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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Proceeding of The International Conference on Economics and Business International Journal of Economics, Commerce, and Management Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Annisa Sanny
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Digital Economic Transformation Through E-Commerce and Fintech in Improving Smes Income Wahyu Indah Sari; Annisa Sanny; Eli Delvi Yanti; Maharani Era
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.504

Abstract

The goal to be achieved from this service is the application of the digital economy through e-commerce and fintech for MSME actors in Kota Pari Village. Then it is hoped that the community/MSME actors will be able to understand that this digital economic transformation is used for the turnover of economic activities so that it will increase the income of business actors in the Pandemic Era so that the products offered are not only marketed in the local area but also internationally. Business actors are increasingly aware of this digital economic transformation, so it is hoped that they will be able to increase their income through product sales by increasing production, expanding sales areas in e-commerce that are already available on the android application. This service activity plan will be carried out for 1 day with counseling with the theme of Education on Digital Economy Transformation Through E-commerce and Fintech in increasing the income of business actors in the COVID-19 Pandemic Era in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency and evaluating the results by re-observing the community/MSME actors by looking at the income results and the level of purchasing power of the community.
The Influence Of Product Quality, Service Quality, And O2O Digital Marketing On The Purchase Decision Of Make Over Cosmetic Products Lhia Flora Triwinarti Tambunan; Annisa Sanny; Annisa Febrina
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze product quality, service quality and digital marketing online to offline on the purchase decision of make over cosmetic products. Where there is a bound variable, namely the purchase decision and there are three independent variables: product quality, service quality and digital marketing. This study uses primary data by searching for data through the Make Over Transmart Plaza Medan Fair store. The data analysis model in this study uses multiple linear regression. The results of the study showed that the variables of product quality, service quality and digital marketing had a significant effect on consumer purchase decisions at the Make Over Transmart Plaza Medan Fair store.
SOSIALISASI PENGELOLAAN SDM DI ERA DIGITAL DALAM MENINGKATKAN PENDAPATAN EKONOMI PADA PELAKU UMKM DESA PEMATANG SERAI KABUPATEN LANGKAT Eli Delvi Yanti; Sebayang, Saimara AM; Annisa Sanny; Sakdiah
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gqrfkk63

Abstract

This activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) in Pematang Serai Village, Tanjung Pura District, Langkat Regency, in managing Human Resources (HR) in the digital era. The digital era requires MSMEs to adapt to information and communication technology in order to increase efficiency and productivity. This socialization covers various aspects of HR management, including the use of digital platforms for recruitment, training, performance management, and internal communication. Through this activity, MSMEs are expected to be able to utilize digital technology to strengthen their business competitiveness. The methods used in this socialization include lectures, interactive discussions, and practical training. The results of this activity show an increase in the understanding and skills of MSMEs in managing HR more effectively with the help of digital technology. Participants are also invited to understand and utilize various digital platforms that can help them manage HR more efficiently and effectively. With this socialization activity, it is hoped that MSMEs can strengthen their competitiveness in an increasingly competitive market through better and technology-based HR management. The results of this activity show a significant increase in the understanding and skills of participants regarding the use of digital technology in HR management. This socialization has succeeded in opening up new insights for MSME actors regarding the importance of technology adaptation for the sustainability and development of their businesses in the digital era.    
Co-Authors Anisa Ayu Kurnia Sari Daulay, Muhammad Toyib Della Aureliya Dewi Nurmasari Pane Dian Putri Ramadhani Eli Delvi Yanti Eliza Rusliana Br Harahap Etriyani Karolina Br Sembiring Febrina Annisa Firdiya Amiyananda Ginta Puspita Hafizah Khaira Nasution Lhia Flora Triwinarti Tambunan Maharani Era Marsaulina Sirait MIFTAHUL JANNAH Mila Arasy Muhamad Toyib Daulay Nita Salsabila Noni Ardi Nur Athifah Putri Khairiyah Ramadhan Harahap Sakdiah Sebayang, Saimara AM SILVIA RAHMA SAFITRI Siti Maisyarah Vivi Oxana Putri Wahyu Indah Sari