rafaksi that received by farmers. The aims of this research are (1) to analyze mechanism of determining rafaksi (2) to analyze price received by farmers’ after obtained rafaksi (3) analyze influence rafaksi to choice of marketing channels cassava farmers in Central Lampung Regency. Primary data were collected rendomly from 74 respondents. Data were analyzed by describe, correlation and binary logistic regression. The results showed that in the perception of farmers, determination of cassava rafaksi determined by several criteria such as the age of harvest, varieties, aci levels and the amount of dirt but not obtained a measure to ensure that criteria and only use the visual observation. The results of correlation analysis showed that there was no statistically significant connection between harvest time and the varieties of cassava with rafaksi of cassava which received by farmers. The result of binary logistic regression analysis showed that rafaksi loan significantly affected the choice of marketing channels.
Analisis Kelayakan Usaha Sayuran Selada (Lactuca Sativa, L) Hidroponik di PT XX Kabupaten Tanggamus, Provinsi Lampung Kusmaria Kusmaria; Annisa Fitri; Sudiyo Sudiyo; Depita Anggraini
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 2 No. 1 (2021): September
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v2i1.6083

Abstract

Horticultural commodities (vegetables and fruit) are one of the commodities that have the potential to be cultivated and can be an alternative income for agribusiness entrepreneurs, considering the lifestyle of today's people who are increasingly inclined to a healthy lifestyle by consuming lots of fruits and vegetables. Moreover, currently growing vegetables can be applied through a limited garden hydroponically. This study aims to see the feasibility of hydroponic vegetable business at PT. XX, Tanggamus Regency, Lampung Province. The research was conducted at PT. XX in August 2021, the type of data used is time series data, namely company data operating in the last two years, and the data collection method is by interview (survey). Data analysis was carried out by measuring feasibility aspects which included NPV, IRR, Net B/C/BEP and Payback Period. The results of the analysis show that the calculation of NPV at PT. XX has a positive value of Rp. 648,421,649.95, the IRR value is 34%, Net B/C shows the number 1.27, BEP 4 years 10 months 19 days, and PBP 2 years 2 months 6 days. From the results of these calculations it can be concluded that the hydroponic vegetable business at PT. XX is worth running.
BIMTEK PENGOLAHAN, PENGEMASAN DAN PEMASARAN BIJI KAKAO DI DESA PADANG CERMIN KABUPATEN PESAWARAN PROVINSI LAMPUNG Kusmaria Kusmaria; Zukryandry Zukryandry; Annisa Fitri; Depita Anggraini; Lina Budiarti
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (975.743 KB)

Abstract

Pengolahan kakao dengan mutu yang baik, disertai dengan pengemasan dan pelabelan menjadi bagian yang penting untuk meningkatkan harga jual biji kakao sehingga dapat meningkatkan pendapatan petani kakao. Tujuan bimtek ini adalah memberikan pengetahuan kepada kelompok tani Desa Padang Cermin Kabupaten Pesawaran tentang pengolahan biji kakao, memberikan pemahaman mengenai pengemasan dan pelabelan, memberikan pengetahuan mengenai pemasaran secara digital kepada petani kakao. Dari hasil bimtek yang dilakukan dapat disimpulkan bahwa petani kakao di Desa Padang Cermin Kabupaten Pesawaran membutuhkan pendampingan dan bimbingan lebih lanjut mengenai pengolahan biji kakao dan melalui bimtek ini diperoleh hasil bahwa motivasi petani kakao semakin meningkat dalam melakukan kegiatan usahataninya.
Competitiveness Analysis of Lampung Province Coffee: RCA and RSCA Approach Kusmaria; Humaidi, Edy; Sudiyo
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.127-136

Abstract

Lampung province is one of the coffee production centers in Indonesia. The coffee industry in Lampung is a significant contributor to the local economy, with its products being sent to various regions in Indonesia and even abroad. However, it has yet to be discovered whether the coffee products produced can compete with those from other regions. This research aims to analyze the competitiveness of coffee in Lampung province. This research was conducted in Lampung Province. This location was chosen purposively, taking into account that this area is a coffee production center and is the area with the second-highest coffee production in Indonesia. This research uses secondary data in the form of time series data over a period of 5 years (2018-2022). The analytical tool used to analyze the comparative competitiveness of coffee uses the Revealed Comparative Advantage (RCA) and Revealed Symmetric Comparative Advantage (RSCA) methods. The research results show that the coffee commodity in Lampung Province over the last 5 years has had high competitiveness, as seen from the RCA value > 1 and the RSCA value > 0.
Strategi Pemasaran Pada Benih Jagung BISI 99 Elfinta, Wenia; Kusmaria; Unteawati, Bina
Jurnal Manajemen Agribisnis Terapan Vol 1 No 1 (2023)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v1i1.3061

