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All Journal Attoriolong Equilibrium: Jurnal Pendidikan Jurnal Kependidikan Media Panrita Inovasi: Jurnal Pengabdian Kepada Masyarakat Nusantara Innovation Journal Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
Mustari, Ulul Azmi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Other

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Journal : Nusantara Innovation Journal

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Strategi Pemasaran Digital Berbasis Media Sosial Untuk Penguatan Kapasitas SDM Usaha Mikro di Kampung Bukit Makmur, Kalimantan Timur Sachrir, Muh Irshan; Mustari, Ulul Azmi
Nusantara Innovation Journal Vol. 3 No. 2 (2025): June
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v3i2.68

Abstract

The advancement of digital technology has changed various sectors of life, including how micro-entrepreneurs market their products and services. This study explores how micro-entrepreneurs in Kampung Bukit Makmur, East Kalimantan, utilize social media as a promotional tool in the digital era. This study uses a qualitative approach with a descriptive analysis method. Data were collected through interviews with micro-entrepreneurs and reinforced with references to related literature. The study results show that social media, especially WhatsApp, is the primary medium for promotion through the Status feature and community groups. Social media effectively expands market reach, reduces promotion costs, and facilitates direct interaction with consumers. However, micro-entrepreneurs still face challenges in the form of limited digital literacy, unequal internet access, and minimal skills in creating creative content. These findings provide important insights into the opportunities and obstacles micro-entrepreneurs face when using social media in rural areas. The implication is that a more targeted and contextual digital literacy mentoring and training program is needed to help them optimally adapt to the dynamics of the digital market.
Penguatan Literasi Digital Berbasis Etika Bermedia Sosial Sebagai Strategi Pengembangan SDM Pelajar di Kalimantan Timur dalam Menangkal Hoaks Mustari, Ulul Azmi; Sari, Shinta Purnama
Nusantara Innovation Journal Vol. 4 No. 1 (2025): December
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v4i1.67

Abstract

The lack of digital literacy among students leads to a lack of understanding regarding social media ethics, even though social media ethics is very important because students use social media every day, which certainly contains various kinds of hoax information. If this is not handled properly, students will be easily influenced and even spread the hoax news. Therefore, this study aims to describe the role of digital literacy in shaping the social media ethics of vocational high school students to prevent the spread of hoax news. This study is a qualitative study with a descriptive analysis approach. To collect data, observation, interviews, and documentation were used. The results of the study indicate that digital literacy plays a significant role in shaping the social media ethics of vocational high school students, especially in preventing the spread of hoax news. Student perspectives show that understanding of digital literacy is still diverse, but schools play a significant role in increasing their digital awareness and skills through various educational programs. Intensive social media use among students requires the implementation of good media ethics, such as critical attitudes, responsibility, and respect for the truth of information. The spread of hoax news is understood as a form of unethical behavior that can harm oneself and others, so effective prevention strategies are needed, such as improving information verification skills, regular counseling, and strengthening students’ character through education based on digital ethical values.
Co-Authors Ahmadin Ahmadin Alfira, Evi Amiruddin, Asmaul Husnah Ariandini, Nur Ariaty, Eka Asmunandar, Asmunandar B, Eka Ariaty Eka Ariaty B Evi Alfira Fachry Abda El Rahman Marwan Marwan Marwan P, Suhenrik Ramadhana, Sagita Sachrir, Muh Irshan Salam, Supardi Sari, Shinta Purnama SUHENRIK P Supardi Salam Syahrudin, Darma Jaya