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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Proceeding of The International Conference on Economics and Business International Journal of Economics, Commerce, and Management International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Annisa Sanny
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence Of Product Quality, Service Quality, And O2O Digital Marketing On The Purchase Decision Of Make Over Cosmetic Products Lhia Flora Triwinarti Tambunan; Annisa Sanny; Annisa Febrina
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze product quality, service quality and digital marketing online to offline on the purchase decision of make over cosmetic products. Where there is a bound variable, namely the purchase decision and there are three independent variables: product quality, service quality and digital marketing. This study uses primary data by searching for data through the Make Over Transmart Plaza Medan Fair store. The data analysis model in this study uses multiple linear regression. The results of the study showed that the variables of product quality, service quality and digital marketing had a significant effect on consumer purchase decisions at the Make Over Transmart Plaza Medan Fair store.
Co-Authors Anisa Ayu Kurnia Sari Daulay, Muhammad Toyib Della Aureliya Dewi Nurmasari Pane Dian Putri Ramadhani Eli Delvi Yanti Eliza Rusliana Br Harahap Etriyani Karolina Br Sembiring Febrina Annisa Firdiya Amiyananda Ginta Puspita Hafizah Khaira Nasution Lhia Flora Triwinarti Tambunan Maharani Era Marsaulina Sirait MIFTAHUL JANNAH Mila Arasy Muhamad Toyib Daulay Nita Salsabila Noni Ardi Nur Athifah Putri Khairiyah Ramadhan Harahap Sakdiah Sebayang, Saimara AM SILVIA RAHMA SAFITRI Siti Maisyarah Vivi Oxana Putri Wahyu Indah Sari