Abstract

UD ABCD merupakan perusahaan yang bergerak di bidang pengadaan sarana produksi pertanian.UD ABCD memiliki masalah pada pemasaran benih jagung BISI-99.Penulisan tugas akhir bertujuan untuk (1) menganalisis strategi bauran pemasaran benih jagung BISI-99 di UD ABCD Punggur Lampung Tengah dengan metode 4P (2) menganalisis strategi pemasaran dengan metode SWOT.Metode analisis data yang digunakan adalah metode analisis deskriptif dan kuantitatif. Hasil analisis dan pembahasan menunjukan bahwa (1)strategi pemasaran benih jagung 4P yaitu(a) benih jagung BISI-99 memiliki keunggulan pada mudahnya penanganan pasca panen dan memiliki sertifikat benih unggul, (b) harga benih jagung BISI-99 adalah Rp80.000/kg, (c) UD ABCD melakukan promosi secara langsung, dan promosi secara online, (d) Lokasi UD ABCD berpusat di kecamatan Punggur. (2) Strategi pemasaran benih menggunakan analisis SWOT menghasilkan strategi progresif yaitu meningkatkan kualitas pelayanan, menjaga kualitas produk, menjalin hubungan yang baik dengan jaringan pemasaran yang sudah ada.
Analisis Pemasaran Produk Olahan Kakao Di Desa Sungai Langka Kabupaten Pesawaran Handayani, Sri; Nirmagustina, Dwi Eva; Wirawati, Chandra Utami; Noer, Irmayani; Kusmaria; Kartika, Tamara Eggy
AgriMalS Vol 5 No 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/agrimals.v5i1.1777

Abstract

Agribisnis kakao di Kabupaten Pesawaran mulai berkembang dengan meningkatnya hilirisasi produk olahan kakao. Persoalan aksesibilitas pasar kakao yang masih rendah menjadi tantangan bagi kelompok wanita tani yang disebabkan masih kecilnya skala produksi dan belum berkelanjutan, keterbatasan modal usaha, dan pemasaran masih secara individu serta masih lokal. Strategi pengembangan usaha kecil menengah produk olahan kakao di Desa Sungai Langka diperlukan untuk mendukung peningkatan ekonomi wilayah. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal pengembangan usaha kecil menengah dan merumuskan strategi pengembengan usaha kecil menengah produk olahan kakao di Desa Sungai Langka Kabupaten Pesawaran. Lokasi penelitian dilaksanakan di Desa Sungai Langka Kabupaten Pesawarang. Responden pada penelitian ini adalah pelaku usaha kecil menengah olahan kakao. Metode penelitian ini menggunakan analisis deskripsi matematis analisis faktor internal dan eksternal menggunakan matriks IFE dan EFE, dan matriks SWOT. Dari hasil analisis SWOT UKM olahan kakao saat ini menempati titik kuadran IV, dimana strategi mendukung strategi yang agresif pada berbagai peluang dan kekuatan yang dimiliki. Strategi yang memiliki nilai TAS tertinggi yaitu peningkatan dan penambahan kerjasama dengan mitra pemasaran berbasis bisnis online.
Co-Authors ., Harianto Annisa Fitri Annisa Fitri Aris Jatmiko Chandra Utami Wirawati Depita anggraini Depita Anggraini Depita Anggraini Desfaryani, Rini Dewi Ermaya Dimas Prakoswo Widiyani Dwi Eva Nirmagustina Edy Humaidi Elfinta, Wenia Fadila Margasaty Handayani, Sri Ismalia Afriani Kartika, Tamara Eggy Lihan Rini Puspo Wijaya Lina Budiarti Noer, Irmayani Oki Arifin Ratna Winandi Asmarantaka Sri Handayani Sudiyo Sudiyo Sudiyo Susanti Unteawati, Bina Vivi Utami Dewi Zukryandry Zukryandry