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All Journal Al-'Adalah EKONOMIS : Journal of Economics and Business JRA: Jurnal Riset Akuntansi Jurnal Akuntansi dan Manajemen Al Huquq : Journal of Indonesian Islamic Economic Law MASTER: Jurnal Manajemen Strategik Kewirausahaan Balanca : Jurnal Ekonomi dan Bisnis Islam Al-'Aqdu: Journal of Islamic Economics Law Ruang Komunitas : Jurnal Pengabdian Masyarakat
Sumanti, Eva
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EKONOMIS : Journal of Economics and Business

 1 
Pengaruh Inflasi dan Pertumbuhan Ekonomi terhadap Tingkat Pengangguran dengan Variabel Intervening Indeks Pembangunan Manusia (IPM) di Provinsi Jambi Rasyida, Sapa Atul; Mailindra, Wiyan; Sumanti, Eva
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1750

Abstract

This research aims to determine the effect of inflation and economic growth on the unemployment rate with the human development index (HDI) as an intervention in Jambi Province. The data used in this research are data on inflation, economic growth, unemployment rates and HDI for the 2014-2023 period obtained from the Central Statistics Agency (BPS), the method used is quantitative descriptive using multiple regression analysis tools. The results of the research show that partially and simultaneously the variables inflation, economic growth and HDI have no significant effect on the unemployment rate variable in Jambi Province for the 2014-2023 period
Perbandingan Model Promosi pada Platform Facebook, Instagram, dan Tiktok terhadap Keputusan Pembelian berdasarkan model AISAS Aulia, Hafizah; Mu'arrif, Zul Ihsan; Sumanti, Eva
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1818

Abstract

This research aims to determine the comparison of promotional models on social media on generation Z purchasing decisions in Sungai Full based on the AISAS (Attention, Interest, Search, Action and Share) marketing communication model. In this study, data was collected through the questionnaire method. The population of this study was Generation Z in Sungai Penuh (11-25 years), and the sample used was 90 people. Data analysis in this study used Smart PLS 3.0. The results of this research show that Instagram is the social media that is widely used by generation Z in Sungai Penuh namely 72.2%, 62.2% of TikTok users, and only 26.7% of Facebook, and promotions using the AISAS (Attention, Interest) model. , search, action and share) on social media Facebook do not have a significant effect on purchasing decisions in generation Z in Sungai Penuh. On social media Instagram it is known that interest, search and share have a significant effect on purchasing decisions in generation Z in Sungai Penuh, while attention and action does not have a significant effect on purchasing decisions in Generation Z in Sungai Penuh, on Tiktok social media, attention, interest and share have a significant effect on purchasing decisions in Generation Z in Sungai Penuh, while search and action do not have a significant effect on purchasing decisions in Generation Z in Sungai Penuh.
Co-Authors Al-Rasyid, Camelia Sofwan Alghani, Raid Aulia, Hafizah Azhar Azhar Azhar Busni, Darti Bustami Bustami Bustami Bustami, Alek Wissalam Bustami, Yuserizal Desiana Desiana Desiana, Desiana Eka Putra Endah Sri Wahyuni Harahap, Samsul Bahry Helfenta, Helfenta Helmina, Helmina Kartika, Vhyola Dewi Mu'arrif, Zul Ihsan Mu’arrif, Zul Ihsan Nilda, Elvi Nurjaman, Muhamad Izazi Pitriani Pitriani, Pitriani Ramadani, Dinda Fitria Rasyida, Sapa Atul Syamsarina, Syamsarina Syarif, Dafiar syukrawati, syukrawati Witro, Doli Wiyan Mailindra, Wiyan