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Transformasi Model Pariwisata Digital Berbasis Masyarakat Lokal di Kabupaten Enrekang: Pendekatan Model AIDDA Muhammad Hidayat Djabbari; Dewi Sulfa Saguni; Eva Elivia
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4335

Abstract

The transformation of digital tourism has become a crucial necessity in efforts to enhance the competitiveness of tourist destinations in the modern era. This research is based on the digital tourism model, specifically in the context of community-based tourism management using the AIDDA (Attention, Interest, Desire, Decision, Action) model approach. The AIDDA model concept is an effective communication approach in the development of digital tourism, used to understand and influence the behavior of prospective tourists through digital tourism management aimed at increasing tourist interest. This study aims to analyze a suitable digital tourism model to be applied in Enrekang Regency using the AIDDA model approach. The research method used is qualitative with a descriptive approach. Data was collected through observation, in-depth interviews, and documentation, and then analyzed using the Interactive Model Analysis technique. The research results show that the AIDDA model is effective in promoting tourism destinations in Enrekang Regency through five stages: (1) Awareness, where promotion through social media increases tourists' awareness of the uniqueness of the destination; (2) Interest, influenced by positive reviews from previous visitors and supporting facilities; (3) Desire, formed by repeated promotions about the comfort and beauty of the destination's nature; (4) Decision, influenced by easy accessibility and positive reviews; and (5) Action, where tourist visits generate positive feedback that strengthens the promotion cycle. The novelty of this research lies in the application of the AIDDA model in the context of community-based tourism management
Peningkatan Kualitas Pelayanan Publik Melalui Penerapan Teknologi Informasi dan Komunikasi di Kantor Desa Palewai Muhammad Hidayat Djabbari; Widyawati; Dewi Sulfa Saguni; Sriayu Pracita; Nimrah Rahmayanti Yusuf; Hanif Kurniadi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

The application of information and communication technology (ICT) in public services provides significant opportunities for the development and advancement of rural areas. However, rural governments, as the frontliners in providing public services, face challenges due to a lack of human resources with skills and knowledge in ICT. Therefore, there is a need for continuous efforts to enhance the capacity of human resources through sustained community service activities. The objective of this Community Service Program (PKM) is to improve the quality of public services through the implementation of information and communication technology at the Palewai Village Office. The execution of this program is carried out through three stages of activities. The results of this community service effort include recommendations for using a website as a public information platform, harnessing ICT in public services, and allocating budget resources for infrastructure and facilities that support ICT implementation. This article is of great importance as a reference for carrying out community service activities, especially those related to enhancing the quality of public services through the utilization of ICT in rural governance.
DAMPAK TECHNOSTRESS (STRES TEKNOLOGI) DAN WORK-LIFE BALANCE TERHADAP KINERJA PELAYANAN PUBLIK DI ERA BIROKRASI DIGITAL Dewi Sulfa Saguni; Muhammad Hidayat Djabbari
Manajerial dan Bisnis Tanjungpinang Vol. 9 No. 1 (2026): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 9 no 1 2026
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

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Abstract

Transformasi digital melalui Sistem Pemerintahan Berbasis Elektronik (SPBE) ditujukan untuk meningkatkan efisiensi birokrasi, namun adopsi teknologi yang masif sering kali memicu tekanan psikologis bagi pegawai. Penelitian ini bertujuan untuk menganalisis pengaruh technostress dan work-life balance terhadap kinerja pelayanan publik di era birokrasi digital. Pendekatan kuantitatif korelasional digunakan dengan melibatkan 210 Aparatur Sipil Negara (ASN) di lingkungan Pemerintah Kabupaten Kolaka sebagai responden yang dipilih melalui teknik stratified random sampling. Pengumpulan data dilakukan menggunakan kuesioner terstruktur dan dianalisis menggunakan Structural Equation Modeling berbasis varian (SEM-PLS) melalui perangkat lunak SmartPLS. Hasil analisis deskriptif menunjukkan bahwa tingkat technostress ASN berada pada kategori tinggi (4,12), terutama dipicu oleh dimensi techno-overload dan techno-invasion akibat budaya kerja always-on. Sebaliknya, tingkat work-life balance pegawai tergolong rendah (2,41). Hasil pengujian hipotesis membuktikan bahwa technostress berpengaruh negatif dan signifikan terhadap kinerja pelayanan publik (Path Coefficient = -0,436; t = 7,214). Sebaliknya, work-life balance berpengaruh positif dan signifikan terhadap kinerja pelayanan publik (Path Coefficient = 0,481; t = 8,115). Kedua variabel tersebut mampu menjelaskan variasi kinerja pelayanan publik sebesar 68,4% (R2 = 0,684). Penelitian ini menegaskan bahwa keberhasilan transformasi digital di sektor publik tidak hanya bergantung pada kesiapan infrastruktur teknologi, tetapi juga pada pengelolaan kesejahteraan psikologis aparatur. Pemerintah daerah disarankan menyusun regulasi komunikasi digital kerja yang humanis guna membatasi invasi teknologi di luar jam kerja.