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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Patria Artha Management Journal Jurnal AbdiMas Nusa Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Education Journal: Journal Educational Research and Development Jurnal Sistem Informasi dan Manajemen Jurnal Pengabdian Sosial Management Studies and Business Journal
Yulianadewi, Ina
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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PERAN INTERAKSI VIRTUAL DALAM SOCIAL COMMERCE TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN DI INDONESIA Yulianadewi, Ina; Ruhayu, Yuyu; Thahir, Fera Firyal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6754

Abstract

This study aims to analyze the role of virtual interaction in social commerce on consumer trust and loyalty in Indonesia. The rapid growth of social media–based commerce has made virtual interaction a crucial factor in shaping relationships between sellers and buyers in the digital space. A quantitative approach was employed through a survey of 250 active users of social commerce platforms such as TikTok Shop, Shopee Live, and Instagram Shop. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to examine the relationships among variables. The findings reveal that virtual interaction has a positive and significant effect on both consumer trust and loyalty. Consumer trust also positively affects loyalty and mediates the relationship between virtual interaction and consumer loyalty. These results indicate that trust serves as a key element linking digital interaction activities to customer loyalty formation. Theoretically, this study enriches the literature on social commerce and relationship marketing by confirming the relevance of the Social Exchange Theory and Online Trust Theory in Indonesia’s digital context. Practically, the results suggest that business practitioners should strengthen virtual communication with consumers through responsive, empathetic, and transparent interactions while utilizing features such as live streaming, interactive chat, and user reviews to foster trust and loyalty. The study also provides insights for platform managers and regulators to enhance transaction security, transparency, and consumer digital literacy.
OPTIMALISASI POTENSI UMKM DAN INDUSTRI KREATIF PAREPARE MELALUI PELATIHAN PEMASARAN DIGITAL DAN APLIKASI C-COMMERCE Tunnisa, Khaera; Yulianadewi, Ina; Mar’atuttahirah, Mar’atuttahirah; Palaloi, Rahmat Eka Putra R; Ramadhan, Syam Syahru; Ashilah, Aspiani Putri; Hikma, Nurul
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.7944

Abstract

This Community Service activity aims to improve the digital capacity and competitiveness of the Kerang Indah Parepare MSME, which processes sea shell waste into economically valuable crafts based on Circular Economy principles. Initial analysis indicated that the partners' main problems included limited product innovation, the lack of structured business records, and low utilization of digital marketing. To address these issues, the team conducted Business Model Canvas training, optimized Google My Business, utilized WhatsApp Business and Facebook Ads, and implemented the C-Commerce application as a digital catalog and record-keeping platform. The implementation method included socialization, pre- and post-tests, training, hands-on practice, and mentoring for one month to ensure the sustainability of the material implementation. Evaluation used a 1–5 scoring scale (1 = very low, 5 = very high). The results of the activity showed a significant increase in competency, marked by an increase in the average score from 3.1 to 4.4, an increase of 1.3 points (41.9%). In addition, there was an increase in business performance with an increase in sales transactions from 11 transactions in August to 27 transactions in September after the digital marketing strategy was consistently implemented. This program has resulted in improved digital literacy, managerial skills, and expanded partner market reach. Furthermore, it also strengthens circular economy practices by utilizing shellfish waste into value-added products and provides contextual learning experiences for students in mentoring technology-based MSMEs.
Co-Authors Andi Asvin Mahersatillah Suradi Arfah, Sitti Rahmawati Arifin, Arham Ashilah, Aspiani Putri Bahtiar, Akbar Donny Liklikwatil , Rudy Hikma, Nurul Jannah, Fachriyahthul Khaera Tunnisa, Khaera Marsa, Marsa Marsha, Marsha Mar’atuttahirah, Mar’atuttahirah Muamilah, Husnul Mushaf, Mushaf Muslaini, Fadel Nurdiana Nurdiana Nurdiansyah Nurdiansyah Palaloi, Rahmat Eka Putra R Puspitaningsih, Flora Ramadhan, Syam Syahru Ramadhani Arifin, Suci Ridow Johanis, Andrew Ruhayu, Yuyu Rusdi Rahman, Muhammad Sail, April Sianipar, Roland St.Sukmawati S. Thahir, Fera Firyal Toto, Herenal Daeng Wilem Musu Yanti, Novita Virda